2011 Social Media Trends
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2011 Social Media Trends

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Social media trends for 2011 and beyond....

Social media trends for 2011 and beyond....

scott meleskie
nurun
nurun.com

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2011 Social Media Trends 2011 Social Media Trends Presentation Transcript

  • SOCIAL MEDIA
    TRENDS
  • AGENDA
    CURRENT STATE OF AFFAIRS
    STATS
    5 IMPORTANT TRENDS
    Vision
    2011
  • CURRENT STATEOF AFFAIRS
  • L'état actuel
    FACEBOOK
    • Over 600 million active users
    • Over 17 million Canadian users(62%of all canadians online)
    • More than 250 million people use Facebook Connecteverymonth
    • Average user has 130 friends
    • People spend over 700 billion minutes per month on Facebook
    • People on Facebook install 20 million applications everyday
    TWITTER
    • Over 160 million active users
    • 300,000 new users per day
    • Over 90 million tweets per day
    • 600 million dailysearchqueries
    • 37% of users update their profiles via a mobile phone
    2011
  • L'état actuel
    YOUTUBE
    • Over 17 million unique visitors per month(comScore)
    • Over 2 billion daily video views
    • 24 hours of video uploaded each minute
    • 47% of global internet users visit Youtube
    FOURSQUARE
    • 6 millions registeredusers
    • About 41% of traffic came from Facebook and Twitter (as userssharecheck-ins)
    • Record 275,000 check-ins in one day in March
    2011
  • L'état actuel
    Biggest Social Networking websitesaroundthe world (users):
    Qzone: Chine (200,000,000)
    Habbo: UK, Chine, Europe (200,000,000)
    Bebo: Europe (117,000,000)
    Vkontakte: Russie (110,578,500)
    Orkut: Amerique Latine (brésil), Inde (100,000,000)
    Hi5: Inde, Indochine (80,000,000)
    Netlog: Europe, Turquie (70,000,000)
    Douban: Chine (47,000,000)
    Odnoklassniki: Russie (45,000,000)
    Mixi: Japon (25,000,000)
    2011
  • Stats
  • EQUAL OPPORTUNITY
    MEN AND WOMEN ARE EQUALLY ON SOCIAL NETWORKS
    SOURCE: COMSCORE MEDIA METRIX
    2011
  • PROPORTIONATE REPRESENTATION
    63% OF ALL SOCIAL NETWORK USERS ARE BETWEEN AGES OF 25-64
    SOURCE: COMSCORE MEDIA METRIX
    2011
  • HOW TO IMPROVE CONSUMERS’ OPINIONS OF YOUR BRAND?
    Talking to bloggersdirectly
    Sponsoring blogs
    Usingtargetedadvertising
    Becomingyourfriend in a social network
    % of respondentsSOURCE: TRENDSTREAM + LIGHTSPEED RESEARCH, 2010
    2011
  • SOCIAL MEDIA + TRAVEL
    74%
    OF Consumers AGED 35-44 BOOK HOLIDAYS ONLINE
    70%
    OF Consumers TRUST ONLINE RECOMMENDATIONS
    40%
    OF TRAVELERS VISIT SOCIAL NETWORKING SITE TO INFLUENCE DESTINATION SELECTION
    SOURCE: Social Travel Report, Total Media, 2010
    2011
  • 5 IMPORTANTTRENDS
  • 5 GRANDES TENDANCES
    Social HQ
    ERA OF Social Commerce
    Social Search
    THE Stronggetstronger
    Geo-Location
    2011
  • 1. Social HQ
    Social Networking sites have become the base of operation for everyone's online experiences.
    Social networkingis more thanjust a platform for "friending," but one thatcan support a broaderarray of social interactive applications
    • Sites willbegin to recognizepersonalidentities and social relationships to deliver more customized online experiences
    • Example: Facebook iscurrentlyresearchingways to integrateyour habits and personalpreferences to yoursearchresults.
    2011
  • 2. ERA OF Social COMMERCE
    Social networks willbecome more powerfulthancorporatewebsites and CRM systems, as individualidentities and relationships are built on platformslikeTwitter and Facebook.
