Marketing 2.0 Presentation, March 30, 2009

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  • + saraina saraina 6 months ago
    jajaja, I can´t believe it, WHat is this??? I love these images...
  • + edesaintbon edesaintbon 7 months ago
    Thanks for sharing.
    Emmanuel de Saint-Bon
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Marketing 2.0 Presentation, March 30, 2009 - Presentation Transcript

  1. Social Networking & the Automotive Industry: Moving Along the Information Superhighway Scott Monty, Global Digital Communications Ford Motor Company
  2. An industry in CRISIS
  3. Strategy
  4.  
  5. Drive one.
  6.  
  7. Meet one.
  8. HOW?
  9.  
  10.  
  11.  
  12.  
  13.  
  14.  
  15.  
  16. Leadership
  17.  
  18.  
  19. Internal
  20.  
    • Sharepoint
    • Blogs
    • Wikis
    • RSS
    • Collaboration, training, culture, knowledge management
  21. External
  22. Source: Universal McCann’s Wave3 study, April 2008
  23.  
  24.  
  25.  
  26.  
  27.  
  28.  
  29. Is it working?
  30.  
  31.  
  32.  
  33.  
  34.  
  35. How you can reach me
    • Twitter : http://twitter.com/ScottMonty
    • Web : http://www.scottmonty.com
    • Email : smonty@ford.com

+ Scott MontyScott Monty, 7 months ago

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