"Real Estate Marketing With Statistics" Webinar   Re Tomato
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"Real Estate Marketing With Statistics" Webinar Re Tomato

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This is a webinar presentation for clients of "Real Estate Tomato" to provide ideas for using Market Stats with their Real Estate marketing and practices.

This is a webinar presentation for clients of "Real Estate Tomato" to provide ideas for using Market Stats with their Real Estate marketing and practices.

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  • First question: “How’s the market?” how do you answer?

"Real Estate Marketing With Statistics" Webinar   Re Tomato "Real Estate Marketing With Statistics" Webinar Re Tomato Presentation Transcript

  • Why Market Data Matters Now More Than Ever
  • Altos Research: Contacts
    • Web: www.AltosResearch.com
    • Product Demos: 1-888-819-7775 x.2
    • Email: [email_address]
      • [email_address]
    • Twitter: @altosresearch @mikesimonsen @scottsambucci @AltosSalesDude
  • Only Three Questions
    • What’s for sale?
      • IDX Search
    • How much is my house worth?
      • CMA
    • How’s the market?
      • This is your opening!
  • When they ask, “How’s the market?”
    • “ I want to participate, show me how I can/why I should?”
      • They know the market is bad…
      • But how is it good for them?
    • A “buying” signal
      • Buying your services – they need an expert
      • Compelling to action – they want guidance
  • Principles & Technique: The Data and The Story
    • Plan the story in advance
      • Then find the data to support it
      • The story is your chance to engage
    • Illustrate your expertise
      • For example: Sellers into a “Buyer's Market”?,
      • Setting price, market time expectations
    • Be Transparent
      • Address their unasked questions - honestly
      • “ Confused people don’t buy”
  • Sometimes the Data ≠ Headlines Scottsdale dropped a little – but mostly held strong! Phoenix has been down – but picking up this Spring!
  • Get Local! Trends by Zip (Austin, TX)
  • How and When to Use The Data
    • On the web, blog
      • Prospecting, relationship & trust building
      • Lead conversion
    • In person
      • Listing presentation/Buyer Meetings
      • With Active Listings – Keep clients updated
    • In their inbox
      • Weekly Market Reports
      • Part of your drip, one of your touches
  • Strategies for Data on Your WebSite & Blog Soft Sell Hard Sell Blog Posts Dedicated Local Pages Chart Widgets Sample Reports Lead Form Call to Action Inform, establish expertise, reach Convert visitors to leads Goals: Presentation: Style: Personality, quantity High profile data, Fewer options Approach:
  • Great Web Site Samples
    • Real Estate Tomato Clients:
      • Audrey Forshey - http:// movinmaryland.com /
      • Ro Troia - http:// blogtherockies.com /
      • Julie Fuelling - http:// fuellingkaty.com /
      • Doug Willis - www.up2daterealestate.com
    • Other Blogs:
      • “ Homes vs. Condos” – Dru Bloomfield www.athomeinscottsdale.com
      • Price vs. Days-on-Market – Ginger Wilcox www.blogbythebay.com
    • Local Market Pages
      • www.OCExclusives.com – Jessie Brossa
      • www.stlhomedata.com – Eric Stegemann
      • www.housechick.com – Kelly Koehler
    • Lead Focused – John Harper
      • www.TheHarperTeam.com
  •  
  • More Than Just a Price Trend
    • “ Let me show you what I mean”
    • Setting seller expectations
      • Percent Price Decreased: This is what happens to the over-pricers
      • DoM: here’s what we’re looking at
    • Buyer off the fence
      • Inventory: You’re in the highest-demand segment
      • Average vs. Median DoM: the best properties moving more quickly
    • In the Yard Sign
      • “ I sold this home in a week. Ask me how.”
  • Setting the Price Right % Price Decreased : Measures the number of active listings that have experienced a price reduction in the last 90 days
  • Inventory Trends: Understanding the “Competition” Don’t assume clients know these trends!
  • Trends in New Listings New Listings are pricing BELOW the Market’s Median Price Homes exiting the market are even lower
  •  
  • Market Analysis by Price Level (“Quartile”)
    • Quartile 1: Most expensive 25% of properties
    • Quartile 2: Top Middle 25%
    • Quartile 3: Bottom Middle 25%
    • Quartile 4: Least expensive 25% of properties
    • Example: 80 homes for sale in a market (city or zip code)
      • 4 "quartiles" (groups) each have 20 properties based on individual property prices.
      • Allows for market definition by price, not just geography
  • Price Trends by “Quartile” Different Price Trends based on Price Quartile
  • Days-on-Market by “Quartile” Significantly higher DoM in most expensive price segment
  • Market Activity by “Quartile” The lowest 25% of the market has the most activity – Implications for both Sellers AND Buyers?
  •  
  • How and When to Use The Data
    • In person
      • Listing presentation
      • With active listings – Keep clients updated
      • In the yard sign and open house
    • In their inbox
      • Weekly Market Reports
      • Part of your drip, one of your touches
    • On the website & blog
      • Prospecting, relationship & trust building
      • Lead conversion
    “ MyXplorer” Personalized Reports “ MyConnect” AltosCharts “ MyConnect” Personalized Reports
  • Key Takeaways:
    • How do you answer, “How’s The Market?”
    • Don’t look for expertise in the data, use the data to illustrate your expertise
    • Clients want the insights/statistics/guidance no matter how you reach them: web, email, print, face-to-face
  • Answer “How’s the Market?” with Altos Research
  • Altos Research: Contacts
    • Web: www.AltosResearch.com
    • Product Demos: 1-888-819-7775 x.2
    • Email: [email_address]
      • [email_address]
    • Twitter: @altosresearch @mikesimonsen @scottsambucci @AltosSalesDude