Steve Tagger and the  MDL Scott Sayre Minnesota Digital Library/Sandbox Studios
What is tagging?
 
 
What is a tag? <ul><li>A tag is a word you can use to describe an item </li></ul><ul><li>A tag can be one or more words </...
Other variations… <ul><li>social tagging </li></ul><ul><li>social cataloguing </li></ul><ul><li>crowdsourcing </li></ul><u...
What is tagging good for? <ul><li>Collecting a range of personal perspectives and experiences </li></ul><ul><li>Publicly s...
Who is Steve?  <ul><li>Steve is a collaborative project, formed in 2005, dedicated to exploring the effectiveness of socia...
Who is Steve?  <ul><li>Founded in 2005 as a volunteer effort </li></ul><ul><li>Funded as a research project by an IMLS Nat...
<ul><li>Chipstone Foundation </li></ul><ul><li>Cleveland Museum of Art </li></ul><ul><li>Denver Art Museum </li></ul><ul><...
http://www.steve.museum
Why study social tagging? <ul><li>Can tagging help users find items more easily? </li></ul><ul><li>Can tagging change the ...
<ul><li>From: J. P.  [email_address] </li></ul><ul><li>Date: Sat, 26 Aug 2006 11:24:43 -0700 </li></ul><ul><li>To:  [email...
 
What “J. P.” knows: painting Renaissance standing man very well dressed library hourglass table rich colors What a curator...
The steve term review tool: a tool for reviewing and annotating tags--and for listening to visitors
The steve reporting suite: allowing us to review and analyze the data
Some stats from the Steve project  research: <ul><li>21   Participating Museums </li></ul><ul><li>89,671   Works of Art in...
A Few Highlights <ul><li>88%  of tags were useful </li></ul>If you found this work using this term  would you be surprised...
A Few Highlights <ul><li>Tags are different than museum documentation </li></ul><ul><ul><li>86%  of all tags not found in ...
A Few Highlights <ul><li>Tags are almost always useful when they are assigned two or more times </li></ul>
Steve in Action: Social Tagging Tools and Methods Applied A demonstration grant focusing on encouraging and enabling wides...
Overview of the  Steve Tagger
Steve and the  Minnesota Digital Library
Potential advantages in Minnesota Reflections <ul><li>Record expansion </li></ul><ul><li>Community knowledge collection </...
 
Tags can include: <ul><li>persons </li></ul><ul><li>places </li></ul><ul><li>things </li></ul><ul><li>events </li></ul><ul...
The Steve  Tag Cloud
 
 
 
Steve and the  Minnesota Digital Library Research Project
MDL Steve Tagging Project <ul><li>Research Question 1 Can the Steve tagger be successfully integrated with a  “bl ack box ...
 
MDL Steve Tagging Project <ul><li>Research Question 2 What type of marketing, education and training is necessary to engag...
MDL Steve Tagging Project <ul><li>MDL Partner Training The MDL project team conducted 2  training sessions for interested ...
MDL Steve Tagging Project <ul><ul><ul><li>The training program included: </li></ul></ul></ul><ul><ul><ul><li>Definition of...
MDL Steve Tagging Project <ul><li>Research Question 3 What incentives in the way of feedback and interface are required or...
MDL Steve Tagging Project <ul><li>Research Question 4 What was the perceived usefulness of community-generated tags by the...
MDL Steve Tagging Project <ul><li>Research Question 5 What are the requirements needed to feasibly sustain community-based...
Current Project Status <ul><li>Training completed fall 2010 </li></ul><ul><li>MDL tagging evaluation period summer 2010 - ...
Some stats from the MDL Steve project  research: <ul><li>23,206   Items in the research </li></ul><ul><li>476   Items tagg...
Questions or ideas? [email_address] Web: http://steve.museum Twitter: steve_museum
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Steve Tagger and the Minnesota Digital Library

