- Reid is a marketing expert in the Bay Area who has helped start-up and large companies with their marketing initiaves, incl. Wells Fargo- Exercise
You see how tough it is to stay relevant…..some of the things our leadership is doing….RE/MAX Executives have had multiple meetings with Washington officials regarding new legislative initiatives; most recently Dave Liniger met with Housing and Urban Development (HUD) Secretary Shaun Donovan to give his thoughts on how the Short Sale process could be refined to benefit both agents and consumers Dave and RE/MAX Execs have also met with real estate industry influencers including The Department of the Treasury, Freddie Mac and Fannie Mae and the Mortgage Bankers Association to find common positioning for real estate stakeholders with regard to proposed legislation and initiatives. RE/MAX is also meeting with asset management companies and organizations like Wells Fargo, Bank of America, Citi and others, to discuss the ongoing management of short sale and foreclosure properties.
we want to be prepared and ensure that our very best Sales Associates are available to accept these listings. Search Web Roster for SAs with specific criteria: - foreclosures listed as a specialty 100% Club or above - appropriate designations, like CDPE. Netted about 5,000 individuals - register online with Integrated Asset Services (IAS), the asset management company we will be working with on our up-coming projects. Instructions for the online registration are contained in the email message. IAS is currently handling in the neighborhood of 7,000 distressed assets at any given time. At this point, they have requested agents with REO expertise. We expect to soon add an additional list of individuals with specific short sales training and certification. Update Mainstreet Profile!Our goal is to have the RE/MAX organization represented by our very best. The only way we can identify the most qualified Sales Associates is through their Web Roster profile on Mainstreet. If you have Associates in your office who may qualify for this program, but they do not receive Dave’s email, be sure they update their profile on Mainstreet, and always encourage them to earn the CDPE designation. We will be adding to our qualified Associate list throughout the process.
Lost agents & officesPA/DE had positive gain in AugustPoised for growthRecruiting other RE/MAX AgentsBonding/Synergy within the RegionPassion
2005 – we know we won’t be back here anytime soon
2007/2008We don’t want to be back here, ever2 extremesUse the lessons learned as we move forward in this New MarketSmart businessSmart Growth
Our agents either have to deliver on the brand’s promise of quality to the consumer, or they blow it and dilute the brand’s promise for that consumer.Similarly, the BO either delivers on the brand’s promise to their agents or you don’t. It they don’t the brand ultimately loses value in the hearts and minds of his or her agents and it doesn’t exist for them.Passion comes in. Because if you don’t believe it and communicate the promise of the brand, they won’t internalize it and they are less likely to feel loyalty to the brand. If the value isn’t communicated, there is no loyalty.
Q1-Q2 national TV SOV is attached. RE/MAX had 99.9% SOV in the first quarter, but CB has since launched a broadcast campaign and has about 29% SOV, with RE/MAX still dominating the medium with 71%.
Three new TV commercials will be created for 2010. The message will be communicated by Margaret Kelly.The national ad campaign will not be finalized until the end of the year (Dec or Jan), so we will not be able to mention the 2010 plan details in the meeting. in1992 RE/MAX launched a partnership with CMN and have raised $97 million dollars. The donations are 100% from RE/MAX Associates! We are striving to reach our goal of $100 million dollars by the end of 2009. We will generate a considerable amount of press at the end of the year as we approach the goal, and we are asking Brokers to encourage their agents to keep doing great things in order to reach this goal & increase involvement on a local level.
Get ready for some football, and RE/MAX!In September, and throughout the football season, catch RE/MAX ads airing during Westwood One radio broadcasts of NFL games. In addition to RE/MAX commercials, the sponsorship includes RE/MAX tie-ins such as the “RE/MAX Play of the Game,” and the Touchdown for Kids program, benefitting Children’s Miracle Network.Even more football action is on tap in October, with RE/MAX sponsoring TV coverage of NCAA football. Other September advertising highlights include:Re-airings of Primetime hits including NCIS, House, CSI: Miami and Law & Order. Cable shows and movies including Good Eats,It's Easy Being Green, Armageddon and SportsCenter. Home and real estate programming including Smart Tips, What You Get For The Money, Hidden Potential, and Nightmares for Rent.
