Activ8 Full Services Marketing Kit


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activ8 "Who we are" What we offer" media presentation

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Activ8 Full Services Marketing Kit

  1. 1. Activ8 is no ordinary marketing We go beyond promising big ideas and solutions. At Activ8, we exceed expectations and we deliver the tools and resources necessary to achieve company. With a particular focus on results. We lend expertise to the latest trends, consumer activity and NASCAR sponsorships and marketing landscapes, giving our clients strategic solutions that catapult relationships, we are driven to create an them above their competitors. identity for you that connects with the We do it simply by: consumer - the NASCAR fan. Immersing ourselves in your brand and your marketing initiatives Identifying key factors that affect how we create viable solutions to Sponsorship placement, management business challenges and needs and activation is our specialty. At Activ8, Understanding what motivates the customer by embracing them and we strive on matching success-driven catering to their needs partners who share the same vision. Implementing innovative, engaging and effective creative solutions that Through carefully selected and result in sales-boosting market results pre-screened teams in all of NASCAR’s Using NASCAR and Grand-Am Racing to create innovative marketing series - Sprint Cup, Nationwide and and promotional opportunities Craftsman Truck - as well as the Developing strategic marketing plans to maximize your sponsorship Grand-Am Racing Series, we are able to Turnkey solutions to sponsorship management offer cost-effective and result-driven On-site activation and management of sponsors partnerships. Your customized package Generating business-to-business relationships and partnership with select teams will fit your individual needs. Your sponsorship will be leveraged to achieve company objectives, taking into consideration financial budgets, brand objectives and long-term goals. Activ8 evaluates prospective teams and venues customized to the client’s industry and needs. • p.704.664.1755 • f.704.664.1589 121 Rolling Hill Road, Suite 225 • Mooresville, NC 28117
  2. 2. • p.704.664.1755 • f.704.664.1589 121 Rolling Hill Road, Suite 225 • Mooresville, NC 28117 Placement Strategies and Increase sales from loyal NASCAR fans Considerations Offer unique hospitality What are the company and brand objectives? Develop a National platform with What are the marketing needs of the sponsor- grassroots execution local and National? Deliver a healthy ROI Are there geographic preferences or specific Sponsorship Opportunities markets that require more attention? Race car and team sponsorship What are the budget parameters? What types of Business-to-business marketing budgets exist? (i.e. - Traditional marketing, Diversity, Sports, Customer Appreciation, Trackside marketing Promotional) Charitable efforts Motorsports Sponsorship Benefits Corporate entertainment and hospitality Enhance corporate image Promotion fulfillment Generate media opportunities Driver and showcar appearances Motivate employees and sales teams Public relations campaign Enhance brand equity Product promotions National and local consumer promotion platform National and local employee incentive platform Develop and cultivate business relationships Hospitality Used to activate sponsorships at NASCAR races Can be tailored to meet your needs Includes food and beverages, all customized to fit budgets and needs Can be used as a perk for employees, or as an internal goal fulfillment Can be used for business-to-business or to entertain new clients Can be used for consumer promotion fulfillment Most hospitality includes pit and garage tours for guests so they can get up close and personal with drivers and crews behind the scenes Most hospitality includes a driver appearance Trackside/Mobile Marketing Set up booth in fan areas at tracks (infield or outside of grandstands) Used for sampling product or handing out information Used for data collection- generating leads Sell product or services on-site Fans can experience the brand Used as a platform for consumer promotions
  3. 3. • p.704.664.1755 • f.704.664.1589 121 Rolling Hill Road, Suite 225 • Mooresville, NC 28117 Our Services Sponsorship Management and Activation Media and Creative Daily communication with team and sponsor Proposals Identify and coordinate hospitality needs Sponsorship packages Fulfill sponsor ticket and pass requests Website development and maintenance Sponsor transportation and at-track needs Brochures Driver/owner appearance coordination Press Kits Sponsor communications (website, newsletter) Media Handouts Weekly team reporting and performance summary Car designs Sponsorship ROI analysis Uniform and transporter designs Provide turnkey sponsorship solutions Logo designs At-track guest and VIP management Develop Execution Plan Contests/Sweepstakes Internal and Corporate Incentive Programs Radio/TV Merchandising In-Store Merchandising Partner Promotions (BTB) Sales/Trade Incentives Public Relations/Publicity Preferred Customer Programs Sampling (if applicable) Events (On-site Logistics) Showcar/Driver appearances
  4. 4. • p.704.664.1755 • f.704.664.1589 121 Rolling Hill Road, Suite 225 • Mooresville, NC 28117 Activ8 has extensive experience in bringing partners together in motorsports. Successful partnerships and activation are key to maximizing a sponsors investment and generating brand awareness. Past and Current Clients and Partners Include: Fitz Motorsports Gillette Evernham Motorsports Rusty Wallace Inc Supercuts, Inc Goulds Pumps Jani-King Family Dollar Bluegreen Resorts Cottman Transmissions Regis Corporation CitiFinancial Team Hyper-Sport with driver/owner and a-list celebrity Patrick Dempsey and other top-tier NASCAR teams Affiliated drivers and owners: Kasey Kahne Elliott Sadler Patrick Carpentier Robby Gordon Chase Miller Reed Sorenson Rusty Wallace David Stremme Steve Wallace Chase Austin Max Papis Joe Foster Patrick Dempsey (celebrity and Grand Am driver/owner) and other top-tier NASCAR drivers