Startup Marketing Overview

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A recent presentation that was driven more by what I said than by what was presented, but still some valuable information that can be derived.

A recent presentation that was driven more by what I said than by what was presented, but still some valuable information that can be derived.

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Transcript

  • 1. Startup Marketing
    Making things happen on a budget
    Scott Poniewaz
    Co-founder at CampusDibs.com
    Twitter: @scottpony
    scottponiewaz.com
  • 2. Journalism in Montana to Startups in NYC…
    •Photojournalism & Studio Art at the University of Montana
    •Director at Rustic Pathways
    -Manager Southeast Asia Photography Programs
    -Director of Sales in Midwest, Pacific Northwest, and the Northeast/tri-state area
    -Developed and oversaw India Operations
    •Community Manager at Angelsoft
    -Managed and developed customer service program
    •Co-founder at Dibs Inc.
    -CampusDibs.com
    -Coming soon: Dibsie
  • 3. Why Campus Dibs?
    -Deal sites went from 61 in Q1 of 2010. Now up to over 320 in the US in Q1 of 2011
    -National online retailers enjoy the greatest benefit by having access to smaller markets
    -Group Buying industry to grow to $2.7 Billion in 2011
    -Many niches and verticals
    Source: Local Offer Network Year in Review
    Couponing is coming back
    •80 percent of college students ‘very likely’ or ‘likely’ to use a coupon when out with friends.
    •1/3 or 36% open to using a coupon on a first date
    Source: Campus Dibs “Covert Couponing’ study
    •In 2010, $3.7B worth of coupons were used
    •332 billion coupons distributed in 2011
    -Exceeded 2009 by 21B and a 37% increase in digital coupon offers over 2009
    Source: US CPG Coupon Facts Annual Report
  • 4. Getting your idea off the ground
    Pre-Launch
    •Friends, family and others
    •Social Media
    •Networking and events
    •Campus Representatives
    Launch
    •Strategic Partners
    •Kickoff events
    •Press
    •Relevance
    Building Momentum
    •Word of mouth
    •Excellent customer service
  • 5. Technology, PR, and Marketing:
    Social media is a powerful customer service tool
    Domino’s The good
    &
    The bad United
    Domino’s: http://bigfatmarketingblog.com/2009/04/16/dominos-and-the-nose-cheese-dilemma/
    United Airlines: http://www.fastcompany.com/blog/ravi-sawhney/design-reach/youtube-serves-180-million-heartbreak
  • 6. So where is it going?
  • 7. How is this going to happen?
    Source: Yoram Wind, Professor of Marketing. Wharton School at the University of Pennsylvania.
  • 8. Take a lesson from Vanilla Ice…
  • 9. Contact me…
    Scott Poniewaz
    scott@dibsie.com
    Co-founder at CampusDibs.com
    Twitter: @scottpony
    scottponiewaz.com
    Coming soon: Dibsie.com