www.BNI60sec.com
60 sec?
s in
ines
tract Bus
At
You Making you a Star.
Can
With Social Media.
by Vernon Chan

Congratulations!
You’re still in the running
to be BNI’s Biggest Star!
(sorry Tyra...stole your line!)
source: AmericanIdol.com

Hey, you’re almost as
famous as I am!
source: AmericanIdol.com

What exactly is Social Media?

What exactly is Social Media?
Social media is online content created by people using
highly accessible and scalable publishing technologies.
Social media is a shift in how people discover, read and
share news, information and content.
It's a fusion of sociology and technology, transforming
monologues (one to many) into dialogues (many to many)
and is the democratization of information, transforming
people from content readers into publishers.
Social media has become extremely popular because it
allows people to connect in the online world to form
relationships for personal, political and business use.
Source: Wikipedia

What exactly is Social Media?
"Social media is like teen sex.
Everyone wants to do it.
Nobody knows how.
When it's finally done there
is surprise it's not better."
Avinash Kaushik - Analytics Evangelist, Google.

What exactly is Social Media?
"Social media is
people having
conversations
online."

This is a familiar
term isn’t it?
(hint, hint: BNI)
Word of mouth.
Word of mouth has always been
the most effective form of
marketing. People have always
trusted their friends opinions…

source: PhotoLibrary.com

Word of mouth.
14% of people trust ads
78% of people trust consumer
(peer-to-peer) recommendations
Source: Neilsen Global Trust in Advertising Survey, 2007

Social Media = Word
of Mouth = Sharing
source: PhotoLibrary.com

source: YouTube.com

Video.
@socialnomics.com

300 million users
and growing!

Demo

150 million users
and growing!

Cool people to follow:
@imisner
@yplai
@bnirainmaker
@guykawasaki
@richardbranson
@bfmradio
@AirAsiaDotcom

source: PhotoLibrary.com

hashtags:
#bni60sec
#bni

Demo

Are you overloaded yet? :)
Questions?
source: Corbis.com

You’ve been awesome!
Thank you for listening.
Good luck!
Follow me on Twitter:
@vernieman
www.vernonchan.com
I’m everywhere -->
vernieman.posterous.com
www.linkedin.com/in/vernonchan

www.BNI60sec.com
60 sec?
ss in
t Busine
A ttrac
You
Can