DIGITAL HUMANITIESEXPLORE 3 DIGITAL TOPICS BRAND STRATEGY DIGITAL CREATIVITY & INNOVATION
Date Subject 22.01.13 Collec2ve session: Lecture and lecturers presenta2on – seminar organisa2on – ﬁrst explora2on of the « human digital » point of view. 29.01.13 Collec2ve session > Digital new rules: DIGITAL Supernow/Hyperlocal + HUMANITIES Brief case study Absolu2on 05.02.13 Digital review (2 groups) Debate: Digital technologies are changing our rela2onships – from the destruc2on of private life or honesty needs transparency + 4 Cases study presenta2on + Final debate
Date Subject 19.02.13 Collec2ve session / How brands will be get dissolved by digital? Are the brands loosing their own iden2ty? “Your brand is what Google says your brand is, not what you say your brand is” C. Anderson /// Do DIGITAL VS Say + Rise of the BRAND genuine digital brandsSTRATEGY 26.02.13 Digital review (2 groups) Debate > Social media strategy: Ego branding and e-‐reputa2on: Is Internet changing us into brands? Or should the brands be more human? 12.03.13 Digital review (2 groups) Prac2cal session / The UX tools = persona +user journey + various tools
Date Subject 19.03.13 Collec2ve session / Digital crea2vity: The fruiful conversa2on between technology and crea2vity – exploring the crea2ve DIGITAL technology challenges CREATIVITY & (Internet of things)INNOVATION 26.03.13 Digital review (2 groups) Debate / What will the future look like? Believers VS Cri2cizers + the utopia of transhumanism / death is dead
Date Subject 02.04.13 Presenta2on (3 groups) -‐ Case study Absolu2on LASTSESSIONS: 09.04.13 Presenta2on (3 groups) -‐ Case study Absolu2on EXAMS &WRAP UP 16.04.13 Final session / synthesis and conclusions
Groupe 1 Groupe 2 ANUMUDU, Ozinna ABABATAIN, Norah ARLUNNO, Ines ACHART, Isabelle ASHOUR, May AL MAHMOUD, Abrar CHAFFAUT, Nadège BAHR, Céline CHAVANE DE CHEN, Li2ng DALMASSY, Alexandra CHO, Yee CHEN, Zimo COUDERC, Mathilde GUEROUT, Tiphaine DUMITRESCU, Nora RESPECT HU, Feining LAUK, Andreas YOUR GROUPS JO, Junhyon LEJARD, Julie LASSUS, Estelle LI, Mengying LEAL SCHAER, Marina LU, Lanyao LI, Yiwen MATHOU, Alexandra MASMEJEAN, Louise SAVOCA, Gabriele MORITZ, Paloma SHIN, Jihyun SHAIKH, Neha SITES, Mariel VINAY, José Sergio VIJAYKAR, Sneha VOINEA, Andra WANG, Hsing-‐Yi YANG, Chunjiayi
Date Group 1 Group 2 22.01.13 Lecture 29. 01.13 Lecture 5 .02.13 Debate Debate (2 groups) 12.02.13 Prac2cal session Prac2cal session (2 groups) 19.02.13 Lecture 26.02.13 Debate Debate (2 groups) 12.03.13 Prac2cal session Prac2cal session (2 groups) 19.03.13 Lecture 26.03.13 Debate Debate (2 groups) 2.04.13 Oral Case study 9.04.13 16.04.13 Final session / synthesis and conclusions
Press / digital review: digital #1 communicaVon / facts news THE DIGITAL Individual review of digital related topics to REVIEW be presented in a short talk (5 mn max) The arVcle / document / photograph is to 10% OF THE be accessible for the enVre group (through EVALUATION a link or a photocopy or any other copy)
