Scott Sayre MCN 2011                        11.18.2011                             Slide 1iPad Enhanced Group Tours: Resea...
Scott Sayre MCN 2011                           11.18.2011                                  Slide 2iPad Enhanced Group Tour...
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Scott Sayre MCN 2011                           11.18.2011                             Slide 8iPad Enhanced Group Tours: Re...
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Scott Sayre MCN 2011                           11.18.2011                             Slide 10iPad Enhanced Group Tours: R...
Scott Sayre MCN 2011                           11.18.2011                             Slide 11iPad Enhanced Group Tours: R...
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MCN2011 i pad_enhanced_tours

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Scott Sayre
Title: Principal
Organization: Sandbox Studios

The large scren mobiile presentation format of the iPad presents new opportunities for museum tour guides to enhance group tours with a wide range of rich media. This session describes the best practices and apps indentified in a 6 month research project at the Minneapolis Institute of Arts.

As a follow-up to last year's presentation on the opportunity presented by the iPad's integration in group tours, this presentation will examine the findings from research on this topic conducted at the Minneapolis Institute of Arts in the Spring of 2011. The presentation will provide an overview of the research methodology, app selection criteria, design of the tour guide training, tour guide demographics, training outcomes and the resulting best practices. The presentation will provide an expanded summary of the chapter "Enhancing Group Tours with the iPad: A Case Study" published in the AAM e-book "The AAM Handbook to Mobile Planning and Strategy" in the summer of 2011. The presentation will conclude with a discuss of future directions for tablet enhanced tour experiences.

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  • MCN2011 i pad_enhanced_tours

