Marketing 2.0 Presentation, March 30, 2009

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Presentation on Ford's social media efforts - abbreviated version given to Marketing 2.0 in Paris on March 30, 2009

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Marketing 2.0 Presentation, March 30, 2009

  1. Social Networking & the Automotive Industry: Moving Along the Information Superhighway Scott Monty, Global Digital Communications Ford Motor Company
  2. An industry in CRISIS
  3. Strategy
  4.  
  5. Drive one.
  6.  
  7. Meet one.
  8. HOW?
  9.  
  10.  
  11.  
  12.  
  13.  
  14.  
  15.  
  16. Leadership
  17.  
  18.  
  19. Internal
  20.  
  21. <ul><li>Sharepoint </li></ul><ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>RSS </li></ul><ul><li>Collaboration, training, culture, knowledge management </li></ul>
  22. External
  23. Source: Universal McCann’s Wave3 study, April 2008
  24.  
  25.  
  26.  
  27.  
  28.  
  29.  
  30. Is it working?
  31.  
  32.  
  33.  
  34.  
  35.  
  36. How you can reach me <ul><li>Twitter : http://twitter.com/ScottMonty </li></ul><ul><li>Web : http://www.scottmonty.com </li></ul><ul><li>Email : smonty@ford.com </li></ul>

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