The Blueprint Live

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In conjunction with the Translation interns' tri-weekly "The Blueprint: Linked Up Lowdown" email blasts, this presentation discusses three of the overarching trends happening right now:

1. Power To The People: Democratization of Media
2. Death of Audio: Experiential Music
3. Constructive Evolution: Useful Marketing

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The Blueprint Live

  1. 1. POWER TO THE PEOPLE
  2. 2. POWER TO THE PEOPLE DEATH OF AUDIO
  3. 3. POWER TO THE PEOPLE DEATH OF AUDIO CONSTRUCTIVE EVOLUTION
  4. 4. Power to the People
  5. 5. vOPEN24HOURS.jpgO Shrinking World PEN24HOURS.jpg
  6. 6. vOPEN24HOURS.jpgO Shrinking World PEN24HOURS.jpg Giving Volume to the Individual´s Voice
  7. 7. vOPEN24HOURS.jpgO Shrinking World PEN24HOURS.jpg “Small fish in a big pond has transformed into sea of Giving Volume to fish in a shrinking pond” the Individual´s Voice
  8. 8. vOPEN24HOURS.jpgO Shrinking World PEN24HOURS.jpg “Small fish in a big pond has transformed into sea of Giving Volume to fish in a shrinking pond” the Individual´s Voice Ashton taking on traditional media
  9. 9. vOPEN24HOURS.jpgO Shrinking World PEN24HOURS.jpg “Small fish in a big pond has transformed into sea of Giving Volume to fish in a shrinking pond” the Individual´s Voice Ashton taking on traditional Gurus media
  10. 10. vOPEN24HOURS.jpgO Shrinking World PEN24HOURS.jpg “Small fish in a big pond has transformed into sea of Giving Volume to fish in a shrinking pond” the Individual´s Voice Ashton taking on traditional Gurus Breaking News media
  11. 11. Little Voice
  12. 12. Little Voice MJ + New Media
  13. 13. Little Voice MJ + New Media Plane in the Hudson
  14. 14. Little Voice MJ + New Media Plane in the Hudson Jakarta Bombing
  15. 15. Web-Cred
  16. 16. Web-Cred Personal Branding
  17. 17. Web-Cred Personal Branding on Circles Comm
  18. 18. Web-Cred Personal Branding on Circles Comm Regul ars
  19. 19. Web-Cred Personal Branding on Circles Comm Regul ars Local Celebrity
  20. 20. Web-Cred Personal Branding on Circles Comm Regul ars Local Celebrity Credibility
  21. 21. Web-Cred Personal Branding on Circles Comm Regul ars Local Celebrity Credibility Followers
  22. 22. Advert-Web
  23. 23. Advert-Web Little Voice as PR
  24. 24. Advert-Web Reviews Publicize Personal Positive Promotion Niche Little Voice as PR
  25. 25. Advert-Web @j ulia_roy Credi Buyer Experience bility Re views $500
  26. 26. vOPEN24HOURS.jpgO The Works PEN24HOURS.jpg
  27. 27. vOPEN24HOURS.jpgO The Works PEN24HOURS.jpg Open Profiles
  28. 28. vOPEN24HOURS.jpgO The Works PEN24HOURS.jpg Open Profiles Demographics Psychographics
  29. 29. vOPEN24HOURS.jpgO The Works PEN24HOURS.jpg Open Profiles Broadcasted Opinions Demographics Psychographics
  30. 30. vOPEN24HOURS.jpgO The Works PEN24HOURS.jpg Open Profiles Broadcasted Opinions Demographics Psychographics Free & Honest Research
  31. 31. Death of Audio
  32. 32. Playable Billboard: MTV To Launch New Track Upload Program For 'Rock Band' Emerging and signed artists alike can put their music into Rock Band at their own pace for their desired price $0.50-$3.00 per song “By contrast, MTV wants "Rock Band" to become a platform for music distribution, using its interactive features to lure music fans who otherwise may not be buying music.” -Billboard
  33. 33. Playable
  34. 34. Mobile Tap Tap Revenge Lady Gaga Coldplay Dave Matthews Band Nine Inch Nails “My record label might kill me for saying this, but (if you buy the game) you are essentially purchasing my album for $4.99 and you are also getting a game. So you are getting way more band for your buck.” -Lady Gaga
  35. 35. Mobile Romplr Soulja Boy LMFAO Full control of each track with 8 loops that will never play out of sync, & you can add extra samples by tapping the FX buttons & shaking your phone. Share remixes with friends via email, Facebook, & romplr.com (1) Turn My Swag On, (2) Crank That, & (3) Hey You There
  36. 36. Mixable Indaba Music Create a personal profile, blog, share music & photos d Joh n Legen Find musicians from around y Maria h Care the world, get hired, or ts T he Roo create virtual bands a Y o-Yo M ert lb Step hen Co Advanced web-based digital K-OS d ru cks Ban workstation The Derek T Instinct Th e Music Compete in feature programs with major artists
