PUTTING THE “CAR” IN KARMA Scott Monty ( @ ScottMonty ) Global Digital Communications Ford Motor Company ( @Ford )
We have a fundamental challenge: Q: Thinking about everything you have read, seen, or heard about business in the last yea...
 
 
 
“ Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the wa...
Leadership  &  a Plan
Products
Technology
“ We are a  green , global, high-tech company that is improving peoples’ lives.”
Okay, so now what?
Ninety percent of social media is just showing up. It’s the other half that’s hard.
 
Accessibility
Transparency
Authenticity
Strategy: to humanize the company by connecting constituents with Ford employees and with each other when possible, provid...
Making it happen
 
 
Now tweeting at: @Ford @ FordFiesta @ FordMustang @ FordDriveGreen @ FordCustService @ FordNews @ FordTrucks @ FordRacing ...
Ford CEO Alan Mulally on Twitter
Leadership in action
 
 
 
the2010mustang.com
apps.facebook.com/ford-fusion
 
Keys to the City
PlaidNation.com
WeddingRoadTrip.com
 
fiestamovement.com
Effective?
Fiesta Movement stats: 540,000 4.3 million 3 million 50,000 38% 97%
 
 
 
 
 
 
 
 
 
 
What’s next? <ul><li>Cross-training staff </li></ul><ul><li>Rolling it into other functions </li></ul><ul><li>Going for th...
Twitter:  @ ScottMonty Blog:  http://www.scottmonty.com   Facebook:  http://www.facebook.com/scottmonty Visit us at:  http...
 
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Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition

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Keynote presentation for the Direct Marketing Association's International Conference in San Diego, CA on October 18, 2009.

Other keynotes: Martha Stewart, Ken Dychtwald, Stan Rapp. http://dma09.org/

Presentation covers how we're interacting with others to tell our quality & fuel efficiency story - and more importantly - how we're enabling them to tell each other.

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Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition

  1. PUTTING THE “CAR” IN KARMA Scott Monty ( @ ScottMonty ) Global Digital Communications Ford Motor Company ( @Ford )
  2. We have a fundamental challenge: Q: Thinking about everything you have read, seen, or heard about business in the last year, in general, do you trust corporations a lot less, a little less, the same, a little more, or a lot more than you did at the same time last year? Source: Edelman Trust Barometer, 2009
  3.  
  4.  
  5.  
  6. “ Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the waters sink to resist.” -Marcus Aurelius
  7. Leadership & a Plan
  8. Products
  9. Technology
  10. “ We are a green , global, high-tech company that is improving peoples’ lives.”
  11. Okay, so now what?
  12. Ninety percent of social media is just showing up. It’s the other half that’s hard.
  13.  
  14. Accessibility
  15. Transparency
  16. Authenticity
  17. Strategy: to humanize the company by connecting constituents with Ford employees and with each other when possible, providing value in the process.
  18. Making it happen
  19.  
  20.  
  21. Now tweeting at: @Ford @ FordFiesta @ FordMustang @ FordDriveGreen @ FordCustService @ FordNews @ FordTrucks @ FordRacing @ FordLatino @ FordTaurus
  22. Ford CEO Alan Mulally on Twitter
  23. Leadership in action
  24.  
  25.  
  26.  
  27. the2010mustang.com
  28. apps.facebook.com/ford-fusion
  29.  
  30. Keys to the City
  31. PlaidNation.com
  32. WeddingRoadTrip.com
  33.  
  34. fiestamovement.com
  35. Effective?
  36. Fiesta Movement stats: 540,000 4.3 million 3 million 50,000 38% 97%
  37.  
  38.  
  39.  
  40.  
  41.  
  42.  
  43.  
  44.  
  45.  
  46.  
  47. What’s next? <ul><li>Cross-training staff </li></ul><ul><li>Rolling it into other functions </li></ul><ul><li>Going for the 1% </li></ul><ul><li>Connecting with enthusiasts </li></ul><ul><li>Update FordProposals.com </li></ul><ul><li>Listening to our community for suggestions </li></ul>
  48. Twitter: @ ScottMonty Blog: http://www.scottmonty.com Facebook: http://www.facebook.com/scottmonty Visit us at: http://thefordstory.com
  49.  

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