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O'right Hair Tonic - Innovative Hair Maintenance


You wont believe these natural hair products! O'right Hair Tonics are great to use during the day to maintain your hair style. Decompose sweat, Instantly eliminate scalp itching, Accelerate Hair …

You wont believe these natural hair products! O'right Hair Tonics are great to use during the day to maintain your hair style. Decompose sweat, Instantly eliminate scalp itching, Accelerate Hair Growth, Increase Moisture Retention, and much more! And its organic!

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  • 減碳也可說 lower carbon foot print ( 較新的說法 ) , 這裡用哪一種 , 我覺得都 ok
  • 應該不用加 (ers), 因後面有說明 500 位試用者


  • 1. Outline The Green Opportunity from Me to We 2011 O’right Supreme Green Design ― Low CO2∣Fashion∣Innovation Beyond Leadership ― Innovative Leading Indicator ∣Perfect Commodity Value Green Business Creates New Value
  • 2. This is an era developing from Me to We
  • 3. Global Warming & Eco-AwarenessIncreasing more views on ”We (Earth & Me)”
  • 4. According to the research conducted by The RoperOrganization :More than 56% of consumers are willing to make efforts onenvironment protection when making purchases.Many consumers may not belong to LOHAS who have ahigh level of eco-awarenessHowever, they are all willing to pay more money to adopteco-brands or green products.
  • 5. The idea of commodity has changed.In the past, consumers disposed after they had used.Now, back to the eco-value chain of Brand Development and Design
  • 6. Therefore,Under the trend of “We” consumption era,Eco and Fashion have better and greener combination.
  • 7. Newton’s Eco-Friendly Sneakers &Packaging  Made of 100% Eco-materials and non-printed packaging design. Also expressed reducing the re-manufacturing process and the features of 100% recyclable & perfect fitness.
  • 8. One Day Paper Waste Design by Jens Praet The paper you waste a day can make a piece of furniture !
  • 9. A tissue box developed by WWF (World Wide Fund for Nature ) A simple reminder of conserving paper!
  • 10. The design of the greenest business card , Just stamp it on the recycled paper!
  • 11. 2011 O’right Supreme Green DesignLow CO2 | Fashion | Innovation
  • 12. 2011 Low CO2 & Eco-Design O’right New Hair Tonic Newly Launch
  • 13. Low CO2 ─ The low CO2 design, from bottle 、 outer packing to consumer. 80% recycled glass 100% recycled paper Product Package
  • 14. Recycled Glass Recycle The greenest bottle 100% recyclable & reusable80% recycled glass  Made of 80% recycled glass  Utilize the green materials , with a natural matted finish Product 15
  • 15. Resources ConservationEnergy Usage ReductionWaste ReductionLow Air & Water Pollution
  • 16. Eco Friendly Box The simplest & safest packaging and 100% recyclable &reusable.100% recycled paper  Made of 100% recycled paper & non-printed  Seal printed with Soy Ink Package  Embedded design provides well-protection 17
  • 17. Recycled Paper present Eco-Fashion -75% air pollution -60% water usage -35% water pollution -40% energy consumption
  • 18. Packaging well-stackedLower carbon footprint during delivery Compressed Space Design
  • 19. Low CO2 → Reusable → Recyclable! Reuse as a Trash Can Reuse as a Pen Holder Reuse as a Plant Pot
  • 20. Fashion ─ Ivory wood cap shows a sense of firm and superior quality.100% | Ivory wood cap |Rubber wood also known as "ivory wood“.Cap with carved ivory wood, delicate materials, tender texture with firm feel.The simple line with elegant wood color, embellishes its artless beauty. The effects of thermal expansion contraction may occurred on ivory wood due to temperature or humidity.
  • 21. | Simple Line | Delicate Materials | Elegant Wood Color | Ivory Wood Cap
  • 22. Beyond LeadershipInnovative Leading Indicator∣ Perfect Commodity Value
  • 23. O’right ,the 1st company, not onlymakes successful development in hair tonicaccording to different symptoms of male & female hair loss but also continuous innovation.
