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Internet Marketing, Blogging & Social Media: How to REALLY Grab ‘Em
Who’s with you today? <ul><li>Scott Sambucci, VP, Sales & Data Analytics </li></ul><ul><ul><li>[email_address] </li></ul><...
About Altos Research
Just For REBarcamp Attendees <ul><li>We’re posting this presentation online – we’ll email the link </li></ul><ul><li>Send ...
Remember Eloy <ul><li>Renting fishing poles </li></ul><ul><ul><li>(Building trust) </li></ul></ul><ul><li>His 22 foot boat...
“ What Bait to Use?”  The Only 3 Questions Consumers Ask <ul><li>1. What’s for sale? </li></ul><ul><ul><li>IDX Search </li...
When they ask, “How’s the market?” <ul><li>“ I want to participate, show me how I can/why I should?” </li></ul><ul><ul><li...
“ Where to fish” Using Market Data <ul><li>On the web, blog, social media </li></ul><ul><ul><li>Prospecting, relationship ...
“ Bringing ‘em in the boat…” – Website Strategies for Lead Development “ Soft Sell” “ Hard Sell” Blog Posts Dedicated Loca...
Who’s doing the “right” way? <ul><li>The Three Questions in action </li></ul><ul><ul><li>www.Housechick.com  – Kelley Koeh...
 
 
 
 
 
Principles & Technique: “Let Me Show You What I Mean” <ul><li>Be prepared </li></ul><ul><ul><li>With clients, plan the sto...
Key Takeaways: <ul><li>How do you answer, “How’s The Market?” </li></ul><ul><li>Use the data to illustrate your expertise ...
Just For REBarcamp Attendees <ul><li>Posting this presentation online to Slideshare </li></ul><ul><li>Send you a Personali...
Contact Us! <ul><li>Scott Sambucci, VP Data Analytics </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>(41...
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Altos Research: How to REALLY Grab 'Em

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Presentation by Scott Sambucci at REBarcamp-Seattle, September 9, 2009. Focus on developing and managing real estate leads by using real estate market data and effective drip marketing, blogging, and client communication techniques.

Published in: Real Estate, Business, Technology
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  • First question: “How’s the market?” how do you answer?
  • Next question, just for my edification, “when you think about your marketing efforts, how do you prioritize A) lead gen B) lead conversion (into buyer or listing) C) closing transaction
  • Transcript of "Altos Research: How to REALLY Grab 'Em"