  1. 1. Steve Tagger and the MDL Scott Sayre Minnesota Digital Library/Sandbox Studios
  2. 2. What is tagging?
  3. 5. What is a tag? <ul><li>A tag is a word you can use to describe an item </li></ul><ul><li>A tag can be one or more words </li></ul><ul><li>Tags can be related to subject, time, place, objects, emotions, composition and more </li></ul><ul><li>Tags can be personal or general </li></ul>
  4. 6. Other variations… <ul><li>social tagging </li></ul><ul><li>social cataloguing </li></ul><ul><li>crowdsourcing </li></ul><ul><li>community cataloguing </li></ul><ul><li>cataloguing by crowd </li></ul>
  5. 7. What is tagging good for? <ul><li>Collecting a range of personal perspectives and experiences </li></ul><ul><li>Publicly sharing record enhancement </li></ul><ul><li>Organizing items in new ways </li></ul><ul><li>Improving retrieval </li></ul><ul><li>Assisting in data analysis </li></ul>
  6. 8. Who is Steve? <ul><li>Steve is a collaborative project, formed in 2005, dedicated to exploring the effectiveness of social tagging for accessing art museum collections online and engaging audiences. </li></ul>
  7. 9. Who is Steve? <ul><li>Founded in 2005 as a volunteer effort </li></ul><ul><li>Funded as a research project by an IMLS National Leadership Grant in 2006 </li></ul><ul><li>Re-funded by IMLS for research activities in 2008, as well as implementation work </li></ul>
  8. 10. <ul><li>Chipstone Foundation </li></ul><ul><li>Cleveland Museum of Art </li></ul><ul><li>Denver Art Museum </li></ul><ul><li>Guggenheim Museum </li></ul><ul><li>Los Angeles County Museum of Art </li></ul><ul><li>Indianapolis Museum of Art </li></ul><ul><li>The Metropolitan Museum of Art </li></ul><ul><li>Minneapolis Institute of Arts </li></ul><ul><li>Minnesota Digital Library </li></ul><ul><li>Rubin Museum of Art </li></ul><ul><li>San Francisco Museum of Modern Art </li></ul><ul><li>Smithsonian American Art Museum </li></ul><ul><li>UCLA Graduate School of Education and Information Studies </li></ul><ul><li>Walker Art Center </li></ul>Funding: Institute of Museum and Library Services Listserv Participants: 350 active members Archives and Museum Informatics Susan Chun, Independent Consultant New Media Consortium Taxonomy Strategies Think Design University of Maryland, CLiMB Project
  9. 11. http://www.steve.museum
  10. 12. Why study social tagging? <ul><li>Can tagging help users find items more easily? </li></ul><ul><li>Can tagging change the way users look at and engage with items? </li></ul><ul><li>Can tagging help cultural institutions understand what visitors see and understand? </li></ul>
  11. 13. <ul><li>From: J. P. [email_address] </li></ul><ul><li>Date: Sat, 26 Aug 2006 11:24:43 -0700 </li></ul><ul><li>To: [email_address] </li></ul><ul><li>Subject: Looking for a painting Please help: I have been looking on and off for years for this painting. The painting is of a very well dressed renaissance man standing in a room (a library) in front of him on a table is a large hour glass. The painting has very rich colors. I have talked to a lot of people and they have said they have seen this painting but can't remember its name or the name of the artist. Could you please use your resources to find this painting? </li></ul>
  12. 15. What “J. P.” knows: painting Renaissance standing man very well dressed library hourglass table rich colors What a curator knows: Portrait of a Man , ca. 1520–25 Moretto da Brescia (Alessandro Bonvicino) (Italian, Brescian, born about 1498, died 1554) Oil on canvas; 34 1/4 x 32 in. (87 x 81.3 cm) Rogers Fund, 1928 (28.79) Provenance: Maffei, Brescia (by 1760, as &quot;Ritratto d'uomo con carta in mano, ed Orologio, di Callisto da Lodi&quot;); by descent to contessa Beatrice Erizzo Maffei Fenaroli Avogadro, Palazzo Fenaroli, Brescia (by 1853–at least 1857, as by Moretto); her daughter, contessa Maria Livia Fenaroli Avogadro, later marchesa Fassati, Brescia (in 1862); her son, marchese Ippolito Fassati, Milan (by 1878–at least 1912); [Elia Volpi, Florence, by 1915–16; sold to Knoedler]; [Knoedler, New York, 1916–28; sold to MMA]
  13. 16. The steve term review tool: a tool for reviewing and annotating tags--and for listening to visitors
  14. 17. The steve reporting suite: allowing us to review and analyze the data