Date Group 1 Group 2 22.01.13 Lecture Lecture 29. 01.13 Lecture Lecture 5 .02.13 VINAY, José Sergio SAVOCA, Gabriele (2 groups) JO, Junhyon LAUK, Andreas YANG, Chunjiayi WANG, Hsing-‐Yi VOINEA, Andra VIJAYKAR, Sneha 12.02.13 SHAIKH, Neha SITES, Mariel (2 groups) MORITZ, Paloma SHIN, Jihyun MASMEJEAN, Louise MATHOU, Alexandra LI, Yiwen LU, Lanyao 19.02.13 Lecture Lecture 26.02.13 LEAL SCHAER, Marina LI, Mengying (2 groups) LASSUS, Estelle LEJARD, Julie HU, Feining DUMITRESCU, Nora GUEROUT, Tiphaine COUDERC, Mathilde 12.03.13 CHEN, Zimo CHO, Yee (2 groups) CHAVANE DE DALMASSY, CHEN, Li2ng Alexandra BAHR, Céline CHAFFAUT, Nadège 19.03.13 Lecture Lecture 26.03.13 ASHOUR, May AL MAHMOUD, Abrar (2 groups) ARLUNNO, Ines ABABATAIN, Norah ANUMUDU, Ozinna ACHART, Isabelle 2.04.13 Oral Case study Oral Case study 9.04.13 Oral Case study Oral Case study 16.04.13 Final session / synthesis and Final session / synthesis and conclusions conclusions
Lecture / presenta2on: Group work (3 students) exploring the #2 problemaVc of a digital related topic linked to THE DEBATE the current subject of the day. Two groups are expected to present 20% OF THE contradictory points of view in order to start a EVALUATION class debate. This presentaVon is to be accessible for the enVre group through a detailed plan, a bibliography/webography.
Group 1 Group 2 VINAY, José Sergio SAVOCA, Gabriele MORITZ, Paloma LU, Lanyao HU, Feining LEJARD, Julie JO, Junhyon LAUK, Andreas VOINEA, Andra LI, Mengying MASMEJEAN, Louise ACHART, Isabelle SHAIKH, Neha DUMITRESCU, Nora ANUMUDU, Ozinna CHO, Yee GUEROUT, Tiphaine SITES, Mariel LEAL SCHAER, Marina BAHR, Céline CHAVANE DE DALMASSY, Alexandra CHEN, LiVng LI, Yiwen AL MAHMOUD, Abrar ARLUNNO, Ines ABABATAIN, Norah CHEN, Zimo COUDERC, Mathilde LASSUS, Estelle SHIN, Jihyun ASHOUR, May MATHOU, Alexandra YANG, Chunjiayi WANG, Hsing-‐Yi CHAFFAUT, Nadège VIJAYKAR, Sneha
Date Side 1 Side 2 5 .02.13 Is Internet the end of Is Internet (2 groups) our private life ? transparency a condi2on to security, honesty and tranquillity. 26.02.13 Is Internet changing Are digital brands (2 groups) us into brands ? becoming more « human » ? 26.03.13 What will the future What will the future (2 groups) look like : how look like : how we are technology is going to going to refuse more improve us and our technology to avoid a lifes / the death of transhumanist death. totalitarism.
Oral Case Study: Group work (around 6 students) -‐ the students #3 will work on a case study based on the THE ORAL situaVon of a real internaVonal client. This CASE STUDY recommendaVon is to be presented collecVvely to a jury – during a 20-‐mn 25% OF THE presentaVon. This exercise will be a EVALUATION preparaVon for the Wri-en Case Study examinaVon.
Group 1 Group 2 Group 3 Group 4 THE GROUPS Group 5 Group 6
#4 Wriren Case Study/ﬁnal examina2on: THE ORAL Individual work – each student will explore CASE STUDY individually a case study – following the path provided for the previous oral exercise. 40% OF THE This case study will require to use some EVALUATION previously studied tools and knowledge.
#5ATTENDANCE &PARTICIPATION 5% OF THE EVALUATION