First Step For Fun? To make money? Stay Motivated? • Why are YOU ﬁt blogging?Help Others? Improve Personal Health and Fitness? Recognition?
First Step• Deﬁne Why?• Deﬁne my Goals.• Identify ways to measure success.
First Step You Decide! Deﬁne Possible Goals:• Downloads of PDF’s • Ad Clicks• # of Comments • Tweets & Likes• # of Contact Us • RSS / Email Subscribers• Weight Loss • Engagement | Visitor Loyalty• Number of Page Views • Incoming Links• Posts Published / Month • Cost (time & money)• Afﬁliate Clicks • Return on Investment
Set-up• Possible Tools to measure our goals.• Methods for install (code, theme, or plugin)
Tools• Most Common Google Analytics, Yahoo! Web Analytics• Stalwarts Omniture, Webtrends, Coremetrics, Urchin• Others GetClicky, Woopra, Piwik, HaveAMint, LuckyOrange, AWStats, etc... 1photo: http://www.ﬂickr.com/photos/justinbaeder/5317820857/
Set-up• Code. (Works Faster)• Plugin. (Easier and more functionality) • Google Analytics for Wordpress By Joost de Valk • Google Analyticator By: Ronald Heft• In your existing Theme or Service.
Terms• Bounce Rate • Bounce rate is the % of Single-page visits. • Exit Page = Landing Page • Bounce rate is the Single-page visit with no user interaction on tracked events.• Exit Rate % of exit for the page and landing could be
Terms• Engagement • Page Depth Interest in your site. Measured often by • Time on Site • Returning Visitors • Surveys • Click Path Analysis • Conversions
Terms• Conversion Rate Does the visitor achieve the website’s goal?• Google Analytics has Three types • URL Destination (Did I land on that page?) • Time on Site • # of Pages per visit
Terms Demo• What should I write • How is my Link Building, about? Social Media, or Ad. >Trafﬁc Sources - Keywords Campaigns working? http://www.google.com/insights/ >Trafﬁc Sources - Referring Site search/ >URL Builder: Campaigns: Example: Twitter• What pages can I improve? >Weighted Sort Bounce Rate • What Time Should I Post? >Visitors - Map Overlay• How Engaged our my Use the Geographic Report to see what part of the world your Readers? >Visitors - Visitor Loyalty visitors are from? >Custom Hourly Report• Do you have fans? >New vs. Returning visitors
Terms Demo1. Choose your Site 2. Pick a Time Frame3. Pick A Report 4. Analyze the Results
Goal Tracking• Used for tracking Conversions• Once set up, recommend not changing them. • URL Destination (Did I land on that page?) ie: Thank You Page. • Time on Site • # of Pages per visit • Events (new analytics only)• Think of Primary Goals & Secondary Goals
Goal Tracking Possible Goals:• Contact Us Form• E-commerce• Engagement• RSS Subscriptions• Blog Comments• Event Tracking - New Analytics
Goal Tracking Demo Step 1: Create the Tracking Page
Goal Tracking Demo Use Name of Page you just created Optional
Goal Tracking Demo Last Step: Make sure the Page is hidden from Google. Hover the Page with mouse Identify Post IDIdentify any of your Theme Pages that use this function and add exclusions <?php wp_list_pages(exclude=636 ); // exclude page ID 636, the comment Thank You page Optionally: Add Exclusions to SEO, robots noindex
Goal Tracking DemoWait a few days. Run Report:
Goal Tracking Demo Create a Custom Report to identify what marketing campaigns perform better Goal Wise.
Goal Tracking Demo Deﬁne what engagement goals mean for your site
New Google Analytics New Analytics Code for Site Speed Tracking.
Homework• Install an Analytics Tool even if you don’t plan to use it.• Decide on Your Goals and How to track.• Set-up Goals, Event Tracking, & Site-Search• Look at Trends, Segment, and Tie it back to your own personal Return on Investment.
Credits• Thanks to Screenﬂex.com Room Dividers for letting me use some of their data.
Sources• http://www.kaushik.net/avinash/• http://cutroni.com/• Web Analytics 2.0 Book