JEF's Blog

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A Seneca College Event Marketing Management's student research on blogging and the use of social media at events.

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JEF's Blog

  1. 1. What I Learned ….<br />Event Marketing via Blogging<br />By JEF<br />
  2. 2. Seven Super Tradeshow Promotion Steps<br />Have a pre-show promotional plan<br />Have an on-site promotional plan<br />Alert the media<br />Organize an attendee competition<br />Decide on your “giveaways” or “freebies”<br />Decide on your on-site hospitality event<br />Check the details<br />Susan Friedman, Trade Show Coach<br />
  3. 3. Event Blog Preparation<br />Laptop<br />Appropriate carrying case<br />Digital camera<br />Video camera<br />Digital recorder<br />Blog site, video stream site, photo sharing site<br />Twitter<br />Extra batteries, power cords, chargers <br />
  4. 4. Tips on Live Blogging An Event<br />Save blogging for longer posts<br />Video the conference as much as you can and upload during breaks<br />Capture the mood and post quality information<br />Ensure you have internet access<br />Use the tool CoveritLive<br />Darren Rowse<br />
  5. 5. Facebook© and RFID<br />Radio-frequency identification<br />Bracelet contained facebook© username and password<br />facebook© sharing in real time<br />Autotag pictures that were uploaded to facebook©<br />35,000 posts from 650 teenagers<br />Coca Cola Village<br />
  6. 6. 25 Resources for Pay Per Click Event Marketing<br />Written by Julius Solaris<br />Event Manager blog<br />Feels PPC marketing for events is profitable, quick, effective and requires less time than social media<br />Excellent links to various resources to get even the most novice started on using Pay Per Click marketing<br />
  7. 7. 2010 Social Media and Marketing Survey<br />Exhibition marketers rate social networking sites as the most popular marketing tools<br />The second most popular for exhibition marketers is professional-networking sites<br />Interestingly enough, event marketers agreed with exhibition for most popular but then rated blogs/microsites next<br />Exhibitions<br />
  8. 8. Building a Company with Social Media<br />Written by John Gibb<br />One of the purposes of social media marketing is to engage people<br />Social media is cost-effective<br />Need to explore the variety that is available and determine what works<br />Complete the marketing plan<br />
  9. 9. Two Events Using Social Media<br />One of a Kind Show and Sale<br />American Express Winterlicious<br />
  10. 10. Why Blog?<br />Jay Rosen, media guru, believes:<br />…blogging “teaches you how the web works”<br />

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