Online dating getting google to love you

Online DatingGetting Google to Love You

Google Seeks that Important Someone Name: GoogleBot Age: 13 Location: InterwebsWhat I’m Looking ForLooking for someone who is willing to be open, sociable and cares about others.People I can understand easily.What I HatePeople who: • Only think about themselves • Try too hard to be liked • Put money first • Are promiscuous

So if that’s what Google wants… Who don’t you want to be…

Promiscuous Lady (or Fella) of the Night Name: A. Blogger Age: Not Telling Location: AnywhereWhat I’m Looking ForTo meet lots of great people to have fun with. Looking to make some cash out of it.I’m ready when you are. Come and get me big boy XWhat I HateNothing. I’m open to pretty much anything, with anybody @ any time. Just give me acall or send me an email.

Become Important to Google

Google Love-O-MeterKnow what makes your Google Love-O-Meter increase

All About Relationships

Get Links from Other Sites• It helps increase Google Love-o-Meter • AND• It (should) drive new traffic to your website• Helps form new relationships with real people• Proves you are a real human being

Be Important – Guest Posting

Guest Posting Rules• If the person/site you’re guest posting is the sort of person Google wouldn’t date stay away from them – Are they accepting lots of guest posts? – Are they important in what they do? – Do they make it “too easy” to get into bed with them?

Be Important – RSS Syndication• Really Simple Syndication• Easy to Setup – Copy and paste URL• Generates links every time you post• Faster indexation by Search Engines• Can help drive traffic

RSS Syndication• RSS makes lots of low Google Love-O-Meter juice• Can make you consistently more important• Google likes today (may not like tomorrow)

Be Important – RSS Syndication

External Links• All links should engage/inform the user – Do not keyword overload• Google hates links that are only there to increase rankings – It is searching for these

Be Important – Authority Links• Important people for your topic – Other people Google loves – Other people who share your passions

Being Open

Be Open – Content• Select Keywords• Title• Meta Tags• Body Content• You guys know all this stuff, but…

GEEKY BIT ALERT

Be Open - Content• Microformats (plugins available) – Example - Star Ratings for Your Content • Stars help get click through…• There are loads more at schema.org• Test @ http://www.google.com/webmasters/tools/richsnippets

<GeekBitEnds />Wasn’t too geeky was it 

Be Open – Accessible ContentLike Tweets, Blog posts lose value over time youcan help to keep them ranking by:• Removing NoFollow and NoIndex tags• Adding internal links• Using a “Related Post” plugin• Using a Sitemap

Be Open – Accessible Content

Be Open – Google+ Authorship• Google Wants real People in the rankings• Prove to Google you’re real – <a href="https://plus.google.com/112169079943837920239/about" rel="me" rel="author">Scott Mclay</a>• You need friends to be an author

Be Sociable

From Links to Likes• Google likes the voice of the crowd – Links are the joins on the Internet• Personalisation is where Google needs to go – Keep people on the site – People give better results than computers • Social shares, Likes etc• Google is changing direction and hard

Be Sociable – User EngagementWhen people comment on your blog rememberto reply• Builds relationships• Loads of content for free• Can give new blog post ideas

Google Feedback• Webmaster Tools (It’s not criticism) – Google hates people who : • are never home – Error pages (404 & 501 HTTP response codes) • takes too long to answer them – Site speed – Google hates people it thinks are lying to them • Unnatural links (in and out)

Recap• Get some juice into the Google Love-O-Meter• Let Google see all your best bits• Write real, engaging content• Prove you’re a real & trustworthy individual• Be social & generous (but not too much)• Take feedback as help not criticism

Google will bring you flowers

Any Questions?

We have been• @caliberi• @michaelkebriggs• @scott_mclay• http://www.caliberi.com• 0131 554 2333

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Online dating getting google to love you

by Scott McLay

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