RE/MAX Pennsylvania & Delaware Broker/Owners & Managers <br />
Agenda<br />State of the Region <br />Regional business & updates<br />Recruiting strategy<br />Lunch<br />Technology upda...
Value Proposition<br />“Literally, what it is the customer gets for what s/he pays. The term is also used to describe some...
Demand Success Speaking Tour<br />Philadelphia <br />	Thursday, October 29<br />	9:00 AM<br />	Downtown Marriott<br />Pitt...
State of the Region<br />Healthy Region<br />Agent Count<br />Poised for Growth<br />Broker Exchange<br />Recruiting RE/MA...
Advertising Update<br />
Brand “First what it is NOT: A brand is not a company logo. The logo is only the visual representation of the brand. What ...
Advertising Plan<br />National advertising<br />Margaret Kelly TV Ads<br />CMN $100 Million <br />Regional advertising<br ...
2009 Summer Conference - Recap<br />Renewed energy and confidence<br />Social networking<br />Recruiting and marketing to ...
Save the Dates<br />2010 RE/MAX International Convention Sunday, February 28 - Wednesday, March 3Orlando World Center Marr...
Regional Communication<br />Bulletin<br />PA/DE Mainstreet Page <br />
Regional Bulletin<br />New initiatives<br />Relevant industry and business information<br />Consolidation of communication...
Every Month in the Bulletin<br />New Industry News & Market Data<br /><ul><li>Dave Liniger’sRE/MAX Profit Lines
Real Trends Newsletter – Steve Murray
Monthly Industry Report
RE/MAX AP Housing Report</li></ul>Advertising & Branding Resources<br /><ul><li>National Advertising Schedule
New From RE/MAX International</li></ul>Technology<br /><ul><li>Featured Training
LeadStreet Success Story
Design Center Tip</li></li></ul><li>Regional Mainstreet Page<br />Important News & Events<br />Profitability Resources<br ...
Order Desk<br />Great Recruiting &<br />Promotional Pieces<br />To order: <br />	Call 303-796-3672<br />	Email orderdesk@r...
General Business<br />
Office Administrators' Quick Reference<br />Membership Profile Checklist<br />RE/MAX email setup<br />Mainstreet registrat...
Reporting Statistics/Commissions<br />Year-End Verification<br /><ul><li>3rd Qtr verification: October bill
Year-end verification: December bill
Final Verification: January 27, 2010
Questions, contact April Runer</li></ul>800-218-1564 or aruner@remax.net<br />Methods of Reporting<br /><ul><li>By-hand
Excel spreadsheets
Lone Wolf reports: 2.M.8.1 & 2.M.8.2 </li></ul>28<br />
Team Defined<br />A Sales Associate (Team Leader) and one or more licensed Individuals (Team Members) whose services are r...
Licensed Assistant Defined<br />	The Licensed Assistant primarilyassists a Sales Associate by performing administrative, c...
LA’s cannot show properties to buyers – Buyers’ Agent
LA’s cannot consistentlyperform any duties that would make the public believe he/she is a RE/MAX Sales Associate</li></li>...
Notification of Inactive Status (LOA)<br />3-month maximum<br />Contact the Region if longer<br />Reasons for LOA: <br /><...
Maternity Leave
Military Service
Active Duty</li></li></ul><li>Broker/Owner Training – NEW!<br /><ul><li>Rebuilt: content & trainers
$50 + travel to attend
Industry experts</li></ul>2010 Schedule<br />  January 18-22	     April 12-16	     July 12-16		October 11-15<br />  Februa...
Broker/Owner TrainingChris SomersRE/MAX AffiliatesPhiladelphia, PA<br />
Investor Loft<br />
Commercial<br />Commercial Information Exchange<br /><ul><li>MLS for commercial listings
ONLY way to get Commercial Listings on remax.com
Basic Membership FREE</li></li></ul><li>Glitz Gunner<br />
Commercial Division<br />What do you get from adding a Commercial Division?<br />Expand your recruiting base<br />Diversif...
Medical Insurance & More - NEW<br /><ul><li>Major Medical
Limited Medical
Critical Illness
Accident
Dental/Vision
Term Life</li></ul>866-783-1300www.lockton.augeobenefits.com<br />
FHA 203K Loan Program<br />RE/MAX Town Hall and www.re-buildusa.com<br />
Franchise Agreement Changes<br />Promissory Note for the Renewal Fee – 6 monthly payments<br />Quota – 60% of current asso...
