Broaddus Planning Mc Allen Research Park 22 June2011

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Preview Plan of the McAllen Research & Education Park presented by Broaddus Planning.

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Broaddus Planning Mc Allen Research Park 22 June2011

  1. 1. NAAMREIMcAllen Research & Education Park Master Plan Preview Plan Reception June 22, 2011 NAAMREI: McAllen Research & Education Park
  2. 2. AGENDAPresentation 1. Strategic objectives of the park and industry best  practices/trends 2. Observations summary:   2 Observations summary: • Market assessment  and stakeholder input outcomes  • Validation of project viability 3. Preview of the Master Plan • Physical characteristics of the site (location, opportunities,  constraints) ) • Framework concept, land use diagram, and preliminary master planDiscussion NAAMREI: McAllen Research & Education Park
  3. 3. BROADDUS PLANNINGTHE BROADDUS COMPANIES NAAMREI: McAllen Research & Education Park
  4. 4. Strategic Objectives of the Park f NAAMREI: McAllen Research & Education Park
  5. 5. NAAMREI INITIATIVE• Regional Economic Development• Education Pipeline• Jobs Creation Creating  g opportunity NAAMREI: McAllen Research & Education Park
  6. 6. STRATEGIC OBJECTIVES OF THE RESEARCH PARK• Create public‐private partnerships that provide joint research,  technology transfer, student internships, faculty and graduate  t h l t f t d ti t hi f lt d d t student consulting and job opportunities.• Enhance the growth opportunities of tenant companies through  the creation of a research environment that will foster the  creative talent and interaction of ideas to lead the world in next  creative talent and interaction of ideas to lead the world in next generation, rapid response advanced manufacturing and mass  customization.• Achieve world‐ class standards in all aspects of the development  and operation of the McAllen Research Park by establishing an  efficient, management structure and operational platform. NAAMREI: McAllen Research & Education Park
  7. 7. PRINCIPLESKey Elements:• Smart Growth land use planning – blending into the  community with pedestrian scale• g y, Destination centers fostering a sense of community,  interaction, collaborate and exchange• Linkage of amenities and destinations while fitting into  the neighboring communities the neighboring communities• Focus on renewed livability, open space, pedestrian scale  and quality design• Research clusters targeting advanced manufacturing,  education and workforce training NAAMREI: McAllen Research & Education Park
  8. 8. INDUSTRY BEST PRACTICES Trends NAAMREI: McAllen Research & Education Park
  9. 9. CHANGING LANDSCAPEEVOLUTION OF A RESEARCH PARK 1.    Suburban Development:   ‐Research Triangle Park • Founded:  1959 • Land Area:   7,000 Acres • Developed Space:   20 Million GSF • Development Density:  2,850 GSF /Acre 2.     Campus Development:   ‐North Carolina State University Centennial Campus • Founded:  1984 • Land Area:  1,337 Acres • Developed Space (projected):  9 Million GSF • Development Density:  6,750 GSF / Acre 3.    Mixed‐Use Development:   ‐Johns Hopkins Science + Technology Park UT • Founded:  2008Acres • Land Area: 80 Land Area:  80 Acres • Developed Space (projected):  3.1 Million GSF • Development Density:  38,750 GSF / Acre UNC NAAMREI: McAllen Research & Education Park
  10. 10. CHANGING PARADIGMLAND IS A VALUABLE RESOURCEDeveloping Densely: 1. Reduces Infrastructure Distribution Costs 2. Minimizes Storm Water Runoff & Environmental Impact 3. 3 Maximizes Usage of the Land (more gsf/acre) Maximizes Usage of the Land (more gsf/acre) 4. Encourages Pedestrian Activity, Minimizes Use of Cars 5. Socially Catalytic  Creates Spaces for Interaction &  Socially Catalytic – Creates Spaces for Interaction & Intellectual Exchange NAAMREI: McAllen Research & Education Park