Statistics are due by the 5th of each monthThis key for billing, regional stats and agent recognition/trackingAwardable incomeReview hand-out of each item that is awardableThree options for reporting statsBy handForms are included in billingExcel spreadsheetsDownload from MainstreetLone Wolf or BBOPJust print specific reports and send
Team member Status optionsTeam memberWould include all agents that actively list and sell real estate including:Buyer’s agentsListing agentsThey receive same benefits as all individualsLeadsWebsitesClub awardsExplain feesDues, CFF and Ad fundLicensed AssistantAdministrative purposes only – regardless of State allowancesLimited benefitsNo production, no leads, no websites, no awards, should not advertise themselves as agentsFeesDuesCan be paid by position, not personCFF & reduced ad fundBusiness cards/marketing materialsConsult trademark manual for LA requirements on cards and marketing materials
a search engine specifically designed for real estate investors that incorporates their patent-pending technology that ensures agent involvement and thus protect commissions. InvestorLoft contacted me requesting the names of the top brokers in our various markets as they are rolling out to the Florida region. They have only a very limited amount of broker slots available in each market, Director of Business Development for InvestorLoft on this email as he would like to speak with you directly about InvestorLoft and the impact it could have for you, your agents, and your office.InvestorLoft has launched our renovated Success Team Lead Network. Our re-engineered program allows more agents in each market to participate in our lead generation program at a significantly reduced advertising rate. Each market is defined by county, and we have designated a VERY limited amount of agent spots available in each county to receive our investor leads; smaller counties have only 1 spot available and the largest counties allow 5 agents to receive our leads.The pricing for our Success Team program is a 1-time setup fee of $299 plus a monthly fee ranging from $9 to $199/month; depending on the size, population, and listing count of each individual county. Because these prices are within the marketing budget of the majority of agents servicing investors in this market, we anticipate the demand to own these Success Team spots to be very high. As a RE/MAX partner, we would like to offer these available spots to RE/MAX agents nationwide prior to opening these spots to other real estate brands. Therefore, we will aggressively market this program throughout the RE/MAX agent network during the week of August 10th through the 14th. Starting August 17th, the balance of the Success Team spots will be open to the general Realtor public. This is where we need your help. We are requesting that you identify the top 20 brokers/agents in your regional coverage area. These would be agents who have experience in working with real estate investors.
Agenda<br />State of the Region <br />Regional business & updates<br />Recruiting strategy<br />Lunch<br />Technology update<br />Mergers & acquisitions<br />Steve Murray, Editor, Real Trends<br />Cocktails & hors d’oeuvres<br />
Value Proposition<br />“Literally, what it is the customer gets for what s/he pays. The term is also used to describe some unique value a brand, company, product or service offers that its competitors don't. Often used interchangeably with differentiation, it is one of the factors to consider when determining a marketing strategy.”<br /> - Reid Neubert<br />email@example.com<br />
Brand “First what it is NOT: A brand is not a company logo. The logo is only the visual representation of the brand. What it is, is not as easy to explain. <br /> In the end, a brand is the associations people have with the company, product or service that are beyond its real, tangible aspects. It is important to realize that the brand exists in the minds of the marketplace. From the company side, a brand is a unique promise of quality.”<br />Brand Equity “The amount of "juice" a brand has built up, i.e., how well-known and regarded a brand is. The more equity a brand has, the more valuable it is to the owning organization.” <br />
Advertising Plan<br />National advertising<br />Margaret Kelly TV Ads<br />CMN $100 Million <br />Regional advertising<br />Eagles, Senators and University of Delaware sponsorships continue<br />2010 plan will be similar to 2009 plans <br />Drive brand-name awareness and traffic to remax.com<br />
