THE H O O KPhotograph: jcburns
“The hook is not a substitute for all the more substantive thingsthat you want to say to politicians.”
“The hook is just used to get your audience’s a ention,        and to make the connection between               what you w...
James Brown
TO GET PEOPLE TO LISTEN TO YOU,YOU FIRST HAVETO GE T THE IRATTENTION .           James Brown
something that   bugs me
“Have alayman’s versionof your résumé”
“and havea descriptionof your work”
“if you were  explaining itto your mother.”
Exercise!Compose a biographical sketch of your targetaudience. Try to answer our discussionquestions as best you can.     ...
WHO IS YO UR A U D I E N C E ?
36:52
#slides?
421slides
5s/slide
full-bleed images
simple text
quotes
repetition
“The Takahashi Method”
“I don’t have PowerPoint”
“Huge characters”
“Easy to see”
“Big”
When forced to work within a strictframework the imagination is taxedto its utmost — and will produce itsrichest ideas. Gi...
Dear Sco ; thanks for your abstract which was accepted today forposter presentation PLUS a 5 minute mini presentation in t...
Dear Sco ; thanks for your abstract which was accepted today forposter presentation PLUS a 5 minute mini presentation in t...
Exercise!Use the Takahashi Method to prepare amini-presentation on one idea related toyour research.
20words
ONE idea
FIVE minutes
no weird fonts
GEOG8260.4, How constraints stimulate creativity
GEOG8260.4, How constraints stimulate creativity
GEOG8260.4, How constraints stimulate creativity
GEOG8260.4, How constraints stimulate creativity
GEOG8260.4, How constraints stimulate creativity
GEOG8260.4, How constraints stimulate creativity
GEOG8260.4, How constraints stimulate creativity
GEOG8260.4, How constraints stimulate creativity
GEOG8260.4, How constraints stimulate creativity
GEOG8260.4, How constraints stimulate creativity
GEOG8260.4, How constraints stimulate creativity
GEOG8260.4, How constraints stimulate creativity
GEOG8260.4, How constraints stimulate creativity
GEOG8260.4, How constraints stimulate creativity
GEOG8260.4, How constraints stimulate creativity
GEOG8260.4, How constraints stimulate creativity
GEOG8260.4, How constraints stimulate creativity
GEOG8260.4, How constraints stimulate creativity
GEOG8260.4, How constraints stimulate creativity
GEOG8260.4, How constraints stimulate creativity
GEOG8260.4, How constraints stimulate creativity
GEOG8260.4, How constraints stimulate creativity
GEOG8260.4, How constraints stimulate creativity
GEOG8260.4, How constraints stimulate creativity
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GEOG8260.4, How constraints stimulate creativity

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GEOG8260.4, How constraints stimulate creativity

  1. 1. THE H O O KPhotograph: jcburns
  2. 2. “The hook is not a substitute for all the more substantive thingsthat you want to say to politicians.”
  3. 3. “The hook is just used to get your audience’s a ention, and to make the connection between what you want to say and something they are interested in.”
  4. 4. James Brown
  5. 5. TO GET PEOPLE TO LISTEN TO YOU,YOU FIRST HAVETO GE T THE IRATTENTION . James Brown
  6. 6. something that bugs me
  7. 7. “Have alayman’s versionof your résumé”
  8. 8. “and havea descriptionof your work”
  9. 9. “if you were explaining itto your mother.”
  10. 10. Exercise!Compose a biographical sketch of your targetaudience. Try to answer our discussionquestions as best you can. What’s the se tting? What d o they alread Where y know do they ? get the What’s ir infor import mation ant to from? What p them? reconc eption s w il l y ou nee d to fig ht?
  11. 11. WHO IS YO UR A U D I E N C E ?
  12. 12. 36:52
  13. 13. #slides?
  14. 14. 421slides
  15. 15. 5s/slide
  16. 16. full-bleed images
  17. 17. simple text
  18. 18. quotes
  19. 19. repetition
  20. 20. “The Takahashi Method”
  21. 21. “I don’t have PowerPoint”
  22. 22. “Huge characters”
  23. 23. “Easy to see”
  24. 24. “Big”
  25. 25. When forced to work within a strictframework the imagination is taxedto its utmost — and will produce itsrichest ideas. Given total freedom thework is likely to sprawl. — T. S. Eliot
  26. 26. Dear Sco ; thanks for your abstract which was accepted today forposter presentation PLUS a 5 minute mini presentation in theThematic Session. Will be in touch on the rules of this. I a ach aschedule for the Session and look forward to seeing you in Calgary.Best regardsSteve E.
  27. 27. Dear Sco ; thanks for your abstract which was accepted today forposter presentation PLUS a 5 minute mini presentation in theThematic Session. Will be in touch on the rules of this. I a ach aschedule for the Session and look forward to seeing you in Calgary.Best regardsSteve E.
  28. 28. Exercise!Use the Takahashi Method to prepare amini-presentation on one idea related toyour research.
  29. 29. 20words
  30. 30. ONE idea
  31. 31. FIVE minutes
  32. 32. no weird fonts

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