    • Brands will serve communityinterests and growbased on communityadvocacy as users continue to drive innovation
    • Consumersworkwithpeers to define the nextgeneration of products, alsopurchase in groups
    • Social Networks willoffer more and more features to help withproduct design and vendor management
    2011
  • 2. ERA OF Social COMMERCE
    2011
  • 3. Social Search
    SEARCH ENGINES WILL BEGIN TO INCREASE IMPACT OF SOCIAL MEDIA CONTENT IN SEARCH RESULTS, AS SOCIAL NETWORKING ACTIVITY IS NOW BEING SEEN AS A STRONG INDICATOR OF SEACH RELEVANCY.
    • This means an increased importance of social media buzzaroundyour brand/business, and the sentiment of thisbuzz
    • Consumers are spending more time on social networks than on searchengines, expectthis trend to continue
    • Peer recommendations are the mosttrusted source of information for consumers, social media iskey in spreadingword-of-moutharound a brand/product
    2011
  • 4. THE STRONG GET STRONGER
    Continuinggrowth and development of THE BIG 3 IN SOCIAL MEDIA: Facebook, Twitter, Youtube.
    • Platformswillcontinuouslyevolve and grow
    • Look for partnerships, acquisition and new features to evolve to combat competition
    • Facebook/Twitterintegration in real-life applications (Boxee) & all digital platforms
    • Growth and advertisingopportunities on new networks and platforms (Twitter, Foursquare, Facebook, iPad, Flipboard)
    2011
  • 5. Rise of Geo-Location
    2010 saw a tremendousrise in location-based services. Withsmartphonepenetrationrapidlyincreasing, bigplayerslike Facebook, Google and othersmaller networks have givengeo-location initiatives mainstreamawareness and usage.
    Current Adoption:
    • Social Networking in the palm of your hand
    • Instant Reviews and comments
    • Augmented Reality – merging social media, technology and reality
    • QR Codes: associating online actions to real-lifeproducts or places
    • Ability to push promotionaloffers via in-storecheck-ins (strong drive to store)
    Future Adoption
    • Evolution fromcheck-ins to challenges
    • Location-based service converge with Mobile Payments
    • Highlyaccurate location detection (pin-pointwhereusers are within a store)
    2011
  • 5. Rise of Geo-Location
    2011
  • VISION
  • A look back to 5 yrsago
    It isextremelydifficult to forecast more than a few years in advance in social media; thingsevolvesoquickly.
    Looking back 5 yearsago, weseejust how differentthingswere:
    • In late 2005, TheFacebook.comofficiallybecomesFacebook.com
    • Facebook wascelebratingit’s 1st anniversary (founded in 2004)
    • Number of users: 3.85 million
    • 85% of users are collegestudents
    • A High-school version of the site islaunched
    • The newsfeed has yet to beintroduced
    • A new web service wasjustbeingintroduced to the world: Youtube
    2011
  • WHAT THE FUTURE HOLDS
    • USE OF FACEBOOK DEALS, FOURSQUARE COUPONS TO INCREASE EFFECTIVENESS OF DRIVE-TO-STORE VIA SOCIAL MEDIA
    • TREND OF RANDOM ACTS OF KINDNESS: LEVERAGE POSITIVE RELATIONSHIPS WITH CONSUMERS BY SURPRISING FANS AND CREATING POSITIVE, SHAREABLE EXPERIENCES
    • BLURRING THE LINE BETWEEN EDITORIAL AND ADVERTISING CONTENT: PROVIDE MORE RELEVANT CONTENT AROUND ‘LIFESTYLE’, SOCIAL CONTEXTS
    • MAKING TRAVEL/TOURISM MORE SOCIAL: PROVIDE TOOLS TO HELP USERS SHARE PERSONAL EXPERIENCES WITH THEIR PEERS
    • EXPANDING & DEVELOPING THE 1-TO-1 RELATIONSHIP WITH CONSUMERS BY COMMUNICATING TO THEM ON An EVEN MORE PERSONAL LEVEL
    2011
  • THANKS!
    Nurun.com
    Nurun.com/filter
    @scottsavile