Renewal Changes<br /><ul><li>180-day response confirming owner(s) plan(s) to renew – Intent to Renew Letter
Business Plan required
Completed renewal  90 days priors to franchise expiration</li></li></ul><li>Recruiting<br />Contact agents<br />Judy Ladeu...
12-month follow-up strategy
$1,200 per participant
Regional incentive
Space is limited to first 18 to sign-up & pay </li></ul>Destination RE/MAX<br />
Success with Recruiting TrainingJohn FordRE/MAXAssociatesHockessin, DE<br />
Technology Agenda<br />
Current Data & New Stats<br />
Remax.com Regional Statistics<br /><ul><li>Philadelphia is the 8th most-searched city on remax.com
Of the top office handoffs from remax.com, Pennsylvania & Delaware has more than any other region with 6 of the top 25 fol...
remax.com Monthly Unique Leads<br />
Compete.com Total Visitors<br />
Compete.com Unique Visitors<br />
Internet Buyers vs. Traditional Buyers 2009<br />
Reason for Selecting an Agent - 2007 <br />Source: CAR 2007 Internet Vs. Traditional Buyer<br />
Reason for Selecting an Agent - 2009 <br />
How Long Is Too Long? - 2007<br />94% of Customers want response in 4 hours<br />Source: CAR 2007 Internet Vs. Traditional...
How Long Is Too Long? - 2009<br />84% of Customers want response in 2 hours<br />
Agent Lead Acceptance – 2009<br />Accepted by agent offered to first	46.10%<br />Accepted by agent after first agent	33.15...
Office Lead Distribution Settings<br />Sites with single agent lead distribution		68.20%<br />Sites with multiple agent le...
Broker Setup Options<br />
First Time Home Buyers<br />Share of first time home buyers doubled from 19% in 2008 to 38% in 2009<br />42% of Internet b...
Gen X vs. Baby Boomers<br />52% of Gen X found their agent online vs. 22% for Baby Boomers<br />14% of Baby Boomers used e...
66% of Gen X expect a response within 1 Hour</li></li></ul><li>Agents Are Still Key<br />54% of Internet buyers thought th...
RE/MAX Technology <br />Changes<br />
Remax.com<br />Key Information<br /><ul><li>Redesigned in 2009
Foreclosure Search to Launch Soon!  Help Agents Prepare Now</li></ul>Nationwide August Statistics<br />Unique Visitors: 2....
LeadStreet Microsites – New!<br />Key Information<br /><ul><li>Agent Website included at no additional charge
Website Features
IDX feed with all MLS listings (provided through office feed)
Consumer property search
Consumer lead generation with all leads assigned directly to the Agent
Unique marketable domain name
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Broker owner meetings 10 2009

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  • - Reid is a marketing expert in the Bay Area who has helped start-up and large companies with their marketing initiaves, incl. Wells Fargo- Exercise
  • You see how tough it is to stay relevant…..some of the things our leadership is doing….RE/MAX Executives have had multiple meetings with Washington officials regarding new legislative initiatives; most recently Dave Liniger met with Housing and Urban Development (HUD) Secretary Shaun Donovan to give his thoughts on how the Short Sale process could be refined to benefit both agents and consumers Dave and RE/MAX Execs have also met with real estate industry influencers including The Department of the Treasury, Freddie Mac and Fannie Mae and the Mortgage Bankers Association to find common positioning for real estate stakeholders with regard to proposed legislation and initiatives. RE/MAX is also meeting with asset management companies and organizations like Wells Fargo, Bank of America, Citi and others, to discuss the ongoing management of short sale and foreclosure properties.
  • we want to be prepared and ensure that our very best Sales Associates are available to accept these listings. Search Web Roster for SAs with specific criteria: - foreclosures listed as a specialty 100% Club or above - appropriate designations, like CDPE.  Netted about 5,000 individuals - register online with Integrated Asset Services (IAS), the asset management company we will be working with on our up-coming projects. Instructions for the online registration are contained in the email message.  IAS is currently handling in the neighborhood of 7,000 distressed assets at any given time.  At this point, they have requested agents with REO expertise.  We expect to soon add an additional list of individuals with specific short sales training and certification.     Update Mainstreet Profile!Our goal is to have the RE/MAX organization represented by our very best.  The only way we can identify the most qualified Sales Associates is through their Web Roster profile on Mainstreet.  If you have Associates in your office who may qualify for this program, but they do not receive Dave’s email, be sure they update their profile on Mainstreet, and  always encourage them to earn the CDPE designation.  We will be adding to our qualified Associate list throughout the process.
