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  1. 1. A multimedia approach to marketing properties in Steamboat Springs
  2. 2. Steamboat Homefinder, The Magazine <ul><li>New name, new logo, new look! </li></ul><ul><li>10 magazines per year (April combined with may, and October combined with November) </li></ul>
  3. 3. <ul><li>Unmatched editorial content </li></ul><ul><li>Level advertising prices since the magazine was launched in 2004 </li></ul>
  4. 4. DISTRIBUTION <ul><li>Magazine distribution increased 40%, from 8,000 to 13,000 per month </li></ul><ul><li>Distributed in the Steamboat Today on the first Saturday of every month, including an average of 1,500 occupied hotel rooms </li></ul><ul><li>Delivered to 1,500 homes with the Sunday Steamboat Pilot & Today </li></ul><ul><li>Mailed to 1,350 newspaper subscribers nationwide </li></ul><ul><li>Mailed internationally to 2,300 subscribers who have requested information on Steamboat’s real estate market </li></ul><ul><li>3,000 magazines are distributed free at 70 rack locations throughout routt county </li></ul>
  5. 5. Marketing <ul><li>Investing more than $100,000 in an advertising campaign to promote the Steamboat Homefinder Brand and its related products </li></ul>
  6. 6. steamboathomefinder. com <ul><li>New website </li></ul><ul><li>launched January 1, 2009 </li></ul>
  7. 7. <ul><li>New Agreement with the Steamboat Springs Board of Realtors to provide full MLS feed for use on Homefinder. </li></ul>
  8. 8. Content <ul><li>Up to date content, including real estate news and trends, community and tourism information, photos, and video </li></ul>
  9. 9. Featured Properties <ul><li>Flash videos with audio for properties advertised in Steamboat Homefinder Magazine </li></ul>
  10. 10. Flash Video <ul><li>Flash video costs $50 for any property advertised in the Steamboat Homefinder Magazine </li></ul><ul><li>Property is included under “Featured Properties” for one month </li></ul><ul><li>Flash video rotates in the upper right corner of main page for one month </li></ul><ul><li>Flash video is available for realtor to download and use on his or her own website </li></ul>
  11. 11. Steamboat Homefinder on TV18 <ul><li>Flash videos are included for one month in the content of Steamboat Homefinder, the TV show </li></ul><ul><li>The show airs three times daily - 10:00am, 1:30pm, and 6:00pm </li></ul><ul><li>Steamboat TV18 placards are in every hotel room in Steamboat Springs </li></ul>
  12. 12. <ul><li>New, improved brand </li></ul><ul><li>New, improved magazine distribution </li></ul><ul><li>Inexpensive access to internet advertising </li></ul><ul><li>Inexpensive access to TV advertising </li></ul><ul><li>Exhaustive marketing and advertising support from the Steamboat Pilot & Today </li></ul>
  13. 13. Newspaper Advertising <ul><li>99 percent of residents have read Steamboat Today in the past week </li></ul><ul><li>88 percent have read the pilot & today Sunday </li></ul><ul><li>81 percent read the real estate section </li></ul><ul><li>81 percent say our newspapers are their primary source of advertising information. </li></ul><ul><li>Source: 2007 Pulse Research Survey </li></ul>
  14. 14. On the Internet <ul><li>Steamboatpilot.com is steamboat’s most-used local web site with more than 5,000 users sessions and 25,000 page views every day </li></ul><ul><li>Traffic increased more than 50 percent from 2007 to 2008 </li></ul><ul><li>1.8 million users and 8.7 million page views in 2008 </li></ul><ul><li>2009 projection: more than 2 million users and 10 million page views </li></ul><ul><li>50 percent of traffic comes from outside colorado </li></ul><ul><li>Source: Google analytics </li></ul>
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