Marketing Real Estate By Scott True www.TrueDreamRealtyGroup.com CENTURY 21 First Place

Get More with CENTURY 21 ® Century21® Customized Services National Advertising Global Referral Network Seller Service Pledge Quality Service Survey True Dream Realty Group® Services Advertising in the following: Austin American Statesman The Greensheet Austin Chronicle www.TrueDreamRealtyGroup.com plus at least 20 other of the most popular Real Estate websites Standard Services Multiple Listing Service Local Advertising Yard Sign Agent and Office Preview Open House Required Property Disclosures Competitive Market Analysis Internet Marketing

Century21® Customized Services

National Advertising

Global Referral Network

Seller Service Pledge

Quality Service Survey

True Dream Realty Group® Services

Advertising in the following:

Austin American Statesman

The Greensheet

Austin Chronicle

www.TrueDreamRealtyGroup.com plus at least 20 other of the most popular Real Estate websites

Standard Services

Multiple Listing Service

Local Advertising

Yard Sign

Agent and Office Preview

Open House

Required Property Disclosures

Competitive Market Analysis

Internet Marketing

The Century 21 System has the highest brand awareness level when compared to any other real estate organization surveyed. Over half of all those surveyed mentioned the CENTURY 21 brand! “ Please tell me which real estate agencies you have ever seen or heard of?” (Results are based on all brands mentioned regardless of order) The Power of the Brand Leader in Brand Awareness Research provide by Millard Brown – 2006 Brand Update

“ Please tell me which real estate agencies you have ever seen or heard of?” (Results are based on all brands mentioned regardless of order)

Targeted Local Marketing Open Houses – Actively promote open house showings for Brokers and Buyers Direct Mail – Just Listed cards, Open House cards and other Farming mailings E-Greetings – Online greeting cards directed to potential buyers Local Advertising – Television, newspaper and local magazine MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers Internet – Century21.com allows internet users to get information and photos of your home

Open Houses – Actively promote open house showings for Brokers and Buyers

Direct Mail – Just Listed cards, Open House cards and other Farming mailings

E-Greetings – Online greeting cards directed to potential buyers

Local Advertising – Television, newspaper and local magazine

MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers

Internet – Century21.com allows internet users to get information and photos of your home

CENTURY 21 ® National Advertising Multi-million dollar national advertising campaigns Print, television and radio Targeted advertising for Specialty Markets

Multi-million dollar national advertising campaigns

Print, television and radio

Targeted advertising for Specialty Markets

CENTURY 21 ® National Advertising National advertising invests heavily in national TV commercials designed to build brand recognition Commercials can be seen during the most watched news, entertainment and sports programs

CENTURY 21 ® National Advertising

National advertising invests heavily in national TV commercials designed to build brand recognition

Commercials can be seen during the most watched news, entertainment and sports programs

Worldwide presence Century21.com international links and websites CENTURY 21 ® Global Referral Network Significant buyer opportunities - with over 8,000 offices and 143,000 sales associates worldwide Additional buyer opportunities - with the CENTURY 21 ® Global Referral Network, an Internet based referral system for broker selection and distribution of referral leads CENTURY 21 ® Global Reach

Worldwide presence

Century21.com international links and websites

CENTURY 21 ® Global Referral Network

Significant buyer opportunities - with over 8,000 offices and 143,000 sales associates worldwide

Additional buyer opportunities - with the CENTURY 21 ® Global Referral Network, an Internet based referral system for broker selection and distribution of referral leads

Referral Services World’s largest referral network (based on the number of offices worldwide) brings you: More buyer opportunities for your property With over 8,000 offices and 143,000 sales associates worldwide CENTURY 21® Global Referral Network, an Internet based referral system for distribution of referral leads from around the globe

World’s largest referral network (based on the number of offices worldwide) brings you:

More buyer opportunities for your property

With over 8,000 offices and 143,000 sales associates worldwide

CENTURY 21® Global Referral Network, an Internet based referral system for distribution of referral leads from around the globe

Home Buyers Nearly 3 out of 4 home buyers use the Internet as a tool when searching for a home* 83% of recent home buyers found photos “very useful”* 60% said the same about virtual tours* There are 151 million users of the Internet in the USA 24% of home buyers first learned about the home they purchased using the Internet 83% of first time home buyers used the internet as an information source in the home buying process * 2006 NAR Profile of Home Buyers and Sellers

Nearly 3 out of 4 home buyers use the Internet as a tool when searching for a home*

83% of recent home buyers found photos “very useful”*

60% said the same about virtual tours*

There are 151 million users of the Internet in the USA

24% of home buyers first learned about the home they purchased using the Internet

83% of first time home buyers used the internet as an information source in the home buying process

What is the implication? Where Buyer First Learned About the Home They Purchased The Internet should be leveraged to attract more buyers Real Estate Agent Internet Yard Sign

Selling Your Home with the Help of Century21.com Consumer Leads Property Listings Registered Users Top Search Engine partnerships; Google, Trulia and Yahoo The Century21.com web site averages more than 2 million visits per month

Consumer Leads

Property Listings

Registered Users

Top Search Engine partnerships; Google, Trulia and Yahoo

The Search Areas on Century21.com Century21.com is a consumer’s home buying and selling information gateway The easy to navigate menu bar allows consumers to identify exactly what they’re looking for The site serves as a real estate resource library for consumers Property Search Consumers use satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria Arial views allow users to explore the property yard, street and neighborhood

