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Kickoff for Kellogg Design Club + Kellogg Business Design Challenge 2012

Kickoff for Kellogg Design Club + Kellogg Business Design Challenge 2012

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  • Talking Points:In developing countries, doctors overwhelming rely on clinical diagnoses, but clinical examination is unreliable and inaccurate: http://archpedi.ama-assn.org/cgi/content/abstract/154/4/391In Indian clinics, for example, there is a virtual absence of devices to diagnose or treat babies with jaundice. Because kernicterus is highly time sensitive, the ability to treat these patients closer to their homes is critical. During our fieldwork, we learned that in nearly all cases of kernicterus at the urban hospitals we visited, the babies arrived too late for rural areas; they already had irreversible brain damage. In Africa and Asia, where babies’ skin tends to be darker in color, clinical diagnoses is even more difficult, and therefore less accurate. Stories:An estimated 12% of all Indian babies need phototherapy. A government, district hospital in Bihar, which relies almost exclusively on clinical diagnosis, is treating less than half a percent of its newborns with phototherapy.
  • Talking Points:In developing countries, doctors overwhelming rely on clinical diagnoses, but clinical examination is unreliable and inaccurate: http://archpedi.ama-assn.org/cgi/content/abstract/154/4/391In Indian clinics, for example, there is a virtual absence of devices to diagnose or treat babies with jaundice. Because kernicterus is highly time sensitive, the ability to treat these patients closer to their homes is critical. During our fieldwork, we learned that in nearly all cases of kernicterus at the urban hospitals we visited, the babies arrived too late for rural areas; they already had irreversible brain damage. In Africa and Asia, where babies’ skin tends to be darker in color, clinical diagnoses is even more difficult, and therefore less accurate. Stories:An estimated 12% of all Indian babies need phototherapy. A government, district hospital in Bihar, which relies almost exclusively on clinical diagnosis, is treating less than half a percent of its newborns with phototherapy.
  • Talking Points:In developing countries, doctors overwhelming rely on clinical diagnoses, but clinical examination is unreliable and inaccurate: http://archpedi.ama-assn.org/cgi/content/abstract/154/4/391In Indian clinics, for example, there is a virtual absence of devices to diagnose or treat babies with jaundice. Because kernicterus is highly time sensitive, the ability to treat these patients closer to their homes is critical. During our fieldwork, we learned that in nearly all cases of kernicterus at the urban hospitals we visited, the babies arrived too late for rural areas; they already had irreversible brain damage. In Africa and Asia, where babies’ skin tends to be darker in color, clinical diagnoses is even more difficult, and therefore less accurate. Stories:An estimated 12% of all Indian babies need phototherapy. A government, district hospital in Bihar, which relies almost exclusively on clinical diagnosis, is treating less than half a percent of its newborns with phototherapy.

Kdc + kbdc kickoff deck v4 2012 Presentation Transcript

  • 1. KELLOGG DESIGN CLUB
  • 2. WHO
  • 3. Leah Marcus Scott Neuner Ned Schneider Ming QuiCo-President Co-President VP Outreach VP Treasury Adrian Ng Yomi Fashoro Bora Kem Eric ChangVP Marketing VP Careers VP Knowledge VP Social
  • 4. WHAT
  • 5. designthinking
  • 6. observation
  • 7. ideation
  • 8. prototyping
  • 9. storytelling
  • 10. WHY
  • 11. Design is the last realcompetitive advantage.
  • 12. AT KELLOGG, YOU’LL DEVELOPAN ANALYTICAL TOOLKIT…
  • 13. AT KELLOGG, YOU’LL DEVELOPAN ANALYTICAL TOOLKIT… Deductive Reasoning (where’s the “proof”)
  • 14. AT KELLOGG, YOU’LL DEVELOPAN ANALYTICAL TOOLKIT… Crunching numbers Deductive Reasoning (where’s the “proof”)
  • 15. AT KELLOGG, YOU’LL DEVELOPAN ANALYTICAL TOOLKIT… “Wow” Charts and death-by- PowerPoint Crunching numbers Deductive Reasoning (where’s the “proof”)
  • 16. …DESIGN THINKING PROVIDESSYNTHESIS AND BALANCE “Wow” Charts and death-by- PowerPoint Abductive Crunching Reasoning numbers (“what might be”) Deductive Reasoning (where’s the “proof”)
  • 17. …DESIGN THINKING PROVIDESSYNTHESIS AND BALANCE “Wow” Charts and death-by- PowerPoint Direct observation Crunching numbers Abductive Reasoning Deductive (“what might Reasoning be”) (where’s the “proof”)
  • 18. …DESIGN THINKING PROVIDESSYNTHESIS AND BALANCE “Wow” Charts and death-by- Storyboarding, PowerPoint prototyping Crunching Direct numbers observation Deductive Abductive Reasoning Reasoning (where’s the (“what might “proof”) be”)
  • 19. SO YOU CAN BECOME A MOREINNOVATIVE PROBLEM SOLVER ANALYSIS SYNTHESIS
  • 20. PRODUCTS
  • 21. SERVICES
  • 22. OPERATIONS
  • 23. SOCIAL IMPACT
  • 24. STRATEGY
  • 25. WE WANT KELLOGGSTUDENTS TOUNDERSTAND DESIGN AND INNOVATION
  • 26. NOMATTER THEIRCAREER PATH
  • 27. MARKETINGCONSULTINGFINANCE NOCPGNON-PROFIT MATTERGENERALMANAGEMENT THEIROPERATIONSHEALTHCAREPRODUCT CAREERDEVELOPMENTACCOUNTING PATH
  • 28. WE OFFER speaker career classes + workshops series prep resourcesTHROUGHOUT THE YEAR …
  • 29. JOIN US!learn more at https://kellogg.campusgroups.com/designcheck out the screening of Design & Thinking this Thursdayapply to join the leadership team at http://tinyurl.com/KDC2012
  • 30. THANK YOU THANK YOU!
