Using Market Data Online - REBarCamp - San Francisco
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Using Market Data Online - REBarCamp - San Francisco

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This is the first of two presentations led by Mike Simonsen and Scott Sambucci of Altos Research. This presentation provides insights and examples for using real estate market stats online - in ...

This is the first of two presentations led by Mike Simonsen and Scott Sambucci of Altos Research. This presentation provides insights and examples for using real estate market stats online - in Social Media, Blogs, Websites - for educating your contacts and generating new leads.

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  • First question: “How’s the market?” how do you answer?
  • Next question, just for my edification, “when you think about your marketing efforts, how do you prioritize A) lead gen B) lead conversion (into buyer or listing) C) closing transaction

Using Market Data Online - REBarCamp - San Francisco Using Market Data Online - REBarCamp - San Francisco Presentation Transcript

  • Why Market Data Matters Now More Than Ever
  • Who’s with you today?
    • Mike Simonsen, Co-Founder & CEO
      • [email_address]
      • (415) 302 1573
      • Twitter: @mikesimonsen
    • Scott Sambucci, VP, Sales & Data Analytics
      • [email_address]
      • (415) 931 7942
      • Twitter: @AltosResearch | @scottsambucci
      • www.altosresearch.com
  • Just For REBarcamp Attendees
    • Posting this presentation online – we’ll email the link
    • Send you a Personalized Market Report to use next week
      • Buyer Meetings coming up?
      • Listings Presentations
      • Current Listings/Sellers – helping them really see the market
  • Only Three Questions
    • What’s for sale?
      • IDX Search
    • How much is my house worth?
      • CMA
    • How’s the market?
      • This is your opening!
  • When they ask, “How’s the market?”
    • “ I want to participate, show me how I can/why I should?”
      • They know the market is bad…
      • But how is it good for them?
    • A “buying” signal
      • Buying your services – they need an expert
      • Compelling to action – they want guidance
  • Principles & Technique: “Let Me Show You What I Mean”
    • Be prepared
      • With clients, plan the story in advance
      • The story is your chance to engage
    • Be transparent
      • Address their unasked questions - honestly
      • Confused people don’t buy!
    • Be the expert
      • What aren’t they expecting?
      • Setting price, market time expectations
  • Sometimes the Data ≠ Headlines Scottsdale was holding strong, but now dropping. Phoenix has been down – but picking up this Spring!
  • How and When to Use The Data
    • On the web, blog
      • Prospecting, relationship & trust building
      • Lead conversion
    • In person
      • Listing presentation / buyer meetings
      • With active listings – Keep clients updated
      • In the yard sign “I sold this home in a week. Ask me how.”
    • In their inbox
      • Weekly market Reports
      • Part of your drip, one of your touches
  • Strategies for Data on Your Website “ Soft Sell” “ Hard Sell” Blog Posts Dedicated Local Pages Chart Widgets Sample Reports Lead Form Call to Action Relationships, inform Convert visitors to leads Goals: Presentation: Style: Personality, quantity High profile data, fewer options Approach: Social Media
  • Great Web Site Samples
    • The Three Questions in action
      • www.Housechick.com – Kelley Koehler
      • www.StlHomeData.com – Eric Stegemann
    • Local Market Pages
      • www.OCExclusives.com – Jessie Brossa
      • www.LoCoMarketStats.com – Heather Elias
    • Real Estate Bloggers
      • http://welcomehomenwi.com/ - James Barath
      • www.MovinMaryland.com - Audrey Forshey
      • www.AtHomeInScottsdale.com - Dru Bloomfield
      • www.BlogByTheBay.com -Ginger Wilcox
    • Lead Focused
      • www.TheHarperTeam.com – John Harper
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  • Key Takeaways:
    • How do you answer, “How’s The Market?”
    • Use the data to illustrate your expertise
    • Be the conduit of information
    • Consumers are searching for information – either you provide it to them, or your competitors will…
  • Just For REBarcamp Attendees
    • Posting this presentation online to Slideshare
    • Send you a Personalized Market Report to use next week
      • Buyer Meetings coming up?
      • Listings Presentations
      • Sellers – helping them really see the market
  • Contact Us!
    • Scott Sambucci, VP Data Analytics
      • [email_address]
      • (415) 931 7942
      • Twitter: @AltosResearch
    • Ricky Fernandez, Product Specialist
      • [email_address]
      • (888) 819-7775 x.2
      • Twitter: @AltosSalesDude