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Multimedia That Matters: Technology in the Galleries and the Visitor Experience

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Presented at the 2004 Technology International Conference in Tainan, Taiwan

Presented at the 2004 Technology International Conference in Tainan, Taiwan

Published in: Technology
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  • Previously there were two web sites, TMAA and MAAG. The fundamental change is that the Foundation’s Web site will now serve as an umbrella for both museum Web sites.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Make the point that the October launch will include about 90 objects from the collection online with interpretive texts, but work behind the scenes won’t stop on launch. Image digitization, content development and editing will continue until the entire collection is available online in 2005. Then the Terra can begin thinking about what they might do with this content for the future, having laid this important foundation.
    The list on the slide addresses a wide variety of audiences. Will show examples of online exhibition, interactive calendar and teacher materials.
  • Transcript

    • 1. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 Multimedia That Matters: Technology in the Galleries and the Visitor Experience Scott Sayre Sandbox Studios, Inc.
    • 2. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004
    • 3. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 A Short History Late 1980’s • Early Adopters – Art Gallery of Ontario – J. Paul Getty Museum – The Minneapolis Institute of Arts • Expensive, specialized equipment – Video disc – Proprietary software – Low resolution images
    • 4. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 A Short History Early 1990’s • Resistance by most museums – Curatorial objections – Costs of technology – Lack of understanding of applications • Distractions from in-gallery focus – CD-ROM publication popular – Emergence of Internet
    • 5. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 A Short History Late 1990’s • Technology continues to mature – Inexpensive, powerful, off-shelf equipment – High resolution scanning and display – Networking prevalent – Image compression and vector-based authoring • Internet becomes focus – Web sites standard for museums – Interactive media groups formed – Collection digitization common
    • 6. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 A Short History Early 2000’s • Less Resistance to Technology – Web sites proven power • Advanced equipment – Micro PC’s – Flat screen LCDs (large and small) – Wireless networking
    • 7. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 Multimedia in the Galleries Objections/Obstacles to Integration • Limited physical space • Distraction from works of art • Conflicts with gallery aesthetics
    • 8. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 Four Museum Studies Traditional Museums • Victoria and Albert: British Galleries • The Minneapolis Institute of Arts Contemporary Art Museums • Walker Art Center • San Francisco Museum of Modern Art
    • 9. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 V&A British Galleries Newly Designed Galleries • Opened November 2001 • Most comprehensive collection of British art on view in the world • $57 million galleries • 3000 square feet of gallery space • 3000 objects on view • Makes up 10% of V&A
    • 10. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 V&A British Galleries 20 New Media-based programs • Address themes of galleries (style, fashion,etc.) • Installed in close proximity to works of art – Embedded in wall – Mounted in pedestals – Mounted on counters – Seating and separate rooms for longer programs • Technology – Small LCD displays – Limited use of audio – Large plasma displays with audio
    • 11. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 Passive Video Loops Creative Interactives Game-based InteractivesCollection Database Interactives
    • 12. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 • Also included: – Large topic video programs – Audio access points Social Interactives
    • 13. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 QuickTime™ and a decompressor are needed to see this picture.
    • 14. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 V&A British Galleries Research/Evaluation • Pre-production surveys and focus groups • Definition of target audiences • Formative evaluation and usability testing • Post installation observation and surveys
    • 15. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 V&A British Galleries Pre-Redesign Findings • 50% of visitors spent less than 11 minutes in the Galleries • Visitors were apprehensive about integration of technology • Interest in human stories related to the works of art
    • 16. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 V&A British Galleries Post-Redesign Findings • 83% spent over an hour in the galleries • 26% reported using one or more interactive program • 44% reported watching one or more video program • 94% of users felt the media program increased their understanding of the objects on display.
    • 17. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 V&A British Galleries Post-Redesign Findings • Overall, visitors responded very positively to the integration of technology • Visitors using media were more inclined to engage in conversation and information sharing
    • 18. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 Minneapolis Institute of Arts Overview • Largest museum in upper mid-western US • Over 100,000 objects • Early adopter of media as an interpretive tool • Formed in-house media staff in 1970’s • Formed interactive media group in early 90’s
    • 19. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 Minneapolis Institute of Arts By 2001 the Museum had produced and installed over two dozen permanent Interactive Learning Stations
    • 20. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004
    • 21. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004
    • 22. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004
    • 23. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004
    • 24. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004
    • 25. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004
    • 26. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004
    • 27. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004
    • 28. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004
    • 29. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 Minneapolis Institute of Arts Installation Challenges • Gallery Aesthetics • Gallery Acoustics • Accessibility
    • 30. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 Minneapolis Institute of Arts Research/Evaluation 2000 “What Clicks?” grant • Assess Visitor – Awareness – Use – Satisfaction • Range of programs – Gallery Interactives – Video Loops – Museum Directories – Web site • Two phase approach • Significant sample sizes 100 to 500
    • 31. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 Minneapolis Institute of Arts Phase 1 Findings • 43% of visitors reported awareness of the programs • 33% of visitors reported using one or more program • Average reported use 5 to 14 minutes • 78% desired programs in closer proximity to objects
    • 32. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 Minneapolis Institute of Arts Phase 2 Findings • 53% of visitors reported awareness of the programs • 85% desired programs in closer proximity to objects • 76% reported high level of satisfaction with use and level of information • Majority of users preferred object specific information
    • 33. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004