  • Lost agents &amp; officesPA/DE had positive gain in AugustPoised for growthRecruiting other RE/MAX AgentsBonding/Synergy within the RegionPassion
  • 2005 – we know we won’t be back here anytime soon
  • 2007/2008We don’t want to be back here, ever2 extremesUse the lessons learned as we move forward in this New MarketSmart businessSmart Growth
  • Our agents either have to deliver on the brand’s promise of quality to the consumer, or they blow it and dilute the brand’s promise for that consumer.Similarly, the BO either delivers on the brand’s promise to their agents or you don’t. It they don’t the brand ultimately loses value in the hearts and minds of his or her agents and it doesn’t exist for them.Passion comes in. Because if you don’t believe it and communicate the promise of the brand, they won’t internalize it and they are less likely to feel loyalty to the brand. If the value isn’t communicated, there is no loyalty.
  • Reid Neubert
  • Q1-Q2 national TV SOV is attached. RE/MAX had 99.9% SOV in the first quarter, but CB has since launched a broadcast campaign and has about 29% SOV, with RE/MAX still dominating the medium with 71%.
  • Three new TV commercials will be created for 2010. The message will be communicated by Margaret Kelly.The national ad campaign will not be finalized until the end of the year (Dec or Jan), so we will not be able to mention the 2010 plan details in the meeting.  in1992 RE/MAX launched a partnership with CMN and have raised $97 million dollars. The donations are 100% from RE/MAX Associates! We are striving to reach our goal of $100 million dollars by the end of 2009. We will generate a considerable amount of press at the end of the year as we approach the goal, and we are asking Brokers to encourage their agents to keep doing great things in order to reach this goal &amp; increase involvement on a local level.  
  • Get ready for some football, and RE/MAX!In September, and throughout the football season, catch RE/MAX ads airing during Westwood One radio broadcasts of NFL games. In addition to RE/MAX commercials, the sponsorship includes RE/MAX tie-ins such as the “RE/MAX Play of the Game,” and the Touchdown for Kids program, benefitting Children’s Miracle Network.Even more football action is on tap in October, with RE/MAX sponsoring TV coverage of NCAA football. Other September advertising highlights include:Re-airings of Primetime hits including NCIS, House, CSI: Miami and Law &amp; Order. Cable shows and movies including Good Eats,It&apos;s Easy Being Green, Armageddon and SportsCenter. Home and real estate programming including Smart Tips, What You Get For The Money, Hidden Potential, and Nightmares for Rent.
  • Statistics are due by the 5th of each monthThis key for billing, regional stats and agent recognition/trackingAwardable incomeReview hand-out of each item that is awardableThree options for reporting statsBy handForms are included in billingExcel spreadsheetsDownload from MainstreetLone Wolf or BBOPJust print specific reports and send
  • Team member Status optionsTeam memberWould include all agents that actively list and sell real estate including:Buyer’s agentsListing agentsThey receive same benefits as all individualsLeadsWebsitesClub awardsExplain feesDues, CFF and Ad fundLicensed AssistantAdministrative purposes only – regardless of State allowancesLimited benefitsNo production, no leads, no websites, no awards, should not advertise themselves as agentsFeesDuesCan be paid by position, not personCFF &amp; reduced ad fundBusiness cards/marketing materialsConsult trademark manual for LA requirements on cards and marketing materials
  • a search engine specifically designed for real estate investors that incorporates their patent-pending technology that ensures agent involvement and thus protect commissions.  InvestorLoft contacted me requesting the names of the top brokers in our various markets as they are rolling out to the Florida region. They have only a very limited amount of broker slots available in each market, Director of Business Development for InvestorLoft on this email as he would like to speak with you directly about InvestorLoft and the impact it could have for you, your agents, and your office.InvestorLoft has launched our renovated Success Team Lead Network.  Our re-engineered program allows more agents in each market to participate in our lead generation program at a significantly reduced advertising rate.  Each market is defined by county, and we have designated a VERY limited amount of agent spots available in each county to receive our investor leads; smaller counties have only 1 spot available and the largest counties allow 5 agents to receive our leads.The pricing for our Success Team program is a 1-time setup fee of $299 plus a monthly fee ranging from $9 to $199/month; depending on the size, population, and listing count of each individual county.  Because these prices are within the marketing budget of the majority of agents servicing investors in this market, we anticipate the demand to own these Success Team spots to be very high.  As a RE/MAX partner, we would like to offer these available spots to RE/MAX agents nationwide prior to opening these spots to other real estate brands.  Therefore, we will aggressively market this program throughout the RE/MAX agent network during the week of August 10th through the 14th.  Starting August 17th, the balance of the Success Team spots will be open to the general Realtor public. This is where we need your help.  We are requesting that you identify the top 20 brokers/agents in your regional coverage area.  These would be agents who have experience in working with real estate investors. 
