Your SlideShare is downloading. ×
JEF's Blog
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

JEF's Blog

207
views

Published on

A Seneca College Event Marketing Management's student research on blogging and the use of social media at events.

A Seneca College Event Marketing Management's student research on blogging and the use of social media at events.

Published in: Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
207
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. What I Learned ….
    Event Marketing via Blogging
    By JEF
  • 2. Seven Super Tradeshow Promotion Steps
    Have a pre-show promotional plan
    Have an on-site promotional plan
    Alert the media
    Organize an attendee competition
    Decide on your “giveaways” or “freebies”
    Decide on your on-site hospitality event
    Check the details
    Susan Friedman, Trade Show Coach
  • 3. Event Blog Preparation
    Laptop
    Appropriate carrying case
    Digital camera
    Video camera
    Digital recorder
    Blog site, video stream site, photo sharing site
    Twitter
    Extra batteries, power cords, chargers
  • 4. Tips on Live Blogging An Event
    Save blogging for longer posts
    Video the conference as much as you can and upload during breaks
    Capture the mood and post quality information
    Ensure you have internet access
    Use the tool CoveritLive
    Darren Rowse
  • 5. Facebook© and RFID
    Radio-frequency identification
    Bracelet contained facebook© username and password
    facebook© sharing in real time
    Autotag pictures that were uploaded to facebook©
    35,000 posts from 650 teenagers
    Coca Cola Village
  • 6. 25 Resources for Pay Per Click Event Marketing
    Written by Julius Solaris
    Event Manager blog
    Feels PPC marketing for events is profitable, quick, effective and requires less time than social media
    Excellent links to various resources to get even the most novice started on using Pay Per Click marketing
  • 7. 2010 Social Media and Marketing Survey
    Exhibition marketers rate social networking sites as the most popular marketing tools
    The second most popular for exhibition marketers is professional-networking sites
    Interestingly enough, event marketers agreed with exhibition for most popular but then rated blogs/microsites next
    Exhibitions
  • 8. Building a Company with Social Media
    Written by John Gibb
    One of the purposes of social media marketing is to engage people
    Social media is cost-effective
    Need to explore the variety that is available and determine what works
    Complete the marketing plan
  • 9. Two Events Using Social Media
    One of a Kind Show and Sale
    American Express Winterlicious
  • 10. Why Blog?
    Jay Rosen, media guru, believes:
    …blogging “teaches you how the web works”