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What Google+ Means for Marketers: A View from Ford's Experience

by Head of social media at Ford Motor Company on Feb 09, 2012

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What Google+ Means for Marketers

What Google+ Means for Marketers

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http://www.scottmonty.com 1079
http://feeds.feedburner.com 515
http://www.socialmedianederland.info 423
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http://feedproxy.google.com 1
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19 of 9 previous next Post a comment

  • samamondo samamondo Great stuff but why would Anyone share 007 or any Movie with their Staff that would Distract them &; = Money lost a Pic of a White Board with U Training them would be a Very Powerful message showing a Great way 2 use G+ , That would Really show that Point and their faces/reaction's don't match the movie still shot,BUT Great if u said Hang out with Friends I think you are Mixing the message's together NOT Really good Marketing to me it should be Lucid say what it Means & Mean what it Says.but guess I am only Perfectionist left, seams most ppl threo stuff 2gether & long as every one gets it they don't Worry Well I would be if was Promoting the Amazing FORD Brand sorry 2B picky,I do Actually love ALL this info cheers. 2 months ago
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  • krishnade Krishna De, Author and digial strategist,social media commentator and content marketer at http://www.KrishnaDe.com Scott thank you so much for sharing the Ford case study - especially since you guys were one of the first businesses to explore Google+ right at the start! 2 years ago
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  • emilyhaha1 Em Hall, Marketing Manager at Zipcar @scottmonty That's what I was hoping you'd say! So simple, yet so effective. 2 years ago
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  • scottmonty Scott Monty, Head of social media at Ford Motor Company @emilyhaha1 Easy. Just ask your followers what they want. 2 years ago
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  • emilyhaha1 Em Hall, Marketing Manager at Zipcar This is a really useful way to consider how a brand can approach G+ without compromising their other social channels.

    Question: How do you determine which content goes on FB vs G+? I see that you have some overlap between the two, but not that much. How are you determining how to target those two audiences (which probably overlap quite a bit, too)? Thanks!
    2 years ago
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  • joerobb Joe Robb, Business Development/Strategist at Global Business Solutions, Inc. Great presentation - I like the image of Google+ as a common thread. It sums up Google+ nicely. 2 years ago
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  • socialnerdia Esteban Contreras, Director of Strategy: Sprinklr // Author: SOCIAL STATE // Founder: Social Nerdia // Advisor to early stage startups at - Nice presentation Scott 2 years ago
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  • johnakerson John Akerson Hey Scott - this slideshare is great! I would love to see your comments the slides. That would make it so much more valuable.

    I like (love) the way you illustrate the power of recommendations... If Amazon has as a core strengths that its users have made recommendations - can Google+ harness that? Right now, for instance, if a person Google SEARCH's a'Roomba', top (paid and organic) links show the ... 348 reviews for the Roomba 530 on Amazon. That puts the reviews/recommendations next to the product. Do you think that Google+ has the potential to take that a step further, and show me if any of those 348 reviews are from people in my circles - people I know, etc?
    2 years ago
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  • Ysobel Ysobel Hamidjojo, Digital Interactive and Analytics Thanks for sharing! This is really cool. 2 years ago
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What Google+ Means for Marketers: A View from Ford's Experience What Google+ Means for Marketers: A View from Ford's Experience Presentation Transcript