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Takenet - Corporate Presentation
Takenet - Corporate Presentation
Takenet - Corporate Presentation
Takenet - Corporate Presentation
Takenet - Corporate Presentation
Takenet - Corporate Presentation
Takenet - Corporate Presentation
Takenet - Corporate Presentation
Takenet - Corporate Presentation
Takenet - Corporate Presentation
Takenet - Corporate Presentation
Takenet - Corporate Presentation
Takenet - Corporate Presentation
Takenet - Corporate Presentation
Takenet - Corporate Presentation
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Takenet - Corporate Presentation

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Takenet's vision about the next genearation telecom business model.

Takenet's vision about the next genearation telecom business model.

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Transcript

  • 1. TakeNet Corporate Introduction
  • 2. Agenda
    1
    Innovation is in our Pure Mobile DNABrazilian Market PotentialProblem? Solution
    2
    3
    Executing against a
    2-Sided Business Model
    Our
    Vision
  • 3. About TakeNet
    1
    • TakeNet is the leading Brazilian provider of next generation Value Added Products and Services to mobile carriers
    • 4. TakeNet Solutions enable mobile carriers to profit from the convergence of the Mobile Internet and Social Media
    • 5. TakeNet partners with carriers, media and Internet companies to create, package and distribute innovative solutions that expand the mobile value chain
  • OurPure Mobile DNA
    TakeNet Founded as 1stVAS Provider in Brazil
    1st Ringtone sold in Brazil
    Vivo Ringtones White Label
    1st Brazilian on-deck end-to-end solutionat Vivo Minas
    Acquired by Faith Inc. of Japan
    NewsCast Platform at Vivo Minas
    2001
    2003
    1999
    2005
    Launched CollectSMS
    2007
    2007
    Company restructured to pursue NewStrategy
    Launched
    Torpedão
    2007
    2008
    2009
    2004
    2006
    2002
    Lokomix (own brand channel)
    TakeNet starts operations in Chile
    2000
    1999
    2008
    100% Carrier Coverage (BR & Chile)
    TakeNet starts diversifying
    its product offering
    Carrier Class Platform (Tangram)
    deployed on two carriers
    1st Brazilian Mobile Site Builder
    “Torpedão Embryo”
    1st WAP site
    in Brazil
    MBO/LBO of TakeNet
  • 6. What Sets Us Apart?
    Pioneer with Proven Track Record
    Impeccable Reputation – Zero Liability Policy
    State-of-the-Art Proprietary Platforms and Infrastructure
    Connections/Contracts – 100% Carrier coverage
    Deep Carrier Network Integration Experience
    Solid Base to B2B & B2C - Complete Product Offer
    Vast Content and Applications suited to Brazilian consumers
    Integration to provide to 3rd parties B2C services (Download & Messaging) for all carriers in Brazil
    Local Knowledge, Local Relationships
    Access to all hierarchical levels of carriers in Brazil
  • 7. Brazil is a
    GROWING
    2
    MARKET
  • 8. The Brazilian Mobile Market
    +150M subscribers
    20% growth over last year
    82% pre-paid users
    80% penetration
    85% dominated by GSM
    4 major carriers who maintain +99.5% of the market
    +3x the number of internet users
  • 9. The Brazilian VAS Market
    VAS Growth Potential & Market Consolidation
    VAS Revenues will triple in 5 years (2007 R$ 1 billion to 2012 R$ 3,4 billion)
    On-deck business & stand alone VAS players dominate today
    VAS players must help carriers adapt for the upcoming changes or risk losing relevance
    2009 – 2012 opportunity window
    Two-sided markets, end-to-end solutions & off-deck
    Current Market Movements: Verticalization & Consolidation
    Only 4 VAS players will dominate in Brazil: TakeNet is one of them
  • 10. Media Channel
    Problem?
    Content Provider
    3
    • Today’s Carriers business model is primarily focused on selling voice and VAS services directly to retail customers
    • 11. Current VAS offers are limited to one-to-one integrations among upstream players and carriers
    • 12. Lack of scalability = loss of a valuable revenue opportunity
    Internet Portal
    Brand
    Government
    Mobile Carrier
    TELCO Platform
    Corporate
    Customers
    Distribution Platform
    Voice, SMS, MMS, Push and Billing
    Developer
    Upstream Players
    VAS Platform
    CRM, LBS, BI, Callcenter, Handset Identification, Handset Capabilities
  • 13. Solution:
    Media Channel
    A Two-Sided Business Model
    Content Provider
