Social Networking & the Automotive Industry: Moving Along the Information Superhighway Scott Monty, Global Digital Communi...
An industry in  CRISIS
Strategy
 
Drive one.
 
Meet one.
HOW?
 
 
 
 
 
 
 
Leadership
 
 
Internal
 
<ul><li>Sharepoint </li></ul><ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>RSS </li></ul><ul><li>Collaboration, ...
External
Source: Universal McCann’s Wave3 study, April 2008
 
 
 
 
 
 
Is it working?
 
 
 
 
 
How you can reach me <ul><li>Twitter : http://twitter.com/ScottMonty </li></ul><ul><li>Web : http://www.scottmonty.com </l...
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Marketing 2.0 Presentation, March 30, 2009

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Presentation on Ford's social media efforts - abbreviated version given to Marketing 2.0 in Paris on March 30, 2009

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Marketing 2.0 Presentation, March 30, 2009

  1. 1. Social Networking & the Automotive Industry: Moving Along the Information Superhighway Scott Monty, Global Digital Communications Ford Motor Company
  2. 2. An industry in CRISIS
  3. 3. Strategy
  4. 5. Drive one.
  5. 7. Meet one.
  6. 8. HOW?
  7. 16. Leadership
  8. 19. Internal
  9. 21. <ul><li>Sharepoint </li></ul><ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>RSS </li></ul><ul><li>Collaboration, training, culture, knowledge management </li></ul>
  10. 22. External
  11. 23. Source: Universal McCann’s Wave3 study, April 2008
  12. 30. Is it working?
  13. 36. How you can reach me <ul><li>Twitter : http://twitter.com/ScottMonty </li></ul><ul><li>Web : http://www.scottmonty.com </li></ul><ul><li>Email : smonty@ford.com </li></ul>
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