  11. 11. CHANGING PARADIGMCULTURAL & ECONOMIC SHIFTS Place is “becoming the central organizing unit of  our economy and society, taking on the role  that used to be played by the large  corporation.”  Richard Florida, Rise of the Creative Class. NAAMREI: McAllen Research & Education Park
  12. 12. CHANGING PARADIGMPARNERSHIPS & COLLABORATION “As universities consider the pros and cons of partnering with industry within the context of a research park, they must establish a new paradigm. They will be able to transcend the old state capital budget requests and treat the new partnerships as investments that bring quantifiable returns- creating profit centers instead of long-term debt to the state’s taxpayers.” Douglas McQueen g Former Executive Director Association of University Research Parks NAAMREI: McAllen Research & Education Park
  13. 13. OBSERVATIONS SUMMARY Stakeholder Input NAAMREI: McAllen Research & Education Park
  14. 14. PROCESS MATTERS Refinement Development Vision Analysis y Initiation Collaborative Sustainable Implementable NAAMREI: McAllen Research & Education Park
  15. 15. PLANNING TIMELINE March 7‐9 May 3‐5 June 21‐22 August 1‐2 NAAMREI: McAllen Research & Education Park
  16. 16. STAKEHOLDER ENGAGEMENT• NAAMREI Research & Education Park Master Plan  Subcommittee• UTP A U.T Pan American – E i Executive Administration, Deans,  ti Ad i i t ti D Faculty Researchers• South Texas College – Executive Administration, Faculty,  Staff• McAllen Economic Development Corporation• City of McAllen – Councilmember, City Manager, Public  Works, Engineering, Planning• Hunt Development Hunt Development• Verde  Realty• Regional Drainage District• McAllen Chamber of Commerce• Workforce Solutions• Multiple Business Industry interviews• Representatives/Citizens• At‐large Community, Business, and Neighbors NAAMREI: McAllen Research & Education Park
  17. 17. OBSERVATIONS SUMMARYMarket Assessment Highlights NAAMREI: McAllen Research & Education Park
  18. 18. REGIONAL CONNECTIVITY LARADO NAAMREI: McAllen Research & Education Park
  19. 19. MARKET ASSESSMENT: PERSPECTIVES• History, evolution of Maquiladora program  Paradigm of low jobs + logistics has created foundations  but run its course• New Focus:   wealth generation wealth generation   talent development strategies  attracting knowledge‐based jobs attracting knowledge based jobs• McAllen Research & Education Park can position McAllen Research & Education Park can position   region as unique within national & global economies NAAMREI: McAllen Research & Education Park
  20. 20. MARKET ASSESSMENT: APPROACH• Identify market segments of demand (external  / internal) • Regional industry as technology driver • University research as driver• Services and amenities needed• Education / technology assets as magnet• Regional commercialization capabilities Regional commercialization capabilitiesValidate research park assumptions & strategy NAAMREI: McAllen Research & Education Park
  21. 21. INDUSTRY OUTREACH INTERVIEWS  Align  with NAAMREI & Rio South Texas clusters  Goal: 20+ interviews  Interview Guide Topics Drivers of Location & Business Success Technologies & Advanced Manufacturing  Workforce Profile W kf P fil Facility / Equipment / Service needs R & D characteristics R & D characteristics Strategic Partnerships Future Plans McAllen Research Park Perspectives NAAMREI: McAllen Research & Education Park
  22. 22. INDUSTRY INTERVIEW TAKE-AWAYS• Today’s world:  “More than labor costs”  Central Location   Labor quality  International competitiveness• Focus on reduced cycle time & rapid response Focus on reduced cycle time & rapid response • Cost‐reduction through value chain management• Importance of proximity to R & D resources Importance of proximity to R & D resources• Access to training, equipment resources• Additional business units moving here  NAAMREI: McAllen Research & Education Park
  23. 23. NOTABLE QUOTES• “The area is on the cusp of being truly competitive on  a global basis, especially versus China”. l b lb i i ll Chi ”• “The research park would provide an additional  competitive advantage for the area . . . beyond just  the labor market. the labor market ”• “W “We see this type of new initiative as another  thi t f i iti ti th resource to help with recruiting talent . . . And to help  people develop their skills people develop their skills”. NAAMREI: McAllen Research & Education Park
