Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Scott Sayre & Kris Wetterlund
Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
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Museums Innovating with Technology

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Museums Innovating with Technology

  1. 1. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Museums Innovating with Technology Scott Sayre and Kris Wetterlund Association of Midwest Museums Leadership Academy October 18, 2012
  2. 2. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Today We’ll Cover… 1. Innovating with Technology 2. Museum Information Management 3. The Systems Within 4. Managing the Human Resources 5. Handling Hardware and Budgeting 6. Navigating Social Media 7. Professional Development
  3. 3. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
  4. 4. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 What are the conditions for museums successfully innovating with technology in museums?
  5. 5. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 “Conditions for Classroom Technology Innovations” Yong Zhao, Michigan State University, Kevin Pugh, University of Toledo, Stephen Sheldon, Johns Hopkins University, Joe L. Byers, Michigan State University.Teachers College Record, Volume 104, Number 3, April 2002, pp. 482-515 ARTstor Study: Four museums incorporate ARTstor into four very different technology projects
  6. 6. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Museums Innovating with Technology • The Innovator (You) • The Innovation (Project) • The Context (Museum)
  7. 7. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 The Innovator (You) • Knowledge of the technology and its enabling conditions Example: A Request for Proposals (RFP) that contained wildly varied levels of detail that made it impossible for vendors to propose a solution.
  8. 8. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 The Innovator (You) • Pedagogy-technology compatibility Example: In the ARTstor test, a history museum educator was already bringing in resources from all disciplines to aid teaching history at her museum.
  9. 9. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 The Innovator (You) • Knowledge of the organizational and social culture of the museum Example: Technology staff proposes a project that puts technology in the hands of art museum docents. While the museum educator expressed interest she knew the docents would resist.
  10. 10. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 The Innovation (Project) • Alignment with the museum culture Example: Museum authority versus Web 2.0 The art mob and MOMA
  11. 11. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 The Innovation (Project) • Required resources are available: human, economic and technology Example: Cell phone audio tours, YouTube, Facebook, Flickr, etc.
  12. 12. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 The Innovation (Project) • Distance from the innovator’s current practices Example: Teachers trained to use Pachyderm to create student resources who succeeded were those who used Pachyderm to create resources for something they were already teaching.
  13. 13. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 The Context (Museum) • Technological infrastructure (facility, network, equipment, etc.) Example: Museum educators would like to use YouTube videos in docent training but the IT staff of the museum has YouTube blocked because the network can’t support video streaming.
  14. 14. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 The Context (Museum) • Human infrastructure Example: The first version of ArtsConnectEd placed more demands on the new media staff than they could keep up with. Solution – recreate ArtsConnectEd so that museum educators are responsible for content.
  15. 15. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 The Context (Museum) • Organizational culture (support staff, policies and procedures, etc.) Example: Cell phones and laptops are banned in some museum buildings.
  16. 16. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 The Context •Technology infrastructure •Human infrastructure •Organizational culture The Innovator •Knowledge of the technology •Pedagogy/technology compatibility •Knowledge of museum culture The Innovation •Distance from culture •Distance from resources •Distance from innovator’s practice Successful Tech Projects
  17. 17. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Museums Innovating with Technology Take the Quiz
  18. 18. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Museum Information Management: Looking at the Big Picture
  19. 19. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Museums pride themselves on collections, knowledge and scholarly expertise.
  20. 20. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Museums pride themselves on collections, knowledge and scholarly expertise. Knowledge and scholarship rely upon the management of information.
  21. 21. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 What is Museum Information? Information about: • Objects • Books/documents • People • Facilities and security • Activities/events • Products and materials • Money • Process • Data
  22. 22. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Where does it live?
  23. 23. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Museum Structure/Functions Administration Collections/Registration Curatorial Education Special Events Membership/Development Marketing/Public Relations Exhibitions Library Archives Photo Services Design Web/Media Information Systems/IT Store/Merchandise Food Services Security Facilities Human Resources Accounting/Payroll Purchasing
  24. 24. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Large and small museums deal with these functions differently, but perform most of them.
  25. 25. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Museum Information Management is: A mission-critical way of working made up of institutional • Education • Teamwork • Policy • Processes & Procedures • Systems
  26. 26. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Museum Information Management is: Education- All museum employees need to understand the institutional importance of information and good management practices.
  27. 27. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Museum Information Management is: Teamwork- All museum staff need to work cooperatively in order to develop and maintain a sustainable information environment.
  28. 28. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Museum Information Management is: Policy- A set of formal institutional rules defining types of museum information and how each will be managed and sustained over time.
  29. 29. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Museum Information Management is: Processes & Procedure- Institution, department and system specific protocol for entering, managing and maintaining museum information.
