?
got
Time

w w w. c u l t b r a n d i n g . c o m
CREATED BY scott jeffrey DESIGNED BY melissa thornton
©2009 The Cult Branding Company

the
DISRUPTIVE
AGE has come...

With
MASS DISRUPTION comes
MASS DISTRACTION.

MASS DISRUPTION
eats away at YOUR TIME.

The supply of time
is FIXED & FINITE.
No matter how much time you
want, you can’t get more of it.

Time is totally perishable.
It cannot be stored.

Time is irreplaceable.
It is your most valuable commodity.

“
Man is ill-equipped to manage
his time... People are time-
consumers. And most people
are time-wasters.
”
- Peter Drucker, The Effective Executive

meetings,
With back-to-back
hundreds of daily emails and text
messages, driving deadlines
and high expectations, most
executives fall prey to time.

Under the
pressures of time...
STRESS &
ANXIETY
CREATIVITY&
PRODUCTIVITY

The constant nagging of
time disrupts your natural
ability to FLOW.

The constant nagging of
time disrupts your natural
ability to FLOW.
Without
FLOW,
your
creative
output is
hindered.

A rare few learn to set up sacred
time
to increase their effectiveness
and find their natural FLOW.

To achieve greater effectiveness,
block off sizable chunks of work time
for specific results. You need blocks
of hours or a full day—not just a few minutes.

Large, uninterrupted blocks of time are
needed to evaluate important
decisions, complete projects
and achieve creative results
that contribute to the growth of the
organization.

?
But how are you to find these
coveted blocks of time

Start with the awareness that you can, in
fact, create multiple-hour blocks of time.
Every executive—no matter how effective
—wastes valuable time each week.

KEEP
IN
MIND:
We are paid for the contribution we make
to the organization we work for. Thus, we
must dedicate our time to achieve
organizational goals that help actualize
a larger vision.

?
Okay, ready for your crash course
in being effective with your time
(It’s only 7 steps.) GO

STEP Keep a detailed time log of
ONE
all your business-related
activities for at least a month.

STEP
TWO Go on a time-wasters hunt.
“
Look at each What happens if this
”
activity and ask, doesn’t get done at all?
“ ”
nothing,
If the answer is eliminate it.

If you do
STEPS
ONE & TWO
honestly, you’ll probably be able to create a
sizable chunk of time you don’t have today.

STEP Find Leverage.
THREE
Determine what activities you’re doing that
someone else might be better suited for.
(This doesn’t mean shoving your work on a co-worker’s desk.)

STEP Break down each activity
FOUR into relevant categories.
Sample Categories:
management meetings meeting preparation
sales meetings brainstorming
emailing mentoring
conference calls direct reporting
lunch appointments financial review
local travel staff meetings
interviewing business travel

STEP Chart the time log by
category to visually see
FIVE where your time is spent.
18% Emails
7% 4% Local travel
18%
7% 7% Direct reporting
18% Brainstorming
4%
7% Conference calls
4%
11% Meeting preparation
11%
2% Mentoring
7%
4% Sales meetings
4% 11% Financial review
2%
4% Lunch appointments
18% 7% Travel
11%
7% Staff meetings
7%

HINT:
A simple visual breakdown 18%
of where you spend your 7%
7%
time can easily uncover 4%
4%
areas of wasted time, but
11%
7%
4%
also illustrate how certain 2%
18%
11%
categories have too much 7%
emphasis.

?
FOR
EXAMPLE,
what percentage of your
time is spent on email
Structure specific time for email each
day and stick to that schedule. You will
free up more time for productive results.

STEP
SIX Stop wasting others’ time.
“
A common cause of time-waste is
largely under the executive’s control
and can be eliminated by him. That is
”
the time of others he himself wastes.
- Peter Drucker

DRUCKER
recommends asking your
What do I do that
associates:
“wastes your time
without contributing to
your effectiveness?
”

STEP Block off time for
achieving the creative
SEVEN results you want.
With your newly-discovered time from steps
1 - 6, block off time for what’s important.

This
TIME
BLOCK
must be devoted to a
specific result. Honor
this time as if it was an
important meeting that
you can’t change.

A few more tips for operating in
blocks of time...
your

tip #1 Shut off your cell phone.

tip #2 Close your email program.

tip #3 Turn your landline ringer off.

Shut your office door or put
tip #4 a friendly “Do not disturb”
sign outside your cubicle.

tip #5 Keep your mind focused on
the result you want.

The idea is to eliminate—
or at least minimize
—the distractions that plague your work day.

Don’t fall prey to a
CrackBerry addiction.
The need to always be connected and
responsive within minutes ensures high
inefficiency, increased anxiety,
and lower productivity.

When you become effective with your
time, you will...

When you become effective with your
time, you will... Experience a sense of
empowerment &
find greater
freedom
and fulfillment in
your work.

And you will...

And you will... Possess clearer
thinking, make
effective decisions
and complete your
projects effortlessly.

Plus, you’ll probably be
more fun to be around. ;)

for more on
increasing your
effectiveness in
the workplace:
www.cultbranding.com/workplace

from the creative minds @ www.cultbranding.com
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