Introduction digital brand creatives 2013

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Introduction and organisation of the seminar.

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Introduction digital brand creatives 2013

  1. 1. INTRODUCTION, BRAND, DIGITAL ANDORGANISATION & CREATION FIRST CONVICTION JANUARY  2013  
  2. 2. WELCOME !
  3. 3. WHAT IS IT ALL ABOUT ?
  4. 4. IT COULD BE ABOUTCREATION AND DIGITAL… h-p://www.youtube.com/watch?v=D7o7BrlbaDs#t=0m20s  
  5. 5. h-p://www.youtube.com/watch? v=yxWvgASA_Q4&feature=player_embedded   IT COULD BEABOUT BRAND AND CREATION… h-p://www.youtube.com/watch? v=7udQSHWpL88&feature=player_embedded  
  6. 6. OR ABOUTBRAND AND DIGITAL…
  7. 7. h-p://vimeo.com/37728544  BUT IT IS ABOUT MIXING THE 3 OF THEM
  8. 8. CREATIVEOUR GOAL THIS DIGITAL SEMESTER BRANDS OUR CONVICTION: THE KEY IS TO FIND IN THE HUMAN FACTOR
  9. 9. WHO ARE WE (TO DO SUCH A THING) ?
  10. 10. OBVIOUSLY NOT THOSE WHO WERE CHOSEN FOR THEIR ENGLISH, SORRY.
  11. 11. BUT A GROUPWITH SIGNIFICANT EXPERIENCE IN DIGITAL, ADVERTISING, HUMANITIES,TECHNOLOGY AND CREATION
  12. 12. WHAT DO WEWANT TO DO WITH YOU?
  13. 13. DIGITAL HUMANITIESEXPLORE 3 DIGITAL TOPICS BRAND STRATEGY DIGITAL CREATIVITY & INNOVATION
  14. 14. Date Subject 22.01.13 Collec2ve  session:   Lecture  and  lecturers   presenta2on  –  seminar   organisa2on  –  first   explora2on  of  the   «  human  digital  »  point   of  view. 29.01.13 Collec2ve  session  >   Digital  new  rules:   DIGITAL Supernow/Hyperlocal  +  HUMANITIES Brief  case  study   Absolu2on 05.02.13   Digital  review     (2  groups) Debate:  Digital   technologies  are   changing  our   rela2onships  –  from  the   destruc2on  of  private  life   or  honesty  needs   transparency  +  4  Cases   study  presenta2on  +   Final  debate
  15. 15. Date Subject 19.02.13 Collec2ve  session  /  How   brands  will  be  get   dissolved  by  digital?  Are   the  brands  loosing  their   own  iden2ty?  “Your   brand  is  what  Google   says  your  brand  is,  not   what  you  say  your  brand   is”  C.  Anderson  ///  Do   DIGITAL VS  Say  +  Rise  of  the   BRAND genuine  digital  brandsSTRATEGY 26.02.13 Digital  review     (2  groups) Debate  >  Social  media   strategy:  Ego  branding   and  e-­‐reputa2on:  Is   Internet  changing  us  into   brands?  Or  should  the   brands  be  more  human? 12.03.13   Digital  review     (2  groups) Prac2cal  session  /  The   UX  tools  =  persona  +user   journey  +  various  tools
  16. 16. Date Subject 19.03.13   Collec2ve  session  /   Digital  crea2vity:  The   fruiful  conversa2on   between  technology   and  crea2vity  –   exploring  the  crea2ve   DIGITAL technology  challenges  CREATIVITY & (Internet  of  things)INNOVATION 26.03.13   Digital  review     (2  groups) Debate  /  What  will  the   future  look  like?   Believers  VS  Cri2cizers   +  the  utopia  of   transhumanism  /   death  is  dead
  17. 17. Date Subject 02.04.13 Presenta2on  (3  groups)  -­‐   Case  study  Absolu2on LASTSESSIONS: 09.04.13 Presenta2on  (3  groups)  -­‐   Case  study  Absolu2on EXAMS &WRAP UP 16.04.13 Final  session  /  synthesis   and  conclusions
  18. 18. WHAT ARE YOUEXPECTED TO DO?