  30. 30. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Museum Information Management is: Systems- Specialized desktop and server-based applications for collecting, processing, managing and maintaining museum information. Internal applications • Local area network • Intranet • Extranet External/public applications • Internet/Web
  31. 31. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Museum Technology: The Systems Within
  32. 32. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Major museum systems include: • Collection Management • Library • Digital Asset Management • Content Management • Constituency Management • Scheduling • Web Apps – Blogs, Wikis, more • Ticketing • Security • Point of Purchase • Accounting • Payroll
  33. 33. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Major museum systems include: • Collection Management • Library • Digital Asset Management • Content Management • Constituency Management • Scheduling • Web Apps – Blogs, Wikis, more • Ticketing • Security • Point of Purchase • Accounting • Payroll
  34. 34. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Systems: Digital Asset Management “DAMS”
  35. 35. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Digital Asset Management is becoming an everyday task • iPhoto • iTunes • Flickr
  36. 36. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Why DAMS? • Digital assets are at the minimum as valuable as the time, effort and finances that went into their creation. • Digital objects are quickly becoming mission critical institutional assets and must be managed in ways similar to a museum’s collection. • The creation of digital assets is increasing at an exponential rate.
  37. 37. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Benefits of DAMS • Centralize searching and access • Managing all digital resources in one place • Central authority, security and tracking • Central, standardized management of copyright • Reduced duplication of effort
  38. 38. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 What is a DAMS? Directories of digital assets (images, audio, video, etc.) connected to a database containing related descriptive and administrative data.
  39. 39. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 DAMS provides 1. File Management 2. Metadata Management 3. Workflow Management 4. Policy and Tracking Enforcement 5. Controlling Access
  40. 40. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Common Museum Digital Asset Management Systems Commercial • Interwoven - Mediabin • Iview Media • Canto Cumulus • ImageFolio Open Source • ResourceSpace
  41. 41. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
  42. 42. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
  43. 43. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
  44. 44. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
  45. 45. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
  46. 46. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
  47. 47. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Systems: Content Management
  48. 48. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 What is a Content Management System? A program used to create and manipulate the structure and content for any museum information system: • Web site • Kiosks • Mobile devices • Etc.
  49. 49. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Why Do Museums Need Content Management Systems? To more efficiently manage the maintenance, design and content of museum information sources.
  50. 50. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Benefits of Content Management Systems include: • Integration of data from different sources • Repurposing of data • Automated maintenance • Display consistency • Work distribution • Workflow control • Good information management • Archiving/Versioning
  51. 51. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Key Features of Content Management Systems • Template-based authoring for non-technical contributors • User roles controlled by the system • Workflow management • Integration with other systems (DAMS) • Metadata Management • Flexible output
  52. 52. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Content Management Systems Template-based authoring • Site pages and sections are pre-designed as blank templates • Non-technical users can enter and change page content without assistance of Webmaster • Global interface features are centrally controlled • Site design and “skin” can be easily be changed by Webmaster
  53. 53. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Content Management Systems Controlled user roles • Changes to Web content tightly controlled by user privileges • Departments can have responsibility to manage their own web pages • Roles define capabilities within workflow
  54. 54. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Content Management Systems Workflow Management • Control of how content flows in and out of the system • System and roles control the process • Entry > Review > Approval > Publishing > Archiving • System provides automated changes to Web content based on date, time, etc.
  55. 55. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Content Management Systems Integration • System level interfaces “plug-ins” to allow access to data within other systems such as DAMS, Collections Management, etc.
  56. 56. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Content Management Systems Flexible Output • Different templates can be used for separate applications • The same content can be delivered to a wide range of applications simultaneously • Changes to content automatically update in all applications • Multilingual capabilities
  57. 57. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Common Museum Content Management Systems Commercial • Mediatrope Sitebots Open Source • Wordpress • Drupal • Joomla • Typo3
  58. 58. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
  59. 59. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
  60. 60. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
  61. 61. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
  62. 62. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
  63. 63. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
  64. 64. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
  65. 65. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
  66. 66. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
  67. 67. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
  68. 68. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
  69. 69. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Systems: Proprietary, Open Source and Cloud-based
  70. 70. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Proprietary Systems Advantages: 1. Simple installation 2. Good support 3. Reliable update/upgrades 4. Predictable costs Disadvantages 1. Upfront and ongoing costs 2. Limited customization 3. Reliance on stability of the company 4. No access to source code
  71. 71. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Open Source Systems Advantages: 1. Sometimes free 2. Source code is available and can be customized 3. Community and/or company support 4. Less risk with company stability Disadvantages: 1. Installation and troubleshooting may be challenging 2. Reliance on community and/or company for support 3. Access to programmer required to take advantage of source code 4. Upgrades/updates and bug fixes rely on community 5. Costs are less predictable
  72. 72. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Cloud-based Systems Advantages: 1. Less technology infrastructure 2. No software purchases 3. Greater support and maintenance 4. Continuously upgraded/updated 5. Remote access Disadvantages: 1. Ongoing subscription fees 2. Museum does not “own” software 3. Little or no opportunity for customization 4. Data is stored offsite (also a pro) 5. Lack of direct control of data and back-up
  73. 73. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Interchange and Integration
  74. 74. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Data Interchange • Data is passed from one system to another via manual or automated export/import routine. Data from one system is mapped to the other. Interchange can be one or two ways. • Systems capable of interchange are considered to be “interoperable”.