    • Convergence between web and mobile becomes a reality
    • 14. Carrier Platforms must be able to connect players to customers seamlessly, becoming a Integration hub for a rich ecosystem of upstream players
    • 15. Carriers will give access to a broad range of assets that are directly relevant to upstream players
    • 16. Revenues would be collected from both sides
    Internet Portal
    Brand
    Government
    Mobile Carrier
    TELCO Platform
    Corporate
    Customers
    Distribution Platform
    Voice, SMS, MMS, Push and Billing
    Developer
    Upstream Players
    VAS Platform
    CRM, LBS, BI, Callcenter, Handset Identification, Handset Capabilities
  • 17. TakeNet & 2-SidedBizModel
    Media Channel
    Content Provider
    TakeNet solutions enable carriers to simplify and extend the use of their platform for third parties and participate in upstream revenue opportunities
    Our technology solution creates “Sponsored Communications” opportunities by allowing upstream players to gain access to carrier customers
    Together Tangram and Torpedão form the basis for our strategy
    Internet Portal
    Brand
    Government
    Torpedão
    Mobile Carrier
    TELCO Platform
    Corporate
    Tangram
    Network Elements
    Customers
    Distribution Platform
    Voice, SMS, MMS, Push and Billing
    Developer
    Upstream Players
    VAS Platform
    CRM, LBS, BI, Callcenter, Handset Identification, Handset Capabilities
  • 18. Tangram & Carriers
    Media Channel
    Content Provider
    Our Carrier Grade Platform, Tangram, allows complete control over how third parties send and receive SMS, MMS, Pushes, etc.
    Handles both the distribution and VAS Platform
    Allows only client authorized services to access sensitive information
    Internet Portal
    Brand
    Government
    Torpedão
    Mobile Carrier
    TELCO Platform
    Corporate
    Tangram
    Network Elements
    Voice Gateway
    Customers
    SMS Gateway
    Developer
    Distribution
    Platform
    MMS Gateway
    Push Gateway
    Subscriber & 3rd Party Profile Database
    Management and Control Services
    3rd Party Access Control
    Charging Gateway
    Policy Control
    CRM Gateway
    LBS Gateway
    VAS Platform
    Handset Id Gateway
    Handset Capabilities
    Business Intelligence
  • 19. Torpedão & Upstream Players
    Media Channel
    Content Provider
    A community platform that creates & strengthens the relationship between upstream players and their constituents through mobile phones
    Torpedão allows upstream players to add mobile capabilities to their existing communities establishing new communication channels with the subscriber
    Internet Portal
    Brand
    Government
    Torpedão
    Mobile Carrier
    TELCO Platform
    Corporate
    Tangram
    Network Elements
    Downloads
    Distribution Platform
    Voice, SMS, MMS, Push and Billing
    News and Alerts
    Customers
    Developer
    Chat
    Mobile Blog
    Voting and Quiz
    3rd Party Portal
    Ad Server
    Premium SMS
    VAS Platform
    CRM, LBS, BI, Callcenter, Handset Identification, Handset Capabilities
    Bulk
    Collect SMS
    Torpedão SDK
    3rd Party App
  • 20. Case Sample: Collect SMS
    Media Channel
    Content Provider
    • Collect SMS enables communication when the sender doesn’t have credit
    • 21. It’s the opening act for Sponsored SMS which allows a client to receive messages for free if they agree to read an advertisement
    • 22. The perfect way for companies and brands to reach their costumers through advanced segmentation
    Internet Portal
    Brand
    Government
    Torpedão
    Mobile Carrier
    TELCO Platform
    Corporate
    Tangram
    Network Elements
    Downloads
    Distribution Platform
    Voice, SMS, MMS, Push and Billing
    News and Alerts
    Customers
    Developer
    Chat
    Mobile Blog
    Voting and Quiz
    3rd Party Portal
    Ad Server
    Premium SMS
    VAS Platform
    CRM, LBS, BI, Callcenter, Handset Identification, Handset Capabilities
    Bulk
    Collect SMSTM
    Torpedão SDK
    3rd Party App
  • 23. Partner Opportunities
    To fully capitalize on the opportunity,
    TakeNet is looking for partnerships in the
    following areas of interest:
    Platforms
    Data Mining & Analytics
    Voice Applications
    Ad Platform
    Third Party Applications
    Device Optimization
    Sérgio Cruz Passos
    e-mail: sergio@takenet.com.br
    M +55 31 9119 4386 W +55 31 3349 6201

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