Link Development - PubCon Las Vegas 2013

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  • 1. Link Building in 2013 Presented by: Scott Polk Co-Founder ObsidianEdge
  • 2. Link Profile Research Required!If you are not doing your homework then you are not doing your job
  • 3. Link Profile ResearchTools:• Google• Ahrefs.com• Link Research Tools (cemper)• Majestic SEO
  • 4. Anchor Text• Exact Match is dying• Need Diversity• Use Brand Names• Use URL/Domain• Use CTA (Call to Action)
  • 5. Linking PagesInfluence the linking page to pass keyword relevance to your site• <title>• Content• <h1>• URL• etc …
  • 6. Optimize Linking SitesOptimize the sites linking to you
  • 7. Social SignalsUtilize Social Signals to strengthen links
  • 8. Deep LinkingDeep links are more important than everPages Indexed vs Links RatioAverage ratio 80-85% Deep Links
  • 9. Antiquated TechniquesDo not hold the value they used to
  • 10. Thank You! Scott Polk Co-Founder/ PresidentObsidianEdge Marketing @scottpolkscott@obsidianedge.com