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Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition
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Putting the "Car" in Karma - How Ford Creates Value Through Social Media, 2009 edition

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Keynote presentation for the Direct Marketing Association's International Conference in San Diego, CA on October 18, 2009. …

Keynote presentation for the Direct Marketing Association's International Conference in San Diego, CA on October 18, 2009.

Other keynotes: Martha Stewart, Ken Dychtwald, Stan Rapp. http://dma09.org/

Presentation covers how we're interacting with others to tell our quality & fuel efficiency story - and more importantly - how we're enabling them to tell each other.

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  • 1. PUTTING THE “CAR” IN KARMA Scott Monty ( @ ScottMonty ) Global Digital Communications Ford Motor Company ( @Ford )
  • 2. We have a fundamental challenge: Q: Thinking about everything you have read, seen, or heard about business in the last year, in general, do you trust corporations a lot less, a little less, the same, a little more, or a lot more than you did at the same time last year? Source: Edelman Trust Barometer, 2009
  • 3.  
  • 4.  
  • 5.  
  • 6. “ Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the waters sink to resist.” -Marcus Aurelius
  • 7. Leadership & a Plan
  • 8. Products
  • 9. Technology
  • 10. “ We are a green , global, high-tech company that is improving peoples’ lives.”
  • 11. Okay, so now what?
  • 12. Ninety percent of social media is just showing up. It’s the other half that’s hard.
  • 13.  
  • 14. Accessibility
  • 15. Transparency
  • 16. Authenticity
  • 17. Strategy: to humanize the company by connecting constituents with Ford employees and with each other when possible, providing value in the process.
  • 18. Making it happen
  • 19.  
  • 20.  
  • 21. Now tweeting at: @Ford @ FordFiesta @ FordMustang @ FordDriveGreen @ FordCustService @ FordNews @ FordTrucks @ FordRacing @ FordLatino @ FordTaurus
  • 22. Ford CEO Alan Mulally on Twitter
  • 23. Leadership in action
  • 24.  
  • 25.  
  • 26.  
  • 27. the2010mustang.com
  • 28. apps.facebook.com/ford-fusion
  • 29.  
  • 30. Keys to the City
  • 31. PlaidNation.com
  • 32. WeddingRoadTrip.com
  • 33.  
  • 34. fiestamovement.com
  • 35. Effective?
  • 36. Fiesta Movement stats: 540,000 4.3 million 3 million 50,000 38% 97%
  • 37.  
  • 38.  
  • 39.  
  • 40.  
  • 41.  
  • 42.  
  • 43.  
  • 44.  
  • 45.  
  • 46.  
  • 47. What’s next?
    • Cross-training staff
    • Rolling it into other functions
    • Going for the 1%
    • Connecting with enthusiasts
    • Update FordProposals.com
    • Listening to our community for suggestions
  • 48. Twitter: @ ScottMonty Blog: http://www.scottmonty.com Facebook: http://www.facebook.com/scottmonty Visit us at: http://thefordstory.com
  • 49.  

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