Your SlideShare is downloading. ×
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Getting More Out of Web Analytics - BJC Healthcare Marketing Conference 2014

289

Published on

Learn more on how get more out of web analytics for your website including how to save time using tools such as Google Analytics, mine important insights and present actionable data to management. …

Learn more on how get more out of web analytics for your website including how to save time using tools such as Google Analytics, mine important insights and present actionable data to management. This presentation was given at the BJC Healthcare Communications and Marketing Conference in St. Louis on July 10, 2014.

Published in: Marketing
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
289
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Getting More Out of Web Analytics Scott Mowery (@scottmowery) Manager, Search Engine Marketing & Web Analytics Cleveland Clinic 2014 BJC Communications & Marketing Conference July 10, 2014
  • 2. We Have GA Set Up … Now What?
  • 3. Saving Time Mining Insights Telling a Story
  • 4. Saving Time
  • 5. Annotations http://bit.ly/WAannotations
  • 6. • Reconfigure a report just once • Can be edited later • Learn More: http://bit.ly/WAshortcut Shortcuts
  • 7. Top pages report + Two filters + Sort by Entrances + Expansion from top 10 pages to 500 pages “Top Ortho Pages” Shortcut
  • 8. • Collect 12 reports into 1 • Springboard to dive into other reports/shortcuts • Learn More: http://bit.ly/WAdashboard Dashboards
  • 9. Share the Wealth
  • 10. Empower the Team
  • 11. Avoid Drive-By Shootings
  • 12. Google Analytics FAQ Download: http://bit.ly/WAgaFAQ
  • 13. Brush Up on Your Excel
  • 14. Intelligence Events • Automated alerts that indicate radical changes in traffic patterns • Includes automatic and custom alerts • Alerts can be sent by email or text • Potential usage: Site crashes, content traffic spikes/drops, viral content • Learn More: • http://bit.ly/WAintelligencealerts • http://bit.ly/WAintelligencealerts2
  • 15. Mining for Insights
  • 16. Segmentation Leads to Insights
  • 17. Segmentation Leads to Insights Learn More: http://bit.ly/WAsegment
  • 18. Simple “Digestive” Filter
  • 19. • “Power-Match” to include/exclude multiple conditions • Coding combines alphanumeric characters with metacharacters (*, ^, $, |, , ., [ ], ( ), etc.) • Can be shared across user accounts Regular Expressions (aka RegEx)
  • 20. Advanced Filter with Regex Shows pages with “digestive” OR “ortho” in the URL
  • 21. “Digestive Users” Filter Show URLs that contain part of this Regex: barrett|gerd|heartburn|gastritis|constipation|diarrhea|bowel|lactose| gallstone|hepatitis|colitis|diverticul|hemorrhoid|incontinence|esoph ag|pancrea|achalasia|swallowing|digestive|dyspepsia|indigestion|ga stro|stomach|abdominal|celiac|gi_bleeding|intestinal|enteritis|gallbl adder|crohns|anal|dd_overview|polyp|colo(rectal|n)|hernia|nutrition| intestin|endoscop|enteros|ercp_|liver|hipec|j-pouch|rectal
  • 22. Geotargeting with Regex
  • 23. Lunametrics RegEx eBook: http://bit.ly/WAregex RegEx Cheat Sheet: http://bit.ly/WAregex2 Read More on RegEx
  • 24. • View any report just for a specific subset of your web audience • Apply on multiple conditions including demographics, technology, date of first visit, traffic sources, campaigns, pages and more • Can be saved and shared Advanced Segments
  • 25. Advanced Segments
  • 26. Advanced Segments Learn More: http://bit.ly/WAgasegments
  • 27. • Personalize your own reports with just the dimensions & metrics you choose • Can be shared with/imported from other GA users Custom Reports Learn More: http://bit.ly/WAcustom & http://bit.ly/WAcustom2
  • 28. Custom Error Page Report Download: http://bit.ly/GAgallery404
  • 29. Visits by Day of Week & Hours of Day Download: http://bit.ly/GAgallerydayhour
  • 30. • Customized “on-click” elements • Measure site engagement • Contains multiple levels for drill- down & roll-up reporting Event Tracking Learn More: http://bit.ly/WAgaevents
  • 31. • Take time up front to think through structure, hierarchy and level of detail • Maintain a log for consistency and reference Campaign Tagging Learn More: http://bit.ly/WAcampaign1 http://bit.ly/WAurlbuilder
  • 32. • Original URL for 3/17/14 post: http://health.clevelandclinic.org /2012/05/5-healthy-habits-you- can-learn-from-your-dog/ • Tagged URL: http://health.clevelandclinic.org/2012/05/5- healthy-habits-you-can-learn-from-your- dog/?utm_campaign=cc+posts&utm_medium= social&utm_source=facebook&utm_content= 140317+healthy+habits+dog Campaign Tagging Example
  • 33. Telling a Story
  • 34. Don’t Accept This Question: Can you run me some numbers?
  • 35. Apply Context to Your Data
  • 36. Apply Context to Your Data
  • 37. Resist Doing Top 10 Reports
  • 38. Be Careful With Relying on Averages, Ratios & Percentages
  • 39. Display Your Data Correctly Source: Extreme Presentation Blog (http://bit.ly/WAchartchooser)
  • 40. Present Actionable Insights So What? Learn More: http://bit.ly/WAsowhattest
  • 41. Web Analytics Resources • Google Analytics Academy • Google Analytics YouTube Channel • Twitter: #ganalytics, #measure • Avinash Kaushik • Brian Clifton • Web Analytics Demystified blog • Lunametrics blog
  • 42. Thank You! mowerys@ccf.org @scottmowery http://www.linkedin.com/in/scottmowery

×