How to Be an Effective Online Spokesperson

3,776 views
3,412 views

Published on

Presentation on basic guidelines to becoming an effective online spokesperson for your company. Given to the Toledo chapter of the PRSA on September 4, 2009.

Published in: Business, News & Politics
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,776
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
77
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide
  • It was our goal to be the #1 social automotive brand within three years. We achieved it in 6 months. Now, the goal is to be the world’s leading social brand. Period. It will happen through leadership. This is not about technology; it’s about culture change and leading an organization. We have the senior support. Our CEO, CMO and even our General Counsel are rooting for us and want to get involved.
  • How to Be an Effective Online Spokesperson

    1. How to be an Effective Online Spokesperson Scott Monty (@ScottMonty) Global Digital Communications Ford Motor Company (@Ford)
    2. Who am I?
    3.  
    4.  
    5.  
    6. Why Ford?
    7.  
    8.  
    9. <ul><li>Getting Started </li></ul><ul><li>Have the support of senior leadership </li></ul><ul><li>Bring Legal in early & often </li></ul><ul><li>Establish your approach – branded, personal or blended </li></ul><ul><li>Remind people that results are not instantaneous </li></ul><ul><li>It’s more than one person’s job </li></ul>
    10. Have the support of senior leadership
    11. Bring Legal in early & often
    12.  
    13. Establish your approach – branded, personal or blended
    14.  
    15. Remind people that results are not instantaneous
    16. It’s more than one person’s job
    17. Know where to get involved
    18. Know when to get involved
    19. People will start to notice.
    20.  
    21.  
    22.  
    23. <ul><li>Guidelines : </li></ul><ul><li>Listen first </li></ul><ul><li>Listen some more </li></ul><ul><li>Reply in context </li></ul><ul><li>Be respectful </li></ul><ul><li>Have resources at the ready </li></ul><ul><li>You're always on the record </li></ul><ul><li>Be human </li></ul><ul><li>Have a sense of humor </li></ul><ul><li>Don't take it personally </li></ul>
    24. b_d_solis i_can_has_elsker DaDaAce CC_Chapman Star0nfire I Hear of Sherlock Photo credits (Flickr):
    25. How you can reach me Twitter : http://twitter.com/ScottMonty Web : http://www.scottmonty.com Facebook : http://facebook.com/scottmonty

    ×