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Tvin conference wrap up

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Slide deck from the TVIN conference at Tasmania's fantastic Freycinet Lodge.

Slide deck from the TVIN conference at Tasmania's fantastic Freycinet Lodge.

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  • So just a bit about me I’m a digital marketing consultant at the Necessary Group in Hobart – so I work with a lot of locally, nationally and internationally-focused businesses to grow and accelerate on the web
  • let’s look quickly at dedicated travel communitiesFind Dexter

Transcript

  • 1. NEXT-LEVEL MARKETING
    Proven tactics. Blue sky thinking. And everything in between.
  • 2. ME
  • 3. CLUTTER
  • 4. Competitors:
    PLANNING PROCESS
  • 5. Competitors:
    PLANNING PROCESS
  • 6.
  • 7. NEW THINKING
    The lasting value of the traveller
    Visits
    Tripecho
    Revenue
    Information
  • 8. NEW THINKING
    The lasting value of the traveller
    Visits
    Tripecho
    Relevancy drives revenue
    Revenue
    Relevancy
    Information
  • 9. NEW THINKING
    The lasting value of the traveller
    Visits
    Tripecho
    Relevancy drives revenue
    Revenue
    Relevancy
    Build meaningful relationships
    Information
    Conversation
  • 10. NEW THINKING
    The lasting value of the traveller
    Tripecho
    Relevancy drives revenue
    Relevancy
    Build meaningful relationships
    Conversation
  • 11. FIRST
    • Fit?
    • 12. Strategic alignment
    • 13. Commitment and resources
  • 14. MEASUREMENT
    Measuring
  • 15. MEASUREMENT
    Measuring
    Listening
  • 16. MEASUREMENT
    Measuring
    Listening
    Stalking
  • 17.
  • 18. OLD
    Google Buzz
    Kaixin001 (China)
    Yammer
    Plurk
    YouTube
    Facebook (High School Networks)
    Xanga (SNS relaunch)
    Yahoo! 360
    Cyworld (China)
    Ning
    Bebo
    AsianAvenue, BlackPlanet (relaunch)
    Gather.com
    Loopt
    Renren (China)
    Foursquare
    Gowalla
    Skyblog
    Couchsurfing
    MySpace
    Tribe.net
    Fast.FM
    Hi5
    LinkedIn
    Open BC/Xing
    Netlog (Europe)
    MyHeritage
    Tumblr
    Ravelry
    Facebook (corporate networks)
    Cyworld (US)
    MyChurch
    QQ (everyone)
    Windows Live Spaces
    Facebook (everyone)
    Twitter
    Cafe Mom
    Nasza-Klasa (Poland)
    Odnoklassniki (Russia)
    Vkontakte (Russia)
    Cyworld
    Ryze
    StumbleUpon
    Meetup.com
    Flickr, Piczo, Mixi
    Facebook (Elite Unis)
    Dodgeball
    Orkut, Dogster
    Multiply, aSmallWorld
    Catster
    Hyves
    Yelp
    Vimeo
    Taringa (Argentina)
    Basecamp
    LiveJournal
    BlackPlanet
    Friendster
    Fotolog
    Plaxo
    MyLife
    Care2
    Xanga
    MiGente
    Mixi (Japan)
    (SixDegrees closes)
    SixDegrees.com
    AsianAvenue
    Classmates.com
    Craigslist
  • 19. ENGAGEMENT
  • 20. ENGAGEMENT
  • 21. STRATEGY
    Attract the target group to your community
    • Strong common interest
    • 22. Make it feel alive
    • 23. Incentives to join
    • 24. Critical mass
  • STRATEGY
    Attract the target group to your community
    Get them activated in the community
  • STRATEGY
    Attract the target group to your community
    Get them activated in the community
    Learn about your members in a social context
  • STRATEGY
    Attract the target group to your community
    Get them activated in the community
    Learn about your members in a social context
    Communicateand engage based on information in the community
  • Over
    500 million
    people on Facebook.
  • 53. Over
    500 million
    50%
    people on Facebook.
    log in every day.
  • 54. TASPLAN
  • 55.
  • 56.
  • 57. SOCIAL ADS
  • 58. 126 million
    blogs on the Internet.
  • 59. WHAT SHOULD I BLOG
    Build trust, loyalty, engagement and reputation
  • 60. 60 million
    Twitter ‘tweets’ per day.
  • 61. MICROBLOG
    • Microblogging– send tweets (140 characters or less)
    • 62. Live stream – share and discover what’s happening in real-time
    • 63. Listen to what people are saying about topics, competitors, you, your brand etc
    • 64. Build credibility, network, traffic
    • 65. Participating builds trust
    • 66. Listening builds trust
  • MICROBLOG
  • 67. LISTEN
  • 68. TWEET
    Early bird tickets for John Farnham Live http://bit.ly/farnsy
  • 69. 67% of Twitter followers are
    more likely to buy
    products they’re following
  • 70. WORK IT OUT
  • 71. WORK IT OUT
  • 72. WORK IT OUT
    • Discounts
    • 73. Breaking news / info
    • 74. Exclusive content
    • 75. Only 2% of respondents show their support
    • 76. To receive discounts
    • 77. I am a customer
    • 78. To show others that I support this brand
  • 1 billion
    views per day on YouTube.
  • 79. The average Internet user watches
    181
    videos per month.
  • 80. MEDIA
  • 81.
  • 82.
  • 83.
  • 84. GET MILEAGE
  • 85. GET MILEAGE
  • 86. GET MILEAGE
  • 87. GET MILEAGE
  • 88.
  • 89. MOBILE
  • 90. MOBILE
  • 91. MOBILE
  • 92. IN-DESTINATION
  • 93. IN-STORE
  • 94. OPPORTUNITY
    • In-store experience
    • 95. Visitor info centre brand
    • 96. Location-specific
    • 97. Seamless experience
    • 98. In-store / in-destination
  • CHECK IN
  • 99. CHECK IN
  • 100. AUGMENTED REALITY
  • 101.
  • 102. PROXIMITY
  • 103. PROXIMITY
  • 104. QR CODES
  • 105. QR CODES
  • 106. PULL IT TOGETHER
  • 107. FOLLOW ME
    • Email: scott@necessarygroup.com
    • 108. Twitter: @scottywoodhouse
    • 109. LinkedIn: www.au.linkedin.com/in/swoodhouse
    • 110. Hypescience: www.hypescience.com.au