  • 31. THANKCLIENT YOU, SPONSORS:Richard and open 1940: Maurice McDonald a barbeque restaurant 1948: Burgers made with production line principles introduced 1955: Ray Kroc, a milkshake machine salesman, opens a franchise in Des Plaines, IL 1965: Kroc takes the company public and begins period of rapid global expansion
  • 32. THANKCLIENT YOU, SPONSORS: 31,000 restaurants 119 countries 1.5 million employees 68 million customers… every day billions and billions served
  • 33. CLIENT
  • 34. CHALLENGEFrom Ian Olson, Director in McDonald’s Sustainability Group:Use the design method to develop and deliver the concept for aproduct, service, or experience innovation that increases McDonald’s customers’loyalty and use, while addressing the tension between a“simple, easy, enjoyable” customer experience and a goal to reduce waste.
  • 35. NIRVANA desirability Does the concept address the challenge in a way that appeals to key stakeholders (particularly McDonald’s customers)? Does the concept deliver “extra” benefits? feasibility Does the proposed solution make sense from an operational perspective? Do we believe it will work? Have risks been identified and is a mitigation plan in place? viability What does the business case look like? How achievable is the break even? Does the concept identify novel or incremental revenue streams and/or cost savings? process Were design methods and tools used effectively? Is it evident that high quality user research was conducted? Did the team use iterative prototyping? overall Do the concept and the method of presentation demonstrate creative thinking? Is the concept clear? How persuasive is the presentation (written and oral)?
  • 36. tue competition kickoffSEP 25 5:15 to 6:15 in 101 team registration due tueOCT 2 by midnight, submit 3-4 names + emails + team name at http://tinyurl.com/KBDC2012 thu workshop one // discovery: design process overview + user research 4 6:30 to 8:30 in 1246 w/ Martha Cotton of gravitytank thu workshop two // development: brainstorming + prototyping for ideation 11 6:30 to 8:30 in 1246 w/ George + Sara Aye of Greater Good Studio, SAIC workshop three // delivery: storytelling + presentation skills thu 6:30 to 8:30 in 1246 w/ Erin Huizenga (EPIC) + Deborah Alden (Design 18 Linguist) wed coaching sessions with KDC leadership 24 all interested participants will be scheduled time to meet with club leadership thu questions for mcdonald’s due 25 by noon, send any questions to Scott; responses will be shared with all teams sun round one submissions dueNOV 4 by noon, send slide deck with draft of final 10-12 min presentation to Scott mon round one results announced 5 by midnight, results and feedback will be sent via email fri coaching sessions 9 finalists will be scheduled 30 minutes to meet with Ian Olson of McDonald’s thu final presentations + networking event w/ design professionals 15 5:30 to 8:30; business casual; open to all challenge participants + supporters
  • 37. tue competition kickoffSEP 25 5:15 to 6:15 in 101 team registration due tueOCT 2 by midnight, submit 3-4 names + emails + team name at http://tinyurl.com/KBDC2012 thu workshop one // discovery: design process overview + user research 4 6:30 to 8:30 in 1246 w/ Martha Cotton of gravitytank thu workshop two // development: brainstorming + prototyping for ideation 11 6:30 to 8:30 in 1246 w/ George + Sara Aye of Greater Good Studio, SAIC workshop three // delivery: storytelling + presentation skills thu 6:30 to 8:30 in 1246 w/ Erin Huizenga (EPIC) + Deborah Alden (Design 18 Linguist) wed coaching sessions with KDC leadership 24 all interested participants will be scheduled time to meet with club leadership thu questions for mcdonald’s due 25 by noon, send any questions to Scott; responses will be shared with all teams sun round one submissions dueNOV 4 by noon, send slide deck with draft of final 10-12 min presentation to Scott mon round one results announced 5 by midnight, results and feedback will be sent via email fri coaching sessions 9 finalists will be scheduled 30 minutes to meet with Ian Olson of McDonald’s thu final presentations + networking event w/ design professionals 15 5:30 to 8:30; business casual; open to all challenge participants + supporters
