The Future is Now

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The Future is Now

  1. 1. PRATICAL THE FUTURE IS NOWSESSION MARCH 2013
  2. 2. OUR TOPIC HOW THE FUTURE WILL LOOK LIKE? TODAY BELIEVERS, CRITICIZERS, TRANSHUMANS…
  3. 3. HOW THEFUTURE WILLLOOK LIKE ?
  4. 4. « Prediction is very difficult,especially about the future. »Attributed to Niels Bohr
  5. 5. MANY HAVE TRIED TO IMAGINE HOW THE FUTURE WILL LOOK LIKE
  6. 6. INNOVATIONS ARE OCCURRING SO RAPIDLY, THEY ARE NEARLY IMPOSSIBLE TO FOLLOW
  7. 7. MOORE’S LAW IS ONE OF THE MOST FAMOUS PREDICTION ABOUT TECHNOLOGY
  8. 8. AND INDEED, HUGE PROGRESS HAVE BEEN MADE IN SUCH FEW YEARS
  9. 9. TECH COMPANIES HAVE PRODUCED CONCEPTS TO IMAGINE OUR LIFE WITH THESE NEW TOOLS
  10. 10. VISIONS OF THE FUTURE SHOW A CONNECTED ENVIRONMENT WITH LIQUID EXPERIENCES
  11. 11. JULIE, DIY GIRL ON SATURDAY MORNING RE-Q 10h10. Julie washes 10h35. Breakfast. 11h15. She makes 11h45. Julie checks 12h. Julie cleans her hands with her Julie is her own an anti-wrinckle her hypertension her clothes with homemade soap nutritionist with her session at home and record it in her her portable intelligent cutlery smartphone. dry-cleaner’sLIQUID EXPERIENCES THAT CAN BE THOUGH DEPENDING ON THE PROFILE OF THE CONSUMER
  12. 12. BUT THE NEXT ACCURATE PREDICTIONS WILL COME FROM THOSE WHO OWN THE DATA
  13. 13. INADVERTISING, B RANDS AREALSO SHOWINGA VISION OF THE FUTURE
  14. 14. A VISION FOR THE FUTURE CAN BECOME THE BRAND PROMISE
  15. 15. BRANDS TRY TO MAKE PEOPLE "EXPERIENCE" THE NEAR FUTURE
  16. 16. AND SOMETIMES ASK CONSUMERS TO INNOVATE FOR THEM
  17. 17. BUT WHEN IT COMES TO DIGITALPREDICTIONS, N OTHING BEATS SCIENCE- FICTION
  18. 18. A LOT OF DIGITAL BREAKTHROUGH WERE PREDICTED BY FAMOUS SCI-FI AUTHORS
  19. 19. « It is change, continuingchange, inevitable change, that isthe dominant factor in societytoday. No sensible decision canbe made any longer withouttaking into account not only theworld as it is, but the world as itwill be ... This, in turn, meansthat our statesmen, ourbusinessmen, our everymanmust take on a science fictionalway of thinking. »Isaac Asimov
  20. 20. SCI-FI MOVIES SHOW HOW THE FUTURE OF COMMUNICATION WILL LOOK LIKE
  21. 21. AND FEW YEAR LATER, IT’S NOT SO FAR FROM THE REALITY
  22. 22. SCI-FI MOVIES SHOW HOW THE FUTURE CUSTOMER EXPERIENCE WILL LOOK LIKE
  23. 23. AND AGAIN, FEW YEAR LATER, IT’S NOT SO FAR FROM THE REALITY
  24. 24. « Any sufficiently advancedtechnology is indistinguishablefrom magic. »Arthur C. Clarke
  25. 25. SO, NO MATTER THE REALITY OF THE FUTURE, BRANDS CAN USE TECHNOLOGY TO BECOME JUST LIKE WIZARD OR MAGICIAN
  26. 26. BELIEVERS, CRIT ICIZERS AND TRANSHUMANS
  27. 27. HUMAN+: THE QUEST FOR AUGMENTED MAN
  28. 28. "Within 30 years, we will have thetechnological means to createsuperhuman intelligence. (…) Shortlyafter, the human era will be ended."Vernor Vinge
  29. 29. “They key idea underlying theimpending Singularity is that thepace of change of our human-created technology is acceleratingand its powers are expanding atexponential pace.”Raymond Kurzweil
  30. 30. HUMAN+ THE QUEST FOR IMMORTALITY
  31. 31. IMMORTALITY OF « SOUL AND BRAIN »
  32. 32. IMMORTALITY OF THE BODY
  33. 33. “There is not the slightest reason tobelieve in a coming singularity. The factthat you can visualize a future in yourimagination is not evidence that it islikely or even possible. Look at domedcities, jet-pack commuting, underwatercities, mile-high buildings, and nuclear-powered automobiles—all staples offuturistic fantasies when I was a childthat have never arrived. Sheer processingpower is not a pixie dust that magicallysolves all your problems.”Steven Pinker
  34. 34. A CRITIC OF THE UTOPIAN IDEOLOGY ARROUND TECHNOLOGY
  35. 35. TO CONCLUDE
  36. 36. A TRANSHUMAN PERSPECTIVE: AESOP’S VISION OF THE FUTURE OF COSMETIC
  37. 37. “The pre-Socratic Greek philosopherParmenides taught that the onlythings that are real are things whichnever change... and the pre-SocraticGreek philosopher Heraclitus taughtthat everything changes. If yousuperimpose their two views, youget this result: Nothing is real.”Philip K. Dick

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