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2011 fitbloggin analytics
 

2011 fitbloggin analytics

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Scott Stawarz's great talk on using Google Analytics to maximize your blog.

Scott Stawarz's great talk on using Google Analytics to maximize your blog.

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  • Visitor Loyalty: Number of Visits, Recency - do they keep coming back, Length of Visit, Depth of Visit\n\nNot Monsters of the week. Words / post, etc. \n\nWordpress Plugin: GeneralStats\n
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  • A period of interaction between a visitor's browser and a particular website, ending when the browser is closed or shut down, or when the user has been inactive on that site for a specified period of time.\n\n
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2011 fitbloggin analytics 2011 fitbloggin analytics Presentation Transcript

  • Know Your Stats:Mining your website analytics to improve your blog. Scott Stawarz Who am I? twitter: @scottstawarz web: octavity.com web: simpleweight.com
  • Today’s Plan• First Step• Set-up• Terms• Site Searches, Event Tracking, Goal Tracking• Beyond Google Analytics
  • First Step• Why are YOU fit blogging?
  • First Step For Fun? To make money? Stay Motivated? • Why are YOU fit blogging?Help Others? Improve Personal Health and Fitness? Recognition?
  • First Step• Define Why?• Define my Goals.• Identify ways to measure success.
  • First Step You Decide! Define Possible Goals:• Downloads of PDF’s • Ad Clicks• # of Comments • Tweets & Likes• # of Contact Us • RSS / Email Subscribers• Weight Loss • Engagement | Visitor Loyalty• Number of Page Views • Incoming Links• Posts Published / Month • Cost (time & money)• Affiliate Clicks • Return on Investment
  • Set-up• Possible Tools to measure our goals.• Methods for install (code, theme, or plugin)
  • Tools• Most Common Google Analytics, Yahoo! Web Analytics• Stalwarts Omniture, Webtrends, Coremetrics, Urchin• Others GetClicky, Woopra, Piwik, HaveAMint, LuckyOrange, AWStats, etc... 1photo: http://www.flickr.com/photos/justinbaeder/5317820857/
  • Set-up• Code. (Works Faster)• Plugin. (Easier and more functionality) • Google Analytics for Wordpress By Joost de Valk • Google Analyticator By: Ronald Heft• In your existing Theme or Service.
  • Setup Demo:Installing Google Analytics • Manual Setup • Plugin Setup
  • Setup Demo
  • Setup Demo
  • Setup Demo
  • Setup Demo
  • Setup DemoManual Set-up Add this code right above your </head> tag. New Analytics Site Speed Tracking. 000000
  • Setup Demo
  • Setup DemoPickOne
  • Setup Demo
  • Setup Demo
  • Setup Demo
  • Setup Demo Add pdf, etc... Leave blank
  • Setup Demo Leave Defaults
  • Analytics is now setup
  • Terms• Hits,Visits,Visitors • Exit Rate• Time on Site, Time • Engagement on Page • Conversion Rate• Bounce Rate
  • Terms• Hit Request for any file from your website• Visit A browser session.• Visitor Absolute Unique Visitor.
  • Terms• Time on Site• Time on Page
  • Terms• Bounce Rate • Bounce rate is the % of Single-page visits. • Exit Page = Landing Page • Bounce rate is the Single-page visit with no user interaction on tracked events.• Exit Rate % of exit for the page and landing could be
  • Terms• Engagement • Page Depth Interest in your site. Measured often by • Time on Site • Returning Visitors • Surveys • Click Path Analysis • Conversions
  • Terms• Conversion Rate Does the visitor achieve the website’s goal?• Google Analytics has Three types • URL Destination (Did I land on that page?) • Time on Site • # of Pages per visit
  • Terms Demo• What should I write • How is my Link Building, about? Social Media, or Ad. >Traffic Sources - Keywords Campaigns working? http://www.google.com/insights/ >Traffic Sources - Referring Site search/ >URL Builder: Campaigns: Example: Twitter• What pages can I improve? >Weighted Sort Bounce Rate • What Time Should I Post? >Visitors - Map Overlay• How Engaged our my Use the Geographic Report to see what part of the world your Readers? >Visitors - Visitor Loyalty visitors are from? >Custom Hourly Report• Do you have fans? >New vs. Returning visitors
