What Do I Need to Remove Links?• Backlink Analysis Tools (Majestic, SEOmoz etc..)• A way to pull metrics (NPChecker)• Mozilla Thunderbird – Great for bulk emailing• Excel Skills• Email Template• Time
Finding The CrittersLook for:• Sites with the same IP Address• Sites that appear multiple times• Sites with SEOmoz metrics but no TBPR• Sites linking with exact match Anchor Text• Low Quality Affiliate / Link Networks
Quick Tips For Outreach• Automate to reduce time• Personalise your emails• Be nice to webmasters• Explain exactly what you need done• Give reasons why it would benefit them/you• Explain the risks to their site• *Do NOT offer money*… yet
Bloggers Guest Posting For Your ClientYou Get:• Free Content• Free Social Exposure – Increased readership • Chance of conversions – Sends additional signals to Google• Google Authorship – Result appears at top friends searches – Likely Future Ranking Factor
Follow These Steps1. Create a mind map and find your real demographic2. Use tools such as FollowerWonk to find those with authority3. Pull metrics with NPChecker
Penguin Proofing Traditional Link Building• Get links from your demographic• Think about user value not SEO value• Create lasting relationships not 1 night stands• Get your links some social love• Think about future Google updates
Questions?P.S Follow me on Twitter @Scott_McLay
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