Marketing 2.0 Presentation, March 30, 2009
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Marketing 2.0 Presentation, March 30, 2009

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Presentation on Ford's social media efforts - abbreviated version given to Marketing 2.0 in Paris on March 30, 2009

Presentation on Ford's social media efforts - abbreviated version given to Marketing 2.0 in Paris on March 30, 2009

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Marketing 2.0 Presentation, March 30, 2009 Marketing 2.0 Presentation, March 30, 2009 Presentation Transcript

  • Social Networking & the Automotive Industry: Moving Along the Information Superhighway Scott Monty, Global Digital Communications Ford Motor Company
  • An industry in CRISIS
  • Strategy
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  • Drive one.
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  • Meet one.
  • HOW?
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  • Leadership
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  • Internal
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    • Sharepoint
    • Blogs
    • Wikis
    • RSS
    • Collaboration, training, culture, knowledge management
  • External
  • Source: Universal McCann’s Wave3 study, April 2008
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  • Is it working?
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  • How you can reach me
    • Twitter : http://twitter.com/ScottMonty
    • Web : http://www.scottmonty.com
    • Email : smonty@ford.com