    1. 1. Scott Sayre MCN 2011 11.18.2011 Slide 1iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts! iPad Enhanced Tours:! Research and Findings
    2. 2. Scott Sayre MCN 2011 11.18.2011 Slide 2iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts “... the ultimate Interactive device.” P. Samis 2007, New Technologies as a Part of a Comprehensive Interpretive Plan
    3. 3. Scott Sayre MCN 2011 11.18.2011 Slide 3iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    4. 4. Scott Sayre MCN 2011 11.18.2011 Slide 4iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    5. 5. Scott Sayre MCN 2011 11.18.2011 Slide 5iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Areas of Research - Response > Visitor response > Docent response > Museum educator response > Museum-wide response > Community response
    6. 6. Scott Sayre MCN 2011 11.18.2011 Slide 6iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Areas of Research - Obstacles > Political and psychological obstacles? > Physical obstacles? > Technical obstacles?
    7. 7. Scott Sayre MCN 2011 11.18.2011 Slide 7iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Areas of Research - Logistics > Training needs > Material preparation and organization > Most effective materials > Hardware management > Cross marketing opportunities
    8. 8. Scott Sayre MCN 2011 11.18.2011 Slide 8iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    9. 9. Scott Sayre MCN 2011 11.18.2011 Slide 9iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Project Development > Summer 2008 - Visual Art Research Journal > Fall 2009 - HP TouchSmart Prototyping > Spring 2010 - Research and funding – iPad Released! > Summer 2010 - Prototyping and training > Fall 2010 - Docent training and evaluation > Winter 2010/11 - Full implementation
    10. 10. Scott Sayre MCN 2011 11.18.2011 Slide 10iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    11. 11. Scott Sayre MCN 2011 11.18.2011 Slide 11iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Project Phases > Hardware, Media and App Selection > Tour Trials and Observation > Definition of Best Practices > Tour Guide Training > Assessment
    12. 12. Scott Sayre MCN 2011 11.18.2011 Slide 12iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Hardware, Media and App Selection
    13. 13. Scott Sayre MCN 2011 11.18.2011 SlideiPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    14. 14. Scott Sayre MCN 2011 11.18.2011 Slide 14iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Photos and Graphics
    15. 15. Scott Sayre MCN 2011 11.18.2011 SlideiPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    16. 16. Scott Sayre MCN 2011 11.18.2011 Slide 16iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    17. 17. Scott Sayre MCN 2011 11.18.2011 Slide 17iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    18. 18. Scott Sayre MCN 2011 11.18.2011 Slide 18iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    19. 19. Scott Sayre MCN 2011 11.18.2011 Slide 19iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Audio and Video
    20. 20. Scott Sayre MCN 2011 11.18.2011 SlideiPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    21. 21. Scott Sayre MCN 2011 11.18.2011 Slide 21iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    22. 22. Scott Sayre MCN 2011 11.18.2011 Slide 22iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    23. 23. Scott Sayre MCN 2011 11.18.2011 SlideiPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    24. 24. Scott Sayre MCN 2011 11.18.2011 SlideiPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    25. 25. Scott Sayre MCN 2011 11.18.2011 Slide 25iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Maps
    26. 26. Scott Sayre MCN 2011 11.18.2011 Slide 26iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    27. 27. Scott Sayre MCN 2011 11.18.2011 Slide 27iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    28. 28. Scott Sayre MCN 2011 11.18.2011 SlideiPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    29. 29. Scott Sayre MCN 2011 11.18.2011 SlideiPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    30. 30. Scott Sayre MCN 2011 11.18.2011 SlideiPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    31. 31. Scott Sayre MCN 2011 11.18.2011 Slide 31iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Searching and Reference
    32. 32. Scott Sayre MCN 2011 11.18.2011 SlideiPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    33. 33. Scott Sayre MCN 2011 11.18.2011 Slide 33iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Ongoing App Review > Integration of all forms of media > Linear and non-linear access > Light table and searching > Organization tools - folders, etc. > Referencing onboard media without duplication > Ability to add metadata
    34. 34. Scott Sayre MCN 2011 11.18.2011 Slide 34iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Tour Trials and Observation
    35. 35. Scott Sayre MCN 2011 11.18.2011 Slide 35iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    36. 36. Scott Sayre MCN 2011 11.18.2011 Slide 36iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Observation assessed: > Presentation strategies with the iPad > Tour guide navigation of content > Integration of content with tour > Quality of content for group viewing > Visitor engagement
    37. 37. Scott Sayre MCN 2011 11.18.2011 Slide 37iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Observation findings: (20 tours) > iPad portability was not an issue > Tour guides navigated content and apps without difficulty > Screen size, brightness and audio good for groups of 10-15 > Visitors were very engaged and excited by iPad-based content
    38. 38. Scott Sayre MCN 2011 11.18.2011 Slide 38iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Best Practices
    39. 39. Scott Sayre MCN 2011 11.18.2011 Slide 39iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Best Practices > Judicious use, avoid making iPad focal point of tour > Develop transition in and out of use of iPad based media > Hold iPad away from visitors when locating content > Display screen chest-high > Flip screen to appropriate layout
    40. 40. Scott Sayre MCN 2011 11.18.2011 Slide 40iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Best Practices > Video and audio segments should be kept from 30 - 60 seconds in length > Narrate video rather than use audio in noisy environments > Darken screen and close when done > Practice, practice, practice
    41. 41. Scott Sayre MCN 2011 11.18.2011 Slide 41iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    42. 42. Scott Sayre MCN 2011 11.18.2011 Slide 42iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Tour Guide Training
    43. 43. Scott Sayre MCN 2011 11.18.2011 Slide 43iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    44. 44. Scott Sayre MCN 2011 11.18.2011 Slide 44iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    45. 45. Scott Sayre MCN 2011 11.18.2011 Slide 45iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    46. 46. Scott Sayre MCN 2011 11.18.2011 Slide 46iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    47. 47. Scott Sayre MCN 2011 11.18.2011 Slide 47iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Implementation
    48. 48. Scott Sayre MCN 2011 11.18.2011 Slide 48iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    49. 49. Scott Sayre MCN 2011 11.18.2011 Slide 49iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    50. 50. Scott Sayre MCN 2011 11.18.2011 Slide 50iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    51. 51. Scott Sayre MCN 2011 11.18.2011 Slide 51iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Assessment
    52. 52. Scott Sayre MCN 2011 11.18.2011 Slide 52iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Assessment Tools > Observer checklist and comment document > Pre-training survey > Post-training survey
    53. 53. Scott Sayre MCN 2011 11.18.2011 Slide 53iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Findings Essentials > Training with iPad and Apps > Comfort with device and content > Observation > Practice & teaming > Timing and serendipity > Sharing experiences See ebook chapter for detailed findings
    54. 54. Scott Sayre MCN 2011 11.18.2011 Slide 54iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    55. 55. Scott Sayre MCN 2011 11.18.2011 Slide 55iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Challenges
    56. 56. Scott Sayre MCN 2011 11.18.2011 Slide 56iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Key Challenges > Requiring practice > Maintaining balance > Managing large amounts of content > Docents use of personal ipads See ebook chapter for detailed findings
    57. 57. Scott Sayre MCN 2011 11.18.2011 Slide 57iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
    58. 58. Scott Sayre MCN 2011 11.18.2011 Slide 58iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Adoptions - Big and Small > Columbus Museum of Arts > Kalamazoo Institute of Arts > Milwaukee Art Museum > Museum of Modern Art > Walters Art Museum
    59. 59. Scott Sayre MCN 2011 11.18.2011 Slide 59iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Opportunities > Accessibility enhancement > Camera and Facetime integration > AirPlay to digital signage > DAMS app
    60. 60. Scott Sayre MCN 2011 11.18.2011 Slide 60iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Master’s Candidate Laura Krueger University of Minnesota “Investigating the Use of Multimedia Tablets on Art Museum Tours as an Educational Tool for Visitor Engagement” krue0192@umn.edu
    61. 61. Scott Sayre MCN 2011 11.18.2011 Slide 61iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Mobile Apps for Museums The AAM Guide to Planning and Strategy Edited by Nancy Proctor With contributions from Jane Burton, Allegra Burnette, Ted Forbes, Kate Haley Goldman, Ann Isaacson, Sheila McGuire, Ed Rodley, Peter Samis, Scott Sayre, Margriet Schavemaker, Koven Smith, Robert Stein and Kris Wetterlund The AAM Press American Association of Museums Washington, DC 2011
    62. 62. Scott Sayre MCN 2011 11.18.2011 Slide 62iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts Scott Sayre, Sandbox Studios scott@sandboxstudios.org

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