  • Broker owner meetings 10 2009

    1. 1. RE/MAX Pennsylvania & Delaware Broker/Owners & Managers <br />
    2. 2. Agenda<br />State of the Region <br />Regional business & updates<br />Recruiting strategy<br />Lunch<br />Technology update<br />Mergers & acquisitions<br />Steve Murray, Editor, Real Trends<br />Cocktails & hors d’oeuvres<br />
    3. 3. Value Proposition<br />“Literally, what it is the customer gets for what s/he pays. The term is also used to describe some unique value a brand, company, product or service offers that its competitors don't. Often used interchangeably with differentiation, it is one of the factors to consider when determining a marketing strategy.”<br /> - Reid Neubert<br />reid@neubertweb.com<br />
    4. 4.
    5. 5.
    6. 6. Demand Success Speaking Tour<br />Philadelphia <br /> Thursday, October 29<br /> 9:00 AM<br /> Downtown Marriott<br />Pittsburgh<br /> Friday, October 30<br /> 9:00 AM<br /> Airport Marriott <br />
    7. 7. State of the Region<br />Healthy Region<br />Agent Count<br />Poised for Growth<br />Broker Exchange<br />Recruiting RE/MAX Agents<br />Survey/business planning for 2010<br />
    8. 8.
    9. 9.
    10. 10.
    11. 11. Advertising Update<br />
    12. 12. Brand “First what it is NOT: A brand is not a company logo. The logo is only the visual representation of the brand. What it is, is not as easy to explain. <br /> In the end, a brand is the associations people have with the company, product or service that are beyond its real, tangible aspects. It is important to realize that the brand exists in the minds of the marketplace. From the company side, a brand is a unique promise of quality.”<br />Brand Equity “The amount of "juice" a brand has built up, i.e., how well-known and regarded a brand is. The more equity a brand has, the more valuable it is to the owning organization.” <br />
    13. 13.
    14. 14. Advertising Plan<br />National advertising<br />Margaret Kelly TV Ads<br />CMN $100 Million <br />Regional advertising<br />Eagles, Senators and University of Delaware sponsorships continue<br />2010 plan will be similar to 2009 plans <br />Drive brand-name awareness and traffic to remax.com<br />
    15. 15.
