How to Be an Effective Online Spokesperson

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It was our goal to be the #1 social automotive brand within three years. We achieved it in 6 months. Now, the goal is to be the world’s leading social brand. Period. It will happen through leadership. This is not about technology; it’s about culture change and leading an organization. We have the senior support. Our CEO, CMO and even our General Counsel are rooting for us and want to get involved.

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How to Be an Effective Online Spokesperson - Presentation Transcript

How to be an Effective Online Spokesperson Scott Monty (@ScottMonty) Global Digital Communications Ford Motor Company (@Ford)
Who am I?
Why Ford?
- Getting Started
- Have the support of senior leadership
- Bring Legal in early & often
- Establish your approach – branded, personal or blended
- Remind people that results are not instantaneous
- It’s more than one person’s job
Have the support of senior leadership
Bring Legal in early & often
Establish your approach – branded, personal or blended
Remind people that results are not instantaneous
It’s more than one person’s job
Know where to get involved
Know when to get involved
People will start to notice.
- Guidelines :
- Listen first
- Listen some more
- Reply in context
- Be respectful
- Have resources at the ready
- You're always on the record
- Be human
- Have a sense of humor
- Don't take it personally
b_d_solis i_can_has_elsker DaDaAce CC_Chapman Star0nfire I Hear of Sherlock Photo credits (Flickr):
How you can reach me Twitter : http://twitter.com/ScottMonty Web : http://www.scottmonty.com Facebook : http://facebook.com/scottmonty