    1. 1. Internet Marketing, Blogging & Social Media: How to REALLY Grab ‘Em
    2. 2. Who’s with you today? <ul><li>Scott Sambucci, VP, Sales & Data Analytics </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>(415) 931 7942 </li></ul></ul><ul><ul><li>(888) 819-7775 x.3 </li></ul></ul><ul><ul><li>Twitter: @AltosResearch </li></ul></ul><ul><ul><li>http://blog.altosresearch.com </li></ul></ul><ul><ul><li>www.altosresearch.com </li></ul></ul>
    3. 3. About Altos Research
    4. 4. Just For REBarcamp Attendees <ul><li>We’re posting this presentation online – we’ll email the link </li></ul><ul><li>Send you a Personalized, Real-time Market Report to use next week </li></ul><ul><ul><li>Buyer Meetings coming up? </li></ul></ul><ul><ul><li>Listings Presentations </li></ul></ul><ul><ul><li>Current Listings/Sellers – helping them really see the market </li></ul></ul>
    5. 5. Remember Eloy <ul><li>Renting fishing poles </li></ul><ul><ul><li>(Building trust) </li></ul></ul><ul><li>His 22 foot boat </li></ul><ul><ul><li>(Functional first) </li></ul></ul><ul><li>Finding the bait by watching the sky </li></ul><ul><ul><li>(Social Media) </li></ul></ul><ul><li>Fishing for Yellow Tail & Red Tail Snapper </li></ul><ul><ul><li>(Internet marketing) </li></ul></ul><ul><li>Trolling for barracuda </li></ul><ul><ul><li>(Blogging) </li></ul></ul>
    6. 6. “ What Bait to Use?” The Only 3 Questions Consumers Ask <ul><li>1. What’s for sale? </li></ul><ul><ul><li>IDX Search </li></ul></ul><ul><li>2. How much is my house worth? </li></ul><ul><ul><li>CMA </li></ul></ul><ul><li>3. How’s the market? </li></ul><ul><ul><li>This is your opening! </li></ul></ul><ul><ul><li>What’s different about this question from the other two? </li></ul></ul>
    7. 7. When they ask, “How’s the market?” <ul><li>“ I want to participate, show me how I can/why I should?” </li></ul><ul><ul><li>They know the market is bad… </li></ul></ul><ul><ul><li>But how is it good for them? </li></ul></ul><ul><li>A “buying” signal </li></ul><ul><ul><li>Buying your services – they need an expert </li></ul></ul><ul><ul><li>Compelling to action – they want guidance </li></ul></ul><ul><li>Remember: Why are they on the web? </li></ul>
    8. 8. “ Where to fish” Using Market Data <ul><li>On the web, blog, social media </li></ul><ul><ul><li>Prospecting, relationship & trust building </li></ul></ul><ul><ul><li>Lead conversion with “call-to-action” </li></ul></ul><ul><li>In person </li></ul><ul><ul><li>Listing presentation / buyer meetings </li></ul></ul><ul><ul><li>With active listings – Keep clients updated </li></ul></ul><ul><ul><li>In the yard sign “I sold this home in a week. Ask me how.” </li></ul></ul><ul><li>In their inbox </li></ul><ul><ul><li>Weekly Market Reports </li></ul></ul><ul><ul><li>Part of your drip, one of your touches </li></ul></ul>
    9. 9. “ Bringing ‘em in the boat…” – Website Strategies for Lead Development “ Soft Sell” “ Hard Sell” Blog Posts Dedicated Local Pages Chart Widgets Sample Reports Lead Form Call to Action Relationships, inform Convert visitors to leads Goals: Presentation: Style: Personality, quantity High profile data, fewer options Approach: Social Media
    10. 10. Who’s doing the “right” way? <ul><li>The Three Questions in action </li></ul><ul><ul><li>www.Housechick.com – Kelley Koehler </li></ul></ul><ul><ul><li>www.StlHomeData.com – Eric Stegemann </li></ul></ul><ul><li>Local Market Pages </li></ul><ul><ul><li>www.OCExclusives.com – Jessie Brossa </li></ul></ul><ul><ul><li>www.LoCoMarketStats.com – Heather Elias </li></ul></ul><ul><li>Real Estate Bloggers </li></ul><ul><ul><li>http://welcomehomenwi.com/ - James Barath </li></ul></ul><ul><ul><li>www.MovinMaryland.com - Audrey Forshey </li></ul></ul><ul><ul><li>www.AtHomeInScottsdale.com - Dru Bloomfield </li></ul></ul><ul><ul><li>www.BlogByTheBay.com -Ginger Wilcox </li></ul></ul><ul><li>Lead Focused </li></ul><ul><ul><li>www.TheHarperTeam.com – John Harper </li></ul></ul>
    11. 16. Principles & Technique: “Let Me Show You What I Mean” <ul><li>Be prepared </li></ul><ul><ul><li>With clients, plan the story in advance </li></ul></ul><ul><ul><li>The story is your chance to engage </li></ul></ul><ul><li>Be transparent </li></ul><ul><ul><li>Address their unasked questions - honestly </li></ul></ul><ul><ul><li>Confused people don’t buy! </li></ul></ul><ul><li>Be the expert </li></ul><ul><ul><li>What aren’t they expecting? </li></ul></ul><ul><ul><li>Setting price, market time expectations </li></ul></ul>
    12. 17. Key Takeaways: <ul><li>How do you answer, “How’s The Market?” </li></ul><ul><li>Use the data to illustrate your expertise </li></ul><ul><li>Be the conduit of information </li></ul><ul><li>Consumers are searching for information – either you provide it to them, or your competitors will… </li></ul>
    13. 18. Just For REBarcamp Attendees <ul><li>Posting this presentation online to Slideshare </li></ul><ul><li>Send you a Personalized Market Report to use next week </li></ul><ul><ul><li>Buyer Meetings coming up? </li></ul></ul><ul><ul><li>Listings Presentations </li></ul></ul><ul><ul><li>Sellers – helping them really see the market </li></ul></ul>
    14. 19. Contact Us! <ul><li>Scott Sambucci, VP Data Analytics </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>(415) 931 7942 </li></ul></ul><ul><ul><li>Twitter: @AltosResearch </li></ul></ul><ul><li>Ricky Fernandez, Product Specialist </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>(888) 819-7775 x.2 </li></ul></ul><ul><ul><li>Twitter: @AltosSalesDude </li></ul></ul>
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