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Tvin conference wrap up

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Slide deck from the TVIN conference at Tasmania's fantastic Freycinet Lodge.

Slide deck from the TVIN conference at Tasmania's fantastic Freycinet Lodge.

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  • So just a bit about me I’m a digital marketing consultant at the Necessary Group in Hobart – so I work with a lot of locally, nationally and internationally-focused businesses to grow and accelerate on the web
  • let’s look quickly at dedicated travel communitiesFind Dexter
  • Transcript

    • 1. NEXT-LEVEL MARKETING
      Proven tactics. Blue sky thinking. And everything in between.
    • 2. ME
    • 3. CLUTTER
    • 4. Competitors:
      PLANNING PROCESS
    • 5. Competitors:
      PLANNING PROCESS
    • 6.
    • 7. NEW THINKING
      The lasting value of the traveller
      Visits
      Tripecho
      Revenue
      Information
    • 8. NEW THINKING
      The lasting value of the traveller
      Visits
      Tripecho
      Relevancy drives revenue
      Revenue
      Relevancy
      Information
    • 9. NEW THINKING
      The lasting value of the traveller
      Visits
      Tripecho
      Relevancy drives revenue
      Revenue
      Relevancy
      Build meaningful relationships
      Information
      Conversation
    • 10. NEW THINKING
      The lasting value of the traveller
      Tripecho
      Relevancy drives revenue
      Relevancy
      Build meaningful relationships
      Conversation
    • 11. FIRST
      • Fit?
      • 12. Strategic alignment
      • 13. Commitment and resources
    • 14. MEASUREMENT
      Measuring
    • 15. MEASUREMENT
      Measuring
      Listening
    • 16. MEASUREMENT
      Measuring
      Listening
      Stalking
    • 17.
    • 18. OLD
      Google Buzz
      Kaixin001 (China)
      Yammer
      Plurk
      YouTube
      Facebook (High School Networks)
      Xanga (SNS relaunch)
      Yahoo! 360
      Cyworld (China)
      Ning
      Bebo
      AsianAvenue, BlackPlanet (relaunch)
      Gather.com
      Loopt
      Renren (China)
      Foursquare
      Gowalla
      Skyblog
      Couchsurfing
      MySpace
      Tribe.net
      Fast.FM
      Hi5
      LinkedIn
      Open BC/Xing
      Netlog (Europe)
      MyHeritage
      Tumblr
      Ravelry
      Facebook (corporate networks)
      Cyworld (US)
      MyChurch
      QQ (everyone)
      Windows Live Spaces
      Facebook (everyone)
      Twitter
      Cafe Mom
      Nasza-Klasa (Poland)
      Odnoklassniki (Russia)
      Vkontakte (Russia)
      Cyworld
      Ryze
      StumbleUpon
      Meetup.com
      Flickr, Piczo, Mixi
      Facebook (Elite Unis)
      Dodgeball
      Orkut, Dogster
      Multiply, aSmallWorld
      Catster
      Hyves
      Yelp
      Vimeo
      Taringa (Argentina)
      Basecamp
      LiveJournal
      BlackPlanet
      Friendster
      Fotolog
      Plaxo
      MyLife
      Care2
      Xanga
      MiGente
      Mixi (Japan)
      (SixDegrees closes)
      SixDegrees.com
      AsianAvenue
      Classmates.com
      Craigslist
    • 19. ENGAGEMENT
    • 20. ENGAGEMENT
    • 21. STRATEGY
      Attract the target group to your community
      • Strong common interest
      • 22. Make it feel alive
      • 23. Incentives to join
      • 24. Critical mass
    • STRATEGY
      Attract the target group to your community
      Get them activated in the community
    • STRATEGY
      Attract the target group to your community
      Get them activated in the community
      Learn about your members in a social context
    • STRATEGY
      Attract the target group to your community
      Get them activated in the community
      Learn about your members in a social context
      Communicateand engage based on information in the community
    • Over
      500 million
      people on Facebook.
    • 53. Over
      500 million
      50%
      people on Facebook.
      log in every day.
    • 54. TASPLAN
    • 55.
    • 56.
    • 57. SOCIAL ADS
    • 58. 126 million
      blogs on the Internet.
    • 59. WHAT SHOULD I BLOG
      Build trust, loyalty, engagement and reputation
    • 60. 60 million
      Twitter ‘tweets’ per day.
    • 61. MICROBLOG
      • Microblogging– send tweets (140 characters or less)
      • 62. Live stream – share and discover what’s happening in real-time
      • 63. Listen to what people are saying about topics, competitors, you, your brand etc
      • 64. Build credibility, network, traffic
      • 65. Participating builds trust
      • 66. Listening builds trust
    • MICROBLOG
    • 67. LISTEN
    • 68. TWEET
      Early bird tickets for John Farnham Live http://bit.ly/farnsy
    • 69. 67% of Twitter followers are
      more likely to buy
      products they’re following
    • 70. WORK IT OUT
    • 71. WORK IT OUT
    • 72. WORK IT OUT
      • Discounts
      • 73. Breaking news / info
      • 74. Exclusive content
      • 75. Only 2% of respondents show their support
      • 76. To receive discounts
      • 77. I am a customer
      • 78. To show others that I support this brand
    • 1 billion
      views per day on YouTube.
    • 79. The average Internet user watches
      181
      videos per month.
    • 80. MEDIA
    • 81.
    • 82.
    • 83.
    • 84. GET MILEAGE
    • 85. GET MILEAGE
    • 86. GET MILEAGE
    • 87. GET MILEAGE
    • 88.
    • 89. MOBILE
    • 90. MOBILE
    • 91. MOBILE
    • 92. IN-DESTINATION
    • 93. IN-STORE
    • 94. OPPORTUNITY
      • In-store experience
      • 95. Visitor info centre brand
      • 96. Location-specific
      • 97. Seamless experience
      • 98. In-store / in-destination
    • CHECK IN
    • 99. CHECK IN
    • 100. AUGMENTED REALITY
    • 101.
    • 102. PROXIMITY
    • 103. PROXIMITY
    • 104. QR CODES
    • 105. QR CODES
    • 106. PULL IT TOGETHER
    • 107. FOLLOW ME
      • Email: scott@necessarygroup.com
      • 108. Twitter: @scottywoodhouse
      • 109. LinkedIn: www.au.linkedin.com/in/swoodhouse
      • 110. Hypescience: www.hypescience.com.au

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