    16. 16. 2009 Summer Conference - Recap<br />Renewed energy and confidence<br />Social networking<br />Recruiting and marketing to multiple generations<br />Value proposition<br />Watch MTOD this Fall for various videos and materials from the 2009 Summer Conference<br />
    17. 17. Save the Dates<br />2010 RE/MAX International Convention Sunday, February 28 - Wednesday, March 3Orlando World Center Marriott<br />Orlando, Florida<br />Online registration opens October 26!<br />2010 RE/MAX Broker/Owner ConferenceSunday, August 10 – Tuesday, August 12 Hyatt Denver Convention Center<br /> Denver, Colorado<br />
    18. 18. Regional Communication<br />Bulletin<br />PA/DE Mainstreet Page <br />
    19. 19. Regional Bulletin<br />New initiatives<br />Relevant industry and business information<br />Consolidation of communication<br />
    20. 20. Every Month in the Bulletin<br />New Industry News & Market Data<br /><ul><li>Dave Liniger’sRE/MAX Profit Lines
    21. 21. Real Trends Newsletter – Steve Murray
    22. 22. Monthly Industry Report
    23. 23. RE/MAX AP Housing Report</li></ul>Advertising & Branding Resources<br /><ul><li>National Advertising Schedule
    24. 24. New From RE/MAX International</li></ul>Technology<br /><ul><li>Featured Training
    25. 25. LeadStreet Success Story
    26. 26. Design Center Tip</li></li></ul><li>Regional Mainstreet Page<br />Important News & Events<br />Profitability Resources<br />Recruiting Resources<br />Office Admin’s Resources<br />Regional Top Producers<br />Technology Training<br />Market Share Charts<br />
    27. 27. Order Desk<br />Great Recruiting &<br />Promotional Pieces<br />To order: <br /> Call 303-796-3672<br /> Email orderdesk@remax.net<br />
    28. 28. General Business<br />
    29. 29. Office Administrators' Quick Reference<br />Membership Profile Checklist<br />RE/MAX email setup<br />Mainstreet registration<br />Setting up the Associate Profile<br />
    30. 30. Reporting Statistics/Commissions<br />Year-End Verification<br /><ul><li>3rd Qtr verification: October bill
    31. 31. Year-end verification: December bill
    32. 32. Final Verification: January 27, 2010
    33. 33. Questions, contact April Runer</li></ul>800-218-1564 or aruner@remax.net<br />Methods of Reporting<br /><ul><li>By-hand
    34. 34. Excel spreadsheets
    35. 35. Lone Wolf reports: 2.M.8.1 & 2.M.8.2 </li></ul>28<br />
    36. 36. Team Defined<br />A Sales Associate (Team Leader) and one or more licensed Individuals (Team Members) whose services are retained or secured to assist the Team in connection with the Leader’s real estate activities<br />AND/OR<br />Two or more licensed individuals working together who promote themselves as a “Team”<br />
    37. 37. Licensed Assistant Defined<br /> The Licensed Assistant primarilyassists a Sales Associate by performing administrative, clerical and secretarial duties<br /><ul><li>LA’s cannot report awardable commissions
    38. 38. LA’s cannot show properties to buyers – Buyers’ Agent
    39. 39. LA’s cannot consistentlyperform any duties that would make the public believe he/she is a RE/MAX Sales Associate</li></li></ul><li>Team Structure<br />Team Leader<br />Sales Associate<br />Team Member<br />Sales Associate<br />Team Member<br />Licensed Assistant<br />NO Production<br />NO Leads<br />NO Website<br />NO Awards<br />Buyer’s Agent<br />Listing Agent<br />Receive Leads<br />Agent Website<br />Club Level Awards<br />$390 - Dues<br />$120 - CFF<br />$106 – Ad Fund<br />$390 – Dues<br />$120 - CFF<br />$46 – Ad Fund<br />
    40. 40. Notification of Inactive Status (LOA)<br />3-month maximum<br />Contact the Region if longer<br />Reasons for LOA: <br /><ul><li>Health or Emergency
    41. 41. Maternity Leave
    42. 42. Military Service
    43. 43. Active Duty</li></li></ul><li>Broker/Owner Training – NEW!<br /><ul><li>Rebuilt: content & trainers
    44. 44. $50 + travel to attend
    45. 45. Industry experts</li></ul>2010 Schedule<br /> January 18-22 April 12-16 July 12-16 October 11-15<br /> February 15-19 May 10-14 *August 16-20 November 8-12<br /> March 15-19 June 14-18 September 13-17 December 6-10 <br />
    46. 46. Broker/Owner TrainingChris SomersRE/MAX AffiliatesPhiladelphia, PA<br />
    47. 47. Investor Loft<br />
    48. 48. Commercial<br />Commercial Information Exchange<br /><ul><li>MLS for commercial listings
    49. 49. ONLY way to get Commercial Listings on remax.com
    50. 50. Basic Membership FREE</li></li></ul><li>Glitz Gunner<br />
    51. 51. Commercial Division<br />What do you get from adding a Commercial Division?<br />Expand your recruiting base<br />Diversify your business<br />Broaden your referral base<br />Does your office qualify?<br />Contact Kevin Bair, Supervisor, Commercial Development<br />303-796-3919 or kbair@remax.net<br />
    52. 52. Medical Insurance & More - NEW<br /><ul><li>Major Medical
    53. 53. Limited Medical
    54. 54. Critical Illness
    55. 55. Accident
    56. 56. Dental/Vision
    57. 57. Term Life</li></ul>866-783-1300www.lockton.augeobenefits.com<br />
    58. 58. FHA 203K Loan Program<br />RE/MAX Town Hall and www.re-buildusa.com<br />
    59. 59. Franchise Agreement Changes<br />Promissory Note for the Renewal Fee – 6 monthly payments<br />Quota – 60% of current associates or minimum quota for market size<br />If the owner passes away, the heirs may sell the franchise or close the franchise <br />Late Fees reduced from 20% to 10%<br />
    60. 60. Renewal Changes<br /><ul><li>180-day response confirming owner(s) plan(s) to renew – Intent to Renew Letter
    61. 61. Business Plan required
    62. 62. Completed renewal 90 days priors to franchise expiration</li></li></ul><li>Recruiting<br />Contact agents<br />Judy Ladeur and Kathy Baker Training<br /><ul><li>3-day specialized recruiting & coaching
    63. 63. 12-month follow-up strategy
    64. 64. $1,200 per participant
    65. 65. Regional incentive
    66. 66. Space is limited to first 18 to sign-up & pay </li></ul>Destination RE/MAX<br />
    67. 67. Success with Recruiting TrainingJohn FordRE/MAXAssociatesHockessin, DE<br />
    68. 68.
