Top 10 Linked In Tips For Professional Service Frims

Business Sense ConsultingSolutions for Professional Firms
Top 10 LinkedIn Tips
for
Generating New Business

What is LinkedIn???
Business networking tool to proactively keep you in contact with current, past and prospective people you wish to maintain contact with for:
To get new business
To get advise
To build business relationship
To assist with the sales process
To proactively market your skills

LinkedIn
Information needs to be presented in concert with your firms marketing and sales presentation
Needs to be personal –
professional services are sold one on one
Presented in a professional manner
Photos, Wording, Presentations should be done as though they are being reviewed by prospective clients

Linked In Top 10!
Profile Tune Up
Profile Maintenance and Alignment
Adding Connections you have
Removing Connection who don’t serve you
Improve your Google Page Rank result and other Search
References and Recommendations
Advanced Search and the Blind Reverse
The Answers Connection
Find your target connections in Groups
Tools to use – Free – Make it easy!

#1. Profile Tune Up
Generate Business
Goal

Profile Tune Up
Key Profile Settings – Allows you to manage profile information, profile photo, public profile information, status and member feed
Email Notifications – How you want to receive messages, notifications and invitations
Home Page Settings – Manage Network updates and News
RSS Settings – Enable or disable private RSS feeds
Groups – Control invitations from Groups
Personal Information – Manage name, location, display name, account holder icon settings, e-mail addresses, passwords and a link to close your account
Privacy Settings – Manage settings for research surveys, connections list visibility, profile views, see another members profile picture, profile and status updates, service provider directory, partner advertising and authorize applications
My Network – How do you want to use LinkedIn

Profile Tune Up

Contact Settings
Contact Advice
Contact Advice give a user considering sending you a request some guidance. Be clear about what details you expect, what kinds of things you are open to and not open to. Include information about any limitations, including conflicts of interest and time/participation limitations.
Examples:

I am very much interested in assisting tightly held family corporations to reach their greatest potential though the needed legal and professional advice.
I’m in the middle of several projects right now, so my time is limited, but specific, limited-time contracts will be considered, especially if they can be handled via telecommuting. I can introduce you to the experts in our firm which may meet your needs.
I’m broadly available and willing to move for the right full-time opportunity. Please include details about your firm culture, management style and potential for personal growth. I am particularly interested in firms that have a strong culture of using technology to support and execute services for cleints.

Your Activity
If you are looking for clients Be
Outbound!

Profile Tune Up

Profile Tune Up
Crete your personal tagline
Appear focused
Put your elevator pitch to work
Point out your “RELEVANT” skills
Explain your experience
Distinguish yourself and your firm from the crowd

Profile Tune Up
Education Connections
Count!

#2 Profile MaintenanceYour Assignment!

Profile MaintenanceYour Assignment!
What to Change when ….
Your Services Change
Your campaigns shift
New offices open
Education expands
Website changes
You add any of the above

Adding Connections

Adding Contacts

Adding Connections
This is about making connections!
Be Polite
Take time to connect
Always Respond
Thanks for the connection, love your article

The Impact of Connecting

#4 Removing Connections!
Connections will not be notified that they have been removed
Removed connections will be added to your list of Imported Contacts just in case you want to re-invite them at a later date
Only the member that breaks the connection can re-initiate the connections

#5 Improve Your Google Page RankEdit Your Profile!

Improve Your Google Page RankContact Settings
Create a “Public Profile”
Select “Full View”
Use Your Actual Name as URL
Use the Links in other Places

#6 References and Blind Reverse

Make a Recommendation
Make Sure to Spell Check
Don’t trade recommendations

Make A Recommendation
Why get recommended?

It helps you hire and get hired
It helps connect to customers & partners
It build brand & reputation
It makes your network valuable

Who should recommend you?

Former managers
Colleges & co-workers
Customers and clients
Business partners

Where are recommendations found?

Your comment is listed in your profile under the “Recommendations” tab
Recommendations your receive are listed under “Recommendations For” at the bottom of the “Experience” section
Used by LinkedIn Search

#7 Advanced Search &Blind Reverse

Advanced Search & Blind Reverse

#8 The Answers SectionBe The Expert
It is possible to get and close a deal there!

#9 Finding Your Target in Groups

Finding Groups

Share

#10 Cool Tools

Slideshare.netRelevancy Based Content

Polls & Buzz

Assignment
Do Something
Otherwise this time is just entertainment
Take one of the 10 tips
Schedule 20 minutes tomorrow
Do it!
Two New
Two Old
Update profile
Broadcast what your are doing