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Top Shelf SEO and SEO Hot Topics
 

Top Shelf SEO and SEO Hot Topics

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PubCon New Orleans featured session on SEO Hot Topics / Top Shelf SEO for 2013

PubCon New Orleans featured session on SEO Hot Topics / Top Shelf SEO for 2013

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    Top Shelf SEO and SEO Hot Topics Top Shelf SEO and SEO Hot Topics Presentation Transcript

    • Top Shelf SEO 2013Presented by:Scott PolkFounder - ObsidianEdge
    • Links Antiquated TechniquesDo not hold thevalue they used to
    • Links – Anchor Text• Exact Match is dying• Need Diversity• Use Brand Names• Use URL/Domain• Use CTA (Call to Action)
    • Link Profile ResearchRequired!If you are not doing your homework thenyou are not doing your job
    • Optimize Linking SitesOptimize the sites linking to you
    • Deep LinkingDeep links are more important than everPages Indexed vs Links RatioAverage ratio 80-85% Deep Links
    • Links & Social Signals• Utilize Social Signals to strengthenlinks
    • Social Signals• The future is going Social• Micro-Social Networks built on top ofexisting platforms/technologies• Verified ID Accounts
    • Future of SEO• Predict the Future based on directionof the web• Evolve, Adapt and Adjust• Always have a 36 month plan as a livingdocument
    • Scott PolkFounder/ PresidentObsidianEdge Marketinghttp://ObsidianEdge.com@scottpolkscott@obsidianedge.com