Buckets of Buyers Presentation

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California home buyer assistance programs that can unlock the secrets to attracting buckets of buyers

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  • Geographic target – first time home buyersNot the answer – just something to think about..Lets start with why. Why is it important to understand home buyers?
  • Before we get to the strategiesTalk about target market
  • Chapter 3: Home search processStatistics can tell us a lot
  • Home search statistics are valuableLet’s take a look at this from another angleWhat can Google tell us?
  • Root key word phrase “first time home buyer”
  • This doesn’t surprise meI have almost 4 years experience marketing to this demographic
  • Demographic is – FTHB looking for assistanceI know these strategies workMy own personal experience
  • Quick overview of these programs – What they are / who qualifiesHow to use in marketing – Generate home buyer calls / convert home buyer leads
  • Builder using CHF Platinum to advertise move-in cost after seller concessions - $1,745 or something
  • Product knowledge – it’s not what you know, it’s WHO you know
  • Programs are as powerful as your Ideas of how to use them
  • Over 10K visits a monthAlmost 2k about tax creditCity name – neighborhood nameStart conversations – think like FTHBYour lending partner will worry about qualifyingLeverage questions and conversation to generate calls and opportunities
  • Thank you for your timeDiscussion time
  • [contact page] Twitter, Facebook & LinkedIn – I would love to hear your feedback and success stories.
  • Buckets of Buyers Presentation

    1. 1. Bucketsof<br />Buyers<br />3 Secret Weapons for Attracting More Home Buyer Leads<br />
    2. 2. 2010 NAR Buyer Report <br />1 out of every 2 buyers will <br />have a lot of questions!<br />
    3. 3. 2010 NAR Buyer Report <br />
    4. 4. 2010 NAR Buyer Report <br />
    5. 5. What Other Questions <br />Do Home Buyers Ask? <br />
    6. 6. Half a Million Questions<br />
    7. 7. About Buying<br />Loans, grant, assistance, grants, programs, tax credit, tips, guide, information, class<br />Local Monthly Searches<br />
    8. 8. Home Buyer Assistance?<br />
    9. 9. www.HomeownershipUniversity.com<br />
    10. 10. www.HomeownershipUniversity.com<br />
    11. 11. 150 Leads a Month <br />
    12. 12. 3 Buyer Assistance<br />CHF Platinum Grant<br />CalHFA CHDAP FTHB Loan<br />Fannie Mae HomePath<br />Programs Available Now<br />
    13. 13. 1<br />CHF<br />Grant<br />
    14. 14. CHF Platinum Home Buyer Grant<br />FREE Money for Home Buyers!<br />
    15. 15. CHF Platinum Grant Goodies<br />3% of Loan Amount<br />No lien, No Payment, Grant<br />Can Be Used for Down or Costs<br />Never Paid Back = Free Money!<br />HugeMarketing Opportunity Here<br />
    16. 16. CHF Platinum Qualifying<br />Home Buyer in California<br />No FTHB Requirement<br />Must be Owner Occupied<br />Income and Price Limits<br />Under 1% Down From Buyer<br />
    17. 17. CHF Platinum Qualifying Limits<br />County Income Limits<br />Orange $101,040<br />Los Angeles $84,480<br />San Diego $89,880<br />Purchase Price Limits<br />All Counties$417,000<br />
    18. 18. 2<br />CalHFA<br />CHDAP<br />
    19. 19. California Housing Finance Agency<br />Official State of CA FTHB Program<br />
    20. 20. CalHFA CHDAP Awesomesauce<br />3% of Purchase Price – Low %<br />No Payments for life of loan<br />Can Be Used for Down or Costs<br />Can be used w/ most programs<br />Requires 1% Down From Buyer<br />
    21. 21. CalHFA CHDAP Qualifying<br />Home Buyer in California<br />FTHB Requirement – 3 Years<br />Must be Owner Occupied<br />Income and Price Limits<br />30 Day Escrow Should Be OK<br />
    22. 22. CalHFA CHDAP Qualifying Limits<br />County Income Limits<br />Orange $73,250 to $138,150<br />Los Angeles $52,900 to $99,800<br />San Diego $63,400 to $119,600<br />Purchase Price Limits<br />Orange & LA $665,088<br />San Diego $635,696<br />
    23. 23. 3<br />Fannie<br />HomePath<br />
    24. 24. HomePath Buyer Assistance<br />Special Incentives on Fannie REO<br />
    25. 25. HomePath Hype<br />3.5% Concessions until Oct. 31st<br />3% Down | No PMI Option*<br />No Appraisal | No Condo Cert<br />$1,200 Bonus to Agent<br />*Lender Paid MI = Higher Costs/Rate<br />
    26. 26. HomePath Marketing Multiplier<br />FirstLook Buyer Exclusivity<br />15 Days<br />After that…Investors Welcome!<br />No Buyer or Agent Incentive for Investor<br />Investors Can Buy with 10% Down<br />Special Incentives on Fannie REO<br />
    27. 27. www.HomePath.com<br />
    28. 28. Orange County<br />295 Homes<br />
    29. 29. Los Angeles County<br />1,672 Homes<br />
    30. 30. Top Secret<br />Attack Plans<br />
    31. 31. Learn ‘emor Leave ‘em<br />
    32. 32. Powerful Ideas?<br />Where do you Market now?<br />5<br />Ideas<br />
    33. 33. Grant Money Available<br />Up to $417,000 Price<br />
    34. 34. Generate Buyer Calls?<br />
    35. 35. Lead With Capture?<br />$12,000 Home Buyer Grant Available on this home<br />More Info: 888-888-8888<br />
    36. 36. Add to Signage?<br />Down Payment <br />Assistance<br />(714) 555 - 1212<br />
    37. 37.
    38. 38. Onsite Qualifying?<br />
    39. 39. 2010 NAR Buyer Report <br />
    40. 40. Focus on Four<br />
    41. 41. Share Assistance Articles?<br />
    42. 42. Stand Out on Craigslist<br />
    43. 43. Bonus: 5 More Ideas<br />Tax Credit Alternative - Better?<br />Hyper local SEO for Bloggers?<br />Local educational workshops?<br />HomePath for investors?<br />Revive Stagnant buyers?<br />3 Reasons to call your database<br />
    44. 44.
    45. 45. Buyer Assistance Survival Kit<br /><ul><li>Qualifying Cheat sheet
    46. 46. Copy of This Presentation
    47. 47. Copy of Buyer Presentation
    48. 48. HU Newsletter Content</li></ul>Request on Report Card<br />
    49. 49.
    50. 50. @ScottSchang<br />Scott Schang<br />www.HomeownershipUniversity.com<br />

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