MobX

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Notes from my MobX 2012 talk

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MobX

  1. 1. Beyond Mobile, Beyond WebMobX 17 November 2012@scottjensOnjenson.org
  2. 2. ???
  3. 3. Default Thinking
  4. 4. We look at the presentthrough a rearview mirror;we march backwards into the futureMarshall McLuhan
  5. 5. What keeps us from seeing the future? 1. Past models 2. Disruption
  6. 6. Perspective is worth 80 IQ points - Alan Kay
  7. 7. Perspective Shift #1Apps are heavy
  8. 8. Value > Pain
  9. 9. Value > Pain
  10. 10. Triumph of the Mundane Value > Pain
  11. 11. mobile apps must die
  12. 12. Perspective Shift #2 zombies
  13. 13. Smart devices are obvious but what is their impact? “Zombie Apocalypse of smart devices”
  14. 14. They all require ‘apps’
  15. 15. We’ve seen this before.... Indexing vs Ranking
  16. 16. Just-in-time interaction
  17. 17. Insanity is doing exactly the same thing....and expecting a different result.Einstein
  18. 18. ParadigmShift
  19. 19. Paradigm Normal Change   Science Model Kuhn CycleRevolution Model Drift Model Crisis
  20. 20. What is our model crisis?Software Buy Install ReuseExperience Discover Use Forget
  21. 21. Perspective Shift #3It’s web + native ubiquity zero pain
  22. 22. Discovery Service Next ‘Google’
  23. 23. Toyota Prius 68 Maria Jenson Musée du LouvreT-Mobile Clear Bang & OlufsonNotifications Justine CrêpesNotifications from David New SMSNotifications New SMS from David New SMS from David 3G 2:12 PM
  24. 24. 3G 2:12 PMT-Mobile ClearNearby Palais Royal 68 Musée du Louvre Crêpes JustineNotifications New SMS from David
  25. 25. This really isn’t that complicated1. Smart devices need web pages2. Smart displays need a ‘discovery service’
  26. 26. Question: But web apps suck... Micro Functionality
  27. 27. Question: A smart toaster, really?
  28. 28. Question: Use my phone, really? Liberated Interactivity
  29. 29. Question: No company will do this, no money... 4. Organize Mix open/closed 3. Offer RESTful 2. Interact HTML 1. Discover Wireless broadcast
  30. 30. Question: No company will do this, no money... 4. Organize Mix open/closed 3. Offer RESTful 2. Interact HTML 1. Discover Wireless broadcast
  31. 31. 3G 2:12 PM JIT ecosystem
  32. 32. What is our perspective shift?1. Apps are heavy They prevent Just-in-time interaction2. Our next “Model shift” From Software to Experience3. We need an open discovery service Native plus Web4.We are the next Apple Everything we need lying at our feet.
  33. 33. scott@jenson.org@scottjensonjenson.org

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