  • 24. INNOVATION ─ The leading brand of hair tonic Innovative leading indicator.  Insists in Eco-Value.  ECOCERT Organic Extract.  The 1st bottle indicates natural ingredients of 96% on its outer box.
  • 25. 歐盟有機認證原料With ECOCERT Ingredients ECOCERT Organic Goji Berry Extract 26
  • 26. O’right Hair Tonic For Her(Organic Goji Berry Concentrate)  ECOCERT Organic Goji Berry Extract  Ginseng  Apigenin  Biotin  Amino Acid  Pantothenic Acid  Hydrolyzed Soy Protein 96% Natural Ingredients
  • 27. 商品優勢For Female , what makes a satisfactory Hair Tonic?  Efficiently decompose the smell of sweat.  Instantly eliminate scalp itching.  Accelerate hair growth.  Effectively moisturize the scalp.  Anti-aging on hair follicle , reduce hair loss.  Decrease dandruff.  A pleasant scent. 28
  • 28. O’right Hair Tonic For Him(Ginger Root Concentrate) Ginger Root Extract Ginseng Root Extract Arctium Majus Root Extract Glucosamine Hcl Zinc Amino Acid Pantothenic Acid Hydrolyzed Soy Protein 96% Natural Ingredients
  • 29. 商品優勢For Male , what makes a satisfactory HairTonic?  Restrain the formation of hair follicle killer, DHT ﹝Dihydrotestosterone﹞.  Instantly eliminate scalp itching.  Accelerate hair growth.  Effectively moisture the scalp.  Anti-aging on hair follicle , reduce hair loss.  Decrease dandruff. 30
  • 30. 一次滿足 Satisfy your needs with 4 features O’right Hair Tonic takes good care of hair follicle Anti-bacteria Activating CleansingMoisturizing 31
  • 31. 養髮液系列商品比較Comparison with Hair Tonic SeriesProduct Female Male Female Male ECOCERT organic Ginger Root extractFeature Goji Berry extract Double Concentrate Natural Ingredients Natural Ingredients Double Concentrate Scent Light & Elegant Light & Elegant Rich & Pleasant Rich & Pleasant Box Eco-Material Eco-Material Traditional TraditionalDesign Low CO2/luxury Low CO2/luxury Simple/elegant Simple/elegantVolume 50ml 50ml 100ml 100mlUsage 2 months 2 months 4 months 4 months 32Price USD90 USD90 USD66 USD66
  • 32. 系列商品區隔Comparison with Hair Tonic Series NEW Double Concentrate Natural Ingredients ECOCERT Organic Natural Ingredients Ingredients without certificate Chemical Hair Tonic with ECOCERT ingredients is your prime choice! 33
  • 33. 目標族群描述Target Consumer Description: According to the A.C. Nielsen Co.The consumers at top of the pyramid prefer light and elegant scents. O’right Hair Tonic For Her (Organic Goji Berry Concentrate) O’right Hair Tonic For Him (Ginger Root Concentrate) Fulfill the needs of high consumption power consumers. 34
  • 34. Green Business Creates New Values
  • 35. Opportunity1 ─ O’right Best Selling & Premium Product NEW! Hot deal for over 8 years Lead the market trend to low CO2Sold more than 1,000,000 bottles ! design & Launched the greener product to fulfill the needs of consumers at pyramid top!
  • 36. Opportunity 2 ─ Recommended by a lot of Hair Salons!
  • 37. Opportunity 3 ─ Solid Reputation creates best sales! 【 O’right R&D Center 】 According to test reports from 500 testers , more than 94% are satisfied with the results of 「 O’right Hair Tonic 」 after 3 months use. Male Female 94% 89% 99% are satisfied are satisfied with the results with the results
  • 38. Opportunity 4 ─ Hair volume increase makes people look younger and confident!  According to research , the symptoms of female hair loss can be cured effectively!  The majority of male hair loss symptoms belong to androgenetic alopecia or Seborrheic alopecia. The earlier you start caring it, the better results you get!
  • 39. Opportunity 5 ─ Solve Customer’s problem, perform professional! Not only hair styles , but customer’s scalp! Hair Salons have the responsibility to take good care of both customer’s scalp and hair health.
  • 40. Opportunity 6 ─ Leading Brand of Green Hair Care, Provides Sustainable Values! O’right leads green salons! Innovative green product & sustainable design concept. Let customers see the new value of green & WE !