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For Olin Student Health Services
What is Twitter? <ul><li>An Information Network </li></ul><ul><li>Twitter is a real-time information network that connects...
How Can Twitter Be Used?
Why Is Twitter Important? <ul><li>“ It is the ultimate word-of mouth marketing technique because the message is back in th...
Things To Do After Sign-Up <ul><li>Build A Community </li></ul><ul><li>Follow People You Know  </li></ul><ul><li>Make Twit...
Twitter Can… <ul><li>“ Identify your customers’ pain points, then give them solutions.” </li></ul><ul><li>-  Esther Steinf...
2-way conversation <ul><ul><li>Advantages: </li></ul></ul><ul><ul><ul><li>Ability to ask questions to students </li></ul><...
Let’s Create A Twitter  <ul><li>http://www.Twitter.com </li></ul>
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Understanding twitter

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understanding twitter for Olin health

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Transcript of "Understanding twitter"

  1. 1. For Olin Student Health Services
  2. 2. What is Twitter? <ul><li>An Information Network </li></ul><ul><li>Twitter is a real-time information network that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversation. </li></ul><ul><li>Free micro blogging service </li></ul><ul><li>Uses 140 characters statements </li></ul>
  3. 3. How Can Twitter Be Used?
  4. 4. Why Is Twitter Important? <ul><li>“ It is the ultimate word-of mouth marketing technique because the message is back in the hands of the consumer” </li></ul><ul><li>– Hilary Topper HJMT Communications </li></ul>
  5. 5. Things To Do After Sign-Up <ul><li>Build A Community </li></ul><ul><li>Follow People You Know </li></ul><ul><li>Make Twitter A Customer Service Tool </li></ul><ul><li>Use Twitter as a conversation starter </li></ul><ul><li>Devote a reasonable amount of time to Twitter </li></ul><ul><li>Re-Tweet To Build Relationships </li></ul><ul><li>Track Your Twitter Activity </li></ul>
  6. 6. Twitter Can… <ul><li>“ Identify your customers’ pain points, then give them solutions.” </li></ul><ul><li>- Esther Steinfield, PR Director of Blinds.com </li></ul>
  7. 7. 2-way conversation <ul><ul><li>Advantages: </li></ul></ul><ul><ul><ul><li>Ability to ask questions to students </li></ul></ul></ul><ul><ul><ul><li>Real-Time responses </li></ul></ul></ul><ul><ul><ul><li>Retweets from students and other organizations </li></ul></ul></ul><ul><ul><ul><li>Ability to disburse information (surveys, links, websites, news) </li></ul></ul></ul><ul><ul><ul><li>Opportunity to learn more information from students about challenges they face at Olin. </li></ul></ul></ul><ul><ul><li>Disadvantages: </li></ul></ul><ul><ul><ul><li>A student might not feel comfortable answering personal questions on Twitter. </li></ul></ul></ul>
  8. 8. Let’s Create A Twitter <ul><li>http://www.Twitter.com </li></ul>

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