  19. 19. RESPECT THE RULES
  20. 20. Groupe  1   Groupe  2   ANUMUDU,  Ozinna   ABABATAIN,  Norah   ARLUNNO,  Ines   ACHART,  Isabelle   ASHOUR,  May   AL  MAHMOUD,  Abrar   CHAFFAUT,  Nadège   BAHR,  Céline   CHAVANE  DE   CHEN,  Li2ng   DALMASSY,  Alexandra   CHO,  Yee   CHEN,  Zimo   COUDERC,  Mathilde   GUEROUT,  Tiphaine   DUMITRESCU,  Nora   RESPECT HU,  Feining   LAUK,  Andreas  YOUR GROUPS JO,  Junhyon   LEJARD,  Julie   LASSUS,  Estelle   LI,  Mengying   LEAL  SCHAER,  Marina   LU,  Lanyao   LI,  Yiwen   MATHOU,  Alexandra   MASMEJEAN,  Louise   SAVOCA,  Gabriele   MORITZ,  Paloma   SHIN,  Jihyun   SHAIKH,  Neha   SITES,  Mariel   VINAY,  José  Sergio   VIJAYKAR,  Sneha   VOINEA,  Andra   WANG,  Hsing-­‐Yi   YANG,  Chunjiayi  
  21. 21. Date   Group  1     Group  2  22.01.13   Lecture  29.  01.13   Lecture   5  .02.13   Debate   Debate  (2  groups)   12.02.13   Prac2cal  session   Prac2cal  session  (2  groups)   19.02.13   Lecture   26.02.13   Debate   Debate  (2  groups)   12.03.13   Prac2cal  session   Prac2cal  session  (2  groups)   19.03.13   Lecture   26.03.13   Debate   Debate  (2  groups)   2.04.13   Oral  Case  study   9.04.13   16.04.13   Final  session  /  synthesis  and  conclusions  
  22. 22. Press  /  digital  review:  digital   #1 communicaVon  /  facts  news    THE DIGITAL Individual  review  of  digital  related  topics  to   REVIEW be  presented  in  a  short  talk  (5  mn  max)   The  arVcle  /  document  /  photograph  is  to   10% OF THE be  accessible  for  the  enVre  group  (through  EVALUATION a  link  or  a  photocopy  or  any  other  copy)    
  23. 23. Date   Group  1     Group  2   22.01.13   Lecture   Lecture    29. 01.13   Lecture   Lecture   5  .02.13   VINAY,  José  Sergio   SAVOCA,  Gabriele  (2  groups)   JO,  Junhyon   LAUK,  Andreas     YANG,  Chunjiayi   WANG,  Hsing-­‐Yi     VOINEA,  Andra   VIJAYKAR,  Sneha   12.02.13   SHAIKH,  Neha   SITES,  Mariel  (2  groups)   MORITZ,  Paloma   SHIN,  Jihyun   MASMEJEAN,  Louise   MATHOU,  Alexandra   LI,  Yiwen   LU,  Lanyao   19.02.13   Lecture   Lecture   26.02.13   LEAL  SCHAER,  Marina   LI,  Mengying  (2  groups)   LASSUS,  Estelle   LEJARD,  Julie   HU,  Feining   DUMITRESCU,  Nora   GUEROUT,  Tiphaine   COUDERC,  Mathilde   12.03.13   CHEN,  Zimo   CHO,  Yee  (2  groups)   CHAVANE  DE  DALMASSY,   CHEN,  Li2ng   Alexandra   BAHR,  Céline   CHAFFAUT,  Nadège   19.03.13   Lecture   Lecture   26.03.13   ASHOUR,  May   AL  MAHMOUD,  Abrar  (2  groups)   ARLUNNO,  Ines   ABABATAIN,  Norah   ANUMUDU,  Ozinna   ACHART,  Isabelle   2.04.13   Oral  Case  study   Oral  Case  study   9.04.13   Oral  Case  study   Oral  Case  study   16.04.13   Final  session  /  synthesis  and   Final  session  /  synthesis  and   conclusions   conclusions  
  24. 24. Lecture  /  presenta2on:   Group  work  (3  students)  exploring  the   #2 problemaVc  of  a  digital  related  topic  linked  to  THE DEBATE the  current  subject  of  the  day.     Two  groups  are  expected  to  present   20% OF THE contradictory  points  of  view  in  order  to  start  a  EVALUATION class  debate.   This  presentaVon  is  to  be  accessible  for  the   enVre  group  through  a  detailed  plan,  a   bibliography/webography.    