  • 38. tue competition kickoffSEP 25 5:15 to 6:15 in 101 team registration due tueOCT 2 by midnight, submit 3-4 names + emails + team name at http://tinyurl.com/KBDC2012 thu workshop one // discovery: design process overview + user research 4 6:30 to 8:30 in 1246 w/ Martha Cotton of gravitytank thu workshop two // development: brainstorming + prototyping for ideation 11 6:30 to 8:30 in 1246 w/ George + Sara Aye of Greater Good Studio, SAIC workshop three // delivery: storytelling + presentation skills thu 6:30 to 8:30 in 1246 w/ Erin Huizenga (EPIC) + Deborah Alden (Design 18 Linguist) wed coaching sessions with KDC leadership 24 all interested participants will be scheduled time to meet with club leadership thu questions for mcdonald’s due 25 by noon, send any questions to Scott; responses will be shared with all teams sun round one submissions dueNOV 4 by noon, send slide deck with draft of final 10-12 min presentation to Scott mon round one results announced 5 by midnight, results and feedback will be sent via email fri coaching sessions 9 finalists will be scheduled 30 minutes to meet with Ian Olson of McDonald’s thu final presentations + networking event w/ design professionals 15 5:30 to 8:30; business casual; open to all challenge participants + supporters
  • 39. tue competition kickoffSEP 25 5:15 to 6:15 in 101 team registration due tueOCT 2 by midnight, submit 3-4 names + emails + team name at http://tinyurl.com/KBDC2012 thu workshop one // discovery: design process overview + user research 4 6:30 to 8:30 in 1246 w/ Martha Cotton of gravitytank thu workshop two // development: brainstorming + prototyping for ideation 11 6:30 to 8:30 in 1246 w/ George + Sara Aye of Greater Good Studio, SAIC workshop three // delivery: storytelling + presentation skills thu 6:30 to 8:30 in 1246 w/ Erin Huizenga (EPIC) + Deborah Alden (Design 18 Linguist) wed coaching sessions with KDC leadership 24 all interested participants will be scheduled time to meet with club leadership thu questions for mcdonald’s due 25 by noon, send any questions to Scott; responses will be shared with all teams sun round one submissions dueNOV 4 by noon, send slide deck with draft of final 10-12 min presentation to Scott mon round one results announced 5 by midnight, results and feedback will be sent via email fri coaching sessions 9 finalists will be scheduled 30 minutes to meet with Ian Olson of McDonald’s thu final presentations + networking event w/ design professionals 15 5:30 to 8:30; business casual; open to all challenge participants + supporters
  • 40. tue competition kickoffSEP 25 5:15 to 6:15 in 101 team registration due tueOCT 2 by midnight, submit 3-4 names + emails + team name at http://tinyurl.com/KBDC2012 thu workshop one // discovery: design process overview + user research 4 6:30 to 8:30 in 1246 w/ Martha Cotton of gravitytank thu workshop two // development: brainstorming + prototyping for ideation 11 6:30 to 8:30 in 1246 w/ George + Sara Aye of Greater Good Studio, SAIC workshop three // delivery: storytelling + presentation skills thu 6:30 to 8:30 in 1246 w/ Erin Huizenga (EPIC) + Deborah Alden (Design 18 Linguist) wed coaching sessions with KDC leadership 24 all interested participants will be scheduled time to meet with club leadership thu questions for mcdonald’s due 25 by noon, send any questions to Scott; responses will be shared with all teams sun round one submissions dueNOV 4 by noon, send slide deck with draft of final 10-12 min presentation to Scott mon round one results announced 5 by midnight, results and feedback will be sent via email fri coaching sessions 9 finalists will be scheduled 30 minutes to meet with Ian Olson of McDonald’s thu final presentations + networking event w/ design professionals 15 5:30 to 8:30; business casual; open to all challenge participants + supporters
  • 41. tue competition kickoffSEP 25 5:15 to 6:15 in 101 team registration due tueOCT 2 by midnight, submit 3-4 names + emails + team name at http://tinyurl.com/KBDC2012 thu workshop one // discovery: design process overview + user research 4 6:30 to 8:30 in 1246 w/ Martha Cotton of gravitytank thu workshop two // development: brainstorming + prototyping for ideation 11 6:30 to 8:30 in 1246 w/ George + Sara Aye of Greater Good Studio, SAIC workshop three // delivery: storytelling + presentation skills thu 6:30 to 8:30 in 1246 w/ Erin Huizenga (EPIC) + Deborah Alden (Design 18 Linguist) wed coaching sessions with KDC leadership 24 all interested participants will be scheduled time to meet with club leadership thu questions for mcdonald’s due 25 by noon, send any questions to Scott; responses will be shared with all teams sun round one submissions dueNOV 4 by noon, send slide deck with draft of final 10-12 min presentation to Scott mon round one results announced 5 by midnight, results and feedback will be sent via email fri coaching sessions 9 finalists will be scheduled 30 minutes to meet with Ian Olson of McDonald’s thu final presentations + networking event w/ design professionals 15 5:30 to 8:30; business casual; open to all challenge participants + supporters
