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Mobile apps must die

by Scott Jenson on Sep 12, 2011

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Talk I gave on 11 September 2011 at BDConf

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Mobile apps must die Webinar Transcript

Why Mobile Apps must dieScott JensonBDConf 12 Sept 2011@scottjenson

Hello

mobile apps die?...really?

mobile apps die?...really?Beyond Mobile blog

“The history of mobile phoneshas been a long slow process ofcopying on the desktop and thensheepishly realizing that it justdoesn’t quite work right.”

“The history of mobile phoneshas been a long slow process ofcopying on the desktop and thensheepishly realizing that it justdoesn’t quite work right.” Me

Apps =

Native vs Web

Native vs Webtreadmill

Native vs WebtreadmillNative >Web

Native vs WebtreadmillNative >Web porting pain

This creates four ‘visionaries’

This creates four ‘visionaries’ Fanboi (single platform)

This creates four ‘visionaries’ Uber Capitalist (brute force)

This creates four ‘visionaries’ Web Pragmatist (just copes)

This creates four ‘visionaries’ Web Enthusiast (change agent)

Native

Native Web

Native Web How can we move forward?

Apps require too much user action

Problem 1: App Management

Problem 1: App Management Store Product Web site

gps

gpsProblem 2:“Zombie Apocalypse of smartdevices”

Just-in-timeinteraction

Haven’t we seen this before?

Haven’t we seen this before? Indexing vs Ranking

So what do I want?

So what do I want?Move the conversation

So what do I want?Move the conversationOpen source innovation in mobile

So what do I want?Move the conversationOpen source innovation in mobileDiscuss some possible solutions...

Suggestion 1: Break the ‘browserghetto’

Suggestion 1: Break the ‘browserghetto’ Window parity Background processing Fingerprinting

Suggestion 1: Break the ‘browserghetto’ Window parity Background processing Fingerprinting Hell, Implement the damn spe

Suggestion 1: Break the ‘browserghetto’ Window parity Background processing Fingerprinting Hell, Implement the damn spe What are WE going to do?

The patient always stops bleeding

The patient always stops bleedingCompanies always stop using proprietary tech

The Anti-Phone

Suggestion 2: Discovery service

Suggestion 2: Discovery service “Opportunistic Cluster”

Suggestion 2: Discovery service That one “Opportunistic Cluster”

Toyota Prius 68 Maria Jenson Musée du LouvreT-Mobile Clear Bang & OlufsonNotifications Justine CrêpesNotifications from David New SMSNotifications New SMS from David New SMS from David 3G 2:12 PM

Toyota Prius 68 Maria Jenson Musée du Louvre Bang & Olufson Crêpes JustineNotificationsNotifications New SMS from David New SMS from David 3G 2:12 PMT-Mobile ClearNotifications New SMS from David

Toyota Prius 68 Maria Jenson Musée du Louvre Bang & Olufson Crêpes JustineNotificationsNotifications New SMS from David New SMS from David 3G 2:12 PM

68 Musée du Louvre Crêpes JustineNotifications New SMS from David 3G 2:12 PMT-Mobile ClearNearby Toyota Prius Maria Jenson Bang & OlufsonNotifications New SMS from David

68 Musée du Louvre Crêpes JustineNotifications New SMS from David 3G 2:12 PM

3G 2:12 PMT-Mobile ClearNearby Palais Royal 68 Musée du Louvre Crêpes JustineNotifications New SMS from David

3G 2:12 PM

Why Mobile Apps must die

Why Mobile Apps must die1. Apps prevent Just-in-timeinteraction2. Smart devices will overwhelmapps3. The browser ghetto must go away4. A discovery service is the next‘Google’