Century21.com is a consumer’s home buying and selling information gateway

The easy to navigate menu bar allows consumers to identify exactly what they’re looking for

The site serves as a real estate resource library for consumers

Property Search

Consumers use satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria

Arial views allow users to explore the property yard, street and neighborhood

Century21.com Marketing Tools that help us Sell Your Property Slide Shows & Virtual Tours Visually highlight the best features of your home; automatically created when you have 6 or more pictures Room Planner Interactive tool lets you design virtual room layouts Neighborhood Profiles Important information about this and other neighborhoods Mortgage Mortgage calculator and financing information Slide Show

Slide Shows & Virtual Tours

Visually highlight the best features of your home; automatically created when you have 6 or more pictures

Room Planner

Interactive tool lets you design virtual room layouts

Neighborhood Profiles

Important information about this and other neighborhoods

Mortgage

Mortgage calculator and financing information

Your Listing on Century21.com Up to 20 listing Photos can be included Detailed property descriptions (English and Spanish) Floor Plans Slide Show Virtual Tours Open House schedule [ For LeadRouter Offices Only ] CENTURY 21’s exclusive LeadRouter technology directs online inquiries regarding your property directly to your agent within minutes

Up to 20 listing Photos can be included

Detailed property descriptions (English and Spanish)

Floor Plans

Slide Show

Virtual Tours

Open House schedule

[ For LeadRouter Offices Only ] CENTURY 21’s exclusive LeadRouter technology directs online inquiries regarding your property directly to your agent within minutes

Century21® Listing Distribution Partners Google TM Trulia.com Yahoo.com LandAndFarm.com Optimum Homes (Cablevision) Openhouse.com Wall Street Journal (realestatejournal.com) Cityfeet.com (commercial) Loopnet.com (commercial) True Dream Realty Group® Listing Distribution Partners Front Door.com Oodle.com Propsmart.com LiveDeal.com Vast.com Yahoo® Real Estate Zillow.com Hotpads.com Dothomes.com Backpage.com Enormo.com

Google TM

Trulia.com

Yahoo.com

LandAndFarm.com

Optimum Homes (Cablevision)

Openhouse.com

Wall Street Journal (realestatejournal.com)

Cityfeet.com (commercial)

Loopnet.com (commercial)

True Dream Realty Group® Listing Distribution Partners

Front Door.com

Oodle.com

Propsmart.com

LiveDeal.com

Vast.com

Yahoo® Real Estate

Zillow.com

Hotpads.com

Dothomes.com

Backpage.com

Enormo.com

2007 Online Marketing

A custom Slide Show to Showcase Your Property This is what the consumer sees on Century21.com Slide Shows are automatically created when you have 6 or more photos of the property 98% of prospective Buyers feel property photos are useful in their home search* * 2006 NAR Profile of Home Buyers and Sellers

This is what the consumer sees on Century21.com

Slide Shows are automatically created when you have 6 or more photos of the property

98% of prospective Buyers feel property photos are useful in their home search*

Competitive Market Analysis Establishing the perfect price for your home! [ Insert Complete CMA Here ] Recent Sales Current Listings Under Contract Expired Listings How do you stack up against the competition? What will help your property sell faster? How much will you have after closing?

[ Insert Complete CMA Here ]

Recent Sales

Current Listings

Under Contract

Expired Listings

How do you stack up against the competition?

What will help your property sell faster?

How much will you have after closing?

We’re with you every step of the way, even after the closing… CENTURY 21 Connections SM The CENTURY 21 Local Connections SM program offers you convenient, cost-saving products and services that simplify your home buying, selling and ownership experience. To search for money saving coupons and discounts, visit: http://www.century21.com/learn/connections/ Home Warranty The CENTURY 21 ® Home Protection Plan offers home sellers and buyers protection against costly, unexpected repair bills that may occur after closing.

CENTURY 21 Connections SM

The CENTURY 21 Local Connections SM program offers you convenient, cost-saving products and services that simplify your home buying, selling and ownership experience.

To search for money saving coupons and discounts, visit: http://www.century21.com/learn/connections/

Home Warranty

The CENTURY 21 ® Home Protection Plan offers home sellers and buyers protection against costly, unexpected repair bills that may occur after closing.

Seller Service Pledge – My Personal Commitment to Quality 21 points of differentiation Commitment to service Agreement between you, the seller and my CENTURY 21 ® office.

21 points of differentiation

Commitment to service

Agreement between you, the seller and my CENTURY 21 ® office.

Quality Service We strive to provide outstanding service to our clients Clients are invited to complete and return a Quality Service Survey and return it to our independent 3 rd party research group Consistent monitoring of service in order to assure highest and best quality.

We strive to provide outstanding service to our clients

Clients are invited to complete and return a Quality Service Survey and return it to our independent 3 rd party research group

Consistent monitoring of service in order to assure highest and best quality.

The CENTURY 21 ® System averages a home bought or sold every minute of every day Put us to work for you, CENTURY 21: the Gold Standard

Thank you! Scott True www.TrueDreamRealtyGroup.com CENTURY 21 First Place