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Buckets of Buyers Presentation

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California home buyer assistance programs that can unlock the secrets to attracting buckets of buyers

California home buyer assistance programs that can unlock the secrets to attracting buckets of buyers

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  • Geographic target – first time home buyersNot the answer – just something to think about..Lets start with why. Why is it important to understand home buyers?
  • Before we get to the strategiesTalk about target market
  • Chapter 3: Home search processStatistics can tell us a lot
  • Home search statistics are valuableLet’s take a look at this from another angleWhat can Google tell us?
  • Root key word phrase “first time home buyer”
  • This doesn’t surprise meI have almost 4 years experience marketing to this demographic
  • Demographic is – FTHB looking for assistanceI know these strategies workMy own personal experience
  • Quick overview of these programs – What they are / who qualifiesHow to use in marketing – Generate home buyer calls / convert home buyer leads
  • Builder using CHF Platinum to advertise move-in cost after seller concessions - $1,745 or something
  • Product knowledge – it’s not what you know, it’s WHO you know
  • Programs are as powerful as your Ideas of how to use them
  • Over 10K visits a monthAlmost 2k about tax creditCity name – neighborhood nameStart conversations – think like FTHBYour lending partner will worry about qualifyingLeverage questions and conversation to generate calls and opportunities
  • Thank you for your timeDiscussion time
  • [contact page] Twitter, Facebook & LinkedIn – I would love to hear your feedback and success stories.

Buckets of Buyers Presentation Buckets of Buyers Presentation Presentation Transcript

  • Bucketsof
    Buyers
    3 Secret Weapons for Attracting More Home Buyer Leads
  • 2010 NAR Buyer Report
    1 out of every 2 buyers will
    have a lot of questions!
  • 2010 NAR Buyer Report
  • 2010 NAR Buyer Report
  • What Other Questions
    Do Home Buyers Ask?
  • Half a Million Questions
  • About Buying
    Loans, grant, assistance, grants, programs, tax credit, tips, guide, information, class
    Local Monthly Searches
  • Home Buyer Assistance?
  • www.HomeownershipUniversity.com
  • www.HomeownershipUniversity.com
  • 150 Leads a Month
  • 3 Buyer Assistance
    CHF Platinum Grant
    CalHFA CHDAP FTHB Loan
    Fannie Mae HomePath
    Programs Available Now
  • 1
    CHF
    Grant
  • CHF Platinum Home Buyer Grant
    FREE Money for Home Buyers!
  • CHF Platinum Grant Goodies
    3% of Loan Amount
    No lien, No Payment, Grant
    Can Be Used for Down or Costs
    Never Paid Back = Free Money!
    HugeMarketing Opportunity Here
  • CHF Platinum Qualifying
    Home Buyer in California
    No FTHB Requirement
    Must be Owner Occupied
    Income and Price Limits
    Under 1% Down From Buyer
  • CHF Platinum Qualifying Limits
    County Income Limits
    Orange $101,040
    Los Angeles $84,480
    San Diego $89,880
    Purchase Price Limits
    All Counties$417,000
  • 2
    CalHFA
    CHDAP
  • California Housing Finance Agency
    Official State of CA FTHB Program
  • CalHFA CHDAP Awesomesauce
    3% of Purchase Price – Low %
    No Payments for life of loan
    Can Be Used for Down or Costs
    Can be used w/ most programs
    Requires 1% Down From Buyer
  • CalHFA CHDAP Qualifying
    Home Buyer in California
    FTHB Requirement – 3 Years
    Must be Owner Occupied
    Income and Price Limits
    30 Day Escrow Should Be OK
  • CalHFA CHDAP Qualifying Limits
    County Income Limits
    Orange $73,250 to $138,150
    Los Angeles $52,900 to $99,800
    San Diego $63,400 to $119,600
    Purchase Price Limits
    Orange & LA $665,088
    San Diego $635,696
  • 3
    Fannie
    HomePath
  • HomePath Buyer Assistance
    Special Incentives on Fannie REO
  • HomePath Hype
    3.5% Concessions until Oct. 31st
    3% Down | No PMI Option*
    No Appraisal | No Condo Cert
    $1,200 Bonus to Agent
    *Lender Paid MI = Higher Costs/Rate
  • HomePath Marketing Multiplier
    FirstLook Buyer Exclusivity
    15 Days
    After that…Investors Welcome!
    No Buyer or Agent Incentive for Investor
    Investors Can Buy with 10% Down
    Special Incentives on Fannie REO
  • www.HomePath.com
  • Orange County
    295 Homes
  • Los Angeles County
    1,672 Homes
  • Top Secret
    Attack Plans
  • Learn ‘emor Leave ‘em
  • Powerful Ideas?
    Where do you Market now?
    5
    Ideas
  • Grant Money Available
    Up to $417,000 Price
  • Generate Buyer Calls?
  • Lead With Capture?
    $12,000 Home Buyer Grant Available on this home
    More Info: 888-888-8888
  • Add to Signage?
    Down Payment
    Assistance
    (714) 555 - 1212
  • Onsite Qualifying?
  • 2010 NAR Buyer Report
  • Focus on Four
  • Share Assistance Articles?
  • Stand Out on Craigslist
  • Bonus: 5 More Ideas
    Tax Credit Alternative - Better?
    Hyper local SEO for Bloggers?
    Local educational workshops?
    HomePath for investors?
    Revive Stagnant buyers?
    3 Reasons to call your database
  • Buyer Assistance Survival Kit
    • Qualifying Cheat sheet
    • Copy of This Presentation
    • Copy of Buyer Presentation
    • HU Newsletter Content
    Request on Report Card
  • @ScottSchang
    Scott Schang
    www.HomeownershipUniversity.com