They Call Us Crazy - How Two Twenty-Something Entrepreneurs Beat the Recession and Built a Marriage

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Entrepreneurs (and husband and wife team) Scott and Rachel Salkin as they take you through their journey from bootstrapped startup to multi-million dollar, nationally recognized lead generation and marketing firm, grown right here in Arizona.

Get ready for an honest look back - and forward - at how Scott and Rachel quit their jobs and launched the company during the height of the recession, hustled to acquire new clients across the country, survived a roller coaster ride of ups and downs, and continue to manage the business with even bigger plans for growth, all while maintaining a growing family and marriage.

Scott and Rachel will cover a variety of business topics relative to any entrepreneur or startup, including hiring (and firing), legal questions and HR, finances and cash flow, sales and marketing, processes, and much more.

Published in: Business, Technology
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  • Currently entrepreneurs?Interested in starting their own business?Husband/wife or are considering starting a business with their other half or someone in your family?Here because you know us or want a free lunch?
  • Scott’s JourneyParents as entrepreneursDestiny, time, valueWhat we’re not going to talk about today – sales, marketing or lead generationI’ll tell you one thing – it’s about who you know and how hard you’re willing to hustleNo matter what business you’re in, you better learn how to sell and be willing to spend money on marketing and salesRecession, house under water, single, no 401k, etc.Rachel’s JourneyPre-conceived notion of womenWomen as entrepreneursScott – Mom and Andrea
  • Scott’s JourneyParents as entrepreneursDestiny, time, valueWhat we’re not going to talk about today – sales, marketing or lead generationI’ll tell you one thing – it’s about who you know and how hard you’re willing to hustleNo matter what business you’re in, you better learn how to sell and be willing to spend money on marketing and salesRachel’s JourneyPre-conceived notion of womenWomen as entrepreneursScott – Mom and Andrea
  • FinancialTime togetherControl of destinyAmerican dreamSchedulingFamilyFlexibilityLegacy/Setting an ExampleWorking on stuff like this together
  • Time togetherOne incomeBenefits and 401(k)Learning curvesDifferences in visionCommunicationAccountabilityDinner table talkNights/weekendsFriendsSeparationCriticism of your spouse
  • First employee – HUGE DecisionHiring vs. Hired GunsFilling in Gaps (Lawyers, Accountants, HR, Etc.)Mentorship/Support (Vistage, AZTC, Etc.)
  • Hiring our firstFiring and Laying OffThey’re employees – don’t forget itThis is business – not easy, but you do it and you go with your gutBe smart, but be fastEveryone has lives to live – they’re always looking out what’s best for them, just like you are as a business ownerYou’ll get hurtYou’re going to get screwed by something – it’s businessYou need to recover fast, learn and move onIt’ll happen againYou need to recover fast, learn and move on
  • Having a purposeHaving funCan’t be all about profit
  • Nest EggKeeping a Roof Over Our HeadWork/Life BalanceExercise/Eating Right/Taking Care of Yourself Light Switch vs. DimmerHaving Fun
  • Do your homework: what is your life situation, who are you putting at risk, what is your breaking point; say goodbye to your 40-hour workweekEntrepreneurship isn’t “Cool”: It’s a lifestyle, it’s a tough job, it’s a 24/7/365 commitment; it’s passion; it’s one of the toughest things you’ll ever do; it’s easy to give upBuild Your Ecosystem: ask questions; find great people; interview them; get suggestions.Prepare for the Worst: it may never happen, but if it does you won’t be caught by surprise. And everything else will seem that much better.Don’t Try to Replicate Yourself: you never will; instead, spend your time learning how to coach and lead and communicate.Make Time for Each OtherHave Very Defined Roles and ExpectationsPlan to be a sales personHave a Plan, Take Your Time, Plan Your End GameHave a Purpose and a Vision other than $$$Enjoy being unique.
  • They Call Us Crazy - How Two Twenty-Something Entrepreneurs Beat the Recession and Built a Marriage

    1. 1. They Called Us Crazy How Two Twenty-Something Entrepreneurs Beat the Recession, Built a Business AND a Marriage IDSTM.com
    2. 2. THE ONLY B2B MARKETING WE’LL BE TALKING ABOUT TODAY: IDS Technology Marketing is a business-to-business (B2B) marketing, lead generation and sales firm whose mission is twofold: 1. to help technology companies and startups GROW through smart, impactful sales, lead generation and marketing, and 2. to help our local community and economy GROW through technology and entrepreneurial advocacy and mentorship. 100 % IDSTM.com
    3. 3. QUICK TRIP DOWN MEMORY LANE EMPLOYEE #1 May 2005 Nov. 2007 Sept. 2007 March 2012 2009 2008 10/23/10 2014 2013 IDSTM.com
    4. 4. IDSTM.com
    5. 5. IDSTM.com
    6. 6. WHO ARE YOU? IDSTM.com
    7. 7. Taking the Leap. IDSTM.com
    8. 8. Oh sh*t. IDSTM.com
    9. 9. Family and Business IDSTM.com
    10. 10. The good. IDSTM.com
    11. 11. The bad and ugly. IDSTM.com
    12. 12. BUILDING A SUPPORT SYSTEM • Filling in Gaps – Lawyers – Accountants – HR • Mentorship – Vistage/Executive Groups – Professional Groups – People to Talk To • Hiring vs. Hired Guns IDSTM.com
    13. 13. Employees. IDSTM.com
    14. 14. Money. IDSTM.com
    15. 15. LET’S BE VERY STRAIGHTFORWARD. • First thing first: We’re in business to make money. Period. • Hockey Stick Growth • Running Lean • Run vs. Walk • Revenue. Profit vs. Cash Flow • Debt and Investors • J-Curves • Lots of successful, profitable businesses go bankrupt IDSTM.com
    16. 16. It’s okay to take care of yourself, too. IDSTM.com
    17. 17. Have a purpose. IDSTM.com
    18. 18. BUILD COMMUNITY IDSTM.com
    19. 19. IDSTM.com
    20. 20. 10 THINGS TO WALK AWAY WITH 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Do your Homework Entrepreneurship isn’t “Cool” Build Your Ecosystem Prepare for the Worst…Celebrate Success Don’t Try to Replicate Yourself Make Time for Each Other Have Very Defined Roles and Expectations Plan to be a Sales Person Have a Plan, Take Your Time, Plan Your End Game Have a Purpose and a Vision other than $$$ IDSTM.com
    21. 21. Enjoy Every Second of It… IDSTM.com
    22. 22. GET IN TOUCH WITH US Scottsdale Headquarters Scott Salkin 14811. N. Kierland Blvd., Suite 300 Scottsdale, AZ 85254 Founder and CEO T: 480.685.5470 Twitter: @idstm.com M: 602.881.1718 E: ssalkin@idstm.com @scottsalkin Rachel Salkin President and Co-Founder M: 602.309.2499 E: rsalkin@idstm.com IDSTM.com

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