Sustainable SEO - Future of SEO by Scott Polk
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Sustainable SEO - Future of SEO by Scott Polk

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Pubcon 2013 Las Vegas Session for Sustainable SEO / Algorithm Proofing

Pubcon 2013 Las Vegas Session for Sustainable SEO / Algorithm Proofing

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Sustainable SEO - Future of SEO by Scott Polk Sustainable SEO - Future of SEO by Scott Polk Presentation Transcript

  • Sustainable SEO Presented by: Scott Polk Founder - ObsidianEdge
  • Future of SEO • Predict the Future based on direction of the web itself (Trends/Investments) • Evolve, Adapt and Adjust • Always have a 36 month plan as a living document
  • Think Forward
  • Think Forward • Stop chasing the algorithm • Ask what direction is Google/Bing moving towards? • Develop strategies that play to the FUTURE of the internet!
  • Social Media • The future is definitely going Social • Micro-Social Networks built on top of existing platforms/technologies • Verified ID Accounts
  • Link Techniques • • • • • Old Techniques are done – just STOP!! Anchor Text is DYING Links for Users and Traffic Relevancy, Relevancy & RELEVANCY! Use Call to Action (CTA)
  • Link Profile Research Required! If you are not doing your homework then you are not doing your job RELEVANCY!
  • Optimize Linking Sites Optimize the sites linking to you
  • Deep Linking Deep links are more important than ever Pages Indexed vs Links Ratio If it’s a page you want people to visit, then it may be link worthy!
  • Links & Social Signals • Utilize Social Signals to strengthen links • They may not have impact now, but they will in the future. • If Google is betting on Google Plus – then pay attention
  • Scott Polk Founder/ President ObsidianEdge Marketing http://ObsidianEdge.com @scottpolk scott@obsidianedge.com