Link Building in 2013      Presented by:        Scott Polk Co-Founder ObsidianEdge
Link Profile Research                Required!If you are not doing your homework then         you are not doing your job
Link Profile ResearchTools:• Google• Ahrefs.com• Link Research Tools (cemper)• Majestic SEO
Anchor Text•   Exact Match is dying•   Need Diversity•   Use Brand Names•   Use URL/Domain•   Use CTA (Call to Action)
Linking PagesInfluence the linking page to pass  keyword relevance to your site• <title>• Content• <h1>• URL• etc …
Optimize Linking SitesOptimize the sites linking to you
Social SignalsUtilize Social Signals to strengthen links
Deep LinkingDeep links are more important than everPages Indexed vs Links RatioAverage ratio 80-85% Deep Links
Antiquated TechniquesDo not hold the value they used to
Thank You!   Scott Polk Co-Founder/ PresidentObsidianEdge Marketing      @scottpolkscott@obsidianedge.com
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Link Development - PubCon Las Vegas 2013

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Link Development - PubCon Las Vegas 2013

  1. 1. Link Building in 2013 Presented by: Scott Polk Co-Founder ObsidianEdge
  2. 2. Link Profile Research Required!If you are not doing your homework then you are not doing your job
  3. 3. Link Profile ResearchTools:• Google• Ahrefs.com• Link Research Tools (cemper)• Majestic SEO
  4. 4. Anchor Text• Exact Match is dying• Need Diversity• Use Brand Names• Use URL/Domain• Use CTA (Call to Action)
  5. 5. Linking PagesInfluence the linking page to pass keyword relevance to your site• <title>• Content• <h1>• URL• etc …
  6. 6. Optimize Linking SitesOptimize the sites linking to you
  7. 7. Social SignalsUtilize Social Signals to strengthen links
  8. 8. Deep LinkingDeep links are more important than everPages Indexed vs Links RatioAverage ratio 80-85% Deep Links
  9. 9. Antiquated TechniquesDo not hold the value they used to
  10. 10. Thank You! Scott Polk Co-Founder/ PresidentObsidianEdge Marketing @scottpolkscott@obsidianedge.com
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