Hello, my name is Scott <ul><li>Vertster.com provides testing software </li></ul><ul><li>I blog at Vertster.com and now BR...
Rule: Guessing Does not work <ul><li>Which Image Won? </li></ul>A B C D
Rule: Headlines Rule <ul><li>“Why watching this DVD could be worth an extra $10,000 a year” </li></ul><ul><li>“At last! A ...
Case Study: BLR.com <ul><li>Test Design/ Setup: </li></ul><ul><ul><li>Hero Shot/ Image </li></ul></ul><ul><ul><li>Call to ...
Did it work? <ul><li>Resulting In: </li></ul><ul><li>Test Round One </li></ul><ul><li>Test Round Two </li></ul><ul><li>Rou...
Rule: Call to Action Matters Tested Link Text
Objective: Increase Clickthroughs <ul><li>“ Learn how to take your site from 'good' to 'GREAT'.” </li></ul><ul><li>“ Find ...
Objective: Increase Clickthroughs 42.0% Learn More. 23.7% Find out if our approach can help your bottom line. 29.5% Learn ...
Thank you. <ul><li>Visit me at  Brainnovate.com  &  Vertster.com </li></ul><ul><li>Slides and recorded webinar will be pos...
Upcoming SlideShare
Loading in...5
×

Vertster - MarketingSherpa Webinar Part 2

1,329

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,329
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Vertster - MarketingSherpa Webinar Part 2

  1. 1. Hello, my name is Scott <ul><li>Vertster.com provides testing software </li></ul><ul><li>I blog at Vertster.com and now BRAINNOVATE.com </li></ul><ul><li>This is not a commercial </li></ul><ul><li>This is not a commercial </li></ul><ul><li>This is not a commercial </li></ul><ul><li>This is not a commercial </li></ul><ul><li>This is not a commercial </li></ul><ul><li>This is not a commercial </li></ul><ul><li>This is not a commercial </li></ul><ul><li>This is not a commercial </li></ul>
  2. 2. Rule: Guessing Does not work <ul><li>Which Image Won? </li></ul>A B C D
  3. 3. Rule: Headlines Rule <ul><li>“Why watching this DVD could be worth an extra $10,000 a year” </li></ul><ul><li>“At last! A surefire tactic to get a raise on March 10, 2006” </li></ul><ul><li>“How to get a raise on your own terms” </li></ul>
  4. 4. Case Study: BLR.com <ul><li>Test Design/ Setup: </li></ul><ul><ul><li>Hero Shot/ Image </li></ul></ul><ul><ul><li>Call to Action Header </li></ul></ul><ul><ul><li>Button Color </li></ul></ul><ul><ul><li>Low Banner </li></ul></ul><ul><ul><li>Guarantee </li></ul></ul>
  5. 5. Did it work? <ul><li>Resulting In: </li></ul><ul><li>Test Round One </li></ul><ul><li>Test Round Two </li></ul><ul><li>Round Three </li></ul><ul><li>X % Lift!! </li></ul><ul><li>Three rounds of testing </li></ul>
  6. 6. Rule: Call to Action Matters Tested Link Text
  7. 7. Objective: Increase Clickthroughs <ul><li>“ Learn how to take your site from 'good' to 'GREAT'.” </li></ul><ul><li>“ Find out if our approach can help your bottom line.”  </li></ul><ul><li>“ Learn more” </li></ul>
  8. 8. Objective: Increase Clickthroughs 42.0% Learn More. 23.7% Find out if our approach can help your bottom line. 29.5% Learn how to take your site from ‘good’ to ‘GREAT’
  9. 9. Thank you. <ul><li>Visit me at Brainnovate.com & Vertster.com </li></ul><ul><li>Slides and recorded webinar will be posted! </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×