  75. 75. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Example 1 Interoperable System ArtsConnectEd.org
  76. 76. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
  77. 77. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 ArtsConnectEd 2 interchange Collections Management ArtsConnectEd2 (Harvester) OAI Repository Collections Management Minneapolis Institute of Arts Walker Art Center OAI Repository
  78. 78. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Integrated Systems • Integrated systems consist of a one system which includes two or more applications which are traditionally separate. • Integrated systems may be commercially packaged or may be built. • Integrated systems share the same database of information to increase efficiency.
  79. 79. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Example 2 Integrated System The Walker Art Center’s Art on Call
  80. 80. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012
  81. 81. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Art On Call Integrates: Collections Management Content Management Interactive Voice Response System “IVR” Web site iTunes - podcasting
  82. 82. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Art On Call’s integration Collections Management Content Management Web Site Interactive Voice Response System • Job Openings • Calendar • Online audio • iTunes feed • Job Openings • Calendar • Audio Digital Asset Management
  83. 83. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Integrated Systems Beware… Just because a system can perform a function, doesn’t mean it can do it well. Sometimes integrating “best of breed” is a better solution.
  84. 84. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Why Integrate or Interoperate? 1. Use data in multiple applications – POD etc. 2. Reduce load on end user 3. Reduce data redundancy and errors 4. Mash-ups - internal and external 5. Sharing information 6. Data enhancement
  85. 85. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Managing Human Resources Related To Technology
  86. 86. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Hiring Right • Most museum jobs require a significant amount of technology literacy. Museums often tend to ignore this and hire and promote primarily based on scholarship or related experience.
  87. 87. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Hire Proactively • Assess the technology skills currently required in position • Assess technology skills currently lacking in the position. • Make technology skills a key element of every job description. • Review and revise job descriptions on a regular basis regarding technology.
  88. 88. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Promote Critically • Consider all hierarchical promotions with caution, particularly for leadership positions. • Assess the current and future needs of the position rather than the current norm. • Pay close attention to social skills critical to communication and support.
  89. 89. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Job Description Analysis Activity
  90. 90. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Handling Hardware Bring Your Own Device (BYOD) & a Bit on Budgeting
  91. 91. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Desktop computing is becoming a thing of the past.
  92. 92. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Visitor Provided Devices Pros: • No hardware costs • No hardware storage, check-out, security • Unlimited # of devices • Can be used for multiple types of programming • No maintenance Cons: • Not available to all visitors • Not all devices are the same • May require more infrastructure
  93. 93. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Keys to Successful Visitor BYOD • Promote services pre and during visit. • Train staff to assist visitors with range of devices. • Test supporting infrastructure before implementing. • Develop using open standards to address a wide range of devices. • Consider pre and post visit opportunities.
  94. 94. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Staff Provided Devices Pros: • Reduced hardware costs • Employee familiarity with devices • Employee responsibility for device • Can improve archiving Cons: • Lack of standardization • Supporting range of devices • Not all employees can provide • Potential data security issues
  95. 95. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Keys to Successful Staff BYOD • Develop a clear IT policy regarding BYOD use: • Define a range of supported devices as a standard. • Define what types of issues and applications the museum does and does not support. • Provide a system for managing and storing all institutional data external to the device.
  96. 96. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 A Bit on Budgeting for Technology • Technology should be a utility with a consistent ongoing budget. • Most hardware needs to be replaced every 3-5 years. • The costs to sustain and update new technology projects should be considered upfront. • Technology costs should be budgeted centrally if at all possible.
  97. 97. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Navigating Social Media
  98. 98. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Social Media Your audience is no longer just museum visitors and potential museum visitors. Now it includes online visitors
  99. 99. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Before You Begin Start with your goals, and align them to your mission. The tools will change, the goals will not.
  100. 100. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Before You Begin Plan for time to create, maintain and evaluate. Engaging visitors is everyone’s job, now you’ll use new tools to do it. Don’t be afraid to let some old tools go.
  101. 101. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Before You Begin Listen and participate before you create. Share, comment, tag, bookmark other’s content and you encourage your audience to share, comment, tag, bookmark and re-tweet your content.
  102. 102. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Before You Begin If you haven’t started using tools like Flickr and Wikipedia, know that you are already there. Search Twitter.