2009 Summer Conference - Recap<br />Renewed energy and confidence<br />Social networking<br />Recruiting and marketing to multiple generations<br />Value proposition<br />Watch MTOD this Fall for various videos and materials from the 2009 Summer Conference<br />
Save the Dates<br />2010 RE/MAX International Convention Sunday, February 28 - Wednesday, March 3Orlando World Center Marriott<br />Orlando, Florida<br />Online registration opens October 26!<br />2010 RE/MAX Broker/Owner ConferenceSunday, August 10 – Tuesday, August 12 Hyatt Denver Convention Center<br /> Denver, Colorado<br />
Lone Wolf reports: 2.M.8.1 & 2.M.8.2 </li></ul>28<br />
Team Defined<br />A Sales Associate (Team Leader) and one or more licensed Individuals (Team Members) whose services are retained or secured to assist the Team in connection with the Leader’s real estate activities<br />AND/OR<br />Two or more licensed individuals working together who promote themselves as a “Team”<br />
Licensed Assistant Defined<br /> The Licensed Assistant primarilyassists a Sales Associate by performing administrative, clerical and secretarial duties<br /><ul><li>LA’s cannot report awardable commissions
LA’s cannot show properties to buyers – Buyers’ Agent
LA’s cannot consistentlyperform any duties that would make the public believe he/she is a RE/MAX Sales Associate</li></li></ul><li>Team Structure<br />Team Leader<br />Sales Associate<br />Team Member<br />Sales Associate<br />Team Member<br />Licensed Assistant<br />NO Production<br />NO Leads<br />NO Website<br />NO Awards<br />Buyer’s Agent<br />Listing Agent<br />Receive Leads<br />Agent Website<br />Club Level Awards<br />$390 - Dues<br />$120 - CFF<br />$106 – Ad Fund<br />$390 – Dues<br />$120 - CFF<br />$46 – Ad Fund<br />
Notification of Inactive Status (LOA)<br />3-month maximum<br />Contact the Region if longer<br />Reasons for LOA: <br /><ul><li>Health or Emergency
Industry experts</li></ul>2010 Schedule<br /> January 18-22 April 12-16 July 12-16 October 11-15<br /> February 15-19 May 10-14 *August 16-20 November 8-12<br /> March 15-19 June 14-18 September 13-17 December 6-10 <br />
Commercial Division<br />What do you get from adding a Commercial Division?<br />Expand your recruiting base<br />Diversify your business<br />Broaden your referral base<br />Does your office qualify?<br />Contact Kevin Bair, Supervisor, Commercial Development<br />303-796-3919 or firstname.lastname@example.org<br />
Medical Insurance & More - NEW<br /><ul><li>Major Medical
Term Life</li></ul>866-783-1300www.lockton.augeobenefits.com<br />
FHA 203K Loan Program<br />RE/MAX Town Hall and www.re-buildusa.com<br />
Franchise Agreement Changes<br />Promissory Note for the Renewal Fee – 6 monthly payments<br />Quota – 60% of current associates or minimum quota for market size<br />If the owner passes away, the heirs may sell the franchise or close the franchise <br />Late Fees reduced from 20% to 10%<br />
Renewal Changes<br /><ul><li>180-day response confirming owner(s) plan(s) to renew – Intent to Renew Letter
Remax.com Regional Statistics<br /><ul><li>Philadelphia is the 8th most-searched city on remax.com
Of the top office handoffs from remax.com, Pennsylvania & Delaware has more than any other region with 6 of the top 25 followed by California and Florida with 5</li></li></ul><li>remax.com Monthly Unique Visitors<br />
How Long Is Too Long? - 2007<br />94% of Customers want response in 4 hours<br />Source: CAR 2007 Internet Vs. Traditional Buyer<br />
How Long Is Too Long? - 2009<br />84% of Customers want response in 2 hours<br />
Agent Lead Acceptance – 2009<br />Accepted by agent offered to first 46.10%<br />Accepted by agent after first agent 33.15%<br />Bounced to Broker 17.64%<br />Pending Acceptance 3.12%<br />
Office Lead Distribution Settings<br />Sites with single agent lead distribution 68.20%<br />Sites with multiple agent lead distribution 15.09%<br />Sites with leads going to broker 12.46%<br />Sites with leads going to a specific person 4.25%<br />The majority of offices have lead acceptance going to <br />one agent at a time for 4 hours.<br />
First Time Home Buyers<br />Share of first time home buyers doubled from 19% in 2008 to 38% in 2009<br />42% of Internet buyers were first-time home buyers<br />
Gen X vs. Baby Boomers<br />52% of Gen X found their agent online vs. 22% for Baby Boomers<br />14% of Baby Boomers used email to communicate with agent vs. 50% of Gen X<br /><ul><li>Smart Phones!
