Buckets of Buyers Presentation
Upcoming SlideShare
Loading in...5

Buckets of Buyers Presentation



California home buyer assistance programs that can unlock the secrets to attracting buckets of buyers

California home buyer assistance programs that can unlock the secrets to attracting buckets of buyers



Total Views
Views on SlideShare
Embed Views



1 Embed 31

http://www.homeownershipuniversity.com 31


Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment
  • Geographic target – first time home buyersNot the answer – just something to think about..Lets start with why. Why is it important to understand home buyers?
  • Before we get to the strategiesTalk about target market
  • Chapter 3: Home search processStatistics can tell us a lot
  • Home search statistics are valuableLet’s take a look at this from another angleWhat can Google tell us?
  • Root key word phrase “first time home buyer”
  • This doesn’t surprise meI have almost 4 years experience marketing to this demographic
  • Demographic is – FTHB looking for assistanceI know these strategies workMy own personal experience
  • Quick overview of these programs – What they are / who qualifiesHow to use in marketing – Generate home buyer calls / convert home buyer leads
  • Builder using CHF Platinum to advertise move-in cost after seller concessions - $1,745 or something
  • Product knowledge – it’s not what you know, it’s WHO you know
  • Programs are as powerful as your Ideas of how to use them
  • Over 10K visits a monthAlmost 2k about tax creditCity name – neighborhood nameStart conversations – think like FTHBYour lending partner will worry about qualifyingLeverage questions and conversation to generate calls and opportunities
  • Thank you for your timeDiscussion time
  • [contact page] Twitter, Facebook & LinkedIn – I would love to hear your feedback and success stories.

Buckets of Buyers Presentation Buckets of Buyers Presentation Presentation Transcript

  • Bucketsof
    3 Secret Weapons for Attracting More Home Buyer Leads
  • 2010 NAR Buyer Report
    1 out of every 2 buyers will
    have a lot of questions!
  • 2010 NAR Buyer Report
  • 2010 NAR Buyer Report
  • What Other Questions
    Do Home Buyers Ask?
  • Half a Million Questions
  • About Buying
    Loans, grant, assistance, grants, programs, tax credit, tips, guide, information, class
    Local Monthly Searches
  • Home Buyer Assistance?
  • www.HomeownershipUniversity.com
  • www.HomeownershipUniversity.com
  • 150 Leads a Month
  • 3 Buyer Assistance
    CHF Platinum Grant
    Fannie Mae HomePath
    Programs Available Now
  • 1
  • CHF Platinum Home Buyer Grant
    FREE Money for Home Buyers!
  • CHF Platinum Grant Goodies
    3% of Loan Amount
    No lien, No Payment, Grant
    Can Be Used for Down or Costs
    Never Paid Back = Free Money!
    HugeMarketing Opportunity Here
  • CHF Platinum Qualifying
    Home Buyer in California
    No FTHB Requirement
    Must be Owner Occupied
    Income and Price Limits
    Under 1% Down From Buyer
  • CHF Platinum Qualifying Limits
    County Income Limits
    Orange $101,040
    Los Angeles $84,480
    San Diego $89,880
    Purchase Price Limits
    All Counties$417,000
  • 2
  • California Housing Finance Agency
    Official State of CA FTHB Program
  • CalHFA CHDAP Awesomesauce
    3% of Purchase Price – Low %
    No Payments for life of loan
    Can Be Used for Down or Costs
    Can be used w/ most programs
    Requires 1% Down From Buyer
  • CalHFA CHDAP Qualifying
    Home Buyer in California
    FTHB Requirement – 3 Years
    Must be Owner Occupied
    Income and Price Limits
    30 Day Escrow Should Be OK
  • CalHFA CHDAP Qualifying Limits
    County Income Limits
    Orange $73,250 to $138,150
    Los Angeles $52,900 to $99,800
    San Diego $63,400 to $119,600
    Purchase Price Limits
    Orange & LA $665,088
    San Diego $635,696
  • 3
  • HomePath Buyer Assistance
    Special Incentives on Fannie REO
  • HomePath Hype
    3.5% Concessions until Oct. 31st
    3% Down | No PMI Option*
    No Appraisal | No Condo Cert
    $1,200 Bonus to Agent
    *Lender Paid MI = Higher Costs/Rate
  • HomePath Marketing Multiplier
    FirstLook Buyer Exclusivity
    15 Days
    After that…Investors Welcome!
    No Buyer or Agent Incentive for Investor
    Investors Can Buy with 10% Down
    Special Incentives on Fannie REO
  • www.HomePath.com
  • Orange County
    295 Homes
  • Los Angeles County
    1,672 Homes
  • Top Secret
    Attack Plans
  • Learn ‘emor Leave ‘em
  • Powerful Ideas?
    Where do you Market now?
  • Grant Money Available
    Up to $417,000 Price
  • Generate Buyer Calls?
  • Lead With Capture?
    $12,000 Home Buyer Grant Available on this home
    More Info: 888-888-8888
  • Add to Signage?
    Down Payment
    (714) 555 - 1212
  • Onsite Qualifying?
  • 2010 NAR Buyer Report
  • Focus on Four
  • Share Assistance Articles?
  • Stand Out on Craigslist
  • Bonus: 5 More Ideas
    Tax Credit Alternative - Better?
    Hyper local SEO for Bloggers?
    Local educational workshops?
    HomePath for investors?
    Revive Stagnant buyers?
    3 Reasons to call your database
  • Buyer Assistance Survival Kit
    • Qualifying Cheat sheet
    • Copy of This Presentation
    • Copy of Buyer Presentation
    • HU Newsletter Content
    Request on Report Card
  • @ScottSchang
    Scott Schang