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Buckets of Buyers Presentation

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California home buyer assistance programs that can unlock the secrets to attracting buckets of buyers

California home buyer assistance programs that can unlock the secrets to attracting buckets of buyers


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  • Geographic target – first time home buyersNot the answer – just something to think about..Lets start with why. Why is it important to understand home buyers?
  • Before we get to the strategiesTalk about target market
  • Chapter 3: Home search processStatistics can tell us a lot
  • Home search statistics are valuableLet’s take a look at this from another angleWhat can Google tell us?
  • Root key word phrase “first time home buyer”
  • This doesn’t surprise meI have almost 4 years experience marketing to this demographic
  • Demographic is – FTHB looking for assistanceI know these strategies workMy own personal experience
  • Quick overview of these programs – What they are / who qualifiesHow to use in marketing – Generate home buyer calls / convert home buyer leads
  • Builder using CHF Platinum to advertise move-in cost after seller concessions - $1,745 or something
  • Product knowledge – it’s not what you know, it’s WHO you know
  • Programs are as powerful as your Ideas of how to use them
  • Over 10K visits a monthAlmost 2k about tax creditCity name – neighborhood nameStart conversations – think like FTHBYour lending partner will worry about qualifyingLeverage questions and conversation to generate calls and opportunities
  • Thank you for your timeDiscussion time
  • [contact page] Twitter, Facebook & LinkedIn – I would love to hear your feedback and success stories.
  • Transcript

    • 1. Bucketsof
      Buyers
      3 Secret Weapons for Attracting More Home Buyer Leads
    • 2. 2010 NAR Buyer Report
      1 out of every 2 buyers will
      have a lot of questions!
    • 3. 2010 NAR Buyer Report
    • 4. 2010 NAR Buyer Report
    • 5. What Other Questions
      Do Home Buyers Ask?
    • 6. Half a Million Questions
    • 7. About Buying
      Loans, grant, assistance, grants, programs, tax credit, tips, guide, information, class
      Local Monthly Searches
    • 8. Home Buyer Assistance?
    • 9. www.HomeownershipUniversity.com
    • 10. www.HomeownershipUniversity.com
    • 11. 150 Leads a Month
    • 12. 3 Buyer Assistance
      CHF Platinum Grant
      CalHFA CHDAP FTHB Loan
      Fannie Mae HomePath
      Programs Available Now
    • 13. 1
      CHF
      Grant
    • 14. CHF Platinum Home Buyer Grant
      FREE Money for Home Buyers!
    • 15. CHF Platinum Grant Goodies
      3% of Loan Amount
      No lien, No Payment, Grant
      Can Be Used for Down or Costs
      Never Paid Back = Free Money!
      HugeMarketing Opportunity Here
    • 16. CHF Platinum Qualifying
      Home Buyer in California
      No FTHB Requirement
      Must be Owner Occupied
      Income and Price Limits
      Under 1% Down From Buyer
    • 17. CHF Platinum Qualifying Limits
      County Income Limits
      Orange $101,040
      Los Angeles $84,480
      San Diego $89,880
      Purchase Price Limits
      All Counties$417,000
    • 18. 2
      CalHFA
      CHDAP
    • 19. California Housing Finance Agency
      Official State of CA FTHB Program
    • 20. CalHFA CHDAP Awesomesauce
      3% of Purchase Price – Low %
      No Payments for life of loan
      Can Be Used for Down or Costs
      Can be used w/ most programs
      Requires 1% Down From Buyer
    • 21. CalHFA CHDAP Qualifying
      Home Buyer in California
      FTHB Requirement – 3 Years
      Must be Owner Occupied
      Income and Price Limits
      30 Day Escrow Should Be OK
    • 22. CalHFA CHDAP Qualifying Limits
      County Income Limits
      Orange $73,250 to $138,150
      Los Angeles $52,900 to $99,800
      San Diego $63,400 to $119,600
      Purchase Price Limits
      Orange & LA $665,088
      San Diego $635,696
    • 23. 3
      Fannie
      HomePath
    • 24. HomePath Buyer Assistance
      Special Incentives on Fannie REO
    • 25. HomePath Hype
      3.5% Concessions until Oct. 31st
      3% Down | No PMI Option*
      No Appraisal | No Condo Cert
      $1,200 Bonus to Agent
      *Lender Paid MI = Higher Costs/Rate
    • 26. HomePath Marketing Multiplier
      FirstLook Buyer Exclusivity
      15 Days
      After that…Investors Welcome!
      No Buyer or Agent Incentive for Investor
      Investors Can Buy with 10% Down
      Special Incentives on Fannie REO
    • 27. www.HomePath.com
    • 28. Orange County
      295 Homes
    • 29. Los Angeles County
      1,672 Homes
    • 30. Top Secret
      Attack Plans
    • 31. Learn ‘emor Leave ‘em
    • 32. Powerful Ideas?
      Where do you Market now?
      5
      Ideas
    • 33. Grant Money Available
      Up to $417,000 Price
    • 34. Generate Buyer Calls?
    • 35. Lead With Capture?
      $12,000 Home Buyer Grant Available on this home
      More Info: 888-888-8888
    • 36. Add to Signage?
      Down Payment
      Assistance
      (714) 555 - 1212
    • 37.
    • 38. Onsite Qualifying?
    • 39. 2010 NAR Buyer Report
    • 40. Focus on Four
    • 41. Share Assistance Articles?
    • 42. Stand Out on Craigslist
    • 43. Bonus: 5 More Ideas
      Tax Credit Alternative - Better?
      Hyper local SEO for Bloggers?
      Local educational workshops?
      HomePath for investors?
      Revive Stagnant buyers?
      3 Reasons to call your database
    • 44.
    • 45. Buyer Assistance Survival Kit
      • Qualifying Cheat sheet
      • 46. Copy of This Presentation
      • 47. Copy of Buyer Presentation
      • 48. HU Newsletter Content
      Request on Report Card
    • 49.
    • 50. @ScottSchang
      Scott Schang
      www.HomeownershipUniversity.com