    69. 69. Technology Agenda<br />
    70. 70. Current Data & New Stats<br />
    71. 71. Remax.com Regional Statistics<br /><ul><li>Philadelphia is the 8th most-searched city on remax.com
    72. 72. Of the top office handoffs from remax.com, Pennsylvania & Delaware has more than any other region with 6 of the top 25 followed by California and Florida with 5</li></li></ul><li>remax.com Monthly Unique Visitors<br />
    73. 73. remax.com Monthly Unique Leads<br />
    74. 74. Compete.com Total Visitors<br />
    75. 75. Compete.com Unique Visitors<br />
    76. 76. Internet Buyers vs. Traditional Buyers 2009<br />
    77. 77. Reason for Selecting an Agent - 2007 <br />Source: CAR 2007 Internet Vs. Traditional Buyer<br />
    78. 78. Reason for Selecting an Agent - 2009 <br />
    79. 79. How Long Is Too Long? - 2007<br />94% of Customers want response in 4 hours<br />Source: CAR 2007 Internet Vs. Traditional Buyer<br />
    80. 80. How Long Is Too Long? - 2009<br />84% of Customers want response in 2 hours<br />
    81. 81. Agent Lead Acceptance – 2009<br />Accepted by agent offered to first 46.10%<br />Accepted by agent after first agent 33.15%<br />Bounced to Broker 17.64%<br />Pending Acceptance 3.12%<br />
    82. 82. Office Lead Distribution Settings<br />Sites with single agent lead distribution 68.20%<br />Sites with multiple agent lead distribution 15.09%<br />Sites with leads going to broker 12.46%<br />Sites with leads going to a specific person 4.25%<br />The majority of offices have lead acceptance going to <br />one agent at a time for 4 hours.<br />
    83. 83. Broker Setup Options<br />
    84. 84. First Time Home Buyers<br />Share of first time home buyers doubled from 19% in 2008 to 38% in 2009<br />42% of Internet buyers were first-time home buyers<br />
    85. 85. Gen X vs. Baby Boomers<br />52% of Gen X found their agent online vs. 22% for Baby Boomers<br />14% of Baby Boomers used email to communicate with agent vs. 50% of Gen X<br /><ul><li>Smart Phones!
    86. 86. 66% of Gen X expect a response within 1 Hour</li></li></ul><li>Agents Are Still Key<br />54% of Internet buyers thought the information they gathered on the Internet was less useful than that provided by their agent<br />
    87. 87. RE/MAX Technology <br />Changes<br />
    88. 88. Remax.com<br />Key Information<br /><ul><li>Redesigned in 2009
    89. 89. Foreclosure Search to Launch Soon! Help Agents Prepare Now</li></ul>Nationwide August Statistics<br />Unique Visitors: 2.1 Million<br />Listings Displayed: 4.2 Million<br />Unique Leads: 150,665<br />Avg. Leads per Day: 4,860 <br />
    90. 90. LeadStreet Microsites – New!<br />Key Information<br /><ul><li>Agent Website included at no additional charge
    91. 91. Website Features
    92. 92. IDX feed with all MLS listings (provided through office feed)
    93. 93. Consumer property search
    94. 94. Consumer lead generation with all leads assigned directly to the Agent
    95. 95. Unique marketable domain name
    96. 96. Customizable content
    97. 97. Showcase listings properties
    98. 98. One-click featured searches
    99. 99. Add reporting code (Google analytics)
    100. 100. Balloon View SM and Street View
    101. 101. Integrated with LeadStreet </li></ul>Office Website<br />Microsite (Example)<br />
    102. 102. Click to Call<br />Key Information<br /><ul><li>Click to Call
    103. 103. Provided at no additional cost.