  103. 103. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Before You Begin Build your house on solid ground, pitch your tent on sand.
  104. 104. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Create a Social Media Policy
  105. 105. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Create a Social Media Policy Decide how many tools to adopt, when and how to use them and how much. Your social media policy must ensure that content creators have a clear understanding of their roles and responsibilities while encouraging original and creative ways to use social media to engage visitors.
  106. 106. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Create a Social Media Policy Create recommendations for user names, hash tags, etc. and list of of all of these currently in use by your museum per tool.
  107. 107. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Create a Social Media Policy Always give credit. Tagging Brown University will make it show up on Brown University's Facebook page.
  108. 108. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Create a Social Media Policy Monitor and decide how to respond to comments and feedback.
  109. 109. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Create a Social Media Policy Include an exit strategy. For example, launching a new social media tool in order to promote a big event allows you to exit after the event if the tool doesn't prove useful.
  110. 110. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Create a Social Media Policy Make Your Content: • Personal - People want to hear from people, not organizations. • Discoverable - easy to find, logical, and hierarchically presented. • Meaningful - in Plain English, understandable and relatable. • Responsive - to visitors’ interests, moods, locations and needs. • Useable and Shareable - A minimum of restrictions on use or sharing. • Available Widely - online, onsite and offsite. Write once, then publish broadly across a wide range of devices.
  111. 111. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Create a Social Media Policy Decide on Style and Institutional Voice: • Informed but informal. • Human and sometimes Humorous • Friendly but not Flippant • Engaging but not Erudite • Neither Corporate nor Trivial • Questioning but not Querulous • Respectful and Realistic
  112. 112. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Create a Social Media Policy Accept that your museum will make mistakes, and apologize for them in a friendly manner. Be careful not to make staff cower at the thought of using social media.
  113. 113. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Navigating Social Media
  114. 114. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Social Media Your audience is no longer just museum visitors and potential museum visitors. Now it includes online visitors
  115. 115. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Before You Begin Start with your goals, and align them to your mission. The tools will change, the goals will not.
  116. 116. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Before You Begin Plan for time to create, maintain and evaluate. Engaging visitors is everyone’s job, now you’ll use new tools to do it. Don’t be afraid to let some old tools go.
  117. 117. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Before You Begin Listen and participate before you create. Share, comment, tag, bookmark other’s content and you encourage your audience to share, comment, tag, bookmark and re-tweet your content.
  118. 118. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Before You Begin If you haven’t started using tools like Flickr and Wikipedia, know that you are already there. Search Twitter.
  119. 119. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Before You Begin Build your house on solid ground, pitch your tent on sand.
  120. 120. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Create a Social Media Policy
  121. 121. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Create a Social Media Policy Decide how many tools to adopt, when and how to use them and how much. Your social media policy must ensure that content creators have a clear understanding of their roles and responsibilities while encouraging original and creative ways to use social media to engage visitors.
  122. 122. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Create a Social Media Policy Create recommendations for user names, hash tags, etc. and list of of all of these currently in use by your museum per tool.
  123. 123. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Create a Social Media Policy Always give credit. Tagging Brown University will make it show up on Brown University's Facebook page.
  124. 124. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Create a Social Media Policy Monitor and decide how to respond to comments and feedback.
  125. 125. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Create a Social Media Policy Include an exit strategy. For example, launching a new social media tool in order to promote a big event allows you to exit after the event if the tool doesn't prove useful.
  126. 126. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Create a Social Media Policy Make Your Content: • Personal - People want to hear from people, not organizations. • Discoverable - easy to find, logical, and hierarchically presented. • Meaningful - in Plain English, understandable and relatable. • Responsive - to visitors’ interests, moods, locations and needs. • Useable and Shareable - A minimum of restrictions on use or sharing. • Available Widely - online, onsite and offsite. Write once, then publish broadly across a wide range of devices.
  127. 127. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Create a Social Media Policy Decide on Style and Institutional Voice: • Informed but informal. • Human and sometimes Humorous • Friendly but not Flippant • Engaging but not Erudite • Neither Corporate nor Trivial • Questioning but not Querulous • Respectful and Realistic
  128. 128. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Professional Development and Resources
  129. 129. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Create a Social Media Policy Decide on Style and Institutional Voice: • Informed but informal. • Human and sometimes Humorous • Friendly but not Flippant • Engaging but not Erudite • Neither Corporate nor Trivial • Questioning but not Querulous • Respectful and Realistic
  130. 130. Scott Sayre & Kris Wetterlund Sandbox Studios/Museum411Association of Midwest Museums Leadership Academy, October 2012 Thank you! Scott Sayre scott@sandboxstudios.org Kris Wetterlund kris@sandboxstudios.org Presentation Slides and Resources www.sandboxstudios.org/presentations/ammla2012

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