  24. 24. EMERGING OPPORTUNITIES• Balance research park tenant mix between  established and start‐up companies• Technology and investment from Mexico gy• Leverage region’s technology and workforce  assets• Multi‐university partnerships (regional,  national, international) national international)• Start‐ups from university research NAAMREI: McAllen Research & Education Park
  25. 25. CASE STUDY: FIBERIO• “Disruptive process” to produce nanofibers• Licensed to start‐up; professional management  recruited; (University retains some equity)• Outside professional VC investors • Trajectory of less than 2 years to sales• Started in 1500 sq. ft. >>> new space = 15,000 sq. ft• Employment:  grew from 3 to 15+ in one year;   projected at 200  in 5 years• Continuous R & D  and innovation w/ potential for  additional spin‐outs ddi i l i NAAMREI: McAllen Research & Education Park
  26. 26. WHAT IF…ENTREPRENEURIAL VISION If one company can grow to 200 employees in 6 years …. 250 200 Jobs 200 150Jobs A 100 50 0 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 NAAMREI: McAllen Research & Education Park
  27. 27. WHAT IF…ENTREPRENEURIAL VISION What if…One company started every year from now until 2025? 250 A 2,239 Jobs B C 200 D E F 150 G HJobs I J 100 K L M 50 N O P 0 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 NAAMREI: McAllen Research & Education Park
  28. 28. AREAS OF COMMERCIALIZATION POTENTIAL• Biomedical Focus Biomedical Focus  • Optics Areas • Energy Storage• Medical devices • Railroad industry Railroad industry • Tissue engineering research• Materials science Materials science • X‐ray defraction X ray defraction• Manufacturing &  • Contract research &  Mechanical   testing g engineering NAAMREI: McAllen Research & Education Park
  29. 29. CASE STUDY: PROJECT TRASH TALK• One year old ‐‐ Founders, IP privately‐based from  Monterrey• Innovative microwave plasma gasification• Ability to produce synthetic gas from waste and  other feed stocks; multiple technology applications• P Partners with US‐based management i h US b d• Semi‐virtual staff = 10;  forecast = 140‐50 in 5 years • Phase One “proof of concept” in McAllen• Research partnership agreement w/ UTPA NAAMREI: McAllen Research & Education Park
  30. 30. OBSERVATIONS SUMMARY Project Validation NAAMREI: McAllen Research & Education Park
  31. 31. PROXIMITY IS A COMPETITIVE ADVANTAGE• Regional Initiative with a Local  Focus  UTPA McALLEN MISSION• Mapping of Key Assets STC • Cross‐border Convention Center• Cluster Development McAllen Research and Airport Education Park • Rapid Response Manufacturing STC – Technology • End‐of‐Life Remanufacturing End‐of‐Life Remanufacturing Campus • Demanufacturing Anzalduras Bridge REYNOSA Note: blue dots indicate regional industrial manufacturing businesses (assets) NAAMREI: McAllen Research & Education Park
  32. 32. RECRUITMENT AND RETENTION• Attract Industry – Development • Unique Strategy (not Silicon Valley) q gy y • Leverage “Bridge” Location (bilingual)• Stop the Brain Drain Stop the Brain Drain • Youthful Region • Entrepreneurial Vision • Desire Local Opportunities• WORKFORCE DIVERSIFICATION • “High skilled, high‐paying jobs.” g , g p y gj NAAMREI: McAllen Research & Education Park
  33. 33. RAPID RESPONSE & DELIVERY“Big will not beat small anymore. It will be fast beating slow ” slow.” – Rupert Murdoch• Quick, responsive workforce is attractive  to industry • Training Testing Hiring Training , Testing, Hiring • Research, Innovation• Higher Education A Priority Component Higher Education A Priority Component • Consider Multi‐institutional Collaborations • Public – Public Partnerships • Public Private Partnerships Public – Private Partnerships NAAMREI: McAllen Research & Education Park