  37. 37. Mixable Indaba Music Create a personal profile, blog, share music & photos d Joh n Legen Find musicians from around y Maria h Care the world, get hired, or ts T he Roo create virtual bands a Y o-Yo M ert lb Step hen Co Advanced web-based digital K-OS d ru cks Ban workstation The Derek T Instinct Th e Music Compete in feature programs with major artists
  38. 38. Mixable Indaba Music Create a personal profile, blog, share music & photos d Joh n Legen Find musicians from around y Maria h Care the world, get hired, or ts T he Roo create virtual bands a Y o-Yo M ert lb Step hen Co Advanced web-based digital K-OS d ru cks Ban workstation The Derek T Instinct Th e Music Compete in feature programs with major artists
  39. 39. Mixable I´ve Seen Enough MTV + Sam Jones Cold W ar KidApp Jamble s
  40. 40. Nostalgia Vinyl Effect 8-Tracks, Cassettes, Music Box, Art, etc. Relax as you listen to entire album in order as it was meant to be heard with no distractions ¨Vinyl accounted for only 1% of total album sales last year (that's 1.9 million units in 2008).  Projections for this year are double that at 2.8 million units.¨ - Nielsen
  41. 41. Nostalgia Personal Level Fans meet, interact, & get to know their favorite artists on the social web DIY artists fund, create, promote, and sell their media on the web Some of the newest hit music sites include Bandcamp, Kickstarter, & Reverb Nation
  42. 42. Reverb Nation Reverb Nation Provides a central site for musicians, producers, and venues to collaborate and communicate Free TuneWidget for artists to place on their own websites, including MySpace Opportunity for brands in widget, on site, in promotion, music sponsorship, etc. Windows´ 1,000 Song Giveaway
  43. 43. Constructive Evolution
  44. 44. Free Culture
  45. 45. Free Culture
  46. 46. Free Culture
  47. 47. Free Culture
  48. 48. Free Culture
  49. 49. It was a made-for-media event, exciting the press and securing over 18 million PR impressions. So now imagine getting a free ride in the BankCab (because you're a lucky HSBC customer), and the driver not only knows where he's going, but can also give you restaurant, theatre or touring suggestions.
  50. 50. The “Nice Guy” Verizon hired 60 cabs, slapped their logo on and send them to get riders @ Penn Station, Grand Central Terminal, the Metropolitan Museum of Art and Citigroup
  51. 51. Grass Root Mkt
  52. 52. Sponsorship = Opportunity Scheduled for 2012 $4 million
  53. 53. Grass Root Mkt
  54. 54. Grass Root Mkt +
  55. 55. Augmented Reality
  56. 56. The Cloud
  57. 57. The Cloud No physical space needed to save
  58. 58. The Cloud No physical space needed to save Collaboration
  59. 59. The Cloud No physical space needed to save Collaboration Social Networks
  60. 60. The Cloud No physical space needed to save Collaboration Social Networks Software, No hardware
  61. 61. The Cloud +
  62. 62. The Cloud +
  63. 63. The Cloud +
  64. 64. The Cloud +
  65. 65. The Cloud +
  66. 66. The Cloud +
  67. 67. Low-cost
  68. 68. Low-cost 1.75 million companies around the world run their business on Google Apps
  69. 69. Low-cost 1.75 million companies around the world run their business on Google Apps Easy transition from Exchange/Office
  70. 70. Low-cost 1.75 million companies around the world run their business on Google Apps Easy transition from Exchange/Office AdSense ( $ )
  71. 71. +
  72. 72. +
  73. 73. + =
  74. 74. + = operating system
  75. 75. + = operating system Free
  76. 76. + = operating system Free Open-Sourced
  77. 77. + = operating system Free Cloud Based Open-Sourced
  78. 78. + = operating system Free Cloud Based Open-Sourced Accessibility
  79. 79. The Cloud
  80. 80. The Cloud Web Version FREE
  81. 81. The Cloud Support to Software Web Version FREE
  82. 82. The Cloud Collaboration Support to Software Web Version FREE
  83. 83. Power to the People
  84. 84. Death of Audio
  85. 85. Constructive Evolution
  86. 86. Thank You

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