SEOProSco - Penguin: The Cause, The Cure & The FuturePresentation Transcript
Penguin: The Cause, The Cure And The Future
Hey, I’m Scott
I Drive Fast Beetles
Good For Users
Even Better For Users ;)
So What The Hell Happened?
#WTFCompany “A” Anchor Text
Something Dodgy Happened Company “B” - Link Velocity
But These Are Not The Root Cause
Other Penalised Sites Killed You
WMT Link Warning V1 Oh Shit!!!!
Option 1 – Do Nothing
Option 2 - Pray to God
Option 3 Link Removal
What Do I Need to Remove Links?• Backlink Analysis Tools (Majestic, SEOmoz etc..)• A way to pull metrics (NPChecker)• Mozilla Thunderbird – Great for bulk emailing• Excel Skills• Email Template• Time
Finding The CrittersLook for:• Sites with the same IP Address• Sites that appear multiple times• Sites with SEOmoz metrics but no TBPR• Sites linking with exact match Anchor Text• Low Quality Affiliate / Link Networks
Quick Tips For Outreach• Automate to reduce time• Personalise your emails• Be nice to webmasters• Explain exactly what you need done• Give reasons why it would benefit them/you• Explain the risks to their site• *Do NOT offer money*… yet
An Email Like This Is Enough
WMT Link Warning V2 #WTF???
Questions So Far?
So Lets Get Some Great Links
But This Guy Is Always Watching So What Should We Do?
Lets Get Natural
There Are A few Solutions• Ask bloggers to guest post on your clients blog• Become bloggers ourselves and gain authority• Employ bloggers to build links• Create static link bait
But This Involves Lots of Hard Work
But You Will Get More In Return
Bloggers Guest Posting For Your ClientYou Get:• Free Content• Free Social Exposure – Increased readership • Chance of conversions – Sends additional signals to Google• Google Authorship – Result appears at top friends searches – Likely Future Ranking Factor
What About The Link?
Why Not Create Blogger Badges?
Finding Great Bloggers Is Easy
Follow These Steps1. Create a mind map and find your real demographic2. Use tools such as FollowerWonk to find those with authority3. Pull metrics with NPChecker
Penguin Proofing Traditional Link Building• Get links from your demographic• Think about user value not SEO value• Create lasting relationships not 1 night stands• Get your links some social love• Think about future Google updates