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Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
 

Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition

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Keynote presentation for the Direct Marketing Association's International Conference in San Diego, CA on October 18, 2009. ...

Keynote presentation for the Direct Marketing Association's International Conference in San Diego, CA on October 18, 2009.

Other keynotes: Martha Stewart, Ken Dychtwald, Stan Rapp. http://dma09.org/

Presentation covers how we're interacting with others to tell our quality & fuel efficiency story - and more importantly - how we're enabling them to tell each other.

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  • great work Scott!
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  • Great presentation Scott. I work with several clients and your work with social marketing is very inspirational
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  • The presentation at the DMA 09 was great. Trying to convince my upper Management on getting on to the social Media, Wish me luck
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  • For some reason, the notes aren't displaying online. If you want the notes that accompany the presentation, please download it.
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  • Great Presentation ! We need to publicise it and get more people see this
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    Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition Presentation Transcript

    • PUTTING THE “CAR” IN KARMA Scott Monty ( @ ScottMonty ) Global Digital Communications Ford Motor Company ( @Ford )
    • We have a fundamental challenge: Q: Thinking about everything you have read, seen, or heard about business in the last year, in general, do you trust corporations a lot less, a little less, the same, a little more, or a lot more than you did at the same time last year? Source: Edelman Trust Barometer, 2009
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    • “ Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the waters sink to resist.” -Marcus Aurelius
    • Leadership & a Plan
    • Products
    • Technology
    • “ We are a green , global, high-tech company that is improving peoples’ lives.”
    • Okay, so now what?
    • Ninety percent of social media is just showing up. It’s the other half that’s hard.
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    • Accessibility
    • Transparency
    • Authenticity
    • Strategy: to humanize the company by connecting constituents with Ford employees and with each other when possible, providing value in the process.
    • Making it happen
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    • Now tweeting at: @Ford @ FordFiesta @ FordMustang @ FordDriveGreen @ FordCustService @ FordNews @ FordTrucks @ FordRacing @ FordLatino @ FordTaurus
    • Ford CEO Alan Mulally on Twitter
    • Leadership in action
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    • the2010mustang.com
    • apps.facebook.com/ford-fusion
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    • Keys to the City
    • PlaidNation.com
    • WeddingRoadTrip.com
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    • fiestamovement.com
    • Effective?
    • Fiesta Movement stats: 540,000 4.3 million 3 million 50,000 38% 97%
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    • What’s next?
      • Cross-training staff
      • Rolling it into other functions
      • Going for the 1%
      • Connecting with enthusiasts
      • Update FordProposals.com
      • Listening to our community for suggestions
    • Twitter: @ ScottMonty Blog: http://www.scottmonty.com Facebook: http://www.facebook.com/scottmonty Visit us at: http://thefordstory.com
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