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Marketing 2.0 Presentation, March 30, 2009
 

Marketing 2.0 Presentation, March 30, 2009

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Presentation on Ford's social media efforts - abbreviated version given to Marketing 2.0 in Paris on March 30, 2009

Presentation on Ford's social media efforts - abbreviated version given to Marketing 2.0 in Paris on March 30, 2009

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    Marketing 2.0 Presentation, March 30, 2009 Marketing 2.0 Presentation, March 30, 2009 Presentation Transcript

    • Social Networking & the Automotive Industry: Moving Along the Information Superhighway Scott Monty, Global Digital Communications Ford Motor Company
    • An industry in CRISIS
    • Strategy
    •  
    • Drive one.
    •  
    • Meet one.
    • HOW?
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    • Leadership
    •  
    •  
    • Internal
    •  
      • Sharepoint
      • Blogs
      • Wikis
      • RSS
      • Collaboration, training, culture, knowledge management
    • External
    • Source: Universal McCann’s Wave3 study, April 2008
    •  
    •  
    •  
    •  
    •  
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    • Is it working?
    •  
    •  
    •  
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    • How you can reach me
      • Twitter : http://twitter.com/ScottMonty
      • Web : http://www.scottmonty.com
      • Email : smonty@ford.com