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Mobile apps must die

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Talk I gave on 11 September 2011 at BDConf

Talk I gave on 11 September 2011 at BDConf

Published in Technology , Business
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  • But what does it mean to be Russell? What does it mean to dream? \nNative apps represent the cutting edge, Web overlaps, and can do so much, but isn’t given a chance. All these APIs are moving the overlap, but the Native crowd still won’t have it. But there is something else I need to mention, we are actually fighting ourselves...\n
  • But what does it mean to be Russell? What does it mean to dream? \nNative apps represent the cutting edge, Web overlaps, and can do so much, but isn’t given a chance. All these APIs are moving the overlap, but the Native crowd still won’t have it. But there is something else I need to mention, we are actually fighting ourselves...\n
  • But what does it mean to be Russell? What does it mean to dream? \nNative apps represent the cutting edge, Web overlaps, and can do so much, but isn’t given a chance. All these APIs are moving the overlap, but the Native crowd still won’t have it. But there is something else I need to mention, we are actually fighting ourselves...\n
  • But what does it mean to be Russell? What does it mean to dream? \nNative apps represent the cutting edge, Web overlaps, and can do so much, but isn’t given a chance. All these APIs are moving the overlap, but the Native crowd still won’t have it. But there is something else I need to mention, we are actually fighting ourselves...\n
  • How can mobile web do something that apps can’t touch\n
  • How can mobile web do something that apps can’t touch\n
  • How can mobile web do something that apps can’t touch\n
  • How can mobile web do something that apps can’t touch\n
  • How can mobile web do something that apps can’t touch\n
  • How can mobile web do something that apps can’t touch\n
  • How can mobile web do something that apps can’t touch\n
  • How can mobile web do something that apps can’t touch\n
  • So to start, let’s look at the core problems of native apps, purely from a user value/experience point of view\n
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  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  • And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  • And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  • And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  • And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  • And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  • And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  • Just-in-time\n
  • Just-in-time\n
  • Just-in-time\n
  • Just-in-time\n
  • Just-in-time\n
  • Just-in-time\n
  • Just-in-time\n
  • Just-in-time\n
  • Just-in-time\n
  • Just-in-time\n
  • Just-in-time\n
  • It’s effectively a search/ranking problem\n
  • It’s effectively a search/ranking problem\n
  • It’s effectively a search/ranking problem\n
  • It’s effectively a search/ranking problem\n
  • It’s effectively a search/ranking problem\n
  • It’s effectively a search/ranking problem\n
  • We are stuck in a musty old metaphore carried over from 1980’s desktops\n
  • We are stuck in a musty old metaphore carried over from 1980’s desktops\n
  • We are stuck in a musty old metaphore carried over from 1980’s desktops\n
  • We are stuck in a musty old metaphore carried over from 1980’s desktops\n
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  • But at times this feels like a loosing battle, just like HMTL will always chase native, the Browser OS will always chase the native OS. What we really need, is PhoneGap built into the phone, not wrapped around our code. What we need is a ChromePhone...or Opera\nBut this is why we need to talk about this! What if Google, or Opera anounced a web phone?\n
  • But at times this feels like a loosing battle, just like HMTL will always chase native, the Browser OS will always chase the native OS. What we really need, is PhoneGap built into the phone, not wrapped around our code. What we need is a ChromePhone...or Opera\nBut this is why we need to talk about this! What if Google, or Opera anounced a web phone?\n
  • Apps are only secondarily about innovation, they are primarily about control and dominance \n ‘use once’ (no install, use/forget) \nEffortless discovery NFC BT4 RFID (~10 yards)\n
  • Apps are only secondarily about innovation, they are primarily about control and dominance \n ‘use once’ (no install, use/forget) \nEffortless discovery NFC BT4 RFID (~10 yards)\n
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Transcript

