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6 Years After Startup: How I Got Here and What I’ve Learned
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6 Years After Startup: How I Got Here and What I’ve Learned

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In this short presentation from an August 2013 BMA Phoenix Young Professionals event, IDS Technology Marketing Founder & CEO Scott Salkin shares his startup story and delivers 12 key pieces of advice …

In this short presentation from an August 2013 BMA Phoenix Young Professionals event, IDS Technology Marketing Founder & CEO Scott Salkin shares his startup story and delivers 12 key pieces of advice for budding B2B marketing professionals, techies and entrepreneurs.

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  • 1. 6 Years After Startup: How I Got Here and What I’ve Learned. Scott Salkin, Founder & CEO IDS Technology Marketing
  • 2. Are entrepreneurs born or bred?
  • 3. Mom, Dad & Me – 1983 At the official ribbon cutting for The Decorette, their first fabric, wallpaper and mini-blind store in McKinney, Tx
  • 4. Nobody is born an entrepreneur. (They’re bred from experience, skill and drive)
  • 5. Nobody chooses B2B. (B2B somehow chooses you)
  • 6. In today’s world, you have to jab & move. (Learn all you can, meet who you can, move on)
  • 7. I’ve worked with some amazing, smart people.
  • 8. When surrounded by great people…you’ve got to be a sponge.
  • 9. By the time I was ready to start my company, I had mad skills.
  • 10. Copywriting.
  • 11. Graphic Design.
  • 12. Coding.
  • 13. Marketing Strategy.
  • 14. SALES.
  • 15. And I had a unique understanding of TECH.
  • 16. My Business Plan?
  • 17. To make money and do great work.
  • 18. 6 Years Later…
  • 19. Our Mission Today: 1.  To help technology companies and startups grow through smart, impactful sales and marketing, and 2.  To help our local community and economy grow through technology and entrepreneurial advocacy and mentorship.
  • 20. There is never a perfect time. (So don’t wait too long)
  • 21. You will go as far as YOU can take YOU. (Make your own luck)
  • 22. Work hard and be nice and ethical. (The world is a small town)
  • 23. It’s all about relationships. (People WANT us to grow)
  • 24. Social media is not being social. (You’ve got to mix the two)
  • 25. Give before you get. (It will change your outlook)
  • 26. There are no perfect people. (Care & respect eases mistakes)
  • 27. There will always be surprises. (Don’t let them turn into setbacks)
  • 28. There will always be setbacks. (Learn and bounce back)
  • 29. Control and plan your growth. (People, Process, Profitability)
  • 30. Try not to overcommit. (But always over-deliver)
  • 31. The journey is never complete. (Stay motivated and keep learning)
  • 32. Scott Salkin Founder & CEO IDS Technology Marketing ssalkin@idstm.com 602.881.1718 @scottsalkin @idstm