  • 42. tue competition kickoffSEP 25 5:15 to 6:15 in 101 team registration due tueOCT 2 by midnight, submit 3-4 names + emails + team name at http://tinyurl.com/KBDC2012 thu workshop one // discovery: design process overview + user research 4 6:30 to 8:30 in 1246 w/ Martha Cotton of gravitytank thu workshop two // development: brainstorming + prototyping for ideation 11 6:30 to 8:30 in 1246 w/ George + Sara Aye of Greater Good Studio, SAIC workshop three // delivery: storytelling + presentation skills thu 6:30 to 8:30 in 1246 w/ Erin Huizenga (EPIC) + Deborah Alden (Design 18 Linguist) wed coaching sessions with KDC leadership 24 all interested participants will be scheduled time to meet with club leadership thu questions for mcdonald’s due 25 by noon, send any questions to Scott; responses will be shared with all teams sun round one submissions dueNOV 4 by noon, send slide deck with draft of final 10-12 min presentation to Scott mon round one results announced 5 by midnight, results and feedback will be sent via email fri coaching sessions 9 finalists will be scheduled 30 minutes to meet with Ian Olson of McDonald’s thu final presentations + networking event w/ design professionals 15 5:30 to 8:30; business casual; open to all challenge participants + supporters
  • 43. tue competition kickoffSEP 25 5:15 to 6:15 in 101 team registration due tueOCT 2 by midnight, submit 3-4 names + emails + team name at http://tinyurl.com/KBDC2012 thu workshop one // discovery: design process overview + user research 4 6:30 to 8:30 in 1246 w/ Martha Cotton of gravitytank thu workshop two // development: brainstorming + prototyping for ideation 11 6:30 to 8:30 in 1246 w/ George + Sara Aye of Greater Good Studio, SAIC workshop three // delivery: storytelling + presentation skills thu 6:30 to 8:30 in 1246 w/ Erin Huizenga (EPIC) + Deborah Alden (Design 18 Linguist) wed coaching sessions with KDC leadership 24 all interested participants will be scheduled time to meet with club leadership thu questions for mcdonald’s due 25 by noon, send any questions to Scott; responses will be shared with all teams sun round one submissions dueNOV 4 by noon, send slide deck with draft of final 10-12 min presentation to Scott mon round one results announced 5 by midnight, results and feedback will be sent via email fri coaching sessions 9 finalists will be scheduled 30 minutes to meet with Ian Olson of McDonald’s thu final presentations + networking event w/ design professionals 15 5:30 to 8:30; business casual; open to all challenge participants + supporters
  • 44. tue competition kickoffSEP 25 5:15 to 6:15 in 101 team registration due tueOCT 2 by midnight, submit 3-4 names + emails + team name at http://tinyurl.com/KBDC2012 thu workshop one // discovery: design process overview + user research 4 6:30 to 8:30 in 1246 w/ Martha Cotton of gravitytank thu workshop two // development: brainstorming + prototyping for ideation 11 6:30 to 8:30 in 1246 w/ George + Sara Aye of Greater Good Studio, SAIC workshop three // delivery: storytelling + presentation skills thu 6:30 to 8:30 in 1246 w/ Erin Huizenga (EPIC) + Deborah Alden (Design 18 Linguist) wed coaching sessions with KDC leadership 24 all interested participants will be scheduled time to meet with club leadership thu questions for mcdonald’s due 25 by noon, send any questions to Scott; responses will be shared with all teams sun round one submissions dueNOV 4 by noon, send slide deck with draft of final 10-12 min presentation to Scott mon round one results announced 5 by midnight, results and feedback will be sent via email fri coaching sessions 9 finalists will be scheduled 30 minutes to meet with Ian Olson of McDonald’s thu final presentations + networking event w/ design professionals 15 5:30 to 8:30; business casual; open to all challenge participants + supporters