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Link Development - PubCon Las Vegas 2013
 

Link Development - PubCon Las Vegas 2013

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    Link Development - PubCon Las Vegas 2013 Link Development - PubCon Las Vegas 2013 Presentation Transcript

    • Link Building in 2013 Presented by: Scott Polk Co-Founder ObsidianEdge
    • Link Profile Research Required!If you are not doing your homework then you are not doing your job
    • Link Profile ResearchTools:• Google• Ahrefs.com• Link Research Tools (cemper)• Majestic SEO
    • Anchor Text• Exact Match is dying• Need Diversity• Use Brand Names• Use URL/Domain• Use CTA (Call to Action)
    • Linking PagesInfluence the linking page to pass keyword relevance to your site• <title>• Content• <h1>• URL• etc …
    • Optimize Linking SitesOptimize the sites linking to you
    • Social SignalsUtilize Social Signals to strengthen links
    • Deep LinkingDeep links are more important than everPages Indexed vs Links RatioAverage ratio 80-85% Deep Links
    • Antiquated TechniquesDo not hold the value they used to
    • Thank You! Scott Polk Co-Founder/ PresidentObsidianEdge Marketing @scottpolkscott@obsidianedge.com