    104. 104. Adds a "Connect Now" button to agent’s listings.
    105. 105. Creates a Click to Call lead on LeadStreet
    106. 106. Utilize “Page Push” to send web pages to consumers.</li></li></ul><li>Add This<br /><ul><li>Easily allows customers to post a listing to their Facebook, MySpace or other account
    107. 107. More than 5,000 listings have been “tagged” using the add this button
    108. 108. Most common sites for bookmarking
    109. 109. Facebook – 34%
    110. 110. Digg – 26%
    111. 111. Windows Live – 13%
    112. 112. MySpace – 10%
    113. 113. Delicious – 8%
    114. 114. Other 9%
    115. 115. Average click through rate is 224%.
    116. 116. Facebook has a click through rate of 480% </li></li></ul><li>Tools You Can Use<br />~and should!<br />
    117. 117. Fast Facts Report – Mainstreet <br />
    118. 118. Compete.com<br />
    119. 119. RE/MAX Social Networking<br />
    120. 120. LeadStreet Agent Management Tool<br />
    121. 121. Mainstreet Forms<br />
    122. 122. Working for You<br />New web address is http://WorkingForYou.remax.com<br />
    123. 123. Social Networking<br />
    124. 124. Social Networking Definition<br />From Dictionary.com<br />“the use of a website to connect with people who share personal or professional interests”<br />
    125. 125.
    126. 126. Why?<br /><ul><li>Fastest growing demographic is 35+ years old
    127. 127. It’s how we’re communicating as a culture
    128. 128. 20M people ages 15 to 20
    129. 129. It’s here to stay
    130. 130. Inbound vs. outbound marketing
    131. 131. Reach your clients
    132. 132. Education for all
    133. 133. It’s viral
    134. 134. Build your online presence
    135. 135. It’s free!</li></li></ul><li>Which one do I use? <br />What works best for you?<br />What are your clients using?<br />Each one is different <br />
    136. 136. Unique Visitors<br />Unique Visitors to Social Networking sites<br />
    137. 137. Twitter<br />Simple <br />Easy<br />Answers one question. What are you doing? (in 140 characters or less)<br />
    138. 138. Twitter Ideas<br />Post links to your listings<br />Post links to photos using TwitPic<br />also free, and can upload directly from your phone<br />Post industry updates<br />Keep the “personal” tweets intermingled<br />
    139. 139. Facebook<br /><ul><li>One-stop shop
    140. 140. Updates/news feeds
    141. 141. Pictures
    142. 142. Send messages
    143. 143. Background and personal info
    144. 144. Utilize applications
    145. 145. 600,000 new users each day</li></ul>1. Personal Profiles<br />Friends = Mutual Acceptance<br />2. Business Pages<br />Fans = One Way Acceptance<br />
    146. 146. Facebook Ideas<br />Post listings to your wall<br />Ask questions and answer questions<br />Create a Business Page or Group<br />More than 6 million users become “fans” each day<br />Create Events<br />Open houses, buyer information seminars, etc.<br />
    147. 147. AddThis on remax.com<br />
    148. 148. AddThis on remax.com<br />
    149. 149. LinkedIn<br />Resume-Based Model<br />Professional Networking<br />“Utilize” Your Resume and Accomplishments<br />Use for recruiting<br />Ask existing top producers in your office to give you referrals<br />
    150. 150. LinkedIn Ideas<br />Average LinkedIn user is 41 and makes $109,000/year<br />Average user belongs to 3-4 groups, mostly professional association groups<br />Ask for and give recommendations<br />Create discussions and generate conversation<br />
    151. 151. Fun Facts<br />Facebook was originally called FaceMash in 2003 at Harvard<br />Founder Mark Zuckerberg purchased the domain facebook.com for $200,000 in 2005<br />Microsoft owns ~2% of Facebook<br />Twitter is now used by law enforcement, American Red Cross to disseminate info about disasters<br />May 2009 Michael Massimino tweeted from space<br />Nielsen Online claims Twitter has only a 40% retention rate<br />Between 2004-2005 Facebook received $40 million from venture capital firms<br />
