Your Mobile Marketing Partner m.Net Corporation Ltd

http://hangovercure.2urmob.com

http://hangovercure.2urmob.com

Why should mobile be in your marketing mix? Asia Pacific is the home of mobile usage. Personal, always on, and disruptive. The average consumer is ready to engage with your brand on their device Mobile can activate the rest of your media e.g. print, TV, online Entirely measurable

Asia Pacific is the home of mobile usage.

Personal, always on, and disruptive.

The average consumer is ready to

engage with your brand on their device

Mobile can activate the rest of your

media e.g. print, TV, online

Entirely measurable

Source: Worldwide Mobile Data Service Survey 2009 MDS are used widely across the region

Source: Worldwide Mobile Data Service Survey 2009 MDS other then for communications, emphasises the usage across the region

Source: Worldwide Mobile Data Service Survey 2009

Source: Worldwide Mobile Data Service Survey 2009

Source: Worldwide Mobile Data Service Survey 2009

Source: Worldwide Mobile Data Service Survey 2009

The key environmental changes Dramatic improvements in device and UI design Data charges are decreasing Brands are providing more engaging opportunities

Dramatic improvements in device and UI design

Data charges are decreasing

Brands are providing more engaging opportunities

You need a mobile opt-in program Permission to communicate Always double opt-in Very efficient over time

Permission to communicate

Always double opt-in

Very efficient over time

Mobile Marketing Ecosystem © 2009 m.Net Corporation Ltd. Commercial in Confidence. Broadcast TV/Radio Outdoor Web P2P Mobile Banner Mobile Search Opt-in Push Print Premium Mobile Destination

Premium Mobile Destinations © 2009 m.Net Corporation Ltd. Commercial in Confidence. Telstra BigPond Fox Sports Elizabeth Arden Toyota Camry

The top end of mobile destinations

Telstra Beijing Olympics Mobile 2008 Most advanced event site in the region 2 live channels of rebroadcast FTA TV Video on demand Medal tally Expert blogs Photos & breaking news Hero alerts

Most advanced event site in the region

2 live channels of rebroadcast FTA TV

Video on demand

Medal tally

Expert blogs

Photos & breaking news

Hero alerts

Print to Mobile © 2009 m.Net Corporation Ltd. Commercial in Confidence. Print Premium Mobile Destination Call to action via SMS 1.5% of circulation sent SMS Approximately 17% of these consumers opted-in for further communication To experience your own taste of the Mediterranean SMS the word “SUMMER” to 19702299 and receive your invitation to an exclusive gift from Elizabeth Arden

Call to action via SMS

1.5% of circulation sent SMS

Approximately 17% of these consumers opted-in for further communication

Print to Mobile – QR Codes © 2009 m.Net Corporation Ltd. Commercial in Confidence. Print Premium Mobile Destination 40 page supplement to Men’s Health magazine showcasing workout routines Each routine has a QR code to a mobile video site 3% of circulation downloaded videos!

40 page supplement to Men’s Health magazine showcasing workout routines

Each routine has a QR code to a mobile video site

3% of circulation downloaded videos!

Web to Mobile © 2009 m.Net Corporation Ltd. Commercial in Confidence. Web to Mobile Premium Mobile Destination Integrate mobile site to web website to provide coupons, take away information Coupon CTR typically 10-15%

Integrate mobile site to web website to provide coupons, take away information

Coupon CTR typically 10-15%

Mobile Banners © 2009 m.Net Corporation Ltd. Commercial in Confidence. Mobile Banners Premium Mobile Destination Traffic driven to WAP site from a mobile banner add in the carriers portal The mobile WAP site featured a strong call to action inviting consumers to ‘click to call’ and sponsor a child Phenomenal CTCR (Click to Call Rate) of 3.25%

Traffic driven to WAP site from a mobile banner add in the carriers portal

The mobile WAP site featured a strong call to action inviting consumers to ‘click to call’ and sponsor a child

Phenomenal CTCR (Click to Call Rate) of 3.25%

Increasingly Cross Channel © 2009 m.Net Corporation Ltd. Commercial in Confidence.

Increasingly Cross Channel © 2009 m.Net Corporation Ltd. Commercial in Confidence. Mobile Banners Premium Mobile Destination Broadcast TV 2.43% 5.83% More bookings achieved via mobile then through the online channel “ ADMA MMA Promotional Campaign of the year 2008” Ch7: Check out the Toyota Camry. Click now: http://camry.2mymob.com or go to www.toyota.com.au/camry . Thanks for your entry.

How can you afford to not have mobile in your mix? A mass market channel – we all have one and increasingly they are 3G devices Consumer has a reason and the capability to explore It’s entirely measurable. It can be mass or micro depending on you objectives and opt-ins Get a mobile partner. Make sure they invest in handset profiling. Consider a mobile extension in your next campaign.

A mass market channel – we all have one and increasingly they are 3G devices

Consumer has a reason and the capability to explore

It’s entirely measurable.

It can be mass or micro depending on you objectives and opt-ins

Get a mobile partner. Make sure they invest in handset profiling.

Consider a mobile extension in your next campaign.

Scott Johnson Chief Marketing Officer [email_address] Mobile : +61 411 077 297 For US Clients Toll Free on 1 888 582 7662 © 2009 m.Net Corporation Ltd. Commercial in Confidence. No one knows Mobile like m.Net Australia's leading mobile marketing solutions company

Scott Johnson

Chief Marketing Officer

[email_address]

Mobile : +61 411 077 297

For US Clients Toll Free on

1 888 582 7662