  25. 25. Group  1     Group  2   VINAY,  José  Sergio   SAVOCA,  Gabriele   MORITZ,  Paloma   LU,  Lanyao   HU,  Feining   LEJARD,  Julie   JO,  Junhyon   LAUK,  Andreas     VOINEA,  Andra   LI,  Mengying   MASMEJEAN,  Louise   ACHART,  Isabelle   SHAIKH,  Neha   DUMITRESCU,  Nora   ANUMUDU,  Ozinna   CHO,  Yee   GUEROUT,  Tiphaine   SITES,  Mariel   LEAL  SCHAER,  Marina   BAHR,  Céline  CHAVANE  DE  DALMASSY,  Alexandra   CHEN,  LiVng   LI,  Yiwen   AL  MAHMOUD,  Abrar   ARLUNNO,  Ines   ABABATAIN,  Norah   CHEN,  Zimo   COUDERC,  Mathilde   LASSUS,  Estelle   SHIN,  Jihyun   ASHOUR,  May   MATHOU,  Alexandra   YANG,  Chunjiayi   WANG,  Hsing-­‐Yi     CHAFFAUT,  Nadège   VIJAYKAR,  Sneha  
  26. 26. Date     Side  1 Side  2   5  .02.13   Is  Internet  the  end  of   Is  Internet  (2  groups)   our  private  life  ?  transparency  a   condi2on  to  security,   honesty  and   tranquillity.   26.02.13   Is  Internet  changing   Are  digital  brands  (2  groups)   us  into  brands  ?   becoming  more   «  human  »  ?   26.03.13   What  will  the  future   What  will  the  future  (2  groups)   look  like  :  how   look  like  :  how  we  are   technology  is  going  to   going  to  refuse  more   improve  us  and  our   technology  to  avoid  a   lifes  /  the  death  of   transhumanist   death.   totalitarism.  
  27. 27. Oral  Case  Study:   Group  work  (around  6  students)    -­‐  the  students   #3 will  work  on  a  case  study  based  on  the   THE ORAL situaVon  of  a  real  internaVonal  client.  This  CASE STUDY recommendaVon  is  to  be  presented   collecVvely  to  a  jury  –  during  a  20-­‐mn   25% OF THE presentaVon.    This  exercise  will  be  a  EVALUATION preparaVon  for  the  Wri-en  Case  Study   examinaVon.  
  28. 28. OUR SUBJECT
  29. 29. OUR CLIENTS
  30. 30. THEQUESTION:HOW TO BEDIGITAL IN ASIA
  31. 31. Group  1     Group  2   Group  3   Group  4  THE GROUPS Group  5   Group  6  
  32. 32. #4 Wriren  Case  Study/final  examina2on:   THE ORAL Individual  work  –  each  student  will  explore  CASE STUDY individually  a  case  study  –  following  the  path   provided  for  the  previous  oral  exercise.   40% OF THE This  case  study  will  require  to  use  some  EVALUATION previously  studied  tools  and  knowledge.  
  33. 33. #5ATTENDANCE &PARTICIPATION 5% OF THE EVALUATION
  34. 34. ANYQUESTIONS?

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