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Notes from my MobX 2012 talk

Notes from my MobX 2012 talk

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Transcript

  • 1. Beyond Mobile, Beyond WebMobX 17 November 2012@scottjensOnjenson.org
  • 2. ???
  • 3. Default Thinking
  • 4. We look at the presentthrough a rearview mirror;we march backwards into the futureMarshall McLuhan
  • 5. What keeps us from seeing the future? 1. Past models 2. Disruption
  • 6. Perspective is worth 80 IQ points - Alan Kay
  • 7. Perspective Shift #1Apps are heavy
  • 8. Value > Pain
  • 9. Value > Pain
  • 10. Triumph of the Mundane Value > Pain
  • 11. mobile apps must die
  • 12. Perspective Shift #2 zombies
  • 13. Smart devices are obvious but what is their impact? “Zombie Apocalypse of smart devices”
  • 14. They all require ‘apps’
  • 15. We’ve seen this before.... Indexing vs Ranking
  • 16. Just-in-time interaction
  • 17. Insanity is doing exactly the same thing....and expecting a different result.Einstein
  • 18. ParadigmShift
  • 19. Paradigm Normal Change   Science Model Kuhn CycleRevolution Model Drift Model Crisis
  • 20. What is our model crisis?Software Buy Install ReuseExperience Discover Use Forget
  • 21. Perspective Shift #3It’s web + native ubiquity zero pain
  • 22. Discovery Service Next ‘Google’
  • 23. Toyota Prius 68 Maria Jenson Musée du LouvreT-Mobile Clear Bang & OlufsonNotifications Justine CrêpesNotifications from David New SMSNotifications New SMS from David New SMS from David 3G 2:12 PM
  • 24. 3G 2:12 PMT-Mobile ClearNearby Palais Royal 68 Musée du Louvre Crêpes JustineNotifications New SMS from David
  • 25. This really isn’t that complicated1. Smart devices need web pages2. Smart displays need a ‘discovery service’
  • 26. Question: But web apps suck... Micro Functionality
  • 27. Question: A smart toaster, really?
  • 28. Question: Use my phone, really? Liberated Interactivity
  • 29. Question: No company will do this, no money... 4. Organize Mix open/closed 3. Offer RESTful 2. Interact HTML 1. Discover Wireless broadcast
  • 30. Question: No company will do this, no money... 4. Organize Mix open/closed 3. Offer RESTful 2. Interact HTML 1. Discover Wireless broadcast
  • 31. 3G 2:12 PM JIT ecosystem
  • 32. What is our perspective shift?1. Apps are heavy They prevent Just-in-time interaction2. Our next “Model shift” From Software to Experience3. We need an open discovery service Native plus Web4.We are the next Apple Everything we need lying at our feet.
  • 33. scott@jenson.org@scottjensonjenson.org