SEOProSco - Penguin: The Cause, The Cure & The Future
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SEOProSco - Penguin: The Cause, The Cure & The Future SEOProSco - Penguin: The Cause, The Cure & The Future Presentation Transcript

  • Penguin: The Cause, The Cure And The Future
  • Hey, I’m Scott
  • I Drive Fast Beetles View slide
  • Why? View slide
  • Good For Users
  • Even Better For Users ;)
  • So What The Hell Happened?
  • #WTFCompany “A” Anchor Text
  • Something Dodgy Happened Company “B” - Link Velocity
  • But These Are Not The Root Cause
  • Other Penalised Sites Killed You
  • WMT Link Warning V1 Oh Shit!!!!
  • Option 1 – Do Nothing
  • Option 2 - Pray to God
  • Option 3 Link Removal
  • What Do I Need to Remove Links?• Backlink Analysis Tools (Majestic, SEOmoz etc..)• A way to pull metrics (NPChecker)• Mozilla Thunderbird – Great for bulk emailing• Excel Skills• Email Template• Time
  • Finding The CrittersLook for:• Sites with the same IP Address• Sites that appear multiple times• Sites with SEOmoz metrics but no TBPR• Sites linking with exact match Anchor Text• Low Quality Affiliate / Link Networks
  • Quick Tips For Outreach• Automate to reduce time• Personalise your emails• Be nice to webmasters• Explain exactly what you need done• Give reasons why it would benefit them/you• Explain the risks to their site• *Do NOT offer money*… yet
  • An Email Like This Is Enough
  • WMT Link Warning V2 #WTF???
  • Questions So Far?
  • So Lets Get Some Great Links
  • But This Guy Is Always Watching So What Should We Do?
  • Lets Get Natural
  • There Are A few Solutions• Ask bloggers to guest post on your clients blog• Become bloggers ourselves and gain authority• Employ bloggers to build links• Create static link bait
  • But This Involves Lots of Hard Work
  • But You Will Get More In Return
  • Bloggers Guest Posting For Your ClientYou Get:• Free Content• Free Social Exposure – Increased readership • Chance of conversions – Sends additional signals to Google• Google Authorship – Result appears at top friends searches – Likely Future Ranking Factor
  • What About The Link?
  • Why Not Create Blogger Badges?
  • Finding Great Bloggers Is Easy
  • Follow These Steps1. Create a mind map and find your real demographic2. Use tools such as FollowerWonk to find those with authority3. Pull metrics with NPChecker
  • Penguin Proofing Traditional Link Building• Get links from your demographic• Think about user value not SEO value• Create lasting relationships not 1 night stands• Get your links some social love• Think about future Google updates
  • Questions?P.S Follow me on Twitter @Scott_McLay