Why Market Data Matters Now More Than Ever

Who’s with you today? Mike Simonsen, Co-Founder & CEO [email_address] (415) 302 1573 Twitter: @mikesimonsen Scott Sambucci, VP, Sales & Data Analytics [email_address] (415) 931 7942 Twitter: @AltosResearch | @scottsambucci www.altosresearch.com

Mike Simonsen, Co-Founder & CEO

[email_address]

(415) 302 1573

Twitter: @mikesimonsen

Scott Sambucci, VP, Sales & Data Analytics

[email_address]

(415) 931 7942

Twitter: @AltosResearch | @scottsambucci

www.altosresearch.com

Just For REBarcamp Attendees Posting this presentation online – we’ll email the link Send you a Personalized Market Report to use next week Buyer Meetings coming up? Listings Presentations Current Listings/Sellers – helping them really see the market

Posting this presentation online – we’ll email the link

Send you a Personalized Market Report to use next week

Buyer Meetings coming up?

Listings Presentations

Current Listings/Sellers – helping them really see the market

Only Three Questions What’s for sale? IDX Search How much is my house worth? CMA How’s the market? This is your opening!

What’s for sale?

IDX Search

How much is my house worth?

CMA

How’s the market?

This is your opening!

When they ask, “How’s the market?” “ I want to participate, show me how I can/why I should?” They know the market is bad… But how is it good for them? A “buying” signal Buying your services – they need an expert Compelling to action – they want guidance

“ I want to participate, show me how I can/why I should?”

They know the market is bad…

But how is it good for them?

A “buying” signal

Buying your services – they need an expert

Compelling to action – they want guidance

Principles & Technique: “Let Me Show You What I Mean” Be prepared With clients, plan the story in advance The story is your chance to engage Be transparent Address their unasked questions - honestly Confused people don’t buy! Be the expert What aren’t they expecting? Setting price, market time expectations

Be prepared

With clients, plan the story in advance

The story is your chance to engage

Be transparent

Address their unasked questions - honestly

Confused people don’t buy!

Be the expert

What aren’t they expecting?

Setting price, market time expectations

Sometimes the Data ≠ Headlines Scottsdale was holding strong, but now dropping. Phoenix has been down – but picking up this Spring!

How and When to Use The Data On the web, blog Prospecting, relationship & trust building Lead conversion In person Listing presentation / buyer meetings With active listings – Keep clients updated In the yard sign “I sold this home in a week. Ask me how.” In their inbox Weekly market Reports Part of your drip, one of your touches

On the web, blog

Prospecting, relationship & trust building

Lead conversion

In person

Listing presentation / buyer meetings

With active listings – Keep clients updated

In the yard sign “I sold this home in a week. Ask me how.”

In their inbox

Weekly market Reports

Part of your drip, one of your touches

Strategies for Data on Your Website “ Soft Sell” “ Hard Sell” Blog Posts Dedicated Local Pages Chart Widgets Sample Reports Lead Form Call to Action Relationships, inform Convert visitors to leads Goals: Presentation: Style: Personality, quantity High profile data, fewer options Approach: Social Media

Great Web Site Samples The Three Questions in action www.Housechick.com – Kelley Koehler www.StlHomeData.com – Eric Stegemann Local Market Pages www.OCExclusives.com – Jessie Brossa www.LoCoMarketStats.com – Heather Elias Real Estate Bloggers http://welcomehomenwi.com/ - James Barath www.MovinMaryland.com - Audrey Forshey www.AtHomeInScottsdale.com - Dru Bloomfield www.BlogByTheBay.com -Ginger Wilcox Lead Focused www.TheHarperTeam.com – John Harper

The Three Questions in action

www.Housechick.com – Kelley Koehler

www.StlHomeData.com – Eric Stegemann

Local Market Pages

www.OCExclusives.com – Jessie Brossa

www.LoCoMarketStats.com – Heather Elias

Real Estate Bloggers

http://welcomehomenwi.com/ - James Barath

www.MovinMaryland.com - Audrey Forshey

www.AtHomeInScottsdale.com - Dru Bloomfield

www.BlogByTheBay.com -Ginger Wilcox

Lead Focused

www.TheHarperTeam.com – John Harper

Key Takeaways: How do you answer, “How’s The Market?” Use the data to illustrate your expertise Be the conduit of information Consumers are searching for information – either you provide it to them, or your competitors will…

How do you answer, “How’s The Market?”

Use the data to illustrate your expertise

Be the conduit of information

Consumers are searching for information – either you provide it to them, or your competitors will…

Just For REBarcamp Attendees Posting this presentation online to Slideshare Send you a Personalized Market Report to use next week Buyer Meetings coming up? Listings Presentations Sellers – helping them really see the market

Posting this presentation online to Slideshare

Send you a Personalized Market Report to use next week

Buyer Meetings coming up?

Listings Presentations

Sellers – helping them really see the market

Contact Us! Scott Sambucci, VP Data Analytics [email_address] (415) 931 7942 Twitter: @AltosResearch Ricky Fernandez, Product Specialist [email_address] (888) 819-7775 x.2 Twitter: @AltosSalesDude

Scott Sambucci, VP Data Analytics

[email_address]

(415) 931 7942

Twitter: @AltosResearch

Ricky Fernandez, Product Specialist

[email_address]

(888) 819-7775 x.2

Twitter: @AltosSalesDude