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Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
Marketing 2.0 Presentation, March 30, 2009
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Marketing 2.0 Presentation, March 30, 2009

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Presentation on Ford's social media efforts - abbreviated version given to Marketing 2.0 in Paris on March 30, 2009

Presentation on Ford's social media efforts - abbreviated version given to Marketing 2.0 in Paris on March 30, 2009

Published in: Business, Technology
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  • 1. Social Networking & the Automotive Industry: Moving Along the Information Superhighway Scott Monty, Global Digital Communications Ford Motor Company
  • 2. An industry in CRISIS
  • 3. Strategy
  • 4.  
  • 5. Drive one.
  • 6.  
  • 7. Meet one.
  • 8. HOW?
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16. Leadership
  • 17.  
  • 18.  
  • 19. Internal
  • 20.  
  • 21. <ul><li>Sharepoint </li></ul><ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>RSS </li></ul><ul><li>Collaboration, training, culture, knowledge management </li></ul>
  • 22. External
  • 23. Source: Universal McCann’s Wave3 study, April 2008
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30. Is it working?
  • 31.  
  • 32.  
  • 33.  
  • 34.  
  • 35.  
  • 36. How you can reach me <ul><li>Twitter : http://twitter.com/ScottMonty </li></ul><ul><li>Web : http://www.scottmonty.com </li></ul><ul><li>Email : smonty@ford.com </li></ul>

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