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Sustainable SEO
Presented by:
Scott Polk
Founder - ObsidianEdge
Future of SEO
• Predict the Future based on direction
of the web itself (Trends/Investments)
• Evolve, Adapt and Adjust
• ...
Think Forward
Think Forward
• Stop chasing the algorithm
• Ask what direction is Google/Bing
moving towards?
• Develop strategies that p...
Social Media
• The future is definitely going Social
• Micro-Social Networks built on top of
existing platforms/technologi...
Link Techniques
•
•
•
•
•

Old Techniques are done – just STOP!!
Anchor Text is DYING
Links for Users and Traffic
Relevanc...
Link Profile Research

Required!
If you are not doing your homework then
you are not doing your job
RELEVANCY!
Optimize Linking Sites
Optimize the sites linking to you
Deep Linking
Deep links are more important than ever
Pages Indexed vs Links Ratio
If it’s a page you want people to visit,...
Links & Social Signals
• Utilize Social Signals to strengthen
links
• They may not have impact now, but
they will in the f...
Scott Polk
Founder/ President
ObsidianEdge Marketing
http://ObsidianEdge.com
@scottpolk
scott@obsidianedge.com
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Sustainable SEO - Future of SEO by Scott Polk

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Pubcon 2013 Las Vegas Session for Sustainable SEO / Algorithm Proofing

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  • Transcript of "Sustainable SEO - Future of SEO by Scott Polk"

    1. 1. Sustainable SEO Presented by: Scott Polk Founder - ObsidianEdge
    2. 2. Future of SEO • Predict the Future based on direction of the web itself (Trends/Investments) • Evolve, Adapt and Adjust • Always have a 36 month plan as a living document
    3. 3. Think Forward
    4. 4. Think Forward • Stop chasing the algorithm • Ask what direction is Google/Bing moving towards? • Develop strategies that play to the FUTURE of the internet!
    5. 5. Social Media • The future is definitely going Social • Micro-Social Networks built on top of existing platforms/technologies • Verified ID Accounts
    6. 6. Link Techniques • • • • • Old Techniques are done – just STOP!! Anchor Text is DYING Links for Users and Traffic Relevancy, Relevancy & RELEVANCY! Use Call to Action (CTA)
    7. 7. Link Profile Research Required! If you are not doing your homework then you are not doing your job RELEVANCY!
    8. 8. Optimize Linking Sites Optimize the sites linking to you
    9. 9. Deep Linking Deep links are more important than ever Pages Indexed vs Links Ratio If it’s a page you want people to visit, then it may be link worthy!
    10. 10. Links & Social Signals • Utilize Social Signals to strengthen links • They may not have impact now, but they will in the future. • If Google is betting on Google Plus – then pay attention
    11. 11. Scott Polk Founder/ President ObsidianEdge Marketing http://ObsidianEdge.com @scottpolk scott@obsidianedge.com
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