Putting the "Car" in Karma - How Ford Creates Value Through Social Media

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  • + nielschristian nielschristian 3 weeks ago
    Great presentation Scott. I work with several clients and your work with social marketing is very inspirational
  • + jovitha jovitha 1 month ago
    The presentation at the DMA 09 was great. Trying to convince my upper Management on getting on to the social Media, Wish me luck
  • + scottmonty Scott Monty 1 month ago
    For some reason, the notes aren’t displaying online. If you want the notes that accompany the presentation, please download it.
  • + catchshiva catchshiva 1 month ago
    Great Presentation ! We need to publicise it and get more people see this
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Putting the "Car" in Karma - How Ford Creates Value Through Social Media - Presentation Transcript

  1. PUTTING THE “CAR” IN KARMA Scott Monty ( @ ScottMonty ) Global Digital Communications Ford Motor Company ( @Ford )
  2. We have a fundamental challenge: Q: Thinking about everything you have read, seen, or heard about business in the last year, in general, do you trust corporations a lot less, a little less, the same, a little more, or a lot more than you did at the same time last year? Source: Edelman Trust Barometer, 2009
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  6. “ Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the waters sink to resist.” -Marcus Aurelius
  7. Leadership & a Plan
  8. Products
  9. Technology
  10. “ We are a green , global, high-tech company that is improving peoples’ lives.”
  11. Okay, so now what?
  12. Ninety percent of social media is just showing up. It’s the other half that’s hard.
  13.  
  14. Accessibility
  15. Transparency
  16. Authenticity
  17. Strategy: to humanize the company by connecting constituents with Ford employees and with each other when possible, providing value in the process.
  18. Making it happen
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  21. Now tweeting at: @Ford @ FordFiesta @ FordMustang @ FordDriveGreen @ FordCustService @ FordNews @ FordTrucks @ FordRacing @ FordLatino @ FordTaurus
  22. Ford CEO Alan Mulally on Twitter
  23. Leadership in action
  24.  
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  27. the2010mustang.com
  28. apps.facebook.com/ford-fusion
  29.  
  30. Keys to the City
  31. PlaidNation.com
  32. WeddingRoadTrip.com
  33.  
  34. fiestamovement.com
  35. Effective?
  36. Fiesta Movement stats: 540,000 4.3 million 3 million 50,000 38% 97%
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  47. What’s next?
    • Cross-training staff
    • Rolling it into other functions
    • Going for the 1%
    • Connecting with enthusiasts
    • Update FordProposals.com
    • Listening to our community for suggestions
  48. Twitter: @ ScottMonty Blog: http://www.scottmonty.com Facebook: http://www.facebook.com/scottmonty Visit us at: http://thefordstory.com
  49.  

+ Scott MontyScott Monty, 1 month ago

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