Change absolute to %age (may make it look scarier)
**** redfine “network shit”
1. Penguin: The Cause, The Cure And The Future
2. Hey, I’m Scott
3. I Drive Fast Beetles
5. Good For Users
6. Even Better For Users ;)
7. So What The Hell Happened?
8. #WTFCompany “A” Anchor Text
9. Something Dodgy Happened Company “B” - Link Velocity
10. But These Are Not The Root Cause
11. Other Penalised Sites Killed You
12. WMT Link Warning V1 Oh Shit!!!!
13. Option 1 – Do Nothing
14. Option 2 - Pray to God
15. Option 3 Link Removal
16. What Do I Need to Remove Links?• Backlink Analysis Tools (Majestic, SEOmoz etc..)• A way to pull metrics (NPChecker)• Mozilla Thunderbird – Great for bulk emailing• Excel Skills• Email Template• Time
17. Finding The CrittersLook for:• Sites with the same IP Address• Sites that appear multiple times• Sites with SEOmoz metrics but no TBPR• Sites linking with exact match Anchor Text• Low Quality Affiliate / Link Networks
18. Quick Tips For Outreach• Automate to reduce time• Personalise your emails• Be nice to webmasters• Explain exactly what you need done• Give reasons why it would benefit them/you• Explain the risks to their site• *Do NOT offer money*… yet
19. An Email Like This Is Enough
20. WMT Link Warning V2 #WTF???
21. Questions So Far?
22. So Lets Get Some Great Links
23. But This Guy Is Always Watching So What Should We Do?
24. Lets Get Natural
25. There Are A few Solutions• Ask bloggers to guest post on your clients blog• Become bloggers ourselves and gain authority• Employ bloggers to build links• Create static link bait
26. But This Involves Lots of Hard Work
27. But You Will Get More In Return
28. Bloggers Guest Posting For Your ClientYou Get:• Free Content• Free Social Exposure – Increased readership • Chance of conversions – Sends additional signals to Google• Google Authorship – Result appears at top friends searches – Likely Future Ranking Factor
29. What About The Link?
30. Why Not Create Blogger Badges?
31. Finding Great Bloggers Is Easy
32. Follow These Steps1. Create a mind map and find your real demographic2. Use tools such as FollowerWonk to find those with authority3. Pull metrics with NPChecker
33. Penguin Proofing Traditional Link Building• Get links from your demographic• Think about user value not SEO value• Create lasting relationships not 1 night stands• Get your links some social love• Think about future Google updates
34. Questions?P.S Follow me on Twitter @Scott_McLay