  34. 34. BUILDING MOMENT & SUPPORT• Funding Collaborations • Money is Tight y g • Leverage Private‐sector’s Agility• Ensure Implementation Ensure Implementation • Master Plan a First Step • Prioritized Development NAAMREI: McAllen Research & Education Park
  35. 35. REGIONAL CONNECTIVTYConnecting: • International Community Resources • Education, Research & Industry to Create Economic Impact • Living Learning Research Community Living‐Learning Research Community NAAMREI: McAllen Research & Education Park
  36. 36. MASTER PLAN PREVIEWPhysical Site Characteristics NAAMREI: McAllen Research & Education Park
  37. 37. SITE - DISTANCE Convention Center STC Technology Campus Reynosa (3 mi.) NAAMREI: McAllen Research & Education Park
  38. 38. ResidentialNEIGHBORS Palm View Golf Course Flood Plain & Golf Course High-end Residential Nature Preserve High-end Residential Water Ruben Treatment Hinojosa Plant Pl t Residential R id ti l Med to School + City High-end Recycling Residential Residential Mixed-Use Sam Houston Hotel Ball Park Elem Mixed-Use Apartments STC Office Technology Convenience Campus Sharyland Business Park NAAMREI: McAllen Research & Education Park
  39. 39. SITE OWNERSHIP OF 406 ACRES• Hunt Properties 255 Acres• Verde Development Hunt                 71 Acres 225 Acres  • City of McAllen 80 Acres 80 Acres City of  y Verde       McAllen    71 Acres 80 Acres Questions and Discussion NAAMREI: McAllen Research & Education Park
  40. 40. EXISTING VEHICULAR CIRCULATIONVehicular Circulation Primary Access Secondary Access S. Shary Rd. Rd. S. Ware R El Jardin anta Engracia Sa Plantation Grove Sarah Ave San Gabriel  ernational  Military Hwy S. Inte Pkwy Questions and Discussion NAAMREI: McAllen Research & Education Park
  41. 41. ACCESS / DRAINAGEWAYS / GREENBELTSPedestrian Circulation Primary Access Secondary Access S. Shary Rd. Rd. S. Ware R El Jardin Greenbelts for  anta Engracia Pedestrian and  stormwater Olga Ave Sa Plantation Grove Sarah Ave San Gabriel  ernational  Military Hwy S. Inte Pkwy Questions and Discussion NAAMREI: McAllen Research & Education Park
  42. 42. MASTER PLAN PREVIEW Framework Plan NAAMREI: McAllen Research & Education Park
  43. 43. VEHICULAR ACCESS – PRIMARY / SECONDARY S. Shary Rd. Rd. S. Ware R El Jardin Idela Ave wy nternational Pkw Santa Engracia Olga Ave S. In S Plantation Grove Sarah Ave San Gabriel  NAAMREI: McAllen Research & Education Park
  44. 44. VEHICULAR ACCESS IS BASED ON 300’ GRID –FLEXIBLE FOR RESIDENTIAL & MIXED USE NAAMREI: McAllen Research & Education Park
  45. 45. WATERWAYS / GREENBELTS / PEDESTRIAN ACCESS S. Shary Rd. Rd. S. Ware R El Jardin Idela Ave wy nternational Pkw Santa Engracia Olga Ave S. In S Plantation Grove Sarah Ave San Gabriel  NAAMREI: McAllen Research & Education Park
  46. 46. LAND USE DIAGRAM S. Shary Rd. Rd. S. Ware R El Jardin Idela Ave wy nternational Pkw Santa Engracia Olga Ave S. In S Plantation Grove Sarah Ave San Gabriel  NAAMREI: McAllen Research & Education Park
  47. 47. URBAN PLANNING PRINCIPLES:DENSITY TRANSECT NAAMREI: McAllen Research & Education Park
  48. 48. URBAN PLANNING PRINCIPLES: DENSITY TRANSECTS. Shary Rd. Rd. S. Ware R El Jardin Idela Ave wy nternational Pkw Santa Engracia Olga Ave S. In S Plantation Grove Sarah Ave San Gabriel  NAAMREI: McAllen Research & Education Park
  49. 49. THE MCALLEN RESEARCH & EDUCATION PARK NAAMREI: McAllen Research & Education Park
  50. 50. THE MCALLEN RESEARCH & EDUCATION PARK NAAMREI: McAllen Research & Education Park
  51. 51. THE MCALLEN RESEARCH & EDUCATION PARK NAAMREI: McAllen Research & Education Park
  52. 52. THE MCALLEN RESEARCH & EDUCATION PARK NAAMREI: McAllen Research & Education Park
  53. 53. THE MCALLEN RESEARCH & EDUCATION PARK NAAMREI: McAllen Research & Education Park
  54. 54. THE MCALLEN RESEARCH & EDUCATION PARK NAAMREI: McAllen Research & Education Park
  55. 55. THE MCALLEN RESEARCH & EDUCATION PARK NAAMREI: McAllen Research & Education Park
  56. 56. DISCUSSIONNAAMREI: McAllen Research & Education Park

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