C and s cosmetics
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C and s cosmetics

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C and s cosmetics C and s cosmetics Presentation Transcript

  • C and S CosmeticsBUSINESS PLAN PRESENTATION-CARRON AND SCOTT
  • Business Concept  We are an online cosmetics and skin care retailer geared to women and men of all ages.
  • “ Our mission is to make C and S the preferred source for organic based cosmetics and skin care by delivering outstanding value and selection, and providing extraordinary customer service ”
  • Market Summary  Worldwide cosmetic industry sales reach about $170 billion per year. ~$40 billion in the Americas, ~$60 billion in Europe, ~$60 billion in Australia & Asia, and another $10 billion in Africa. The Western world spends a bit more per person but India and Asia are quickly catching up.  There are 5 primary segments. Sales are distributed as such:  1. Hair Care – 20%  2. Skin Care – 27%  3. Fragrance – 10%  4. Make-up – 20%  5. Other – 23%
  • Opportunities  We will offer products of high quality at a lower price than the major players in the industry. We will develop a strong international customer base using unique advertising across all markets.  We will establish a brand loyalty with our clientele and have “customers for life”  We will advertise to men as we see this as an area with unlimited potential.
  • Competition  We know we face major competition. Unilever, Proctor & Gamble, Revlon, Maybelline, L’Oreal, Clinique, a nd the list goes on and on.  Along with these manufacturers we also understand that there hundreds of websites dedicated to selling cosmetics.
  • Goals and Objectives  By 2017 we will have a minimum of 5% share of the domestic market and a 7% share of the international markets.  We will achieve this through aggressive marketing and exceptional product standards and customer service. We will develop new products and lines based on customer input and market opportunities.  The C and S brand will be an industry leader and innovator and will expand accordingly.
  • The Team  CEO Carron Cutler has years of experience selling skin care and cosmetics. She has developed a strong client base through unprecedented customer service.  CFO Scott Nunez has 5+ years of internet retail experience and has built companies from the ground up. His years at .com retailers have given him a strong foundation for this enterprise.  Both Carron and Scott bring a team of experienced professionals with a passion and commitment to excellence.
  • The Team [Carron Cutler] President, CEO [Scott Nunez] [Toots Hibbert] CFO Vice President [Beres [Everton [Capleton] Hammond] Blender] Manager Manager Manager
  • Resource Requirements  The following resources will be the responsibility of manager Beres Hammond and his team: Personnel, Technology. He will oversee all aspects of the website.  CEO Cutler and CFO Nunez will be responsible for Finances, Distribution, Promotion, Services.  The initial capital will be paid by the CEO and CFO.  We will ship domestically and internationally using FedEx, UPS, USPS, DHL.  Toots Hibbert will be the manager of services and he and his team will interact with customers through email and the phone.
  • Financial Plan
  • Risks and Rewards  Risk here is great, in such a competitive industry, it is possible to fall short of projected goals or even go belly up.  With great risk can come great reward. If we aggressively advertise, especially internationally, we can make a niche for ourselves and have substantial prosperity. By providing quality products and great customer service we can experience growth and financial gain.
  • Key Issues  Near term  We must get the site up and running. We need to add products frequently to offer a wide selection of products. We must advertise relentlessly to get our brand out there.  Long term  We need to think about potential growth and consider housing a potentially large inventory. We also need look into employee benefit programs and make sure we are carrying enough insurance for the business.  Growth and expansion could necessitate the need for outside capital investment.
  • Appendix  "What Are the Startup Costs for a Cosmetic Business?" Chemists Corner †” . N.p., 23 Apr. 2012. Web. 07 Nov. 2012. http://chemistscorner.com/  "Purchasing Makeup Online Vs Retail: Pros and Cons." Yahoo! Voices - Voices.yahoo.com. N.p., 5 Feb. 2010. Web. 07 Nov. 2012. <http://voices.yahoo.com/>