V2 - Social Media & Mobile: How the Last 5 Years Have Forever Changed High-Tech B2B Marketing

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This slightly updated version of the original slide deck was presented to members of the Arizona Technology Council by Scott Salkin, CEO and Founder of IDS Technology Marketing, on Wednesday, April 17, 2013.

IDS Technology Marketing is a business-to-business (B2B) marketing and lead generation firm who's mission is twofold: To help technology companies and startups grow through smart, impactful sales and marketing, and to help our local community and economy grow through technology and entrepreneurial advocacy and mentorship.

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V2 - Social Media & Mobile: How the Last 5 Years Have Forever Changed High-Tech B2B Marketing

  1. 1. A QUICK INTRODUCTION Scott Salkin CEO & Founder IDS Technology Marketing A business-to-business (B2B) marketing and lead generation firm whos mission is twofold: To help technology companies and startups grow through smart, impactful sales and marketing, and to help our local community and economy grow through technology and entrepreneurial advocacy and mentorship.
  2. 2. GUESSTHE YEAR!
  3. 3. 5 Years Later…
  4. 4. Sold for $1 billion 30M Users ($33/user) $0 Revenue
  5. 5. Here’s an ugly slide withway too many bullets…•  Mobile internet usage will overtake desktops internet usage in 2014 (Microsoft TAG)•  +50% of all local Google searches are performed on mobile devices…27% of all clicks (Microsoft TAG)•  70% of mobile searches result in action w/in one hour (Microsoft TAG)•  Users will wait an average of 5 seconds for your page to load on their mobile device (Gomez Research)•  91% of mobile internet access is for social media or search (Microsoft TAG)
  6. 6. It’s onlyjust begun.
  7. 7. The next challenge is avoiding this.
  8. 8. Blogging Speaking Posting Tweeting MobileAdvocatingPartnering Closing
  9. 9. QUESTIONS? Scott Salkin CEO & Founder IDS Technology Marketing ssalkin@idstm.com @scottsalkin LinkedIn.com/in/scottsalkin 480.685.5472 www.idstm.com

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