Putting the "Car" in Karma - How Ford Creates Value Through Social Media

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+ nielschristian 3 weeks ago
Great presentation Scott. I work with several clients and your work with social marketing is very inspirational
+ jovitha 1 month ago
The presentation at the DMA 09 was great. Trying to convince my upper Management on getting on to the social Media, Wish me luck
+ Scott Monty 1 month ago
For some reason, the notes aren’t displaying online. If you want the notes that accompany the presentation, please download it.
+ catchshiva 1 month ago
Great Presentation ! We need to publicise it and get more people see this

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Putting the "Car" in Karma - How Ford Creates Value Through Social Media - Presentation Transcript

PUTTING THE “CAR” IN KARMA Scott Monty ( @ ScottMonty ) Global Digital Communications Ford Motor Company ( @Ford )
We have a fundamental challenge: Q: Thinking about everything you have read, seen, or heard about business in the last year, in general, do you trust corporations a lot less, a little less, the same, a little more, or a lot more than you did at the same time last year? Source: Edelman Trust Barometer, 2009
“ Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the waters sink to resist.” -Marcus Aurelius
Leadership & a Plan
Products
Technology
“ We are a green , global, high-tech company that is improving peoples’ lives.”
Okay, so now what?
Ninety percent of social media is just showing up. It’s the other half that’s hard.
Accessibility
Transparency
Authenticity
Strategy: to humanize the company by connecting constituents with Ford employees and with each other when possible, providing value in the process.
Making it happen
Now tweeting at: @Ford @ FordFiesta @ FordMustang @ FordDriveGreen @ FordCustService @ FordNews @ FordTrucks @ FordRacing @ FordLatino @ FordTaurus
Ford CEO Alan Mulally on Twitter
Leadership in action
the2010mustang.com
apps.facebook.com/ford-fusion
Keys to the City
PlaidNation.com
WeddingRoadTrip.com
fiestamovement.com
Effective?
Fiesta Movement stats: 540,000 4.3 million 3 million 50,000 38% 97%
What’s next?
- Cross-training staff
- Rolling it into other functions
- Going for the 1%
- Connecting with enthusiasts
- Update FordProposals.com
- Listening to our community for suggestions
Twitter: @ ScottMonty Blog: http://www.scottmonty.com Facebook: http://www.facebook.com/scottmonty Visit us at: http://thefordstory.com