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Top 10 Linked In Tips For Professional Service Frims
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Top 10 Linked In Tips For Professional Service Frims

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This presentation is focused on the use of LinkedIn for the professional services firm. Attorney, Accountantants and Consultants may find it of particular interest

This presentation is focused on the use of LinkedIn for the professional services firm. Attorney, Accountantants and Consultants may find it of particular interest

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Top 10 Linked In Tips For Professional Service Frims Top 10 Linked In Tips For Professional Service Frims Presentation Transcript

  • Business Sense ConsultingSolutions for Professional Firms
    Top 10 LinkedIn Tips
    for
    Generating New Business
  • What is LinkedIn???
    Business networking tool to proactively keep you in contact with current, past and prospective people you wish to maintain contact with for:
    To get new business
    To get advise
    To build business relationship
    To assist with the sales process
    To proactively market your skills
  • LinkedIn
    Information needs to be presented in concert with your firms marketing and sales presentation
    Needs to be personal –
    professional services are sold one on one
    Presented in a professional manner
    Photos, Wording, Presentations should be done as though they are being reviewed by prospective clients
  • Linked In Top 10!
    Profile Tune Up
    Profile Maintenance and Alignment
    Adding Connections you have
    Removing Connection who don’t serve you
    Improve your Google Page Rank result and other Search
    References and Recommendations
    Advanced Search and the Blind Reverse
    The Answers Connection
    Find your target connections in Groups
    Tools to use – Free – Make it easy!
  • #1. Profile Tune Up
    Generate Business
    Goal
  • Profile Tune Up
    Key Profile Settings – Allows you to manage profile information, profile photo, public profile information, status and member feed
    Email Notifications – How you want to receive messages, notifications and invitations
    Home Page Settings – Manage Network updates and News
    RSS Settings – Enable or disable private RSS feeds
    Groups – Control invitations from Groups
    Personal Information – Manage name, location, display name, account holder icon settings, e-mail addresses, passwords and a link to close your account
    Privacy Settings – Manage settings for research surveys, connections list visibility, profile views, see another members profile picture, profile and status updates, service provider directory, partner advertising and authorize applications
    My Network – How do you want to use LinkedIn
  • Profile Tune Up
  • Contact Settings
    Contact Advice
    Contact Advice give a user considering sending you a request some guidance. Be clear about what details you expect, what kinds of things you are open to and not open to. Include information about any limitations, including conflicts of interest and time/participation limitations.
    Examples:
    • I am very much interested in assisting tightly held family corporations to reach their greatest potential though the needed legal and professional advice.
    • I’m in the middle of several projects right now, so my time is limited, but specific, limited-time contracts will be considered, especially if they can be handled via telecommuting. I can introduce you to the experts in our firm which may meet your needs.
    • I’m broadly available and willing to move for the right full-time opportunity. Please include details about your firm culture, management style and potential for personal growth. I am particularly interested in firms that have a strong culture of using technology to support and execute services for cleints.
  • Your Activity
    If you are looking for clients Be
    Outbound!
  • Profile Tune Up
  • Profile Tune Up
    Crete your personal tagline
    Appear focused
    Put your elevator pitch to work
    Point out your “RELEVANT” skills
    Explain your experience
    Distinguish yourself and your firm from the crowd
  • Profile Tune Up
    Education Connections
    Count!
  • #2 Profile MaintenanceYour Assignment!
  • Profile MaintenanceYour Assignment!
    What to Change when ….
    Your Services Change
    Your campaigns shift
    New offices open
    Education expands
    Website changes
    You add any of the above
  • Adding Connections
  • Adding Connections
  • Adding Connections
  • Adding Contacts
  • Adding Connections
    This is about making connections!
    Be Polite
    Take time to connect
    Always Respond
    Thanks for the connection, love your article
  • The Impact of Connecting
  • #4 Removing Connections!
    Connections will not be notified that they have been removed
    Removed connections will be added to your list of Imported Contacts just in case you want to re-invite them at a later date
    Only the member that breaks the connection can re-initiate the connections
  • #5 Improve Your Google Page RankEdit Your Profile!
  • Improve Your Google Page RankContact Settings
    Create a “Public Profile”
    Select “Full View”
    Use Your Actual Name as URL
    Use the Links in other Places
  • #6 References and Blind Reverse
  • Make a Recommendation
    Make Sure to Spell Check
    Don’t trade recommendations
  • Make A Recommendation
    Why get recommended?
    • It helps you hire and get hired
    • It helps connect to customers & partners
    • It build brand & reputation
    • It makes your network valuable
    Who should recommend you?
    • Former managers
    • Colleges & co-workers
    • Customers and clients
    • Business partners
    Where are recommendations found?
    • Your comment is listed in your profile under the “Recommendations” tab
    • Recommendations your receive are listed under “Recommendations For” at the bottom of the “Experience” section
    • Used by LinkedIn Search
  • #7 Advanced Search &Blind Reverse
  • Advanced Search & Blind Reverse
  • #8 The Answers SectionBe The Expert
    It is possible to get and close a deal there!
  • #9 Finding Your Target in Groups
  • Finding Groups
  • Share
  • #10 Cool Tools
  • Slideshare.netRelevancy Based Content
  • Polls & Buzz
  • Assignment
    Do Something
    Otherwise this time is just entertainment
    Take one of the 10 tips
    Schedule 20 minutes tomorrow
    Do it!
    Two New
    Two Old
    Update profile
    Broadcast what your are doing