  • 1. Why Mobile Apps must dieScott JensonBDConf 12 Sept 2011@scottjenson
  • 2. Hello
  • 3. mobile apps die?...really?
  • 4. mobile apps die?...really?Beyond Mobile blog
  • 5. “The history of mobile phoneshas been a long slow process ofcopying on the desktop and thensheepishly realizing that it justdoesn’t quite work right.”
  • 6. “The history of mobile phoneshas been a long slow process ofcopying on the desktop and thensheepishly realizing that it justdoesn’t quite work right.” Me
  • 7. Apps =
  • 8. Native vs Web
  • 9. Native vs Webtreadmill
  • 10. Native vs WebtreadmillNative >Web
  • 11. Native vs WebtreadmillNative >Web porting pain
  • 12. Native vs WebtreadmillNative >Web porting pain
  • 13. This creates four ‘visionaries’
  • 14. This creates four ‘visionaries’ Fanboi (single platform)
  • 15. This creates four ‘visionaries’ Uber Capitalist (brute force)
  • 16. This creates four ‘visionaries’ Web Pragmatist (just copes)
  • 17. This creates four ‘visionaries’ Web Enthusiast (change agent)
  • 18. Native
  • 19. Native Web
  • 20. Native Web
  • 21. Native Web How can we move forward?
  • 22. Apps require too much user action
  • 23. Problem 1: App Management
  • 24. Problem 1: App Management
  • 25. Problem 1: App Management Store Product Web site
  • 26. Problem 1: App Management Store Product Web site
  • 27. Problem 1: App Management Store Product Web site
  • 28. gps
  • 29. gps
  • 30. gpsProblem 2:“Zombie Apocalypse of smartdevices”
  • 31. Just-in-timeinteraction
  • 32. Haven’t we seen this before?
  • 33. Haven’t we seen this before?
  • 34. Haven’t we seen this before?
  • 35. Haven’t we seen this before? Indexing vs Ranking
  • 36. So what do I want?
  • 37. So what do I want?
  • 38. So what do I want?Move the conversation
  • 39. So what do I want?Move the conversationOpen source innovation in mobile
  • 40. So what do I want?Move the conversationOpen source innovation in mobileDiscuss some possible solutions...
  • 41. Suggestion 1: Break the ‘browserghetto’
  • 42. Suggestion 1: Break the ‘browserghetto’
  • 43. Suggestion 1: Break the ‘browserghetto’ Window parity Background processing Fingerprinting
  • 44. Suggestion 1: Break the ‘browserghetto’ Window parity Background processing Fingerprinting Hell, Implement the damn spe
  • 45. Suggestion 1: Break the ‘browserghetto’ Window parity Background processing Fingerprinting Hell, Implement the damn spe What are WE going to do?
  • 46. The patient always stops bleeding
  • 47. The patient always stops bleedingCompanies always stop using proprietary tech
  • 48. The Anti-Phone
  • 49. Suggestion 2: Discovery service
  • 50. Suggestion 2: Discovery service “Opportunistic Cluster”
  • 51. Suggestion 2: Discovery service That one “Opportunistic Cluster”
  • 52. Toyota Prius 68 Maria Jenson Musée du LouvreT-Mobile Clear Bang & OlufsonNotifications Justine CrêpesNotifications from David New SMSNotifications New SMS from David New SMS from David 3G 2:12 PM
  • 53. Toyota Prius 68 Maria Jenson Musée du Louvre Bang & Olufson Crêpes JustineNotificationsNotifications New SMS from David New SMS from David 3G 2:12 PMT-Mobile ClearNotifications New SMS from David
  • 54. Toyota Prius 68 Maria Jenson Musée du Louvre Bang & Olufson Crêpes JustineNotificationsNotifications New SMS from David New SMS from David 3G 2:12 PM
  • 55. 68 Musée du Louvre Crêpes JustineNotifications New SMS from David 3G 2:12 PMT-Mobile ClearNearby Toyota Prius Maria Jenson Bang & OlufsonNotifications New SMS from David
  • 56. 68 Musée du Louvre Crêpes JustineNotifications New SMS from David 3G 2:12 PM
  • 57. 3G 2:12 PMT-Mobile ClearNearby Palais Royal 68 Musée du Louvre Crêpes JustineNotifications New SMS from David
  • 58. 3G 2:12 PM
  • 59. Why Mobile Apps must die
  • 60. Why Mobile Apps must die1. Apps prevent Just-in-timeinteraction2. Smart devices will overwhelmapps3. The browser ghetto must go away4. A discovery service is the next‘Google’