    • 34. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 Minneapolis Institute of Arts Phase 2 - LCD Findings • Temporarily installed 6 LCD video loops • 3 focus groups conducted – Visitors felt the LCD’s enhanced the exhibit even when in very close proximity to objects – 6 inch displays too small 10 inch about right – Ambient audio preferred where appropriate – Time should be indicated (45 seconds to 5 minutes best)
    • 35. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 Walker Art Center Overview • Internationally recognized multidisciplinary arts organization • Focus on contemporary arts: visual, performing, film and video while building a permanent collection • 1996 formed New Media Initiatives department • Developed international reputation for artist and educational online projects: Gallery 9, ArtsConnectEd • Very limited use of interpretive media
    • 36. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 Walker Art Center Overview • Currently constructing a $90 million building expansion scheduled to reopen in 2005 • Expansion will nearly double museum size • Numerous spaces will be dedicated to educational media
    • 37. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 Walker Art Center Dialog Table • Conducted International design competition for an interpretive table • Commissioned winning design “Dialog Table” • Designed to promote social interactions between visitors while exploring WAC collections
    • 38. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 Walker Art Center Dialog Table • Gesture recognition interface using video- based tracking • Allows for multiple simultaneous users
    • 39. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 Walker Art Center Dialog Table • Floating pool of artwork • Tools provide object information, allow for exploration of relationships, and creation of virtual postcards
    • 40. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 Dialog Table interface
    • 41. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 Walker Art Center Prototype Research • Temporarily installed in four month exhibition • Five day evaluation via user observation and exit interviews • 109 users observed • 34 users interviewed
    • 42. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 Walker Art Center Research Findings • 63% of users were groups of two or more • 94% said they enjoyed using the table • Most found “shadow interface” fascinating • 69% of observed had difficulty with the interface • 72% had difficulty using the tools
    • 43. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 Walker Art Center Research Findings • 89% used one or more tools • Virtual postcard tool was most popular (40%) • 75% of users creating a postcard took the ticket • 76% recognized images of the collection and 72% expressed interest in finding those works in gallery
    • 44. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 Walker Art Center Research Findings • What was the installation? – 34% saw as learning tool – 3% saw it as a work of art – 21% saw it as both – 41% saw it as something else • Users expressed much more interest in the table itself than the its content • Technical and usability problems hampered usage • Walker is currently working on a redesign of the table for 2005 opening
    • 45. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 San Francisco Museum of Modern Art Overview • First museum on US west coast dedicated to 20th- century art • Renown as one of the world’s most innovative art museums • Collections of paintings, sculpture, architecture, design, media arts and photography • Explores intersection of art and technology
    • 46. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 San Francisco Museum of Modern Art Overview • 1994 formed in-house Interactive Educational Technology team • 1995 opened new building with three collection-based programs installed between galleries • Produced a number of educational CD-ROM and Web-based programs • Recently opened Koret Visitor Education center which contains a wide range of media programs
    • 47. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 San Francisco Museum of Modern Art Points of Departure Exhibition, 2001 • Goal was to investigate and better understand the interaction of museum visitors with various forms of interpretation • Incorporated four prototype technology installations – Smart tables – IPAQ Gallery Explorer – Gallery kiosk – Make your own gallery • Each incorporated in six themed galleries
    • 48. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 Smart Table IPAQ Gallery Guide Making Sense of Modern Art Make Your Own Gallery
    • 49. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004
    • 50. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 San Francisco Museum of Modern Art Prototype Research • Range of summative evaluations conducted • Tools included – Interviews – Surveys – Observation – Tracking • Programs were not fully assessed in similar ways
    • 51. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 San Francisco Museum of Modern Art Findings Smart Tables • 3000 visitors observed • Usage varied from gallery to gallery from 8.7% to 44% with an average of 27% • 26% read gallery intro text • 15% read wall labels
    • 52. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 San Francisco Museum of Modern Art Findings Smart Tables • Visitors using the tables spent more time in the galleries than those who did not • Average time in exhibition 19 minutes • Average Smart Table use 3.25 minutes • Most table users looked at works before and after use • Majority of users spent at least as much time looking at art as non-users
    • 53. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 San Francisco Museum of Modern Art Findings IPAQ Gallery Explorer • 6,800 visitors used IPAQ • 125 users surveyed • 70% felt it was easy to use • Average use was 35 minutes • Majority of users favored hearing artists talk about their work
    • 54. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 San Francisco Museum of Modern Art Findings IPAQ Gallery Explorer • 35% expressed frustration with unit malfunctioning • 16% felt it to be antisocial • 54% wanted it to contain more information • Overall 83% felt it improved their exhibition experience
    • 55. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 Multimedia in the Galleries Conclusions • Majority of visitors show some degree of interest in interpretive media programs • Most feel it can enhance or extend a gallery experience rather than compete with it • Visitors express an interest close integration of media to the objects it relates to
    • 56. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 Multimedia in the Galleries Conclusions • Interpretive media often increases the amount of time visitors spend in the related gallery • The integration of interpretive media does not tend to reduce the amount of time visitors spend with objects • More research is needed to better understand the impact of interpretive media on other traditional didactics
    • 57. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 Multimedia in the Galleries Conclusions • New and experimental designs should make their purpose clear to encourage visitor investment • Cutting edge programs are often plagued by technical and usability problems and require a much greater investment in development and testing • Use of audio remains problematic for most in-gallery installations since speakers are often impractical and many visitors opt to not use available wands or headphones
    • 58. Scott Sayre Sandbox Studios Inc. Museums and Technology - Tainan National College of the Arts November 6, 2004 Multimedia in the Galleries Conclusions • Simple, short, intuitive programs are the most often successful, particularly when bringing previously mundane or incomprehensible content to life for the first time

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