  • Terms Demo1. Choose your Site 2. Pick a Time Frame3. Pick A Report 4. Analyze the Results
  • Terms Demo1. Keyword 2. Sort By Report Bounce Rate 3. Magic
  • Terms Demo1. Choose visitors 4. Do I have fans?2. Visitor Loyalty 3. Do I have engagement?
  • Terms DemoHow is mymarketing?
  • Terms Demo Google: URL Builderhttp://www.google.com/support/analytics/bin/answer.py? answer=55578
  • Terms Demo
  • Terms Demo What time should I blog? Where do my visitors read from?
  • Terms DemoWhat Time Should I blog?
  • Custom Reporting1. Pick Custom Reporting 2. Pick Manage Custom Reports 3. Create new Custom Report
  • Custom Reporting Give it a name Add Your Metrics Add Your Dimensions
  • Reporting -Let’s Do more.
  • Site Search• Track what users are searching for on your site.• Why? • Find hidden ideas for blog posts • Improve Navigation
  • Site Search Demo 1. Edit the profile Site Search
  • Site Search Demo Click Do Track Search Enter letter S If you use Adsense
  • Site Search Demo Look at Terms to Find ideas to Blog Can people not find things?
  • Event Tracking• Use for Tracking: • PDF Downloads • Outbound links • Video usage• Requires some custom code or a plugin.• Note: Limited to 500 tracked events per session(visit)
  • Event Tracking Demo• Manual Code http://code.google.com/apis/analytics/docs/ tracking/eventTrackerGuide.html <a href="#" onClick="_gaq.push([_trackEvent, Videos, Play, Babys First Birthday]);">Play</a>• Plugin
  • Event Tracking Demo 1. Choose Content 2. Choose Event Tracking
  • Event Tracking Demo
  • Goal Tracking• Used for tracking Conversions• Once set up, recommend not changing them. • URL Destination (Did I land on that page?) ie: Thank You Page. • Time on Site • # of Pages per visit • Events (new analytics only)• Think of Primary Goals & Secondary Goals
  • Goal Tracking Possible Goals:• Contact Us Form• E-commerce• Engagement• RSS Subscriptions• Blog Comments• Event Tracking - New Analytics
  • Goal Tracking Demo Step 1: Create the Tracking Page
  • Goal Tracking Demo Step 2: Edit the theme Step 3: Select theme to editStep 5: Add custom code Step 4: Select Theme Functions
  • Goal Tracking Demo 6. Edit the profile 7. Add Goals
  • Goal Tracking Demo Use Name of Page you just created Optional
  • Goal Tracking Demo Last Step: Make sure the Page is hidden from Google. Hover the Page with mouse Identify Post IDIdentify any of your Theme Pages that use this function and add exclusions <?php wp_list_pages(exclude=636 ); // exclude page ID 636, the comment Thank You page Optionally: Add Exclusions to SEO, robots noindex
  • Goal Tracking DemoWait a few days. Run Report:
  • Goal Tracking Demo Create a Custom Report to identify what marketing campaigns perform better Goal Wise.
  • Goal Tracking Demo Define what engagement goals mean for your site
  • Beyond Google Analytics• RSS Tracking - Feedburner, PostRank, RapidFeeds, Feedity, Feedcat, Feedsqueezer• HeatMaps - CrazyEgg, LuckyOrange
  • Beyond Analytics• Qualitative: Understanding Why? • Watch Customers - ClickTale, LuckyOrange • UserTesting.com • Surveys: 4qsurvey.com, LuckyOrange
  • Bonus Time• Feedburner• In Page Analytics• New Google Analytics Version
  • Feedburner Demo Feedburner.com
  • Feedburner Demo
  • Feedburner Demo Auto Post to Twitter & Auto Tags Campaign for easy Google Analytic Tracking
  • FeedBurner Demo By Segmenting, the traffic, we can use our Goals & Adsense to see if the referral is effective. Notice the filter usage
  • In-Page Analytics
  • New Google Analytics At the Top of Analytics
  • New Google Analytics New Analytics Code for Site Speed Tracking.
  • Homework• Install an Analytics Tool even if you don’t plan to use it.• Decide on Your Goals and How to track.• Set-up Goals, Event Tracking, & Site-Search• Look at Trends, Segment, and Tie it back to your own personal Return on Investment.
  • Credits• Thanks to Screenflex.com Room Dividers for letting me use some of their data.
  • Sources• http://www.kaushik.net/avinash/• http://cutroni.com/• Web Analytics 2.0 Book
  • Thank you• Scott Stawarz• @scottstawarz• http://octavity.com/• http://simpleweight.com/• Slides at: http://octavity.com/fit-analytics/