  15. 18. Some stats from the Steve project research: <ul><li>21 Participating Museums </li></ul><ul><li>89,671 Works of Art in the Research </li></ul><ul><li>480,617 Tags collected </li></ul><ul><li>4,588 Users who tagged </li></ul>
  16. 19. A Few Highlights <ul><li>88% of tags were useful </li></ul>If you found this work using this term would you be surprised? Museum professionals found most tags useful
  17. 20. A Few Highlights <ul><li>Tags are different than museum documentation </li></ul><ul><ul><li>86% of all tags not found in label copy </li></ul></ul><ul><ul><li>62% of distinct tags not in AAT </li></ul></ul><ul><ul><li>85% of distinct tags not in ULAN </li></ul></ul>
  18. 21. A Few Highlights <ul><li>Tags are almost always useful when they are assigned two or more times </li></ul>
  19. 22. Steve in Action: Social Tagging Tools and Methods Applied A demonstration grant focusing on encouraging and enabling widespread use of tagging in museums, and in extending the functionality of the steve tool set
  20. 23. Overview of the Steve Tagger
  21. 24. Steve and the Minnesota Digital Library
  22. 25. Potential advantages in Minnesota Reflections <ul><li>Record expansion </li></ul><ul><li>Community knowledge collection </li></ul><ul><li>Community engagement </li></ul><ul><li>Better understanding of community perspective </li></ul><ul><li>Simplified open system </li></ul><ul><li>Integration with larger cultural communitees </li></ul>
  23. 27. Tags can include: <ul><li>persons </li></ul><ul><li>places </li></ul><ul><li>things </li></ul><ul><li>events </li></ul><ul><li>time </li></ul><ul><li>iconography </li></ul><ul><li>dress </li></ul><ul><li>themes </li></ul><ul><li>emotions </li></ul><ul><li>colors </li></ul><ul><li>materials </li></ul><ul><li>provenance </li></ul>
  24. 28. The Steve Tag Cloud
  25. 32. Steve and the Minnesota Digital Library Research Project
  26. 33. MDL Steve Tagging Project <ul><li>Research Question 1 Can the Steve tagger be successfully integrated with a “bl ack box ” application, such as CONTENTdm, which the MDL uses to present Minnesota Reflections, so it is easy to use and informative from the end-user’s perspective? </li></ul>
  27. 35. MDL Steve Tagging Project <ul><li>Research Question 2 What type of marketing, education and training is necessary to engage MDL members and their communities of volunteers and end-users in the tagging of MDL assets? </li></ul>
  28. 36. MDL Steve Tagging Project <ul><li>MDL Partner Training The MDL project team conducted 2 training sessions for interested MDL partners and the members of the public they recruit. </li></ul>
  29. 37. MDL Steve Tagging Project <ul><ul><ul><li>The training program included: </li></ul></ul></ul><ul><ul><ul><li>Definition of tagging </li></ul></ul></ul><ul><ul><ul><li>Potential public and institutional benefits of tagging </li></ul></ul></ul><ul><ul><ul><li>Overview of the components of a tagging application </li></ul></ul></ul><ul><ul><ul><li>How tagging is facilitated within Minnesota Reflections </li></ul></ul></ul><ul><ul><ul><li>How tags can be used to query Minnesota Reflections </li></ul></ul></ul><ul><ul><ul><li>Tagging Q & A </li></ul></ul></ul><ul><ul><ul><li>Goals for tag contribution short term and long term </li></ul></ul></ul>
  30. 38. MDL Steve Tagging Project <ul><li>Research Question 3 What incentives in the way of feedback and interface are required or helpful to encourage and sustain community-generated tags? </li></ul>
  31. 39. MDL Steve Tagging Project <ul><li>Research Question 4 What was the perceived usefulness of community-generated tags by the members of the MDL before and after the Steve tagging initiative? </li></ul>
  32. 40. MDL Steve Tagging Project <ul><li>Research Question 5 What are the requirements needed to feasibly sustain community-based tagging within the MDL beyond the project period? </li></ul>
  33. 41. Current Project Status <ul><li>Training completed fall 2010 </li></ul><ul><li>MDL tagging evaluation period summer 2010 - summer 2011 </li></ul><ul><li>Evaluation results summer 2011 </li></ul>
  34. 42. Some stats from the MDL Steve project research: <ul><li>23,206 Items in the research </li></ul><ul><li>476 Items tagged </li></ul><ul><li>5,628 Tags/terms collected </li></ul><ul><li>31 Registered users who tagged </li></ul>
  35. 43. Questions or ideas? [email_address] Web: http://steve.museum Twitter: steve_museum
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