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GovDelivery local presentation October 2011
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GovDelivery local presentation October 2011

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Dave Worsell from October 2011

Dave Worsell from October 2011

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  • 1. GovDelivery Using Multi-Channel Communication in an Avoidable Contact Strategy Dave Worsell Director, Government Solutions dave.worsell@govdelivery.com 0207 993 5595 / 07500 902 516 www.govdelivery.co.ukVersion: May 2011
  • 2. Achieving your mission...
  • 3. From Norwich to NASA…Over 430 government entities use GovDelivery to sendalmost 370 million messages to the public each month
  • 4. Personalisation… GovDelivery allows website visitors to subscribe to information of specific interest to them, creating a personalised portfolio of important information.       
  • 5. All in one Place…Information available for subscription can be anywhere on the web, for example, your Website, YouTube, Twitter, Blogs, Flickr, other public websites....      
  • 6. Make subscriptions relevant…Offer multiple links across allyour pages & channels tomaximise subscriptions
  • 7. Cross promote your content… A typical user will subscribe to multiple topics in addition to the one they originally came for Topics can be SMS and Voice to configured to post Text alerts are automatically to also available Twitter and Facebook SMS alerts available for selected items
  • 8. Let your subscribers take control…You can override 100% opt-inpreferences e.g. if service where theemergency alerts user is in control.are required Unsubscribe rates are very low.
  • 9. Surveys, Questions and Tailored Alerts… Optional questions allows the collection of additional information to support filtering and more effective targeting of communications to specific audiences or groups
  • 10. Information all in one place...You become a portal toother related publicinformation. This increasesvalue to your users. The GovDelivery network has helped some clients achieve 1,400% subscriber growth.
  • 11. Items you could offer…• Waste and Recycling • Transportation updates reminders • Adult Social Care• School snow closures • Crime Statistics/Updates• Severe weather alerts • Housing information• Education news • Trading Standards warnings• Sports centre opening • Council news and PR hours • Newsletters / Campaigns• Community updates • Restaurant hygiene reviews• Youth events and activities • Support for emergency• Library information communications
  • 12. Integration with back office systems… • Customer contact (CRM) • Leisure services and booking systems • Library management systems • Benefit systems • Social care systems
  • 13. Automating Communication… GovDelivery Sends Update to GovDelivery Receives Subscribers simultaneously via Information from Local Authority multiple channels Manual entry through web Email interface Wireless/SMS Local Authority GovDelivery monitors website(s) for changesUpdates Content RSS in Key Topic Areas GovDelivery retrieves RSS Widget from website (e.g. News, Press Social Media Releases, Jobs, Missed bins, GovDelivery monitors social media Transport, School channels for changes and posts closures, Crime, Housing, …) Information Made Available for Easy Reposting GovDelivery retrieves email and to Social Media resends content to subscribers Send Information to GovDelivery via Web Service API
  • 14. Incorporate your eNewsletters...
  • 15. Advanced System Features Share your Messages…Subscriber View as a WebReceives Email Page shows “Tweets” and “Recommends” Subscriber Clicks “Share This” to repost your content.
  • 16. Widgets Promote your Message…Step 1: You send an Email,RSS update or Tweet Step 2: GovDelivery automatically updates widgets (inc. syndicated Step 3: Through sharing your content from other sources) widgets your audience can help you dramatically increase your reach
  • 17. Include all your channels… Incorporate all your Social Media channels into your subscription itemsDSA Subscriber Results (28,736):• 44% selected YouTube updates (12,757)• 25% selected daily digest of “Tweets” (7,303)• Direct Follows: YouTube (1,549), Twitter (3,676)
  • 18. Measure Reach . . . Comprehensive dashboard allows analysis of messages sent. Data can also be exported for external processing
  • 19. Effectiveness – reach more peopleIncrease your communities access to timely and relevantinformation • Reach dramatically more people than any other system • Deliver messages more frequently and effectively • Improve satisfaction – subscribers are more satisfied as information is personalised to meet specific needs • Highly effective for emergency communication
  • 20. Efficiency - automate complex communicationsMaximise your return on investment • Save communication staff time by automating complex communication across all channels • Save money by creating more-efficient way of reaching the public • Promote channel shift and reduce avoidable contact • Deploy quickly with no risk – save support staff time
  • 21. Engagement – increase interactionto drive your mission valueProvide the most value for the public and government • Create a built-in, active community audience • Drive more traffic back to your websites to promote use of transactional and engagement services • Integrate with social media to allow efficient posting of messages to engage your community in familiar channels • Widget capabilities allow sharing of content on other websites, blogs, and social media.
  • 22. Questions & Next Steps... Dave Worsell Director, Government Solutions 0207 993 5595 07500 902 516 dave.worsell@govdelivery.com www.twitter.com/dworsell Connect: www.govdelivery.co.uk