66% of Gen X expect a response within 1 Hour</li></li></ul><li>Agents Are Still Key<br />54% of Internet buyers thought the information they gathered on the Internet was less useful than that provided by their agent<br />
It’s free!</li></li></ul><li>Which one do I use? <br />What works best for you?<br />What are your clients using?<br />Each one is different <br />
Unique Visitors<br />Unique Visitors to Social Networking sites<br />
Twitter<br />Simple <br />Easy<br />Answers one question. What are you doing? (in 140 characters or less)<br />
Twitter Ideas<br />Post links to your listings<br />Post links to photos using TwitPic<br />also free, and can upload directly from your phone<br />Post industry updates<br />Keep the “personal” tweets intermingled<br />
600,000 new users each day</li></ul>1. Personal Profiles<br />Friends = Mutual Acceptance<br />2. Business Pages<br />Fans = One Way Acceptance<br />
Facebook Ideas<br />Post listings to your wall<br />Ask questions and answer questions<br />Create a Business Page or Group<br />More than 6 million users become “fans” each day<br />Create Events<br />Open houses, buyer information seminars, etc.<br />
LinkedIn<br />Resume-Based Model<br />Professional Networking<br />“Utilize” Your Resume and Accomplishments<br />Use for recruiting<br />Ask existing top producers in your office to give you referrals<br />
LinkedIn Ideas<br />Average LinkedIn user is 41 and makes $109,000/year<br />Average user belongs to 3-4 groups, mostly professional association groups<br />Ask for and give recommendations<br />Create discussions and generate conversation<br />
Fun Facts<br />Facebook was originally called FaceMash in 2003 at Harvard<br />Founder Mark Zuckerberg purchased the domain facebook.com for $200,000 in 2005<br />Microsoft owns ~2% of Facebook<br />Twitter is now used by law enforcement, American Red Cross to disseminate info about disasters<br />May 2009 Michael Massimino tweeted from space<br />Nielsen Online claims Twitter has only a 40% retention rate<br />Between 2004-2005 Facebook received $40 million from venture capital firms<br />
Social Networking Crystal Ball<br />Where have we been?<br />In April 2008, MySpace was 73% of Social Networking usage<br />In April 2009, MySpace was 29% of Social Networking usage<br />Twitter usage grew 3712% from April 2008-2009<br />
What should I do next?<br />Sign up and create accounts<br />Link to, follow, or join RE/MAX International<br />Lurk and Learn<br />Create your strategy<br />Jump right in and participate!<br /> Cross Market yourself<br />
The Value of RE/MAX Technology<br />Contact Management Database<br />Agent Website with Click to Call<br />Marketing Listing &Personal Promotion<br />Other Tools and Features<br /><ul><li>Receive online leads
LinkedIn</li></ul>The average Real Estate Professional spends $1,480 per year on online marketing. <br />With RE/MAX, all tools, training, and support listed, are included at no additional cost!<br />
Training & Support<br />Key Information<br />Corrie AmmoneBusiness Technology Trainer<br />Pennsylvania and Delaware Region<br /><ul><li>Training