Takiing Your Business To A New Level Using Linked In

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Some of you may know me as: A technology Consultant A Marketing Consultant A Management ConsultantI do all three at different times for differing clientsBackground: Regional Director of Law Firms Practice for what is now Ernst & Young National Director of Installations for Barrister Information Systems

5 Fly Insto proactively keep you in contact with current, past and prospective people you wish to maintain contact with for:In other words all of though steps you have done in person at meetings, and cocktail parties

Four Fly InsHow many of you have a marketing plan? Have your Professionals had training in selling services? Don’t forget professional services are sold one on one This is a strength of LinkedIn Content needs to be written well and grammatically correct Prospective client expect the best, but not too slick

Will include the Top 10 items which you should focus onProfile Tune UpProfile Maintenance and AlignmentAdding ConnectionsRemoving Connection who don’t serve youImproving your Google Page Rank resultantCreatingReferences and RecommendationsHow to use Advanced Search and the Blind ReverseHow to use the Answers ConnectionFinding your target connections in GroupsTools to use – Free – Make it easy!So let’s jump right into it.

You can get new business without being 100 % complete

Five Fly Ins

Eight Fly InEmail Notifications – How you want to receive messages, notifications and invitationsHome Page Settings – Manage Network updates and NewsRSS Settings – Enable or disable private RSS feedsGroups – Control invitations from GroupsPersonal Information – Manage name, locations, display name, account holder icon settings, e-mail addresses, passwords and link to a close your accountPrivacy Settings – Manage settings for research surveys, connections list visibility , profile views, see another members profile picture, profile and status updates, service provider directory, partner advertising and authorize applicationsMy Network – How do you want to use LinkedIn

One Fly InWhat are you open to? What aren’t you open to Limitations Conflicts of interest Time/Participation LimitationsI am very much interested in assisting tightly held family corporations to reach their greatest potential though the needed legal and professional adviceI’m in the middle of several projects right now, so my time is limited, but specific, limited-time contracts will be considered, especially if they can be handled via telecommuting. I can introduce you to the experts in our firm which may meet your needs.I’m broadly available and willing to move for the right full-time opportunity. Please include details about your firm culture, management style and potential for personal growth. I am particularly interested in firms that have a strong culture of using technology to support and execute services for clients.

One Fly InIf you are looking for clients, be outbound

Always, Always tell them what your are doing now!

What are you doing now

Include anything which is significant.

Include all the education you have hadIn particular education which is relevant to your current target market

You are going to want to constantly increase this number

We will look at how to customize this shortly

Always include information on your specialtiesBut don’t over do it with all of your diverse interests – be focused.This is not a place to list hobbiesIt must be business Related.

Six Fly InsDistinguishyourself and your firm from the crowd

One Fly In

Update your Website every six months

Your Services ChangeYour campaigns shiftNew offices openEducation expandsWebsite changesYou add any of the above

You can see the significance of connections

Import from you address book or target key people already in your address book.

Look for people from your past work relationships

This is about making connections! Be Polite Take time to connectAlways Respond Thanks for the connection, love your article

Again – I need to reinforce the impact of your connectionsWho knows whoCan these people help make introductions, recommendations

Connections will not be notified that they have been removed Removed connections will be added to your list of Imported Contacts just in case you want to re-invite them at a later dateOnly the member that breaks the connection can re-initiate the connections

Create a “Public Profile”Select “Full View”Use Your Actual Name as URLUse the Links in other Places

One Fly In

Why get recommended? It helps you hire and get hired It helps connect to customers & partners It build brand & reputation It makes your network valuableWho should recommend you? Former managers Colleges & co-workers Customers and clients Business partnersWhere are recommendations found? Your comment is listed in your profile under the “Recommendations” tab Recommendations your receive are listed under “Recommendations For” at the bottom of the “Experience” section Used by LinkedIn Search

Do you Know what a blind Reverse Is?Looking for a person in a specific company with a specific area of work without knowing who they are.

Notice on the right the basic search.This is what it returned.

It is possible to get and close a deal there!

Point Out Owner of each resultantDon’t forget to share- tell others about specific groups you have found to get them involved and help them with questions they have may.

Find out who in your network belongs to this group

Will membership in this group benefit you or you to them.

Slideshare.com

Do SomethingOtherwise this time is just entertainmentTake one of the 10 tipsSchedule 20 minutes tomorrowDo it!Two NewTwo OldUpdate profileBroadcast what your are doing

Favorites, Groups & Events

Takiing Your Business To A New Level Using Linked In - Presentation Transcript

Business Sense ConsultingSolutions for Professional Firms
Taking Your Business
to a
New Level Using
LinkedIn
What is LinkedIn???
Business networking tool :
Getting new clients
Proactively market your skills
Building business relationship
Assisting with the sales process
Actively marketing your firm
LinkedIn
Information needs to be :
Coordinated with Marketing & Sales
Personal
Professional
As though it is being reviewed by prospective clients
Linked In Top 10!
Review of the Key
LinkedIn
Elements
#1. Profile Tune Up
Generate Business
Goal
Profile Tune Up
Key Settings Allows Management of:
Profile information
Profile photo
Public profile information
Status
Member feed
Profile Tune Up
Settings to Review
E-Mail Notifications
Home Page
RSS
Groups
Personal
Privacy
My Network
Profile Tune Up
Contact Settings
Provide Guidance
Your Activity
Be Outbound!
Profile Tune Up
Profile Tune Up
- Tagline
- Appear focused
- Your Story
- “RELEVANT” skills
- Experience
- Distinguish yourself
Profile Tune Up
Education Connections
Count!
#2 Profile MaintenanceYour Assignment!
Profile MaintenanceYour Assignment!
Update Whenever Anything Changes
Adding Connections
Adding Connections
Adding Connections
Adding Contacts
Adding Connections
This is about making connections!
The Impact of Connecting
#4 Removing Connections!
#5 Improve Your Google Page RankEdit Your Profile!
#6 References
Make a Recommendation
Make Sure to Spell Check
Don’t trade recommendations
Make A Recommendation
#7 Advanced Search &Blind Reverse
Advanced Search & Blind Reverse
#8 The Answers SectionBe The Expert
#9 Finding Your Target in Groups
Finding Groups
Share
#10 Cool Tools
Slideshare.netRelevancy Based Content
Polls & Buzz
Assignment
Adapt!
Use a New Tool
for the
New Age of Business!