    152. 152. Social Networking Crystal Ball<br />Where have we been?<br />In April 2008, MySpace was 73% of Social Networking usage<br />In April 2009, MySpace was 29% of Social Networking usage<br />Twitter usage grew 3712% from April 2008-2009<br />
    153. 153. What should I do next?<br />Sign up and create accounts<br />Link to, follow, or join RE/MAX International<br />Lurk and Learn<br />Create your strategy<br />Jump right in and participate!<br /> Cross Market yourself<br />
    154. 154. Recruit & Retain with<br />RE/MAX Technology<br />
    155. 155. RE/MAX Technology Suite<br />
    156. 156. The Value of RE/MAX Technology<br />Contact Management Database<br />Agent Website with Click to Call<br />Marketing Listing &Personal Promotion<br />Other Tools and Features<br /><ul><li>Receive online leads
    157. 157. Access customer comments and questions
    158. 158. Track lead activity
    159. 159. Manage all contact information online
    160. 160. Online backup of contacts
    161. 161. Import/export contacts
    162. 162. Print mailing labels
    163. 163. Included and customize email drip campaigns
    164. 164. Add appointments, tasks, and events with email reminders
    165. 165. Automatic listing emails
    166. 166. Enhance listings
    167. 167. Add open houses
    168. 168. Reports
    169. 169. IDX Feed with all MLS Listings
    170. 170. Consumer property search
    171. 171. Map search, MLS search, and advanced search
    172. 172. Lead generation where all leads are assigned to you
    173. 173. Balloon view and street view
    174. 174. Add reporting code (google analytics)
    175. 175. Showcase your listings or featured properties
    176. 176. Create 1-click featured searches
    177. 177. Unique marketable domain name
    178. 178. Customizable content
    179. 179. Click to call with website page push
    180. 180. Virtual Tours
    181. 181. Newsletters
    182. 182. Flyers
    183. 183. Postcards
    184. 184. Professional Print Options
    185. 185. Email or Web Distribution
    186. 186. Brochures
    187. 187. Greeting Cards
    188. 188. Property Cards
    189. 189. Slideshow Tours
    190. 190. Web Commercials
    191. 191. CD/DVD Packaging
    192. 192. eCards
    193. 193. Article Library
    194. 194. Phrase Assistant
    195. 195. Image Assistant
    196. 196. Hosting with Detailed Statistics
    197. 197. Virtual Tour Posting
    198. 198. No Referral Fee for Online Leads
    199. 199. RE/MAX University Training
    200. 200. On-Demand
    201. 201. Webinars
    202. 202. Designations
    203. 203. Live Events
    204. 204. Technical Support for RE/MAX Technology Tools
    205. 205. Commercial Listings through the RE/MAX Commercial Information Exchange and Catylist™
    206. 206. YourName@remax.net Marketable Email
    207. 207. Online Intranet to get industry information and connect with Affiliates worldwide.
    208. 208. Social Networking sites and initiatives
    209. 209. YouTube
    210. 210. Facebook
    211. 211. Twitter
    212. 212. LinkedIn</li></ul>The average Real Estate Professional spends $1,480 per year on online marketing. <br />With RE/MAX, all tools, training, and support listed, are included at no additional cost!<br />
    213. 213. Training & Support<br />Key Information<br />Corrie AmmoneBusiness Technology Trainer<br />Pennsylvania and Delaware Region<br /><ul><li>Training
    214. 214. Regional Trainer – Corrie Ammon
    215. 215. In-office/in-Region training
    216. 216. Webinar training
    217. 217. Online eLearning modules
    218. 218. On demand training - to go!
    219. 219. Support
    220. 220. 24-hour hotline for “How-To” questions
    221. 221. eCare email support technical questions: ecare@remax.net
    222. 222. Guides and documentation</li></li></ul><li>Corrie AmmoneBusiness Technology Trainer<br />Pennsylvania and Delaware Region<br />cammon@remax.net<br />
    223. 223. Mergers & Acquisitions<br />

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